Job Summary: 

• Research and implement innovative solutions to determine optimal campaign strategies that achieve client business objectives, incorporating knowledge of the entire digital media ecosystem
• Oversee 1st and 3rd party research to ensure insights align with desired business needs and marketing objectives
• Oversee campaign performance and budgets to ensure quality and performance are in line with industry and agency standards
• Maintaining an understanding of program elements can easily answer questions pertaining to the status of accounts (stage of plan, buys, current workflows, and client billings)
• Work with media buying tools and partners, including but not limited to, social, search, and programmatic, to execute paid social media campaigns
• Provide continuous optimization strategies to maximize the efficiency and effectiveness of paid media campaigns
• Set up and train team on audience and conversion tracking via tag management systems, primarily Google Tag Manager
• Track client spending and manage billing reconciliation, including integrations between Advantage and the planning platform
• Develop and present client-facing performance reports, providing actionable insights to stakeholders on a scheduled or ad hoc basis
• Lead development and standardization of client-facing dashboards within Google Data Studio
• Supervise and mentor media and insights team members 
• Participate in new business projects
• Become an expert and client-facing liaison for all H&G offerings and core values
• Continually seek out, test, and implement innovative solutions that push H&G forward in the ever-changing digital media marketing space
• Negotiate vendor contracts and manage relationships with strategic partners
• Provide proactive thought leadership and innovation for H&G and its clients, including guidance on the dynamic digital ecosystem
• Seek feedback from peers and senior leadership on ways to improve individual performance and grow overall H&G business

Skills on Resume: 

• Campaign Strategy Innovation (Hard Skills)  
• Research Oversight (Hard Skills)  
• Performance Monitoring (Hard Skills)  
• Media Buying (Hard Skills)  
• Campaign Optimization (Hard Skills)  
• Training Development (Hard Skills)  
• Client Reporting (Hard Skills)  
• Mentorship (Soft Skills)  

Job Summary: 

• Ensures that the Agency is providing excellent integrated service to the Client in all key Digital areas: Creative, Media, Research, and Account Management.
• Build, plan and implement the overall digital marketing strategy
• Manage the digital strategy and coordinate digital media strategies with integrated accounts and with respective channel media planners
• Manage and train the rest of the digital team and integrate with offline account teams
• Stay up to date with the latest digital technology and best practices
• Manage and oversee different digital marketing channels
• Measure ROI and KPIs, across digital media channels and integrated campaigns
• Prepare and manage digital media budget as designated by the Account Director campaign objectives Oversee all the company's social media accounts
• Measure and manage online content
• Track SEO and Google Analytics data and make complex analysis
• Test and justify entering new digital channels
• Deliver monthly reports to the CEO and other Marketing and Sales leaders
• Oversee all activities relating to digital media buying and digital campaigns for company clients.
• Collaborate with different teams on campaign set-up, conversation tracking and campaign financials.
• Present media recommendations to clients that will include, strategy, objectives, and backup materials.

Skills on Resume: 

• Integrated Service Management (Hard Skills)  
• Digital Marketing Strategy (Hard Skills)  
• Team Management (Soft Skills)  
• Industry Knowledge (Hard Skills)  
• Channel Oversight (Hard Skills)  
• ROI and KPI Analysis (Hard Skills)  
• Budget Management (Hard Skills)  
• Analytics and Reporting (Hard Skills) 

Job Summary: 

• Actively manage performance department’s monthly goals and new initiatives
• Develop positive client relationships through active communication and meetings
• Manage client and internal relationships to provide realistic timelines and generate buy-in 
• Ensures all projects are meeting client expectations, quality, and timelines
• Provide hands-on instruction and implementation 
• Provide strategic and tactical recommendations based on client needs and growth opportunities
• Provide monthly/quarterly/ad-hoc reports of relevant metrics, insights, recommendations
• Oversee all A/B and multivariate CRO testing 
• Audit campaign architecture and best practices compared to industry benchmarks 
• Effectively mentor and encage the team to expand  knowledge and skill sets
• Utilization of SEM/PPC tracking, reporting, auditing, and research software/ services
• Keep current on SEM changes, new features, and best practices
• Be an expert on all Google AdWords, Facebook and DSP offerings and opportunities. This includes all ad units and targeting providers.
• Staying current on market intel about events and social/digital media trends.
• Ensure tracking, reporting, and conversion goals are accurate

