MEDIA DIRECTOR RESUME EXAMPLE

Published: Feb 12, 2025 – The Media Director leads both internal and agency teams to develop data-driven media strategies that maximize ROI and improve customer journeys through insightful audience activation and measurement. This position collaborates with internal partners and media agencies to ensure strategic alignment, negotiate impactful media partnerships, and manage agency relationships to deliver accountable results. By driving innovation and optimizing paid media capabilities, the director influences investment decisions that enable long-term growth and improve tracking, tools, and solutions for media effectiveness.

Tips for Media Director Skills and Responsibilities on a Resume

1. Media Director, BrightWave Digital, Atlanta, GA

Job Summary: 

  • Direct, overall responsibilities for the On-Air Talent, including coaching, mentoring, professional development, and on-air presentation.
  • Continually liaison between Promotions and Sales concerning programming, contesting, advertising, and executing revenue-generating opportunities.
  • Ensuring an atmosphere of creativity and open communication while maintaining defined and fundamentally appealing radio programming.
  • Planning, attending, and leading regular programming meetings.
  • Lead and deliver exceptional internal and external customer service.
  • Maintaining knowledge of current trends in research, music, CRTC regulations, broadcast license conditions, and company programming / social media policies.
  • Independently anticipate the needs of Management and the Sales team
  • Support the Regional PD and assist in any regional duties within BCI
  • Fill-in announcing responsibilities for live and voice-tracked shows.
  • Create visual languages & assets for social media formats 
  • Develop visual concepts in the forms of mood boards and style frames
  • Brief & quality control designers/motion designers/editors
  • Being a thought leader and outstanding example for the culture to the creative teams


Skills on Resume: 

  • Talent Management (Soft Skills)
  • Program Coordination (Hard Skills)
  • Creative Leadership (Soft Skills)
  • Customer Service (Soft Skills)
  • Regulation Compliance (Hard Skills)
  • Social Media Design (Hard Skills)
  • Visual Concept Development (Hard Skills)
  • Team Mentoring (Soft Skills)

2. Media Director, Horizon Media Group, Portland, OR

Job Summary: 

  • Lead and inspire a team of media planners and coordinators
  • Coordinate media team spanning multiple offices and time zones
  • Train, motivate, grow and evaluate team members
  • Lead strategic media planning activities, manage execution and performance
  • Provide POVs for new and different platforms
  • Develop budget allocations and flowcharts
  • Provide tactical partner recommendations, negotiate best media rates for the clients
  • Day-to-day management of digital media plans including pacing and optimization recommendations
  • Lead and direct the development of client presentations from a media perspective
  • Research and implement new techniques and technologies that are relevant to clients’ media strategies
  • Draw insight from campaign results
  • Collaborate with other agency departments including Account Service, Strategy, Project management and Creative
  • Oversee client contracts and staffing needs


Skills on Resume: 

  • Team Leadership (Soft Skills)
  • Strategic Media Planning (Hard Skills)
  • Training and Mentoring (Soft Skills)
  • Budget Management (Hard Skills)
  • Partner Negotiation (Hard Skills)
  • Campaign Optimization (Hard Skills)
  • Client Presentation Development (Soft Skills)
  • Cross-Department Collaboration (Soft Skills)

3. Media Director, Blue Horizon Marketing, Denver, CO

Job Summary: 

  • Oversee all facets of media planning and buying for assigned clients
  • Lead a team of media professionals across digital and traditional media, paid social, search, and programmatic media to plan and buy all program components effectively
  • Manage client budgets thoroughly with a dedicated focus on efficient media investment and timely and accurate billing
  • Serve as the day-to-day client lead for all assigned pieces of business
  • Update AMP senior management on client strengths, opportunities, and threats
  • Lead development of media and communications strategy for assigned clients
  • Oversee buying teams to ensure the quality and timeliness of deliverables
  • Approves the direction of RFPs that help media partners propose innovative solutions that exceed the  client's expectations
  • Demonstrate a tireless focus on the client’s business and their day-to-day performance
  • Approve timelines and collaborate with account service and project management teams on cross-functional accounts
  • Ensure digital ad operations are efficient and campaigns launch on time
  • Proactively research industry, category, and client trends and bring innovative ideas to their planning team
  • Ensures accurate recording keeping on accounts
  • Contribute to the growth of the AMP through organic upsell and agency new business initiatives


