CONSUMER INSIGHTS ANALYST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Updated: Dec 24, 2024 - The Consumer Insights Analyst brings robust experience in Analytics, Account Management, and Consulting within the perishables industry, skilled in interpreting market research data from sources like AC Nielsen and IRI. Proficient in advanced Microsoft Excel functions, data visualization tools such as Tableau, Qlikview, and Power BI, and programming languages like R and Python. Demonstrates a proven ability to develop strategic customer and business insights, effectively communicate recommendations, and present complex data in an accessible format to diverse audiences.
Essential Hard and Soft Skills for a Standout Consumer Insights Analyst Resume
- Data Analysis
- Statistical Modeling
- Survey Design
- Market Research
- Data Visualization
- Predictive Analytics
- CRM Software Proficiency
- Quantitative Research
- Report Generation
- Business Intelligence Tools
- Critical Thinking
- Communication Skills
- Problem Solving
- Attention to Detail
- Adaptability
- Team Collaboration
- Project Management
- Creativity
- Persuasive Presenting
- Empathy
Summary of Consumer Insights Analyst Knowledge and Qualifications on Resume
1. BA in Marketing Analytics with 2 years of Experience
- Experience in a strategic analytics or data-driven marketing role
- Proficiency in operating within syndicated databases
- Ability to zero in on and evangelize actionable insights
- Proven skill in triangulating diverse data from different platforms, formats and environments
- Fluency in Excel and PowerPoint
- Excellent organization, presentation, and communication skills (both written and verbal)
- Structured thinker/problem solver
- Willing to lead, learn new skills and roll up her/his sleeves to support when and where needed
- Natural curiosity about people, as well as deep human empathy
- Ability to thrive in a lightning-fast environment where instructions may be ambiguous
- Strong ability and willingness to collaborate effectively
2. BA in Consumer Psychology with 4 years of Experience
- Experience in Analytics, Account Management, or Consulting, preferably in the perishables industry
- Experience analyzing market research data, including AC Nielsen and IRI
- Advanced proficiency in Microsoft Excel (writing complex equations, building dynamic workbooks, macros, graphics, etc.)
- Experience with data visualization tools, including Tableau, Qlikview, and Power BI
- Experience analyzing USDA market research data
- Experience with SQL and Access
- Excellent analytical skills with a track record in defining customer and business strategies through the use of data and analytics
- Experience with programming languages, including R and Python
- Demonstrated ability to present effectively to internal and external audiences, including public speaking appearances.
- Proven success in developing and communicating business recommendations and insights in an easy-to-understand way, leveraging data to tell a story
3. BS in Statistics with 5 years of Experience
- Experience in Marketing Research, Consumer Insights, Strategy/Strategic Management consulting, and/or Analysis
- Experience conducting a wide range of research methodologies including quantitative research and analyses (survey design, programming, analysis, and reporting) as well as qualitative (IDIs, Focus Groups, shop-a-longs, intercepts)
- Proficient in programming & analyzing surveys using online survey platforms (e.g. Qualtrics) and Panel management experience
- Strong writing, speaking, and communication skills (ability to synthesize information into a clear, simple story)
- Experience in Marketing, Retail or similar
- Knowledgeable in CRM, customer analysis and reporting
- Strong background in analysis, able to pull insights and recommendations out of the data to make strong, data-driven recommendations and decisions
- Proficient in Microsoft Office, especially Excel, Outlook, PowerPoint and Teams
- Tableau and SQL knowledge preferred
- Shows curiosity, ambition and a willingness to learn
- Strong verbal and written communicator
- Strong presentation skills, with the ability to present to cross-functional teams and leadership
4. BA in Business Intelligence with 3 years of Experience
- Experience in a Media organization
- Direct advanced experience in building reports in Oracle
- Ability to work in a fast-paced, deadline-driven, dynamic environment.
- Ability to self-manage and work independently while ensuring deadlines are met.
- Excellent problem-solving abilities and analytical skills.
- Strong computer skills, including an expert-level ability with Microsoft Excel as well as an ability to navigate and utilize other Microsoft Office and reporting packages.
- Experience with data extraction tools preferred and forecast modeling.
- Advanced Oracle skills and familiarity with Google Analytics.
- Ability to adapt to a changing environment.
- Experience with Financial modeling & report development such as Oracle and Smartview
- Advanced Microsoft Excel along with Google Sheets experience
- Experience with PowerPoint/presentation
- Experience with Tableau, BigQuery, PowerBI
5. BS in Data Science with 2 years of Experience
- Be curious and demonstrate a strong desire to learn
- Good level of communication skills
- Ability to work independently
- Be flexible & adaptable in difficult circumstances.
- Experience in market research or analysis in consumer insights will be preferred
- Strong communication and presentation skills
- Strong organizational skills
- Attention to detail and accuracy (oversees the production and delivery of quality outputs at all times
- Able to coordinate a number of projects at a time/multitask
- Fluency (verbal and written) in English
- Passion in market research and especially in consumer insights
6. BA in Market Research with 3 years of Experience
- Ability to work both independently and in a team-oriented, collaborative fast-paced, results-driven environment.
- Proficient with Microsoft Office Suite, including Access.
- Strong Microsoft Excel skills
- Strong experience mining Google Analytics, Ads, and other key web search browsers (Bing)
- Experience analyzing data from Shopify, Bronto, and Oracle Netsuite tools is preferred.
- Aptitude in writing SQL, running business intelligence tools (including cohort analysis), and lightweight database administration skills
- Deep understanding of Salesforce.com or similar CRM/CEM
- Good at asking the right questions
- Resourceful with a natural appetite for learning
- Highly detail-oriented with strong project management skills
- Motivated with an ability to inspire action through story-telling
- Experience with B2B and B2C marketing and sales operations