DIGITAL AND SOCIAL MEDIA MANAGER RESUME EXAMPLE

Updated: Mar 19, 2025 - The Digital and Social Media Manager orchestrates comprehensive social media strategies, crafting and deploying engaging content across diverse platforms such as Facebook, Instagram, and YouTube, alongside a structured monthly communications plan. This role involves producing and promoting educational content on behavioral health, managing social media analytics to refine strategies, and enhancing client engagement through innovative B2B and B2C campaigns. Additionally, this position developes a Paid Social Services Business Plan to elevate the consultancy's offerings and client interactions.

Tips for Digital and Social Media Manager Skills and Responsibilities on a Resume

1. Digital and Social Media Manager, BlueWave Marketing Solutions, Austin, TX

Job Summary:

  • Offer guidance and advisory to divisional marketing on digital & social media campaigns, with a focus on leads acquisition.
  • Initiate test and learn, drive innovative ideas to boost campaign quality and performance.
  • Translate corporate and financial content into engaging social content for platforms such as Facebook, LinkedIn, Twitter, WeChat and more.
  • Drive and support brand communication in APAC that is compelling, highly relevant and consistent across the different parts of businesses.
  • Work closely with Corporate Communication & Businesses to ensure effective digital & social media messages while maintaining UBS's brand image.
  • Ensure various paid & organic digital campaigns are thoroughly planned and executed, from concept and strategy to implementation and reporting.
  • Liaise with creative and media agencies to ensure the smooth and timely execution of various campaigns.
  • Support the piloting and implementation of new channels and tools
  • Provide social media-related strategy, governance, and execution.
  • Manage response & dialogue as well as analytics and reporting activities.
  • Work closely with the Team to boost UBS Brand familiarity (internally and externally) in APAC and follow through from development to final execution.


Skills on Resume: 

  • Digital Marketing Expertise (Hard Skills)
  • Social Media Strategy (Hard Skills)
  • Creative Communication (Soft Skills)
  • Analytical Skills (Hard Skills)
  • Project Management (Hard Skills)
  • Collaboration (Soft Skills)
  • Innovation (Soft Skills)
  • Brand Governance (Hard Skills)

2. Digital and Social Media Manager, Creative Hive Studio, Tampa, FL

Job Summary:

  • Create, manage, and execute social media strategy, content and campaigns across social media platforms including but not limited to Facebook, Twitter, LinkedIn, Instagram, YouTube.
  • Develop a content strategy creating and executing a monthly communications plan and content calendar
  • Create, manage, and execute a monthly newsletter for each business
  • Create, promote, and execute programs for educating target audiences and the community on various behavioral health and clinical trials topics
  • Record and edit videos highlighting clinicians, researchers, staff, and programs to be shared on social media platforms
  • Collect, analyze, and prepare social media analytics/data and present them to the leadership
  • Drive forward strategies and set the social media bar at a high level for the consultancy and its clients
  • Creating engaging content for press releases, blogs, articles and social content with a focus on B2B & B2C content by the client
  • Pitch new ideas to the clients and prospects with a focus on creating conversations and engaging with clients customers
  • Develop a Paid Social Services Business Plan and delivery model for the consultancy
  • Deliver both B2B and B2C integrated communications campaigns for a wide range of clients


Skills on Resume: 

  • Social Media Strategy (Hard Skills)
  • Content Management (Hard Skills)
  • Video Editing (Hard Skills)
  • Data Analysis (Hard Skills)
  • Creative Communication (Soft Skills)
  • Client Engagement (Soft Skills)
  • Campaign Execution (Hard Skills)
  • Business Development (Hard Skills)

3. Digital and Social Media Manager, Nexus Media Agency, Denver, CO

Job Summary:

  • Manage and execute the social media strategy across multiple platforms including Facebook, Instagram, Pinterest, TikTok, digital Journal and YouTube
  • Lead all social media initiatives, from creating content to executing campaigns start to finish and keeping all platforms updated with relevant and engaging content
  • Manage weekly social content calendar and the production of social media content
  • Organize and file all existing and published social media content
  • Organize and catalog all user-generated content, both submitted and found via social channels
  • Generate, photograph/film, edit (retouch), curate, copy-write, and publish daily content across all social media platforms
  • Research and implement new platforms and tools to drive digital innovation, meet business needs, improve efficiencies and reach new audiences
  • Contribute fresh ideas to the Creative Team that will maintain the Anna Sheffield brand and continue to innovate and deliver upon initiatives
  • Ensure that the social media tone of voice of all content is consistent and on-brand Paid
  • Help manage the organization's content calendar for all digital and social platforms.
  • Work with the video, photo and graphics production team to create relevant video content for social and digital media channels


Skills on Resume: 

  • Social Media Management (Hard Skills)
  • Content Creation (Hard Skills)
  • Content Organization (Hard Skills)
  • User-Generated Content (Hard Skills)
  • Photography (Hard Skills)
  • Digital Innovation (Hard Skills)
  • Brand Voice (Soft Skills)
  • Team Collaboration (Soft Skills)

4. Digital and Social Media Manager, Urban Peak Digital, Portland, OR

Job Summary:

  • Working with Marketing and DMI Sales Teams to develop strategies, design, and implement digital media campaigns according to DMI’s goals. 
  • Develop and implement social media and email marketing strategies according to DMI’s goals and contribute to the development of the strategy for DMI websites.
  • Regularly track and report on key digital marketing efforts and be able to present information at a high level both internally and externally
  • Develops and expands the company’s web presence through social media, email, web advertising, and other online sources while promoting the company’s brands through these channels.
  • Identify tools and/or vendors to monitor and improve search engine optimization (SEO) and search engine marketing (SEM) results for the company’s sites.
  • Suggest strategies and methods for improvement – including monitoring current and future digital marketing trends.
  • Pursue ongoing education in respect to email marketing, social media, and internet trends both within and outside the industry.
  • Work within the Marketing Department to assist with the design and editing of all marketing collateral and manage the delivery and tracking of leads resulting from these digital platforms.
  • Ensure content and strategy, adheres to AFC’s brand guidelines and communication policies
  • Implement social listening policies with a focus on customer service


