WHAT DOES A SOCIAL MEDIA MARKETING DO?

Published: Dec 18, 2025 - The Social Media Marketing Professional develops platform-specific strategies that strengthen brand visibility, drive audience growth, and optimize engagement across all digital channels. This position oversees content planning, campaign execution, analytics tracking, and cross-functional collaboration to ensure consistent messaging and measurable performance outcomes. The individual also leverages trend insights, data-driven decision-making, and creative storytelling to enhance reach, support business goals, and sustain long-term community loyalty.

A Review of Professional Skills and Functions for Social Media Marketing

1. Social Media Marketing Intern Accountabilities

  • Content Strategy: Work collaboratively with the social strategist to ideate content and strategy for social accounts.
  • Trend Engagement: Explore opportunities to engage in wider social media trends.
  • Brand Consistency: Monitor postings to ensure the brand message is consistent, from the terminology used to the images posted.
  • Follower Growth: Assist in implementing plans to increase followers on popular social media platforms such as Instagram, LinkedIn, Facebook, etc.
  • Trend Awareness: Stay up to date with current social media trends.
  • Editorial Planning: Oversee the creation and implementation of an editorial calendar that includes monthly objectives and initiatives.
  • Content Scheduling: Create social media calendars and maintain their records.
  • Performance Reporting: Make reports on social media postings on every handle based on their performance regularly.

2. Social Media Marketing Intern Roles

  • Campaign Execution: Assist in conceptualizing, developing, and executing marketing campaigns.
  • Data Analysis: Conduct data analysis on campaign performance.
  • Community Management: Monitor and respond to comments.
  • Campaign Optimization: Offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships, and activations to enhance campaign performance.
  • Account Development: Help build the brand’s Instagram pages from the ground up.
  • Brand Alignment: Continuously ensure that the content on all social platforms for a product aligns with the brand tone and identity, and adjust accordingly.
  • Customer Insight: Understand the customer profile of each product.

3. Social Media Marketing Manager Tasks

  • Community Storytelling: Support a community that helps inspire a movement that saves the ocean through storytelling, creative media, and impact communications initiatives.
  • Marketing Strategy: Support the development of an overarching marketing strategy that connects back to the brand ethos and mission.
  • Campaign Execution: Oversee marketing execution and rollout alongside peers in other functions across the organization.
  • Editorial Management: Maintain the social media editorial calendar by working closely with other members of the social media team to research, write, and publish approved daily social content.
  • Message Consistency: Ensure continuity in social channels and messaging across all platforms, founders, contributors, and influencers.
  • Performance Analysis: Monitor and analyze programs for both delivery and performance.
  • Market Research: Monitor trends, strategies, and best practices in the market and apply knowledge to the organization’s social media initiatives.
  • Optimization Strategy: Recommend appropriate optimization strategies.
  • Partnership Management: Oversee the partnership funnel and support outreach and communications while connecting affiliates back to the overarching marketing strategy.

4. Social Media Marketing Manager Duties

  • Digital Strategy: Set a strong digital and social media plan.
  • Thought Leadership: Engage with the current debates in technology, sustainability, cities, and society.
  • Editorial Planning: Build a strong editorial calendar.
  • Content Creation: Create and deliver engaging content as part of a team.
  • Content Repurposing: Repurpose and tailor content for different channels.
  • Campaign Operations: Operationally drive effective social media campaigns.
  • Channel Expertise: Be an expert on channels and digital touch points.
  • Brand Voice: Set a clear tone and voice that reflects the brand and work.
  • Audience Engagement: Engage audiences.
  • Community Interaction: Generate conversations, as well as likes and shares.
  • Performance Analytics: Use reporting and analytics tools to measure results, and use other tools to increase effectiveness.
  • Trend Awareness: Stay ahead of social media trends.

5. Social Media Marketing Manager Functions

  • Social Media Management: Plan and manage social media platforms like LinkedIn, Twitter, and Facebook.
  • Distribution Strategy: Strategize and plan social distribution campaigns.
  • Brand Awareness: Create posts to drive brand awareness.
  • Performance Reporting: Track, analyze, and report performance on all social platforms.
  • Visual Content: Create or edit images for social media posts.
  • Trend Monitoring: Stay updated on social media trends.
  • Analytics Knowledge: Know Google and social analytics.
  • Content Writing: Write content for social media platforms such as Quora, Pinterest, and Medium.

6. Social Media Marketing Specialist Role Purpose

  • Social Media Leadership: Direct and guide social media presence across Twitter, Facebook, LinkedIn, Instagram, TikTok, Snapchat, and YouTube.
  • Content Marketing: Maintain a strong content marketing calendar while consistently managing blogs, email and social media campaigns, webinars, videos, press releases, and speaking engagements.
  • UX Design: Create eye-appealing layouts that offer stress-free user experiences.
  • Content Adaptation: Convert written, graphic, audio, and video components to compatible web formats.
  • Community Building: Establish, nurture, and grow a community of followers and brand advocates or ambassadors.
  • Partnership Development: Attract new partners as a component of a larger marketing and storytelling strategy.
  • Marketing Strategy: Develop and refine marketing goals, pricing strategies, promotional activities, and branding in consultation with executive leadership.
  • Market Research: Direct market analysis and research to identify new trends and opportunities.
  • Content Management: Create content for and manage all marketing materials, including blogs, playbooks, website, video, brochures, presentation decks, and mass mailings.

7. Social Media Marketing Specialist Responsibilities and Key Tasks

  • Social Media Planning: Develop social media plans to increase brand awareness, engagement, and transactions.
  • Content Management: Create content and manage the content calendar for social media and eCommerce channels such as Facebook, Instagram, Line, Brand.com, Twitter, Lazada, and Shopee.
  • Channel Optimization: Adapt brand content to suit each social channel and specific audience requirements, continually refining the content plan according to data insights.
  • Creative Collaboration: Cooperate with the marketing team and graphic designer to create graphics in alignment with the brand identity.
  • User Engagement: Engage users in feeds and in response to ads with support from the Customer Service team.
  • Agency Collaboration: Collaborate with the media agency to achieve marketing campaign objectives.
  • Customer Acquisition: Create activities to increase the number of customers, such as co-promotions and online activities.
  • Influencer Outreach: Identify influential reviewers and effectively carry out online word-of-mouth marketing.
  • Market Research: Conduct market research and competitive research.