SOCIAL MEDIA MARKETING RESUME EXAMPLE

Published: Dec 18, 2025 - The Social Media Marketing Professional develops and executes platform-specific strategies that strengthen brand visibility, drive audience engagement, and support measurable business growth. This role involves managing content calendars, creating multimedia assets, analyzing performance metrics, and optimizing campaigns across social channels to enhance reach and effectiveness. The individual also collaborates with cross-functional teams to ensure brand consistency, leverages emerging trends to improve campaign impact, and implements data-driven improvements that maximize marketing ROI.

Tips for Social Media Marketing Skills and Responsibilities on a Resume

1. Social Media Marketing Intern, BrightPath Digital Solutions LLC, Austin, TX,

Job Summary: 

  • Build quality content across social media platforms.
  • Use Canva to build creatives.
  • Create blog posts based on a theme.
  • Engage the audience on social media.
  • Grow followers on Instagram, Facebook, and LinkedIn handles.
  • Add tech knowledge.
  • Work in social networking and social analytics tools.


Skills on Resume:

  • Social Media Content Creation (Hard Skills)
  • Canva Design (Hard Skills)
  • Blog Writing (Hard Skills)
  • Audience Engagement (Soft Skills)
  • Social Media Growth Strategy (Hard Skills)
  • Platform Analytics (Hard Skills)
  • Tech Content Awareness (Hard Skills)
  • Communication Skills (Soft Skills)

2. Social Media Marketing Intern, Elevate Creative Marketing Group Inc., San Diego, CA,

Job Summary: 

  • Manage the community by engaging with and growing both the company’s and clients’ followers on social media by interacting and communicating on social media.
  • Create concept posts for Management’s approval and write copy for social media posts.
  • Post approved creatives on social media along with their captions.
  • Organise all posts into a monthly calendar each month.
  • Write copy for other marketing materials such as blog posts and website content.
  • Sit in on meetings and learn the ins and outs of what it's like to work at a creative digital marketing agency.


Skills on Resume:

  • Community Management (Hard Skills)
  • Social Engagement (Hard Skills)
  • Content Copywriting (Hard Skills)
  • Creative Concepts (Hard Skills)
  • Post Scheduling (Hard Skills)
  • Content Planning (Hard Skills)
  • Web Content Writing (Hard Skills)
  • Team Collaboration (Soft Skills)

3. Social Media Marketing Manager, BlueHorizon Brand Services Ltd., Raleigh, NC,

Job Summary: 

  • Create, schedule, and publish a regular social media editorial calendar to complement organization-wide initiatives, coordinating campaigns and promotions with product owners, designers, and members from the Marketing team.
  • Collaborate with creative partners to develop compelling campaigns and contribute expertise to concept ideas infused with social strategy from beginning to completion of each campaign.
  • Track and analyze analytic reports to gain insight into traffic, demographics, and effectiveness, and utilize this information to positively affect future outcomes.
  • Review social media analytics and provide direction based on findings.
  • Stay up-to-date with the latest in social media trends, technology, and opportunities, educate colleagues, and identify opportunities for the organization.
  • Research, develop, and implement social media tools and strategies that are consistent with brand and strategic and business objectives.
  • Monitor and improve on social media activity metrics.
  • Provide up-to-date content for social media outlets, served by a range of devices.
  • Monitor and respond to social media comments and feedback.
  • Integrate social media messaging with marketing, sales, and recruiting campaigns.


Skills on Resume:

  • Social Media Strategy (Hard Skills)
  • Content Calendar Management (Hard Skills)
  • Campaign Coordination (Hard Skills)
  • Creative Collaboration (Soft Skills)
  • Social Media Analytics (Hard Skills)
  • Trend Monitoring (Hard Skills)
  • Community Engagement (Hard Skills)
  • Cross-Team Integration (Soft Skills)

4. Social Media Marketing Manager, NextWave Integrated Marketing Solutions Inc., Denver, CO,

Job Summary: 

  • Execute integrated digital and social media strategies with marketing, business development, and customer engagement.
  • Develop web and social marketing campaigns for strategic programs designed to attract, engage, and nurture customer audiences and communities.
  • Create, curate, and manage web and social media content and maintain the social media editorial calendar to ensure sharing of interesting, timely materials on all company-owned platforms.
  • Understand key audiences and develop targeting strategies to drive engagement with landing pages and social media lead ads.
  • Manage social media ad budget for respective campaigns and projects.
  • Develop, implement, and manage creative ideas and promotions.
  • Collaborate with Brand to create and curate assets for various social media and web placements.
  • Develop and expand customer outreach efforts.
  • Monitor important topics related to key business pursuits and inbound mentions on owned and tagged content to use the information gathered to inform social media strategies and tactics.
  • Monitor trends and best practices in social media tools, applications, channels, design, and strategy.
  • Conduct digital and social media training and development across functions.
  • Work with Marketing Data Analysts to analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising organic and paid social strategies and tactics.


