Published: Dec 19, 2025 - The Social Media Professional develops and executes platform-specific content strategies that enhance brand visibility, engagement, and audience growth. This role involves managing daily social channels, analyzing performance metrics to optimize campaigns, and collaborating with cross-functional teams to maintain consistent messaging. The individual also monitors trends, identifies opportunities for online community interaction, and ensures all digital activities align with organizational goals and brand guidelines.

Tips for Social Media Skills and Responsibilities on a Resume
1. Social Media Analyst, Brightline Digital Insights LLC, Austin, TX
Job Summary:
- Responsible for a variety of client-facing reports and insights.
- Gather and analyze performance data from social media networks to generate reports.
- Develop mastery of a variety of analytics tools, including analytics platforms and studio tools.
- Create visually appealing and consistently designed reports and presentations.
- Generate tactical and strategic recommendations for clients’ social accounts.
- Follow client and competitor accounts on social media to better understand effective social media strategy.
- Work with managers to improve the overall quality of reports and provide more value to clients.
- Update and maintain documentation on all reporting processes.
Skills on Resume:
- Data Analysis (Hard Skills)
- Social Media Analytics (Hard Skills)
- Reporting Automation (Hard Skills)
- Data Visualization (Hard Skills)
- Strategic Insights (Hard Skills)
- Competitive Analysis (Hard Skills)
- Client Communication (Soft Skills)
- Process Documentation (Hard Skills)
2. Senior Social Media Analyst, Vertex Audience Analytics Group, Denver, CO
Job Summary:
- Standardize success metrics across the social media network (owned, talent, partners, and fans).
- Streamline reporting pillars, workflows, and templates for the organic social team.
- Build and maintain data analytics dashboards.
- Establish social key performance indicators and performance benchmarks by platform, campaign, and content type.
- Track audience analytics and insights in collaboration with internal partners.
- Conduct attribution analysis to determine the variables in content that lead to success.
- Manage social listening and competitive analysis in alignment with internal partners as well as external tools and vendors.
- Conduct market research to stay up-to-date on trends, and develop relevant case studies and best practices in partnership with the social team.
- Synthesize and compare social data and analytics with cross-functional datasets to develop actionable insights.
- Create actionable insights that drive the business forward and show success in progress toward key performance indicators.
- Communicate and present findings to key partners via both email and in-person presentation.
Skills on Resume:
- Social Metrics Standardization (Hard Skills)
- Reporting Optimization (Hard Skills)
- Dashboard Development (Hard Skills)
- KPI Framework Design (Hard Skills)
- Audience Analytics (Hard Skills)
- Attribution Analysis (Hard Skills)
- Competitive Intelligence (Hard Skills)
- Data Storytelling (Soft Skills)
3. Social Media Coordinator, Northway Brand Collective Ltd., Portland, OR
Job Summary:
- Responsible for the promotion and reputation of the brand across all social media channels.
- Create and distribute weekly content plans for Instagram, Twitter, Facebook, TikTok, Pinterest, and YouTube, ensuring content is engaging and tone of voice is in line with the brand.
- React to the day-to-day management of multiple channels, and take a proactive approach.
- Manage the customer experience through social media.
- Create the social calendar of key dates across the year and share with the team.
- Brief in the approved social media content plans to the design team, and thereafter schedule the relevant posts across the respective social media platforms.
- Respond to customer queries on social channels and liaise with the customer service team to ensure timely and appropriate responses.
- Attend relevant marketing meetings and eCommerce/creative shoots.
- Liaise with merchandising and brand teams to collect products for trend story shoots to be used on the website and across social channels.
- Define reports and collate KPIs for social media to ensure that performance is reviewed and optimised.
- Understand copywriting and creation of content plans to ensure best practices.
- Work with the CRM manager to review how social media fits into the CRM strategy, and implement actions in accordance with this.
Skills on Resume:
- Brand Management (Hard Skills)
- Content Planning (Hard Skills)
- Channel Management (Hard Skills)
- Community Engagement (Hard Skills)
- Post Scheduling (Hard Skills)
- Performance Reporting (Hard Skills)
- Copywriting Basics (Hard Skills)
- Team Collaboration (Soft Skills)
4. Social Media Coordinator, Harborstone Marketing Studio Inc., San Diego, CA
Job Summary:
- Develop, implement, and manage client social media strategies focusing on Instagram, Twitter, and Facebook.
- Run the business of social media activities such as tweeting, sharing, engaging, liking, increasing social reach, and creating stories.
