DIGITAL SPECIALIST RESUME EXAMPLE

Published: Nov 19, 2024 - The Digital Specialist supports marketing managers in developing and maintaining digital projects, including website management and CRM system oversight. This role proposes innovative digital solutions, monitors web trends, and provides analytics and business insights to optimize departmental performance. This position coordinates and reports on key departmental KPIs, ensuring effective campaign execution through meticulous tracking and optimization of digital advertising efforts.

Tips for Digital Specialist Skills and Responsibilities on a Resume

1. Digital Specialist, Next Wave Strategies, Boulder, CO

Job Summary:

  • Development and execution of email marketing, digital and social media strategies across the company's social profiles and thought leadership approach, including day-to-day social profile management.
  • Ensure our strategy and actions offer value to all of our stakeholders
  • Manage multiple content types ensuring cohesive copy and creative styles in social, blog, email marketing etc.
  • Oversee the development and execution of purposeful, measurable digital and social media campaigns, in coordination with HQ team managing budgets and optimizing spend. 
  • Navigate campaigns from concept/strategy to delivery
  • Embed business-line marketing programs, public relations, event marketing, internal communications etc into the social and digital strategy. 
  • Ensure that social content is calendarized and represents a cohesive brand aesthetic and voice.
  • Participate in the creation of visual design elements-for example the look & feel of the campaign or content to be published on social platforms as well as other tactics in email marketing and digital channels.
  • Analyze data sets/performance reports and how to optimize content to achieve goals. 
  • Monitor the success of campaigns as well as sentiment and user interactions across social channels.
  • Compile reporting and analysis on social media performance and company-specific KPIs as well as social listening. 
  • Create insights from reports, not simply reporting.


Skills on Resume: 

  • Strategic Planning (Hard Skills)
  • Stakeholder Engagement (Soft Skills)
  • Content Management (Hard Skills)
  • Budget Management (Hard Skills)
  • Communication (Soft Skills)
  • Branding (Soft Skills)
  • Visual Design (Hard Skills)
  • Data Analysis (Hard Skills)

2. Digital Specialist, Bright Horizons Digital, Albany, NY

Job Summary:

  • Develop, implement and manage our social media strategy.
  • Manage all the company’s social media channels (Facebook, Instagram, LinkedIn, Pinterest, Twitter, google adwords)
  • Create weekly/monthly and quarterly social media platform plans based on marketing strategy.
  • Creating advertising campaigns with daily follow-ups.
  • Create paid advertising campaigns on different marketing channels.
  • Research and monitor the activity of other competitors.
  • Develop and implement marketing plans and initiatives to attract traffic and achieve KPIs
  • Ensure websites and inventories are updated and aligned with the Marketing plan for promotions, events, etc.
  • Assist the Marketing and Digital Manager with various reports and analytics on on-site traffic, budgets, and performance
  • Maintain relationships with various retail partners to maintain a strong brand presence throughout their websites
  • Attend to the brand’s social accounts to maximize consumer interaction and exposure


Skills on Resume: 

  • Social Media Strategy (Hard Skills)
  • Channel Management (Hard Skills)
  • Campaign Planning (Hard Skills)
  • Advertising Creation (Hard Skills)
  • Competitive Analysis (Hard Skills)
  • Marketing Planning (Hard Skills)
  • Analytical Reporting (Hard Skills)
  • Relationship Management (Soft Skills)

3. Digital Specialist, Infinity Marketing Solutions, Richmond, VA

Job Summary:

  • Plans and executes web (including SEO), digital marketing, and email campaigns
  • Maintains digital signage schedule with group welcomes and event promotions
  • Contributes to marketing effectiveness by identifying upcoming opportunities to advance the Memorial, Museum and Marathon.
  • Graphic design of digital assets using Adobe Creative Suite for use online and on-site.
  • Stays current with emerging trends in the digital world
  • Assists with maintaining Museum audio video and information systems, including facility rental space, learning lab, conference rooms, staff workstations with oversight of CTO.
  • Works with Visitor Services to promote Museum apps, and make certain the Museum is operating perfectly
  • Helps coordinate social media with outside agencies.
  • Works with other departments and staff to discuss and create cohesive plans for online strategies
  • Brainstorms new and creative growth strategies through digital marketing.
  • Provides weekly analytics of digital performance