Skills on Resume:

  • Digital Strategy Execution (Hard Skills)
  • Social Campaign Management (Hard Skills)
  • Content Management (Hard Skills)
  • Audience Targeting (Hard Skills)
  • Social Media Advertising (Hard Skills)
  • Creative Promotion (Hard Skills)
  • Trend Monitoring (Hard Skills)
  • Data-Driven Insights (Hard Skills)

5. Social Media Marketing Manager, Vertex Growth Strategies LLC, Bellevue, WA,

Job Summary: 

  • Own management and performance of social channels, including Facebook, Twitter, YouTube, Reddit, and any other relevant channels.
  • Manage and organize the company’s paid and organic social media calendar across all platforms to coincide with other marketing channels, announcements, current events, etc.
  • Develop and refine social media strategy based on analytics, CDP, and CRM data.
  • Identify opportunities to leverage current trends and related posts.
  • Conceptualize and plan social media campaigns to increase followers, improve engagement, and build brand awareness.
  • Develop engaging, high-quality, platform-specific social media content to reach audiences in creative ways and expand to new audiences.
  • Monitor and report social media performance, including organic and paid analytics for social media properties.
  • Optimize a paid social budget across platforms, yielding the highest impact to the business using detailed analytics (outline spend, trends, ROI, areas for improvement).
  • Keep abreast of the latest social media best practices and technologies.
  • Efficiently know how to reply, engage, and direct social traffic.
  • Monitor social channels for important signals of community interests and concerns, alert others internally (through social listening and reputation management).
  • Help the larger team understand the social strategy so they can support social strategies through their own efforts (i.e., enable the sales team on LinkedIn via posts, InMail, sharing, etc).


Skills on Resume:

  • Channel Management (Hard Skills)
  • Content Scheduling (Hard Skills)
  • Social Strategy (Hard Skills)
  • Campaign Planning (Hard Skills)
  • Content Creation (Hard Skills)
  • Analytics Reporting (Hard Skills)
  • Paid Social (Hard Skills)
  • Community Engagement (Hard Skills)

6. Social Media Marketing Specialist, PulsePoint Digital Communications Pvt. Ltd., Jersey City, NJ,

Job Summary: 

  • Develop and implement the social media strategy.
  • Handle presence on social media.
  • Manage social media campaigns and day-to-day activities.
  • Develop concepts and prepare monthly conversational calendars.
  • Identify the target audience and set clear objectives aligned with clients’ needs.
  • Design relevant, unique content to reach the target audience.
  • Manage posting, boosting, and monitoring.
  • Manage all social conversations, respond to any comments and questions in the right style based on the profile of each client and each channel.
  • Generate insights reports, gather social media data from social listening tools and Google Analytics, and suggest improvements.
  • Monitor and evaluate the effectiveness of social media campaigns and propose corrective actions.
  • Analyze campaigns and data into recommendations and plans for revising social media and social ad campaigns.
  • Grow and maintain a brand’s online community of followers.
  • Become an advocate for the company on social media platforms by engaging in dialogues and answering questions.
  • Communicate the company’s brand in a positive, authentic way that will attract today’s modern, hyper-connected buyers.


Skills on Resume:

  • Social Strategy (Hard Skills)
  • Channel Management (Hard Skills)
  • Campaign Management (Hard Skills)
  • Content Planning (Hard Skills)
  • Audience Targeting (Hard Skills)
  • Social Listening (Hard Skills)
  • Analytics Reporting (Hard Skills)
  • Community Growth (Hard Skills)

7. Social Media Marketing Specialist, UrbanLink Marketing Technologies Inc., Chicago, IL

Job Summary: 

  • Support marketing goals by developing a social media strategy and plan across LinkedIn, Twitter, Reddit, Facebook, and Instagram.
  • Develop and manage a social media editorial calendar.
  • Manage and report on goals and optimize content via social listening reports through a social aggregator.
  • Work with senior marketing and product teams to deliver social campaigns that engage the target audience and grow followers.
  • Craft social posts that meet product area objectives and deliver on key KPIs.
  • Use data to identify content gaps, opportunities, and campaign ideas.
  • Research industry trends through social listening to help drive creative campaigns.
  • Produce social media posts for multiple channels, including Twitter, LinkedIn, Instagram, and Facebook, while applying best practices.
  • Write clear, accurate, on-brand, and engaging social copy.
  • Resize and optimize assets to social channel specifications.
  • Create GIFs or short clips for social from video assets to increase engagement.


Skills on Resume:

  • Social Strategy (Hard Skills)
  • Editorial Planning (Hard Skills)
  • Social Listening (Hard Skills)
  • Campaign Coordination (Hard Skills)
  • KPI Optimization (Hard Skills)
  • Trend Research (Hard Skills)
  • Social Copywriting (Hard Skills)
  • Asset Optimization (Hard Skills)