Skills on Resume: 

• Goal Management (Hard Skills)  
• Client Relationship Management (Soft Skills)  
• Project Management (Hard Skills)  
• Strategic Planning (Hard Skills)  
• Reporting and Analytics (Hard Skills)  
• Conversion Rate Optimization (Hard Skills)  
• Mentoring and Leadership (Soft Skills)  
• Digital Advertising Expertise (Hard Skills)  

Job Summary: 

• Own performance and delivery for programmatic media, including recommending appropriate programmatic strategies and identifying suitable approaches for creating and deploying campaigns 
• Expert knowledge of self–serve DSPs and other programmatic technology partners including planner tools, audience inventory, platform inventory, etc.
• Serve as the main point of contact for partner teams at The TradeDesk (TTD) and LiveRamp, including working with the team on client questions or ways to improve platform usage
• Partner with account services and strategy teams to drive the development of campaign strategy, testing and establishing KPIs/benchmarks
• Contribute to the success, retention and growth of an account portfolio (2-3 accounts)
• Monitor and optimize campaigns collaboratively with clients, Data/Analytics and Strategy Team
• Work with virtual assistants to oversee execution of multiple client campaigns across TTD programmatic channels
• Manage campaign budgets, pacing and troubleshoot any issues
• VAs track pacing daily and create tickets where attention
• Work with Vas on issues and escalate to team leads 
• Assist account and media strategy teams in multi-channel strategies 
• Project manage and coordinate campaign operations for the team and  relationship with clients
• Contribute to quarterly business reviews and annual planning,
• Attend weekly status meetings 
• Keep abreast of design and advertising trends.
• Use analytics to improve advertising strategies.
• Understand client expectations and liaise with clients to ensure satisfaction.

Skills on Resume: 

• Programmatic Media Management (Hard Skills)  
• Platform Expertise (Hard Skills)  
• Client Relationship Management (Soft Skills)  
• Campaign Strategy (Hard Skills)  
• Account Retention (Soft Skills)  
• Campaign Optimization (Hard Skills)  
• Budget Management (Hard Skills)  
• Project Coordination (Soft Skills)  

Job Summary: 

• Lead strategic media approach, guiding translation of client business goals to the media team, activation teams, and media partners
• Oversee the management, development, and execution of media plans across National and Local markets which includes Video (Broadcast & Cable TV, Streaming, OTT), Digital (programmatic, banners, pre-roll, search, social), Mobile, Radio (linear and streaming), Print, and OOH
• Seek new media solutions to deliver on clients' goals and evaluate the current health of client business via analysis of relevant business metrics (ROI, A/S)
• Manage media & digital campaign launches from strategy to execution and project manage details (including creating media authorizations, building DCM tags, establishing the first campaign reporting results, etc.)
• Leverage technology solutions/reporting to maximize efficiency and effectiveness
• Advance the client relationship by maintaining positive rapport and champions trust
• Showcasing media strategy and knowledge to clients
• Overseeing all members of the Team to ensure consistent and high-quality client deliverables
• Ensure Team deliverables are aligned with media strategy and that teams are well-versed with knowledge of the client's business
• Supervise and mentor team members in  direct responsibilities, enable and encage exceptional performance from team
• Manage performance reviews, coaching to maximize success, setting goals for career development
• Guide the team in building out New Business presentations and present to clients
• Assess and analyze Media Tools to help build the best-in-class media team
• Develop internal and external processes and cadence for streamlined and timely workflow
• Oversee client contracts and staffing needs

Skills on Resume: 

• Strategic Planning (Hard Skills)  
• Media Planning (Hard Skills)  
• Data Analysis (Hard Skills)  
• Campaign Management (Hard Skills)  
• Client Relations (Soft Skills)  
• Team Leadership (Soft Skills)  
• Performance Management (Soft Skills)  
• Technology Utilization (Hard Skills)  

