CONSUMER INSIGHTS ANALYST RESUME EXAMPLE

Published: August 8, 2024 - The Consumer Insights Analyst collaborates with the Senior Manager Analytics and stakeholders to understand requirements, translate them into actionable insights, and provide expert-level advice for code development in Python. Opportunities for automation within software processes are identified, and data analysis is conducted to generate insights that inform decisions beyond the technical brief, empowering better decision-making through data visualization. This role involves engaging with stakeholders, designing analysis programs, and presenting results to improve understanding and enhance decision-making across the enterprise.

Tips for Consumer Insights Analyst Skills and Responsibilities on a Resume

1. Senior Consumer Insights Analyst, Nestle USA, Glendale, CA

Job Summary:

  • Leads strategy development and structure around current consumer insights data and usage within the company with goal of deepening the understanding of company’s target customers.
  • Directly supports Marketing strategic and tactical planning, providing deep understanding and prospects for seasonal and event-focused initiatives.
  • Provides expert-level and statistically sound qualitative research and methodology design that directly results in high-quality valid research studies, surveys, and analytics.
  • Executes and summarizes findings for all customer surveys and research touchpoints.
  • Uncovers opportunities across both traditional and digital channels to provide a deeper understanding of channel differences in consumer behavior with aim to drive sales growth.
  • Partners with Digital, Operations, Sales & Merchandising business units to uncover customer insights, customer feedback and growth prospects for traffic, sales, and margin.
  • Builds systemic depository of intelligence-gathering efforts. 
  • Maintains knowledge base of relevant studies and published research that impacts business and/or signals potential changes in company’s customer base.
  • Independently researches, recommends, and acquires new sources of consumer information/insights and complementary data sets such as demographics, market share and economic indices.
  • Directly manages outside agencies, contracts, and partnerships, affecting and controlling marketing expenditures
  • Proactively investigates and resolves data integrity, reporting and analytics challenges by partnering with vendors and/or directly accessing databases and systems of record.
  • Developing recommendations for future sensory improvements
  • Assisting on ad-hoc research projects including developing questionnaires, survey programming, analysis and sharing of results


Skills on Resume: 

  • Consumer Insights Analysis (Hard Skills)
  • Qualitative Research Design (Hard Skills)
  • Channel Behavior Analysis (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Data Integrity and Reporting (Hard Skills)
  • Strategic Recommendations (Hard Skills)
  • Contract Management (Hard Skills)
  • Ad-Hoc Research (Hard Skills)

2. Senior Consumer Insights Analyst, Procter & Gamble, Cincinnati, OH

Job Summary:

  • Working with the Senior Manager Analytics and stakeholders to understand requirements and translate into the required to make effective decisions
  • Writing effective, scalable code in Python
  • Providing expert-level advice for code development
  • Identify opportunities for automation within software processes
  • Conducting analysis, including wrangling data from various sources, to meet needs of stakeholders and proactively add value where insights can be generated to inform decisions beyond the technical brief.
  • Providing clarifications and inputs into the development of insights to ensure the analysis delivered is fit for purpose and source new data required for analysis in conjunction with other branch teams.
  • Working collaboratively as a senior team member, providing technical support, guidance and specialist advice to colleagues in delivering value through analytical tools and techniques
  • Undertaking visualization of data to empower better decision-making, with minimal latency.
  • Providing evidence-based recommendations to improve decision-making across the enterprise and provide a clear understanding of the impact of these recommendations
  • Engaging with stakeholders to collect requirements and communicate insights to improve understanding of factors impacting network performance.
  • Take a hands-on role in the design, development, and maintenance of analysis programs or tools including Household Travel Survey, VOC, Complaints or Customer Journey Tool.
  • Supporting and maintaining sensory testing equipment and documents
  • Analyzing and presenting results to internal stakeholders, vendors and suppliers


Skills on Resume: 

  • Python Programming (Hard Skills)
  • Data Analysis and Wrangling (Hard Skills)
  • Automation (Hard Skills)
  • Technical Advisory (Hard Skills)
  • Data Visualization (Hard Skills)
  • Stakeholder Engagement (Soft Skills)
  • Program and Tool Development (Hard Skills)
  • Evidence-Based Recommendations (Hard Skills)

3. Consumer Insights Analyst, PepsiCo, Purchase, NY

Job Summary:

  • Identify key touchpoints in a customer’s interaction with brand, products and services, which may help to identify triggers for churn, drop-offs in transactions and adverse customer experiences.
  • Work with large and complex data sets to solve a wide array of challenging business problems, using the most appropriate statistical and analytical techniques.
  • Design, develop and deliver data science solutions from roadmap development to implementation, working across a variety of sources in order to better inform business decision-making. 
  • Drive product cross-sell and increase engagement throughout the customer lifecycle.
  • Ensure any statistical models built are robust, statistically sound and fully productionable. 
  • Alongside accompanying documentation that helps to embed a data-led approach to decision-making across the business, promoting self-service where possible.
  • Continuously seek to improve data quality, capture and understanding, and collaborate with Data Management to ensure the data warehouse is fit for purpose.
  • Drive the application of appropriate tests, utilizing suitable tracking and KPI measurement methodology to continually learn and improve understanding of the customer.
  • Work In partnership with Insight colleagues to ensure we deploy a holistic approach to lifecycle communications throughout all customer touchpoints and life stages.
  • Collaborate with Risk and Compliance stakeholders to ensure the business adopts an insight-driven approach to the risk-reward trade-off when implementing customer strategy.
  • Work with the Account Management team to ensure a merchant focus is applied to insight. 
  • Maximising the opportunity to share knowledge, collaborate on campaigns and work towards the same customer goals.


Skills on Resume: 

  • Customer Journey Analysis (Hard Skills)
  • Statistical Techniques (Hard Skills)
  • Data Science Solution Development (Hard Skills)
  • Product Engagement and Cross-Selling (Hard Skills)
  • Statistical Model Validation (Hard Skills)
  • Data Quality (Hard Skills)
  • KPI Measurement (Hard Skills)
  • Collaborative Insight Implementation (Soft Skills)

4. Lead Consumer Insights Analyst, Unilever, Englewood Cliffs, NJ

Job Summary:

  • Drive past the data layer into the business processes affecting the outcomes, recommend deeper analysis and provide guidance to senior leadership.
  • Provide data intelligence through the generation of complex reports and analyses from multiple cross-functional sources to substantiate business decisions and recommendations.
  • Deliver insight into business trends including Service Requests, Hardware replacements/RMA, bug/defect attach and escalations, install base, CAP, RRR, etc.
  • Conduct deep analysis of product, technology, Business Entity
  • Capture, translate, and document complex project requirements and collaborate with business partners, providing alternative scenarios to resolve business issues.
  • Integrate understanding of historical and/or cross-functional projects, which may impact the presentation and/or interpretation of results.
  • Craft custom reports in existing databases and systems.
  • Train business partners on how to access automated reports to ensure the business has ability to operate independently on standard and/or routine reporting needs.
  • Deep understanding of business strategy, related processes and key initiatives within CA & CX.
  • Handles spreadsheets, databases, and other reporting tools and processes that support conducting analyses.
  • Advanced analytical skills to identify trends & patterns in datasets, locate points of influence, and communicate synthesized data results.
  • Delegates specific work tasks to other teams outside of Customer Assurance.
  • Reporting and analysis processes to ensure repeatability
  • Superb project management skills including identification of key stakeholders, ability to achieve agreement, development of sound action plans, and consistent follow-up.


Skills on Resume: 

  • Advanced-Data Analysis (Hard Skills)
  • Business Process Optimization (Hard Skills)
  • Trend Analysis (Hard Skills)
  • Requirements Gathering (Hard Skills)
  • Custom Reporting (Hard Skills)
  • Training and Enablement (Soft Skills)
  • Project Management (Soft Skills)
  • Strategic Insight (Soft Skills)

5. Consumer Insights Analyst, General Mills, Minneapolis, MN

Job Summary:

  • Manage a defined list of clients, supported by a line manager
  • Ensure client service is delivered to the agreed standard
  • Create awareness across a broad range of solutions
  • Work cross-functionally within the local business to ensure client needs are met
  • Identify leads and opportunities within the client base and pass these to the sales team
  • Work with the client delivery team to ensure data quality and deliverables are meeting client needs
  • Have basic market and product knowledge
  • Ensure the CRM system is constantly updated and maintained
  • Apply quantitative analyses to generate insights and identify new business opportunities
  • Build predictive models and use advanced analytics to optimize business results
  • Create trigger-based target groups and automated marketing activities


Skills on Resume: 

  • Client Relationship Management (Soft Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Opportunity Identification (Hard Skills)
  • Data Quality Management (Hard Skills)
  • Product Knowledge (Hard Skills)
  • CRM System Proficiency (Hard Skills)
  • Insight Generation (Hard Skills)
  • Predictive Modeling (Hard Skills)

6. Consumer Insights Analyst, Kraft Heinz Company, Chicago, IL

Job Summary:

  • Lead the scoping and delivery of research, selecting the most appropriate methods and agency partners to maximize the impact and value of research insights
  • Provide consumer insights to Brand, Innovation, sales, marketing, and leadership teams effectively to enable strategic business decisions.
  • Partner with the global brand team and marketing agency to deliver on brand strategy and plans, that accelerate WaterWipes Brand equity.
  • Support the innovation agenda by fuelling front-end ideation as well as test ideas in the pipeline, to ensure the business is setup with the right NPD portfolio.
  • Work closely with peers in category insights to deliver a holistic understanding spanning across consumer, shopper, customer and category to the business.
  • Keeps abreast of developments and best practices in Consumer insights and research. 
  • Keep the business regularly updated on consumer trends and new product launches using intelligence tools Mintel, Kantar, IRI and others.
  • Establish strong working relationships with other stakeholders across multiple functions – sales, marketing, product innovation and trade marketing to achieve objectives and influence decision-making.
  • Develop strong relationships and play a key part in how the wider WaterWipes team delivers its goals and targets.
  • Follow-up and evaluate sales and marketing activities
  • Visualize data, build and automate reports in PowerBI
  • Work proactively with large and complex data sets and explore new data from both internal and external sources
  • Together with other analysts and IT, maintain and develop data- and analytical environment in Azure


Skills on Resume: 

  • Research Methodology (Hard Skills)
  • Consumer Insights Delivery (Hard Skills)
  • Brand Strategy Collaboration (Soft Skills)
  • Innovation and NPD Support (Hard Skills)
  • Holistic Understanding (Soft Skills)
  • Trend Monitoring and Reporting (Hard Skills)
  • Stakeholder Relationship Management (Soft Skills)
  • Data Analysis (Hard Skills)

7. Senior Consumer Insights Analyst, Colgate-Palmolive, New York, NY

Job Summary:

  • Collect and analyze quantitative and qualitative data from practice feedback through customer surveys and other means
  • Develop, execute against and maintain project plans
  • Work with team leadership to synthesize quantitative and qualitative insights to develop action items in partnership with other departments across Aledade
  • Help manage transactional and relationship survey(s) to understand all aspects of the customer journey
  • Partner with technical teams to integrate survey collection into Aledade’s technical infrastructure as Aledade continues to grow
  • Support additional surveys/market research that provide insight into the health of customers and new opportunities to help them succeed in value based care
  • Additional project-based work that will allow for exposure to different parts of the company and contribute toward Aledade's mission
  • Engaging within Panera departments to plan, manage and execute on-going testing of different recipes, ingredients and future developments
  • Designing, programming and testing customer surveys
  • Managing the sensory testing program including welcome, sign in, survey trouble shooting and food service
  • Leads cross-functional teams
  • Oversees and manages output quality from each partnership.


Skills on Resume: 

  • Data Analysis (Hard Skills)
  • Project Management (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Survey Management (Hard Skills)
  • Technical Integration (Hard Skills)
  • Market Research (Hard Skills)
  • Sensory Testing Management (Hard Skills)
  • Leadership and Quality Oversight (Soft Skills)

8. Consumer Insights Analyst, Johnson & Johnson, New Brunswick, NJ

Job Summary:

  • Collaborate with Data Analytics and Digital teams to understand internal customer shopping patterns, opportunities, and the implications for the different areas of business.
  • Gather and analyze customer data from personalization initiatives (customers, offers, campaigns, etc.) to inform new offers and marketing strategies
  • Build reports and data visualizations with first-party customer data that support and inform personalization efforts
  • Work cross-functionally with Merchants, Marketing, Data and Loyalty teams to operationalize 1:1 messaging based on customer behavior
  • Execute A/B and multivariate testing plans for personalization optimization
  • Provide input to support key business metrics and KPIs
  • Analyze large amounts of information and data and discover trends and patterns.
  • Build predictive models and machine-learning algorithms including merging, managing and interrogating data to supply tailored reports to colleagues, customers or the wider organization
  • Create and own a consumer insights model for the business focusing in on customer lifetime value (CLTV) and the relationship between cost of acquisition, creating customer cohorts and segments which we can report on to learn more about customers.
  • Lead customer propensity analysis and leverage this intelligence to improve marketing and trade strategy


Skills on Resume: 

  • Customer Data Analysis (Hard Skills)
  • Data Visualization (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Testing and Optimization (Hard Skills)
  • KPI Support (Hard Skills)
  • Trend Analysis (Hard Skills)
  • Machine Learning (Hard Skills)
  • Customer Lifetime Value (CLTV) (Hard Skills)