Skills on Resume: 

  • Digital Marketing (Hard Skills)
  • Content Scheduling (Hard Skills)
  • Strategic Planning (Hard Skills)
  • Graphic Design (Hard Skills)
  • Trend Analysis (Hard Skills)
  • Technical Support (Hard Skills)
  • App Promotion (Hard Skills)
  • Data Analysis (Hard Skills)

4. Digital Specialist, Elevate Media Agency, Tampa, FL

Job Summary:

  • Create and publish campaigns with a special focus on ROI
  • Research advertising trends
  • Research competitors’ pricing and products
  • Decide on the appropriate placement of ads
  • Determine what content will reach customers
  • Develop projects to create content
  • Publish digital marketing content online
  • Implement email marketing campaigns
  • Use data insights and KPIs to understand and improve engagement, and to show results.
  • Set up A/B testing to identify best practices for content types and distribution channels.
  • Champion the power of social media marketing internally, evangelizing efforts and success stories.


Skills on Resume: 

  • Campaign Management (Hard Skills)
  • Market Research (Hard Skills)
  • Strategic Placement (Hard Skills)
  • Content Development (Hard Skills)
  • Digital Publishing (Hard Skills)
  • Email Marketing (Hard Skills)
  • Data Analytics (Hard Skills)
  • A/B Testing (Hard Skills)

5. Digital Specialist, Pixel Growth Labs, Austin, TX

Job Summary:

  • Working within brand standards and guidelines, develop and coordinate content for the web in support of improving SEO and social media driving traffic for thought leadership, physician recruitment, and other areas to be determined.
  • Support the Senior Communications Manager in the development and maintenance of the monthly editorial calendar, propose content strategies, and work collaboratively with the PMGs and brand, communications, The Permanente Journal, and government relations colleagues within the Federation.
  • Draft and enter posts, both routine and for specific events, in a variety of social media platforms, such as Twitter, Facebook, LinkedIn and Instagram
  • Monitor Permanente Medicine's social media accounts using social listening tools and escalate as necessary.
  • Run analytical reports for SEO and other web analytics for the Permanente web ecosystem and highlight areas for improvement. 
  • Utilize Google Analytics and other search engine analytics software to conduct ongoing reviews and analysis of digital performance.
  • Analyze and report on our digital presence, including identifying strengths and areas of opportunity and executing change management initiatives accordingly.
  • Work with PMGs and PMG Social Media Community of Practice to provide social media support and advice, including drafting sample tweets or developing social media communications plans for large-scale events.
  • In collaboration with the Senior Communications Manager and Senior Communications Director, develop and guide physician engagement across new social media platforms
  • Develop and deliver a curriculum to educate physicians and researchers on social media best practices.


Skills on Resume: 

  • Content Development (Hard Skills)
  • Editorial Planning (Hard Skills)
  • Social Media Management (Hard Skills)
  • Social Listening (Hard Skills)
  • SEO and Web Analytics (Hard Skills)
  • Data Analysis (Hard Skills)
  • Strategic Communication (Hard Skills)
  • Educational Program Development (Hard Skills)

6. Digital Specialist, Thrive Creative Group, Knoxville, TN

Job Summary:

  • Provide support for monitoring and day-to-day management of web content.
  • Recommend content and functionality improvements based on audit findings, metrics, user feedback, stakeholder input, and requests.
  • Assist with Website design, development and ongoing optimization including website navigation, creating and presenting wireframe designs, landing pages, and content support (existing and new) for public-facing websites.
  • Assist with ensuring accuracy/integrity of information architecture for existing and current sites/pages/program areas.
  • Adhere to format, content, and style guidelines, giving consideration to usability and ensuring accuracy, consistency, and quality.
  • Collaborate with the team to ensure website usability and quality.
  • Assist with a wide variety of digital marketing projects
  • Troubleshoot and resolve issues/errors.
  • Utilize a ticket management system to work on assigned tickets.
  • Keeps up to date on the latest industry trends.
  • Creates and manages email marketing including implementation, response tracking and campaign performance optimization, and a/b testing.
  • Keeping mobile app content up to date.
  • Ensuring brand consistency across all digital media channels.