- Collaborate and work alongside the marketing and photography team.
- Create, assist, and manage an innovative, seasonal, multi-channel social media plan focused on driving brand awareness, consumer engagement, and increasing sales for clients.
- Work within Hootsuite, SkedSocial, and other social media tools.
- Set up and manage influencer campaigns to create a strong brand presence.
- Manage communications with followers, customers, and clients on time and in the unique brand voice of each client.
- Bring creative and innovative ideas for new features to develop brand awareness, such as promotions and competitions.
- Set up and optimise paid social campaigns (training provided).
- Write creative and engaging copy for the client's social media platforms and newsletters.
- Stay up-to-date and inform the business about current technologies and trends in social media, design tools, and applications.
Skills on Resume:
- Social Strategy (Hard Skills)
- Social Engagement (Hard Skills)
- Cross-Team Collaboration (Soft Skills)
- Multi-Channel Planning (Hard Skills)
- Social Media Tools (Hard Skills)
- Influencer Marketing (Hard Skills)
- Community Communication (Soft Skills)
- Paid Social Ads (Hard Skills)
5. Social Media Intern, Bluecrest Communications Agency, Raleigh, NC
Job Summary:
- Upload and schedule posts on social media for clients.
- Come up with content marketing and trends.
- Create dynamic written content for various industries.
- Optimize content following search engine optimization (SEO) and pay-per-click (PPC).
- Create content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation.
- Assist in social media management with large projects, events, and community management.
- Analyze and report audience information and demographics, and the success of the existing social media project.
- Write and distribute e-newsletters to subscribers.
- Manage social media communications and ORM.
- Strategize and contact PR distribution channels for campaigns.
Skills on Resume:
- Content Scheduling (Hard Skills)
- Trend Research (Hard Skills)
- Creative Writing (Hard Skills)
- SEO Optimization (Hard Skills)
- Audience Engagement (Hard Skills)
- Social Media Support (Hard Skills)
- Analytics Reporting (Hard Skills)
- PR Outreach (Hard Skills)
6. Social Media Intern, Ironleaf Digital Solutions Co., Madison, WI
Job Summary:
- Manage the company's social media accounts and posts.
- Monitor postings to ensure the brand message is consistent from the terminology used to the images posted.
- Work alongside the team to create a plan for monthly social media strategies.
- Interact with followers and potential customers by communicating and answering questions through the company's social pages.
- Brainstorm campaign ideas.
- Monitor various social media platforms such as LinkedIn, Facebook, Instagram, and Twitter.
- Analyze analytics to gauge the success of campaigns to create performance reports.
- Understand the overall concept of the company, including the brand, customer, product goals, and all other aspects of service.
- Provide suggestions to management for improving customer experience on social platforms and internal processes.
- Learn and become proficient in internal software systems.
Skills on Resume:
- Social Account Management (Hard Skills)
- Brand Consistency (Hard Skills)
- Strategy Planning (Hard Skills)
- Audience Interaction (Soft Skills)
- Campaign Ideation (Hard Skills)
- Platform Monitoring (Hard Skills)
- Performance Analytics (Hard Skills)
- Process Improvement (Soft Skills)
7. Social Media Manager, Clearpath Growth Marketing Group, Columbus, OH
Job Summary:
- Implement the company’s social media strategy and monitor progress.
- Develop and implement social media campaigns and day-to-day activities.
- Manage presence in social media sites, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and other similar community sites, post on relevant blogs, and seed content in social applications.
- Identify relevant social media spaces to connect with key target audiences.
- Build and maintain relationships with brand ambassadors.
- Monitor trends in social media.
- Monitor effective benchmarks for measuring the impact of social media and outreach programs.
- Analyze, review, and report on the effectiveness of campaigns.
- Regularly provide feedback and insights from social media monitoring to evolve the social media strategy.
- Liaise with international sales teams to provide local social media support.
- Collaborate with internal stakeholders and external vendors to create and deliver solutions.
Skills on Resume:
- Social Strategy Execution (Hard Skills)
- Campaign Management (Hard Skills)
- Multi-Platform Publishing (Hard Skills)
- Audience Targeting (Hard Skills)
- Ambassador Relations (Soft Skills)
- Trend Monitoring (Hard Skills)
- Performance Measurement (Hard Skills)
- Stakeholder Collaboration (Soft Skills)
8. Social Media Marketing Intern, Redfield Digital Strategy House, Tempe, AZ
Job Summary:
- Create and refine social media strategy and best practices.