9. Consumer Insights Analyst, Kellogg's, Battle Creek, MI

Job Summary:

  • Serve as the main gatekeeper for assigned projects (averagely take care of 2-4 projects simultaneously)
  • Work closely with various departments in project deliverables, ensuring guidelines are followed according to project plans
  • Provide clear instructions to project members and conduct quality checks on output
  • Accommodate changes to the project requirements and execution
  • Work within given deadlines and find solutions to close the gap
  • Ensuring project deliverables are of high quality and client satisfaction 
  • Understand from clients’ business perspective and follow up closely on clients’ needs on every research project
  • Prepare quality presentation and reporting for clients
  • Ensuring all data used are answering to clients’ business needs according to Nielsen data and marketing principles
  • Provide actionable recommendations for clients that can impact/influence business strategies/needs


Skills on Resume: 

  • Project Management (Hard Skills)
  • Quality Assurance (Hard Skills)
  • Change Management (Soft Skills)
  • Deadline Management (Soft Skills)
  • Client Communication (Soft Skills)
  • Presentation and Reporting (Hard Skills)
  • Data Analysis (Hard Skills)
  • Strategic Recommendations (Hard Skills)

10. Consumer Insights Analyst, Coca-Cola, Atlanta, GA

Job Summary:

  • Gather, analyze & interpret results from market & retail data
  • Execute or coordinate research in all phases of the innovation & NPD process
  • Execute or coordinate ad-hoc market research projects
  • Deliver competitive analysis
  • Implement results from global research programs in the regional Dorel organization
  • Sparring partner for innovation, product development, marketing, services and key markets 
  • Review quantitative and qualitative data, to learn about customer motivation, leveraging data to support business interests.
  • Tell compelling stories about how customers or clients work with the business via clear reporting and transition key insights into self-service dashboards for use by the business.
  • Lead, manage, and own external relationships with insight research providers.
  • Investigate contact activity and interactions across the organization to identify areas of potential system connectivity that could offer the division, organization, and all associates who interact with clients, a deeper understanding of customers’ journeys and expectations. 
  • Map and update the customer journeys end-to-end across sales channels and touchpoints from a customer perspective.


Skills on Resume: 

  • Market Research (Hard Skills)
  • NPD Coordination (Hard Skills)
  • Ad-Hoc Research Execution (Hard Skills)
  • Competitive Analysis (Hard Skills)
  • Global Research Implementation (Hard Skills)
  • Data-Driven Insights (Hard Skills)
  • Effective Storytelling (Soft Skills)
  • External Relationship Management (Soft Skills)

11. Consumer Insights Analyst, Hershey's, Hershey, PA

Job Summary:

  • Build and maintain internal and external relationships that help analyze, manage, and deliver a premium customer experience.
  • Analyze and formulate ideas for improvement from the survey results received through the Satmetrix surveying system.
  • Research external marketplace benchmarks to assess trends and develop actionable insights and recommendations for management.
  • Engage with key stakeholders within different divisions across the business to develop, deploy and optimize outbound and inbound customer interactions in support of customer engagement strategies.
  • Deliver proactive sales, service and retention campaigns to customers across multiple channels, and tune the program of interactions within Unica, Interact, and Acoustic Campaign (Silverpop/WCA) to drive optimal customer experiences and business benefits.
  • Build and deploy interactions according to business requirements. 
  • Document 'interaction briefs' and maintain a consultative, flexible engagement with internal customers to continuously enhance customer interaction programs.
  • Act as a subject matter expert in the IBM Marketing toolset (IBM Campaign/IBM Marketing Cloud/Unica/Silverpop/WCA/Interact).
  • Develop campaigns based on a library of standardized selections, exclusions and customer contact protocols.
  • Design and deploy 'test & learn' interactions, and control group mechanisms to quickly and accurately quantify the opportunity in interactions and offers.
  • Track and analyze the performance of interaction programs in the market, and identify opportunities for performance improvement (e.g. interaction timing, sequencing, delivery channel etc.)