Skills on Resume: 

  • Content Management (Hard Skills)
  • Website Optimization (Hard Skills)
  • Information Architecture (Hard Skills)
  • Usability Testing (Hard Skills)
  • Digital Marketing (Hard Skills)
  • Troubleshooting (Hard Skills)
  • Email Campaigns (Hard Skills)
  • Brand Management (Soft Skills)

7. Digital Specialist, Engage Digital Solutions, Madison, WI

Job Summary:

  • Generate and execute monthly strategies with realistic KPIs and work towards the implementation of modern delivery and ecommerce systems with the ecommerce leader.
  • Understand the business relationship with retailers and ensure the content on their websites and the digital spending with them is aligned to business requirements and more importantly to brand and marketing needs.
  • Understand the importance of long-term relationships in business with partners and be willing and able to operate in a fast-paced environment and a horizontal structure.
  • Constantly measure and evaluate results of digital investment in the specific projects managed and keep up-to-date reports in synergy with our business intelligence teams
  • Simplify processes with the use of technologies and task management software
  • Guarantee B-B and B-C success relationship between digital team, customers and partners by keeping up a constant and diligent communication, which should become a tailored communication through mailing, user education training, periodic meetings, digital content and other engagement techniques.
  • Research effective digital marketing strategies such as advertising costs, audience segmentation and potential ROI.
  • Proactively measure and report on performance activity by setting targets and KPIs to create visibility, accountability, and transparency. 
  • Continuously improve the customer journey, looking at the website elements, transitions and layouts
  • Use analytics to inform decisions


Skills on Resume: 

  • Strategy Development (Hard Skills)
  • Relationship Management (Soft Skills)
  • Performance Analysis (Hard Skills)
  • Process Optimization (Hard Skills)
  • Communication Strategies (Soft Skills)
  • Digital Marketing Research (Hard Skills)
  • KPI Management (Hard Skills)
  • Customer Journey Analysis (Hard Skills)

8. Digital Specialist, Dynamic Edge Marketing, Lincoln, NE

Job Summary:

  • Develop creative tactical ideas aligned with the agreed client strategy
  • Drive digital and social media content creation
  • Write, edit and review first drafts of social content, blog posts, analytics reports, client memos and recommendations
  • Filming, producing and editing high-quality video content for online channels
  • Creating infographics for online posts and various reports
  • Creating and editing presentation slides in PowerPoint and InDesign
  • Collating assets including photos, logos, design elements
  • Editing/retouching photographs
  • Organic and paid media amplification
  • Social media monitoring and reporting, derive insights to inform campaigns
  • Create and maintain social media content calendars
  • Develop new concepts and campaigns for clients’ social media channels


Skills on Resume: 

  • Creative Development (Hard Skills)
  • Content Creation (Hard Skills)
  • Writing and Editing (Hard Skills)
  • Video Production (Hard Skills)
  • Graphic Design (Hard Skills)
  • Digital Asset Management (Hard Skills)
  • Social Media Analytics (Hard Skills)
  • Campaign Strategy (Hard Skills)

9. Digital Specialist, Vivid Spectrum Agency, Salem, OR

Job Summary:

  • Achieve monthly sales targets and incentive goals by presenting, promoting and selling the company’s services to existing and prospective customers. 
  • Provide strategic advice and help solve issues by working closely in a consultative role with client portfolio.
  • Pitch, prepare and present advertising content proposals for advertising agencies or clients.
  • Oversee social media campaigns which include research, campaign & content creation and reporting.
  • Meet and exceed individual daily, weekly and monthly sales targets.
  • Collaborate with the internal operation team to achieve better campaign results.
  • Be up to date on all digital marketing-related news.
  • Manage new projects and support on launching campaigns
  • Manage key digital campaigns
  • Support the optimization specialist with testing
  • Support the UX team


Skills on Resume: 