Skills on Resume: 

  • Media Planning (Hard Skills)
  • Team Leadership (Soft Skills)
  • Budget Management (Hard Skills)
  • Client Relationship Management (Soft Skills)
  • Strategic Development (Hard Skills)
  • Campaign Execution (Hard Skills)
  • Industry Research (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)

4. Media Director, NextGen Communications, Austin, TX

Job Summary: 

  • Develop and manage global website strategies, web content, and ancillary websites in conjunction with the global CMO and IT team to ensure a compelling and engaging user experience
  • Design and execute digital marketing strategies initiatives, including landing pages, social media, email marketing, online advertising, SEO and content strategies, and video, working with vendors and internal teams
  • Map, analyze, and optimize the client journey across all digital channels, in close collaboration with client and marketing functions, to improve lead generation and goal conversion
  • Develop policies and best practices and support offices, countries, and teams in recommending and implementing web strategies for their local and target markets and objectives
  • Develop and manage email marketing strategies, campaigns, and projects to drive business development and brand recognition
  • Serve as internal subject-matter expert for digital marketing - providing and developing information/content for stakeholders and marketers across the organization
  • Provide competitive intelligence and insights as well as monitor emerging trends and their application to the digital marketing suite of tools
  • As part of the digital working group, and in partnership with communications, CRM, and IT, evaluate the business-wide technology ecosystem to develop, shape, and drive digital marketing strategy
  • Responsible for ensuring the budget is used optimally to deliver the desired results
  • Be the lynchpin for all campaigns working closely with the  planning team, strategists, activation teams, and any other agency partners
  • Driving specific B2B solutions for the Professional side of the Wella business
  • Support the Business Director with commercials internal reporting and management of the account


Skills on Resume: 

  • Web Strategy Management (Hard Skills)
  • Digital Marketing Execution (Hard Skills)
  • Client Journey Optimization (Hard Skills)
  • Email Marketing Strategy (Hard Skills)
  • Competitive Intelligence (Hard Skills)
  • Collaboration (Soft Skills)
  • Budget Management (Hard Skills)
  • B2B Solutions Development (Hard Skills)

5. Media Director, Red Fox Media, Seattle, WA

Job Summary: 

  • Lead a media operation (internal and agency) to ensure the development of best-in-class media strategies and effective deployment of media investments to maximize ROI
  • Direct a data-driven media approach with a relentless focus on finding and adopting new ways to use data in audience insights, activation, and measurement that lead to better-integrated customer journeys, stronger media plans and more relevant content creation
  • Collaborate with and influence internal partners to drive effective media strategy
  • Lead media agency in executing the strategies, pushing the boundaries and taking managed risks
  • Drive strategic alignment across media strategies and campaigns with internal stakeholders and ensure additional marketing support is allocated where it will be most effective
  • Negotiate and execute media partnership deals with key media properties that deliver added value for the brands
  • Partner and drive internal operations and procurement teams to productively manage the scope, fees, and relationship with the media agency to deliver accountable results
  • Evolve paid media capability, considering in-house vs agency services
  • Lead the cross-functional effort to design and deliver a more robust tracking and optimization strategy.
  • Work closely with engineering to deliver better tools, integrations, and solutions.
  • Research and share changes in the digital marketing landscape.
  • Influence investment choices that will enable long-term growth.