Skills on Resume: 

  • Customer Relationship Management (Soft Skills)
  • Data Analysis (Hard Skills)
  • Stakeholder Engagement (Soft Skills)
  • Campaign Management (Hard Skills)
  • Marketing Tool Expertise (Hard Skills)
  • Program Optimization (Hard Skills)
  • Performance Tracking (Hard Skills)
  • Documentation and Flexibility (Soft Skills)

12. Consumer Insights Analyst, Mars Incorporated, McLean, VA

Job Summary:

  • Deliver strategic and actionable enterprise reporting to integrate customer experience key performance indicators into traditional business metrics across all areas of the commercial business.
  • Participate in the creation and design process of transactional surveys for the commercial division.
  • Actively and consistently supports all efforts to simplify and enhance the customer experience.
  • Support the planning, executing, and reporting of primary research projects for Media Properties
  • Create story-driven reports that provide insights to key stakeholders for marketing, and sales, and produce key custom research deliverables from scratch (i.e., questionnaires, discussion guides, weighting plans)
  • Administer collection, analysis and distribution of data from always-on tracking programs
  • Learn and synthesize available research applications/tools to pull data accordingly, (i.e., Nielsen, Gfk/MRI, Sports Poll, YouGov, and other proprietary research)
  • Assist in managing workload/engagement activities related to online fan panel/community
  • Help manage custom quantitative and qualitative projects from initial meetings through report delivery
  • Ensure projects stay on track with respect to timelines and scope
  • Eager to analyze data, find and create the “story” of reports semi-autonomously
  • Assist the Media Sales department with media spending and other category-specific research to help inform new business strategies and drive revenue


Skills on Resume: 

  • Interpretation (Hard Skills)
  • Survey Design (Hard Skills)
  • Customer Experience Enhancement (Soft Skills)
  • Report Creation (Hard Skills)
  • Primary Research Project Management (Hard Skills)
  • Data Collection (Hard Skills)
  • Research Tools Proficiency (Hard Skills)
  • Project Management (Hard Skills)

13. Consumer Insights Analyst, Mondelēz International, Deerfield, IL

Job Summary:

  • Synthesize large volumes of complex data, refining that raw data into actionable insights meaningful to the business results into visual dashboards that are actionable and digestible by all teams (i.e. Marketing, Growth and Product Development, etc.)
  • Increase the company’s use of data and set a high bar for analytics across the business
  • Develop an in-depth understanding of the customer journey and key customer segments, uncovering opportunities within the data to drive new customer acquisition, retention and growth
  • Follow and apply research processes to ensure the successful planning, fielding, reporting, and sharing of primary research studies via live presentations
  • Take full responsibility for the planning and delivery of work, balancing the requirements of internal and external teams, and helping to prioritize workloads accordingly
  • Build strong relationships with internal stakeholders to understand business problems and design appropriate research methodologies
  • Develop strong relationships with key internal colleagues (e.g., Legal, Finance, IT) who directly support the R&CI team
  • Develop or assist research partners in the development of various data collection instruments (e.g., questionnaires, interview guides)
  • Work with project-based data files (e.g., SPSS, Excel) and online data/research portals (e.g., Dapresy) to produce research outputs, including developing reports and summarizing research findings
  • Leverage secondary data to drive insights in support of Lowe’s Canada’s business objectives (e.g., Vividata, TraQline) 
  • Keep research projects organized and structured with a mind to improving various research processes and documenting them ncluding internal project administration and external research vendor project management


Skills on Resume: 

  • Data Synthesis and Analysis (Hard Skills)
  • Data Visualization (Hard Skills)
  • Customer Journey Analysis (Hard Skills)
  • Research Methodology (Hard Skills)
  • Project Management (Hard Skills)
  • Stakeholder Engagement (Soft Skills)
  • Research Instrument Development (Hard Skills)
  • Data Management and Reporting (Hard Skills)

14. Consumer Insights Analyst, Campbell Soup Company, Camden, NJ

Job Summary:

  • Work with complex and large volumes of analytics data to understand trends and behaviors
  • Conduct data discussions on all aspects of customer analytics, including test and learning the framework, setting up program success measures including ROI and business outcomes & conducting pre and post-program analysis to deliver meaningful and actionable insights
  • Take ownership of regular business reporting.
  • Present actionable insights in written as well as presentation form.
  • Engage with the product, marketing, analytics, and customer teams to better understand customer journey, behavior, and products
  • Assist the team in delivering various customer insights projects
  • Develop an in-depth understanding of churn behaviors, identify opportunities to improve subscription program
  • Create predictive models for the customer lifetime value of subscription members
  • Manage and prioritize incoming analytics requests
  • Identify trends and proactively suggest business improvements
  • Provide data-driven recommendations for marketing strategy by analyzing customer metrics from website, email, and advertising


Skills on Resume: 

  • Advanced-Data Analysis (Hard Skills)
  • Customer Analytics (Hard Skills)
  • Business Reporting (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Predictive Modeling (Hard Skills)
  • Project Management (Hard Skills)
  • Churn Analysis (Hard Skills)
  • Data-Driven Recommendations (Hard Skills)