Job Summary: 

• Supervise day-to-day media team management while also leading the process of strategic media planning/buying
• Develop and present to stakeholders a compelling story articulating the business problem, outlining solutions, and framing outcomes.
• Oversee the media team’s setup, management, and execution of ongoing marketing plans for clients including developing recommendations, execution details and budgets, and leading and directing the development of client presentations
• Oversee the media’s team’s creation and implementation of marketing strategies using a variety of tactics, which may include: digital media, SEO, social media, web analytics, conversion rate optimization, lead generation, and other tactics for full funnel campaigns that deliver a quantifiable ROI.
• Research and implement new techniques and technologies relevant to clients’ media strategies, draw insight from campaign results, and ensure dialogue with clients and internal team on informed strategic implications
• Oversee and help analyze applicable website traffic reports, linking structures, codes, and content to be able to make smart recommendations to increase KPIs: website traffic, the number of quality leads, and conversion rates, among others
• Oversee team management of internal and external digital marketing partners, vendors and resces to meet deliverables
• Act as the in-house digital marketing subject matter expert staying on top of trends and best practices
• Present plans and presentations to clients and stakeholders
• Setting up and implementing best practices for media planning and overseeing  implementation in Southeast Asia (SEA) working with the global Marketing Services team
• Determine the best and most economically sound communication medium possible
• Establishing a strong, innovative media/digital team for SEA
• Accountable for the effective deployment of the media budget for SEA

Skills on Resume: 

• Team Management (Soft Skills)  
• Strategic Planning (Hard Skills)  
• Presentation Skills (Soft Skills)  
• Marketing Strategy (Hard Skills)  
• Technology Research (Hard Skills)  
• Data Analysis (Hard Skills)  
• Vendor Management (Hard Skills)  
• Industry Expertise (Soft Skills)

Job Summary: 

• Lead media strategy and execution in the planning and development of key game campaigns and initiatives
• Work with account teams to develop strategic earned media plans for clients
• Pitch stories to the media (with a focus on the gaming media space) to obtain top-tier earned coverage
• Develop and maintain relationships with producers, reporters, and other contributors
• Draft media relations materials, including news releases, pitch letters, fact sheets, and other content for pitches, reports and proposals
• Lead others in developing, executing, and delivering effective earned media campaigns
• Book and schedule press ts/deskside briefings/virtual meetings with reporters, producers and contributors
• Supervise the production of weekly, monthly and quarterly earned media reports
• Monitor client industry, competition and coverage, develop actionable strategies from learnings
• Prepare media updates for client meetings and conference calls
• Advise clients on strategy, and the team can rely on them for guidance
• Enable clients to exceed  business goals
• Build and maintain client trust at all levels, including senior clients
• Motivate and coach a large team
• Foster a media-centric and audience-first culture that delivers client results
• Significantly grow revenue and margin delivery
• Build strategic partnerships with other WPP options, tech providers and media channels/platforms
• Build a process to connect media thinking with creative product

Skills on Resume: 

• Media Strategy Development (Hard Skills)  
• Earned Media Planning (Hard Skills)  
• Media Relations (Soft Skills)  
• Content Creation (Hard Skills)  
• Campaign Management (Hard Skills)  
• Client Monitoring and Strategy (Hard Skills)  
• Leadership and Coaching (Soft Skills)  
• Revenue Growth (Hard Skills)  

Job Summary: 

• Driving performance for media campaigns and amazing  clients
• Develop objectives, strategies, and recommendations for  clients’ traditional media campaigns
• Answer detailed client questions on all aspects of  traditional buy
• Negotiate buys with different vendors
• Implement and optimize traditional media buying using data analytics
• Day-to-day monitoring, management, optimization, and development of assigned campaigns
• Building stories and slides for client reports
• Provide thought leadership to the company on the media landscape, buying strategies, and 360-degree marketing plans - including search, social media, paid media, PR, influencer, and partnerships.
• Manage marketing budget, including competitive budget spending analysis and proposals for launch and future planning
• Execute a strong ROI media plan, including timelines, and work with cross-functional teams to ensure programs are completed on time with the necessary level of detail
• Develop media tactics across channels and ensure that all campaign elements contribute to achieving KPIs
• Provide input on CRM strategies, identifying key programs to support and adjust marketing priorities based on program findings
• Work alongside the Brand Creative Director to craft media strategies that maintain a unique brand tone, and are executed in the places that generate conversion and adoption.

