Job Summary: 

• Counsel external clients on social media strategies.
• Evolve current processes and models for working with senior executives on social media platforms.
• Partner with executive leadership to develop strategic plans, and creative ideas and oversee junior team members who will assist in advising internal/external presence via social media channels.
• Drive growth and development of executives' social platforms.
• Source and suggest content in collaboration with executives.
• Measure content performance and impact.
• Develop unique, compelling social campaigns that support the company's point of view, and execute these within social channels.
• Research the company’s key constituencies (members, healthcare consumers generally, providers, and other insurers) to understand the issues that are important to them
• Develop programs to join and shape existing discussions within healthcare and insurance, and contribute to these thereby lifting the company’s profile and promoting the company’s consumer-first POV
• Work with the marketing team to assess social media’s current and potential contributions to Sidecar Health’s overall business results
• Recruit and manage social agencies, and control all aspects of the social media budget and ROI

Skills on Resume:

• Social Media Strategy (Hard Skills)
• Executive Collaboration (Soft Skills)
• Team Leadership (Soft Skills)
• Content Creation (Hard Skills)
• Performance Analysis (Hard Skills)
• Campaign Development (Hard Skills)
• Market Research (Hard Skills)
• Budget Management (Hard Skills) 

Job Summary: 

• Create and execute social media promotional plans for marketing, conferences, and talent acquisition, including strategy, editorial calendar, content production, content promotion, technology-enabled employee advocacy, collaboration with key internal stakeholders and external partners, approval processes, analytics, and reporting.
• Constantly benchmark marketing, conferences, and talent acquisition social content and promotional programs to continuously improve the output and outcome of campaigns,
• Be the trusted adviser for issues that arise for associates and the company on social media
• Ensure listening and response processes are in place and executed.
• Measure and report program results, use data to make informed decisions
• Implement programs to increase organic social followers across all corporate profiles
• Own, manage, and update the global social media policy working with internal stakeholders
• Actively monitor Gartner mentions and work with the team to respond as appropriate on time
• Manage vendors to ensure performance and continuous improvement of offerings/value.
• Lead a global team of subject matter experts, creating clear goals and creating an environment of exceptional professional development.
• Deliver consistent feedback and coaching.

Skills on Resume:

• Social Media Strategy (Hard Skills)
• Content Production and Promotion (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Analytics and Reporting (Hard Skills)
• Benchmarking and Campaign Optimization (Hard Skills)
• Crisis Management (Soft Skills)
• Social Media Policy Management (Hard Skills)
• Team Leadership and Coaching (Soft Skills) 

Job Summary: 

• Oversee and manage all social media content creation and strategy for Digital
• Lead a team of social media specialists and freelance producers who post and create content for social platforms, including Instagram, Facebook, and Twitter, as well as the in-house social media platform Black Planet.
• Serve as a point on all content operations for the social media team, maintaining global calendars and managing launches and promotional processes related to priority content releases.
• Develop marketing and brand strategies for Black Planet.
• Work closely with the content team, including editorial and video leads, to share content in a timely, meaningful, and engaging way.
• Work closely with the sales and marketing teams to develop innovative content initiatives, effectively communicating content strategy and value to top clients.
• Oversee social media takeovers, influencer activations, and community engagement for a portfolio of digital brands, including Black Planet.
• Actively track, interpret, and translate social media analytics, working closely with audience development to build and grow an audience.
• Manage operational aspects of content partnerships and special projects ensuring timely execution.
• Manage the social content expense budget for all Digital brands, including freelancer support, ensuring the group stays within budget.
• Scrutinize social media content across the Digital network for quality, tone, and opportunities for content sharing across groups.
• Continuously evaluate and develop team members and set a high bar for social coverage, storytelling, and general creative output for the Digital national brands.
• Instill a continued culture of collaboration and communication with the content team, as well as interdepartmental contacts including sales, marketing, radio, TV,  ad-ops, and other key players

Skills on Resume:

• Social Media Strategy (Hard Skills)
• Content Creation and Management (Hard Skills)
• Team Leadership (Soft Skills)
• Brand Development (Hard Skills)
• Collaboration with Cross-functional Teams (Soft Skills)
• Social Media Analytics (Hard Skills)
• Budget Management (Hard Skills)
• Content Quality Control (Hard Skills)