Skills on Resume: 

  • Digital Marketing Strategy (Hard Skills)
  • Social Media Marketing (Hard Skills)
  • Reporting and Analytics (Hard Skills)
  • Web Presence Development (Hard Skills)
  • SEO and SEM Optimization (Hard Skills)
  • Trend Analysis (Hard Skills)
  • Content Design (Hard Skills)
  • Customer Service Focus (Soft Skills)

5. Digital and Social Media Manager, Digital Echo Agency, Charlotte, NC

Job Summary:

  • Plan and effectively execute digital marketing campaigns (paid and organic)
  • Align digital objectives with business priorities and marketing strategy
  • Engage in daily client relations
  • Schedule calendars and monitor delivery and engagement
  • Work on integrating the agency's social offering across creative, programmatic, data and search
  • Work alongside the management team to build out social media best practice ways of working
  • Lead on Paid & Organic Social Media Strategies and Innovation for a portfolio of clients across multiple platforms
  • Identify and develop opportunities to expand community and influencer outreach efforts
  • Upskill, manage and mentor junior team members
  • Own and manage the EVH social media channels
  • Implementing SEM/SEO strategy


Skills on Resume: 

  • Campaign Execution (Hard Skills)
  • Strategic Alignment (Hard Skills)
  • Client Relationship Management (Soft Skills)
  • Calendar Management (Hard Skills)
  • Integrated Marketing (Hard Skills)
  • Social Media Strategy (Hard Skills)
  • Community Outreach (Soft Skills)
  • Team Leadership (Soft Skills)

6. Digital and Social Media Manager, Sparkline Communications, Phoenix, AZ

Job Summary:

  • Use data and analytics such as Google and other analytic programs to adjust content plans to optimize for assigned KPIs
  • Monitor and track consumption trends on the AFC Digital Media channels and adjust content strategy
  • Analyze key digital media metrics and create regular reports for the digital media team and rest of the organization
  • Plan logistics around live capture and publishing across multiple platforms
  • Brief content requirements for campaigns, projects and regular communications incorporating data learnings, trends and best practice, to the content production team and the client
  • Drafting social media SOW’s contracts, presentations, creative/analytics working closely with the social media team
  • Ensuring project progress and managing timelines and project finances/budgets
  • Leading client calls and meetings independently
  • Supporting and growing current business, leading clients in forward planning and areas for growth.


Skills on Resume: 

  • Data Analytics (Hard Skills)
  • Content Strategy Adjustment (Hard Skills)
  • Performance Reporting (Hard Skills)
  • Live Event Logistics (Hard Skills)
  • Campaign Briefing (Hard Skills)
  • Contract Drafting (Hard Skills)
  • Project Management (Hard Skills)
  • Client Leadership (Soft Skills)

7. Digital and Social Media Manager, Trailblazer Media Co., Columbus, OH

Job Summary:

  • Manage and create digital and social media content for key sports accounts
  • Responsible for day-to-day social media management, and developing conversations with fans
  • Development of monthly content and editorial calendar
  • Contribute to creative and storytelling efforts across various social platforms
  • Understand and utilize different social media tools and platforms, including content generation and management, social listening, platform management
  • Build connections and develop collaborations with influencers, the NFL and the broadcaster's accounts
  • Execute and monitor paid media campaigns and advertising
  • Work functionally across creative, commercial, design and CRM to ensure social media strategy is aligned with overall marketing initiatives
  • Provide concepts and manage giveaways
  • Execute and optimize business performance reporting including a weekly recap, benchmarking, performance monitoring, campaign evaluation, best practices etc..


Skills on Resume: 

  • Content Creation (Hard Skills)
  • Social Media Management (Hard Skills)
  • Editorial Planning (Hard Skills)
  • Creative Storytelling (Soft Skills)
  • Social Media Tools Utilization (Hard Skills)
  • Influencer Collaboration (Soft Skills)
  • Paid Media Management (Hard Skills)
  • Performance Reporting (Hard Skills)

8. Digital and Social Media Manager, Aurora Digital Solutions, Nashville, TN

Job Summary:

  • Serve as a main point of contact internally and externally ensuring project and/or client digital and social media deliverables are executed
  • Lead and manage social media scheduling and posting for projects and/or clients
  • Responsible for social media calendar creation and implementation including graphics requests
  • Craft engaging posts, responding to the community via social media channels in a meaningful, impactful, and empathetic manner
  • Create and manage digital and social media reports and analytics as it relates to internal and external key performance indicators
  • Accurately and professionally represent the tone and voice of each unique brand, project, and/or client through social media communication and engagement
  • Monitor and track community and ecosystem sentiment, concerns, feedback, communicating to internal and external stakeholders
  • Work with internal and external stakeholders to meet project and/or client digital and social media objectives and deliverables
  • Stay on top of trends in marketing, pop culture, and the gaming industry to drive innovation
  • Contribute to marketing and creative brainstorming sessions


Skills on Resume: 

  • Project Management (Hard Skills)
  • Social Media Scheduling (Hard Skills)
  • Calendar Creation (Hard Skills)
  • Community Engagement (Soft Skills)
  • Reporting and Analytics (Hard Skills)
  • Brand Representation (Soft Skills)
  • Sentiment Monitoring (Hard Skills)
  • Trend Awareness (Soft Skills)