DIRECTOR OF CONSUMER INSIGHTS SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Published: Nov 28, 2024 – The Director of Consumer Insights possesses expertise in leading high-performing insights teams and driving consumer-focused strategies for mass and department-store beauty brands. This role requires strong analytical skills and proficiency in advanced research methodologies, linking data insights to actionable brand growth opportunities while managing the full research cycle. The director also excels in developing innovation-focused primary research, crafting compelling selling stories, and leveraging tools to support product innovation, marketing strategies, and retailer partnerships.
Essential Hard and Soft Skills for a Standout Director of Consumer Insights Resume
- Data Analysis
- Market Research
- Statistical Software
- Consumer Behavior Analysis
- Survey Design
- Competitive Analysis
- Trend Forecasting
- Reporting & Presentation
- Budget Management
- Data Visualization
- Communication
- Leadership
- Critical Thinking
- Problem-Solving
- Team Collaboration
- Strategic Thinking
- Adaptability
- Decision-Making
- Emotional Intelligence
- Creativity
Summary of Director of Consumer Insights Knowledge and Qualifications on Resume
1. BA in Marketing with 12 years of Experience
- Experience in Consumer Research Insights with progressive management experience
- Personal care/grooming category experience
- Strong analytical skills with deep experience in both qualitative and quantitative research methods
- Ability to socialize results through holistic reporting and data-driven storytelling
- Deep knowledge of research tools and methods, ability to effectively solve business problems through traditional as well as innovative research methods
- Knowledge of advanced statistical techniques and proficiency in SPSS or other statistical software packages
- Familiarity and comfort with third-party and syndicated sources such as IRI, NPD, Numerator, Euromonitor, Mintel, etc.)
- Proficiency with programming surveys in Qualtrics, SurveyMonkey, or similar platforms
- Demonstrated success collaborating, partnering, and influencing at all levels and across all functions of an organization
- Comfortable managing multiple requests, deadlines, and deliverables in a fast-paced, rapidly changing environment
- Proven leadership in managing others in a fast-paced environment
- Strong interpretive skills-ability to quickly understand data and draw conclusions
- An entrepreneurial spirit ready to embrace brand consumer, and company
- Experience in collaborating with and supporting business teams (brand, product marketing, etc.)
2. BA in Statistics with 8 years of Experience
- High level of accountability, flexibility, and self-direction to work autonomously
- Excellent written and verbal communication skills, experienced and comfortable communicating with senior-level leaders
- Demonstrated ability to take initiative and be flexible in a fast-paced, dynamic team environment.
- Must be creative and detail-oriented in ambiguous situations, with a focus on execution.
- Must stay current with market research and data analytic tools and methodologies
- Related work experience in market research and/or customer insights
- Demonstrated track record for managing teams, inspiring and developing people
- Strong background in value proposition research, strategic brand positioning, and marketing campaign development and measurement
- Proven skill in shaping partner questions for maximum impact with the ability to translate needs into appropriate research initiatives
- Exceptional quantitative and qualitative research method design experience
- Proven ability to distill actionable insights from complex data and explain findings to clients in a digestible and compelling manner
- Strong verbal communication skills and experience with senior-level client presentations and meetings
3. BA in Business Administration with 7 years of Experience
- Experience in corporate or agency environments creating and conducting analysis of primary and secondary quantitative and qualitative research data and/or leading strategic planning/insights
- Intellectually curious and analytically rigorous
- Must have a proactive approach, be a strong planner and problem solver, and be able to manage through ambiguity
- Must display strong written and verbal communication and presentation skills
- The ability to translate analyses into easily digestible stories for consumption
- Exemplary collaboration and interpersonal skills, relationship building, and teamwork
- Strong critical thinking and problem-solving skills
- The ability to independently structure problems, manage large data sets, execute analysis, and communicate findings
- Experience presenting to executive-level audiences
- An extreme passion for data, including data analysis, trend and root cause identification, statistical analysis, and data visualization
- Ability to use storytelling to explain data and insights
- Ability to partner, communicate, and influence stakeholders at all levels and across the company
4. BA in Economics with 10 years of Experience
- Experience in supporting Mass and Department store beauty brands
- Experience spent leading a high-performing Insights team
- Solid understanding of qualitative, quantitative, and advanced analytic research methodologies and suppliers (including new approaches)
- Demonstrate a strong understanding of the consumer and marketplace dynamics.
- Experience working in an innovation role with Mass and Department store brands
- Must have advanced proficiency with Microsoft Excel, PowerPoint, and Word.
- Strong analytical skills with proven ability to interpret data and link insights to brand growth opportunities.
- Ability to create required ad hoc analysis and field custom research.
- Ability to develop selling stories/recommendations as the output of the analysis.
- Experience with analytic/consumer insight tools (i.e., AC Nielsen, Loyalty, specific customer databases, etc.)
- Proven knowledge of and experience managing the full market research cycle including survey design, data analysis, data interpretation, and development of recommendations
- Must be able to work independently and demonstrate organizational skills and agility to determine priorities and manage multiple priorities.
- Highly adaptable, work well in a fast-paced, entrepreneurial environment