- Assist in managing social media channels.
- Track, report, analyze, and review digital campaigns to maximize traffic and revenue.
- Prepare weekly updates and reports to track growth and success rates of campaigns.
- Keep up to date and informed on new social media trends and adapt accordingly.
- Identify leaders and influencers (internal and external) and engage them in brand activities.
- Identify ways to improve user experience and branding.
- Engage with customers to collect feedback and inputs.
Skills on Resume:
- Social Strategy (Hard Skills)
- Channel Management (Hard Skills)
- Campaign Analytics (Hard Skills)
- Performance Reporting (Hard Skills)
- Trend Awareness (Hard Skills)
- Influencer Engagement (Soft Skills)
- User Experience (Hard Skills)
- Customer Feedback (Soft Skills)
9. Social Media Marketing Manager, Summitbridge Marketing Services LLC, Bellevue, WA
Job Summary:
- Develop the company's social media strategy, define how each channel is used, and deliver engagement within those chosen channels.
- Work closely with marketing teams to develop social media campaigns that help achieve brand and customer engagement (B2B and B2C).
- Identify and engage with relevant influencers to drive broader brand engagement.
- Develop and distribute regular reports on campaign performance, channel performance, and competitor activity.
- Understand and share emerging social media trends.
- Develop a social listening program to drive new and engaging content themes.
- Educate colleagues in social media best practices.
- Monitor and respond to brand mentions across all social channels.
- Work with servicing teams to manage customer contact via social channels.
- Oversee the sign-off of social media posts to ensure regulatory requirements.
Skills on Resume:
- Social Strategy (Hard Skills)
- Campaign Development (Hard Skills)
- Influencer Outreach (Hard Skills)
- Performance Reporting (Hard Skills)
- Trend Monitoring (Hard Skills)
- Social Listening (Hard Skills)
- Stakeholder Training (Soft Skills)
- Brand Compliance (Hard Skills)
10. Social Media Marketing Specialist, Rivermark Creative Media Group, Richmond, VA
Job Summary:
- Work as part of a cross-functional marketing team to identify story ideas and campaigns that can be developed into multimedia content for multiple platforms, including internal and external sites.
- Maintain and work with the third-party team to populate the social media publishing calendar with upcoming content.
- Help identify habits of the online audience and suggest ways to reach a broader audience.
- Assist the team in reporting on metrics relevant to social media and digital platforms.
- Shoot and edit snackable video content for platforms.
- Create weekly social media content for posts and videos.
- Coordinate and manage schedules for all social posts and videos to fulfill the social media and marketing calendars.
- Communicate the voice of each brand in all posts.
- Repurpose content created by the third-party to fit the social channel for each customer type.
- Help maintain social media personas for individuals and brands.
- Monitor and respond to comments and messages from clients on all social channels in coordination with the sales team's subject matter experts.
Skills on Resume:
- Content Ideation (Hard Skills)
- Publishing Calendar (Hard Skills)
- Audience Insights (Hard Skills)
- Metrics Reporting (Hard Skills)
- Video Production (Hard Skills)
- Content Scheduling (Hard Skills)
- Brand Voice (Hard Skills)
- Community Management (Soft Skills)
11. Social Media Specialist, Larkspur Content & Engagement Studio, Boulder, CO
Job Summary:
- Work with the managing editor to ideate and execute a first-in-class social content strategy to increase followers, reach, and engagement across all owned social media channels.
- Regularly post to, manage, and monitor all company social accounts.
- Ideate, write, and edit top-notch social media copy to promote initiatives, products, services, events, and custom social campaigns.
- Seek out and foster relationships with top social media influencers in the mortgage and housing industries to drive more engagement and followers.
- Track social media engagement, followers, reach, and produce monthly metrics reports to show progress and results.
- Build and maintain a social media content calendar.
- Coordinate closely with internal stakeholders on social content requests to promote products, services, events, and other initiatives in creative and compelling ways.
- Create training materials and presentations for field sales teams on advanced social media best practices and how to use social to grow their businesses.
- Monitor and address customer complaints and inquiries on time.
- Track, research, and report on competitor social media activity to better inform the social content strategy.
Skills on Resume:
- Social Strategy (Hard Skills)
- Account Management (Hard Skills)
- Social Copywriting (Hard Skills)
- Influencer Relations (Soft Skills)
- Metrics Reporting (Hard Skills)
- Content Calendar (Hard Skills)
- Stakeholder Coordination (Soft Skills)
- Competitive Analysis (Hard Skills)