Skills on Resume: 

  • Media Strategy Leadership (Hard Skills)
  • Data-Driven Insights (Hard Skills)
  • Stakeholder Collaboration (Soft Skills)
  • Agency Management (Soft Skills)
  • Media Negotiation (Hard Skills)
  • Paid Media Development (Hard Skills)
  • Tracking and Optimization (Hard Skills)
  • Digital Marketing Research (Hard Skills)

6. Media Director, Spark Digital Solutions, Minneapolis, MN

Job Summary: 

  • Lead strategic media approach, guiding translation of client business goals to the media team, activation teams, and media partners
  • Oversee the management, development, and execution of media plans across National and Local markets which include Video, Digital (programmatic, banners, pre-roll, search, social), Mobile, Radio (linear and streaming), Print, and OOH
  • Seek new media solutions to deliver on clients' goals and evaluate the current health of client business via analysis of relevant business metrics (ROI, A/S)
  • Manage media & digital campaign launches from strategy to execution and project management details (including creating media authorizations, building DCM tags, establishing the first campaign reporting results, etc.)
  • Leverage technology solutions/reporting to maximize efficiency and effectiveness
  • Advance the client relationship by maintaining positive rapport and championing trust
  • Showcasing media strategy and knowledge to clients
  • Overseeing all members of the Team to ensure consistent and high-quality client deliverables
  • Ensure Team deliverables are aligned with media strategy and that teams are well-versed with knowledge of the client's business
  • Supervise and mentor team members in their direct responsibilities
  • Enable and encourage exceptional performance from the team
  • Manage performance reviews, coaching to maximize success, setting goals for career development
  • Guide the team in building out New Business presentations and present to clients
  • Assess and analyze Media Tools to help build the best-in-class media team
  • Develop internal and external processes and cadence for streamlined and timely workflow


Skills on Resume: 

  • Strategic Media Planning (Hard Skills)
  • Campaign Management (Hard Skills)
  • Client Relationship Building (Soft Skills)
  • Team Leadership (Soft Skills)
  • Performance Analysis (Hard Skills)
  • Technology Utilization (Hard Skills)
  • Mentoring and Coaching (Soft Skills)
  • Process Development (Hard Skills)

7. Media Director, Clearview Agency, Charlotte, NC

Job Summary: 

  • Supervise day-to-day media team management while also leading the process of strategic media planning/buying
  • Develop and present to stakeholders a compelling story articulating the business problem, outlining solutions, and framing outcomes.
  • Oversee the media team’s setup, management, and execution of ongoing marketing plans for clients including developing recommendations, execution details, and budgets, and leading and directing the development of client presentations
  • Oversee the media team’s creation and implementation of marketing strategies using a variety of tactics including digital media, SEO, social media, web analytics, conversion rate optimization, lead generation, and other tactics for full-funnel campaigns that deliver a quantifiable ROI.
  • Research and implement new techniques and technologies relevant to clients’ media strategies, draw insight from campaign results, and ensure dialogue with clients and internal team on informed strategic implications
  • Oversee and help analyze applicable website traffic reports, linking structures, codes, and content to be able to make smart recommendations to increase KPIs - website traffic, the number of quality leads, and conversion rates, among others
  • Oversee team management of internal and external digital marketing partners, vendors, and resources to meet deliverables
  • Act as the in-house digital marketing subject matter expert staying on top of trends and best practices
  • Present plans and presentations to clients and stakeholders
  • Own the long-term product strategy and roadmap for the portfolio of insurance websites.
  • Design and launch high-quality, efficient insurance lead generation websites for all devices.
  • Identify opportunities to streamline traffic acquisition across search, social, and display.


Skills on Resume: 

  • Media Team Leadership (Soft Skills)
  • Strategic Planning (Hard Skills)
  • Digital Marketing Expertise (Hard Skills)
  • Campaign Optimization (Hard Skills)
  • Client Presentation (Soft Skills)
  • Website Traffic Analysis (Hard Skills)
  • Vendor Management (Soft Skills)
  • Trend Analysis (Hard Skills)