Skills on Resume: 

• Media Campaign Management (Hard Skills)  
• Strategy Development (Hard Skills)  
• Client Communication (Soft Skills)  
• Negotiation (Soft Skills)  
• Data Analytics (Hard Skills)  
• Report Building (Hard Skills)  
• Budget Management (Hard Skills)  
• Cross-Functional Collaboration (Soft Skills)  

Job Summary: 

• Drive the P+L of the Social Media division.
• Manage Social Media customer accounts and direct the delivery of Social Media services, providing the primary point of contact for customers.
• Develop and execute complex paid media strategies across LinkedIn, Facebook, Twitter, Instagram, Tick Tock and other social media platforms. Includes paid social campaigns, PLAs, and continuous channel exploration.
• Monitor and ensure quality of Social Media services and deliverables provided to customers.
• Work with management to improve and expand  Social Media services, and help grow  Social Media customer base and services offer.
• Evaluate new and potential clients to determine size and scope of Social Media effort.
• Develop business proposals for new customers, and help to acquire new customers.
• Conduct competitive research on clients' competitors with regards to Search + social media.
• Provide benchmark and tracking reports to customers on Social Media positions, traffic, conversions and other metrics.
• Assist clients with the implementation of recommended changes.
• Develop strategies to address new paradigms such as personalization, mobile, voice search and alternative search engines.
• Participation in the conception, design and development of creative and strategic solutions for the company 

Skills on Resume:

• P+L Management (Hard Skills)
• Account Management (Hard Skills)
• Paid Media (Hard Skills)
• Competitive Research (Hard Skills)
• Proposal Development (Hard Skills)
• Strategic Thinking (Soft Skills)
• Client Relations (Soft Skills)
• Trend Adaptability (Soft Skills)

Job Summary: 

• Assists the Office of the Dean, Student Affairs and Admissions and Professional Affairs to manage a marketing plan to support the mission of the School of Pharmacy and highlight the profession of pharmacy. 
• Assist with the SOP Special Events. 
• Maintain an extensive knowledge of TTUHSC Brand Guidelines and TTUHSC and SOP Policies and procedures as they pertain to Communications and Marketing and Social Media. 
• Demonstrate integrity, professional maturity, commitment and accountability according to the five values described in  Values-Based Culture: One Team, Kind Hearted, Integrity, Visionary, and Beyond Service.
• In conjunction with Communications and Marketing, oversee and manage the social media presence and communication projects to elevate the SOP brand and improve digital presence relative to strategic goals.
•  Identify the appropriate social media platform to convey the SOPs message about all stakeholders to achieve most impact. 
• Write, create, edit, and store video, audio and still deliverable stories and other content for diverse media platforms. 
• Assist in the implementation of digital communication plans, collateral, and assets for print, advertisements, and multimedia to support student recruitment, retention, and alumni engagement.
• Coordinate interviews and photo/video shoots as appropriate to promote the profession of pharmacy and the SOP. 
• Ensure that all content or revisions of multimedia are reviewed and approved by designated staff/faculty prior to publication
• Lead, develop and build a best-in-class social media team, while managing resces and being accountable for the performance of the group

Skills on Resume: 

• Communication Management (Hard Skills)
• Social Media Management (Hard Skills)
• Content Creation and Editing (Hard Skills)
• Knowledge of Branding Guidelines (Hard Skills)
• Event Coordination (Hard Skills)
• Professional Accountability (Soft Skills)
• Strategic Thinking (Soft Skills)
• Collaboration and Teamwork (Soft Skills)