Job Summary: 

• Own the day-to-day management of the marketing budget , ensuring monthly reconciliation and alignment with FP&A
• Orchestrate annual and ongoing marketing strategy and planning activities including annual and monthly business unit reviews in partnership with product marketing and finance teams
• Support product marketing teams in making budgetary recommendation for annual and ongoing allocation of marketing investment
• Partner with Oportun Data & Business Intelligence team to design and implement management reports and dashboards
• Own implementation of marketing governance policy and control framework to ensure marketing team is meeting all regulatory requirements
• Manage all regulatory exam requests, Compliance Reviews, Audits related to consumer facing collateral and marketing
• Design, implement and maintain required training and onboarding processes
• Provide vision for strengthening strategy, planning and operational processes
• Identify and manage operational risks, execution, and monitoring of controls
• Interpret and implement Operational Risk Management Policy and work with marketing teams to ensure consistent implementation across function
• Conduct and deliver operational risk self-assessment results and design strong business metrics that provide line of sight to business control performance
• Engage in periodic Risk Control Self-Assessment Reviews (RCSA) and approve ratings
• Compile Evidence and Materials for Quarterly Risk Assessments
• Lead issue mitigation for significant operational breaks, identification of root cause, make recommendations for future prevention, provide governance to ensure remediation and improvements
• Partner with other functions, including Risk, Compliance, Security, Audit and Legal to identify and mitigate cross business risks
• Establish and reinforce lines of responsibility to maintain audit readiness, and manage internal reviews

Skills on Resume: 

• Report Design (Hard Skills)
• Policy Implementation (Hard Skills)
• Compliance Management (Hard Skills)
• Training Development (Hard Skills)
• Strategic Vision (Soft Skills)
• Risk Management (Soft Skills)
• Process Improvement (Soft Skills)
• Stakeholder Engagement (Soft Skills)

Job Summary: 

• Ensure effective alignment between marketing automation and CRM software to ensure accurate reporting, and lead capture and attribution.
• Own creation of marketing segmentation and reporting templates to aid marketing team members with campaign builds.
• Proactively create reports and data analysis that showcase areas of success and/or opportunity for marketing programs and efforts.
• Ensure that marketing measurement drives performance review of key functions and campaigns
• Lead data strategy development and infrastructure deployment, including technology ownership and marketing process governance
• Create and pull monthly reports on data cleanliness within CRM and Marketing Automation systems.
• Leverage marketing performance data to recommend strategies and actions
• Own the data, reports, dashboards, and deriving insights from them
• Ensure impact-level marketing measurement and executive reporting on marketing’s contribution to the business
• Analyze marketing and sales data using Salesforce reports, Google Analytics, and other tools
• Develop insights and make recommendations on areas for optimization and attribution.
• Follow leads through the funnel ensuring that adhere to lifecycle processes
• Empower the rest of the marketing team by providing professional development opportunities
• Fetch the data that supports building executive reports
• Strategic oversight and execution of key marketing operations tactics including: advisory boards, professional education (speaker bureau), and congresses and sponsorships
• Responsibilities include: annual strategic planning in collaboration with brand marketing, vendor management, contracting, and tactical execution, tracking and reporting on all metrics
• Responsible for oversight and execution of the sample program

Skills on Resume: 

• Data Analysis (Hard Skills)
• CRM Management (Hard Skills)
• Performance Reporting (Hard Skills)
• Insights Development (Hard Skills)
• Strategic Planning (Soft Skills)
• Leadership (Soft Skills)
• Professional Development (Soft Skills)
• Problem Solving (Soft Skills)

Job Summary: 

• Run marketing planning efforts including annual planning, quarterly goal setting, and ongoing program management, as well as correlating reviews and governance.
• Establish processes to support organization and enable efficiency both today and as the team scales. 
• Work hand-in-hand with sales operations and sales leaders to ensure effective processes that maximize ROI.
• Develop  marketing technology vision. 
• Audit and evaluate existing marketing technology stack with respect to lead processing, measurement instrumentation, data hygiene, automation capabilities, process management, and overall value to the business. 
• Direct implementation of new technologies according to business goals.
• Lead marketing budget management, working with key partners on marketing and finance teams to build budgets and forecast, analyze ROI, and optimize spend efficiency.
• Work cross-functionally, collaborating with key stakeholders and analytics to gather data and understand challenges/opportunities for growth that marketing can impact.
• Effectively communicate across marketing and the broader organization, sharing project updates, timelines, processes, and results, whilst also championing the marketing team and demonstrating  impact on the business.
• Influence leaders and colleagues to see beyond comfort zones, make tough decisions when required, and role model agility for the organization.
• Manage a high-performing team cross-functionally initially and assess the personnel needs of the team to support growth plans, as well as the use of contract resces.
• Work with marketing leadership to effectively balance resce allocation across teams.
• Business partner to uncover and implement policies and processes to increase productivity, efficiency, and accuracy
• Tracking and reporting measurable business objectives
• Lead a team of highly efficient individuals with the main goal of contributing to the success of the marketing department
• Act as a marketing representative to IT for SalesForce.com related needs

Skills on Resume: 

• Tech Stack Audit (Hard Skills)
• Technology Implementation (Hard Skills)
• Budget Management (Hard Skills)
• Data Analysis (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Effective Communication (Soft Skills)
• Leadership Influence (Soft Skills)
• Team Management (Soft Skills)

Job Summary: 

• Through data and analytics, lead the effort to develop a performance-based digital marketing organization, focused on audience jney
• Ensuring  sales team has enough MQLs and SQLs to exceed Teramind's aggressive growth targets by creating, implementing, and maintaining a high ROI digital strategy
• Actively monitor, analyze and report on the health of marketing contribution to pipeline, ROI, and customer acquisition costs.
• Be accountable and responsible for managing inbound lead generation tools like re-targeting, e-mail marketing, and social media ads
• Improving conversion rates and optimizing campaign results by constantly evaluating the lead lifecycle, jney, and creating new personas and lead profiles
• Build and maintain a marketing technology stack that meets the needs of the business, is effective in engaging customers
• Provide scale to  customer communications, and drives efficiencies to hyper-scale pipeline and revenue growth
• Forecast, measure, analyze, and report on the outcomes and ROI of activities on sales pipeline (the full funnel), revenue, and cycle lengths
• Coordinate and manage content across all platforms and be hands-on in the writing/editing process 
• Assist in executing on Data Strategies
• Analyze and interpret data to identify trends, root causes, and possible solutions
• Improve campaign efficiency, contact outreach, and effectiveness by segmenting and leveraging the marketing database to support market expansion and growth.
• Create (stronger) connections between  models and metrics for digital, campaigns, and events to understand how each influences the others
• Develop targets for  demand gen teams in order to give insight into pre-pipeline goals
• Ensure no lead left behind: Together with Sales Ops and Customer Ops manage and optimize lead management including lead scoring, routing, and efficient handovers to Sales
• Hire and oversee a team of analysts, data experts, and vendors to provide visibility and insights on the performance of integrated marketing programs across the entire marketing funnel to stakeholders
• Manage the marketing department budget, working with team leads to optimize programs and ensure the effectiveness and ROI of programs

Skills on Resume: 

• Lead Generation (Hard Skills)
• Campaign Optimization (Hard Skills)
• Tech Stack Management (Hard Skills)
• Data Analysis (Hard Skills)
• Content Coordination (Hard Skills)
• Strategic Planning (Soft Skills)
• Problem Solving (Soft Skills)
• Team Collaboration (Soft Skills)

Job Summary: 

• Provides advice & consults with the using marketing performance data.
• Ensures the frameworks, processes, checkpoints and channels are in place to support the marketing objectives.
• Investigates and provides guidance and direction on the use of latest marketing technology.
• Manages technologies, partners and channels to deliver the global customer value.
• Manages Marketing operating model streams, communicates progress & blockers.
• Recommends resces and channel allocations through insight, implement testing to optimize performance.
• Ensures marketing measurement and executive reporting are impactful and drives revenue and profit growth. 
• Focus on return on investment for each channel, geography, campaign, and overall.
• Builds and manages customer satisfaction and brand perception research that delivers Portfolio & Communication objectives.
• Research, introduce and drive adoption of the latest marketing techniques and thinking to achieve scale, reach and impact.
• Leads data strategy development and infrastructure deployment, incl. technology ownership.
• Delivers effective change management and communications for technology implementation, data policy and process re-engineering within marketing.
• Assists with Excel charts and PowerPoint presentations for a variety of Marketing and PR projects
• Serves as backup for making small updates to both the internet and intranet websites
• Optimizes patient acquisition by setting the department’s CRM strategy, as well as managing CRM and marketing automation tools
• Working collaboratively with the Manager of Digital Marketing and Director of Brand Marketing to create digital campaigns for key service lines, utilizing the CRM and marketing automation tools
• Produces monthly, quarterly, and annual marketing metric reports and develops insights and recommendations to the VP of Marketing and PR for improvement and optimization

Skills on Resume: 

• Data Analysis (Hard Skills)
• Tech Management (Hard Skills)
• Budgeting (Hard Skills)
• Change Management (Hard Skills)
• Consulting (Soft Skills)
• Communication (Soft Skills)
• Problem Solving (Soft Skills)
• Leadership (Soft Skills)

Job Summary: 

• Serve as Marketing Automation Platform (MAP) subject matter expert, deepening functional expertise, staying abreast of trends, and partnering with other stakeholders to shape the technical vision and ongoing integrations with the CRM, CMS, analytics tools, Chat/AI, and all other Marketing technologies.
• Conceptualize demand creation, nurturing and scoring strategy globally.
• Create and implement lead scoring and routing, ensuring integration and data flows between the MAP and Salesforce.
• Align the online buying jney with advanced automation that moves quality leads through the funnel faster.
• Collaborate with Sales and Sales Operations to determine processes and SLAs for lead management.
• Improve upon existing data models to increase lead quality.
• Collaborate on Website metrics to ensure tight alignment for goal tracking.
• Develop effective, sophisticated nurture programs across digital programs to accelerate lead qualification, optimizing in real-time.
• Establish closed-loop reporting with Sales and Sales Operations that measures the full online lead jney to understand the impact of digital dollars spent to drive revenue.
• Recommend and implement an attribution model that effectively communicates Marketing’s influence on pipeline.
• Work with Web Marketing Manager and Demand Gen team on designing and executing tests to optimize conversion rates in all digital channels.
• Determine best practices around data flows, routing, and alerts.
• Create and maintain documentation on all processes, MarTech stack, and lead flows.
• Analyze and project ROI for marketing campaigns and other marketing and PR initiatives
• Manages marketing budgets, working collaboratively with the VP of Marketing and Director of Brand Marketing
• Manages proof of performance and productivity reports, working collaboratively with the MHS and campus marketing teams
• Build and maintain key relationships within the hospital and MHS to ensure a current, in depth knowledge of services and key events

Skills on Resume: 

• Marketing Automation Expertise (Hard Skills)
• CRM Integration (Hard Skills)
• Lead Scoring Techniques (Hard Skills)
• Data Analysis and Modeling (Hard Skills)
• Strategic Planning (Soft Skills)
• Cross-functional Collaboration (Soft Skills)
• Problem Solving (Soft Skills)
• Continuous Improvement (Soft Skills)

Job Summary: 

• Define customer and marketing strategy of bp charging sites and operations
• Supervise external trends/competitor intelligence and standard methodology in support of refining internal strategy development
• Work with Ops Team and Digital Solution Team for seamless execution of strategy
• Define major marketing OKRs, incl. annual sales/gross margin targets, and get endorsement
• Develop annual budget plan and rescing priorities for customer and marketing needs, and gain agreement to meet FM&S Aspac plans and budgets
• Handle the collaborate with bpxj JV marketing team to align on marketing strategies and priorities
• Develop and implement customer service programmes to improve differentiation of the brand
• Identify and propose incremental offers to improve customer acquisition and retention, while driving for incremental margins
• Work with internal CVP&E team to implement brand visual standards, and coordinate the consistent usage across the entire network
• Work with Ops Team to deliver major marketing OKRs, incl. annual sales/gross margin targets
• Set pricing and promotional strategy, review and approve promotional plans and customer communication
• Manage complex external relationship development with major landowners in formulating material land access
• Define and manage marketing tech stack (marketing automation, web infrastructure) and lead capture, scoring, routing, and enrichment capabilities used to generate, distribute, and report on leads.
• Establish and maintain scalable processes that ensure best practices strategy, campaign and lead management
• Create and maintain reports on marketing activities and effectiveness and business impact, and track against  goals
• Develop robust KPIs and scorecards for marketing performance monitoring
• Evaluate new technologies, add-on applications and data sces to improve and optimize performance of the revenue engine

Skills on Resume: 

• Market Research (Hard Skills)
• Budget Planning (Hard Skills)
• Customer Relationship Management (Hard Skills)
• Marketing Technology Proficiency (Hard Skills)
• Strategic Leadership (Soft Skills)
• Team Collaboration (Soft Skills)
• Negotiation Skills (Soft Skills)
• Process Optimization (Soft Skills)

Job Summary: 

• Create and implement end to end marketing processes and pricing models to ensure best value to the client and revenue for all work invested.
• Develop and implement marketing group analytics in support of internal needs.
• Responsible for organization and development marketing group presentations in support of business need.
• Budget management of operational budget and capital investments 
• Manage the development of staff and agency partners.
• Collaborate on campaign and message development
• Collaborate with Brand and Entertainment to create experiences for customers in all channels.
• Manage interdepartmental relations to ensure smooth implementation of marketing programs that benefits Opus.
• Collaborate with Marketing Team to technologically support organizational communication plans
• Building and owning nurture campaign workflows to drive marketing pipeline movement and marketing to opportunity conversion
• Set-up of website lead conversion applications and SDR notifications
• Manage and monitor website/marketing tech platform integrations and adjustments based on a streamlined process
• Deliver executive and board-level reporting for the and VP of Growth.
• Coach and enable BDR team to prospect effectively, generate quality, winnable pipeline, and advance careers through ongoing development.

Skills on Resume: 

• Budget Management (Hard Skills)
• Marketing Analytics (Hard Skills)
• Presentation Development (Hard Skills)
• Strategic Planning (Hard Skills)
• Leadership and Staff Development (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)
• Problem Solving (Soft Skills)
• Effective Communication (Soft Skills)