  • Sales and Promotion (Hard Skills)
  • Client Consultation (Soft Skills)
  • Presentation Skills (Hard Skills)
  • Social Media Management (Hard Skills)
  • Target Achievement (Hard Skills)
  • Team Collaboration (Soft Skills)
  • Digital Marketing Knowledge (Hard Skills)
  • Campaign Management (Hard Skills)

10. Digital Specialist, Quantum Pixel Works, Des Moines, IA

Job Summary:

  • Planning digital marketing campaigns including SEO/SEM, Display, Email and Social Media Advertising
  • Monitor and optimize all campaigns and be able to set up and create reports for all active campaigns
  • Advise internal stakeholders on SEM strategy in order to help Deltek to reach, engage and convert target audiences in the markets in which we serve.
  • Manage the setup and ongoing optimization of Google Ad campaigns on behalf of the Marketing Demand Centers that support.
  • Conduct keyword research and competitive analysis using SEM tools e.g SEMRush.
  • Closely manage SEM budget and spend in collaboration with the Marketing Demand Centers that support, ensuring that budgets are used effectively.
  • Prepare regular SEM performance reports and present to internal stakeholders along with opportunities, recommendations and action plans.
  • Collaborate with marketing demand centers and others to ensure projects are completed and SEM plans are actioned on time.
  • Develop and maintain collaborative relationships with members of other Deltek teams including Marketing Demand Centers, Marketing Operations, Web & Digital, Design and more.
  • Track and analyze all advertising traffic flow and provide recommendations to optimize


Skills on Resume: 

  • Campaign Management (Hard Skills)
  • Reporting and Analytics (Hard Skills)
  • SEM Strategy (Hard Skills)
  • Google Ads Management (Hard Skills)
  • Keyword Research (Hard Skills)
  • Budget Management (Hard Skills)
  • Collaboration (Soft Skills)
  • Stakeholder Engagement (Soft Skills)

11. Digital Specialist, Blue Horizon Digital, Fargo, ND

Job Summary:

  • Collaborate with cross-functional Business and Digital Teams to enable portfolio-level product delivery and assist in forming a multi-year strategy. 
  • Perform coordination, organization and presentation tasks associated with annual business planning, inclusive of Digital and business alignment activities
  • Maintain a repository of Digital Team best practices/processes and periodically update materials to keep current
  • Design, implement and communicate new cross-department processes
  • Utilize new or existing applications to drive processes in a consistent and collaborative manner
  • Research and present technology best practices (software tools, processes & procedures, organizational design, etc.) by management including occasional travel to related conferences
  • Establish and maintain a department-wide, cross-functional capacity tracking process/system to enable increased forecasting capabilities for Digital shared service efforts
  • Quarterly VCUSA Program Increment Planning & Portfolio Coordination
  • Support preparation, scheduling, and logistics for quarterly Program Increment (PI) planning (portfolio delivery planning)
  • Attend weekly New Demand, Security and Architecture Review meetings to support the review of cross-functional Digital requests


Skills on Resume: 

  • Cross-functional Collaboration (Soft Skills)
  • Business Strategy Development (Hard Skills)
  • Process Management (Hard Skills)
  • System Design and Implementation (Hard Skills)
  • Research and Analysis (Hard Skills)
  • Capacity Planning (Hard Skills)
  • Event Coordination (Soft Skills)
  • Meeting Facilitation (Soft Skills)

12. Digital Specialist, Momentum Digital Group, Boise, ID

Job Summary:

  • Schedule and run varied cross-department recurring meetings
  • Drive cross-functional delivery quality through test strategy reviews, inclusive of driving associated delivery systems tracking
  • Manage cross-functional projects and requirements gathering for new efforts to support start-up
  • Monitor the VCUSA Digital roadmap plan, detecting dependencies and risks in advance
  • Coordinate and align VCUSA Digital roadmaps with Digital Portfolio management colleagues, globally
  • Schedule and run recurring Polestar / VCUSA Digital Delivery Coordination sessions
  • Portfolio Management Tools Expertise & Support
  • Gain system and process expertise in our portfolio and project management tools to support end-to-end process alignment, administration, training, reporting and global process alignment
  • Periodically evaluate current portfolio management tool utilization and alignment to Global plans, and provide recommendations to maintain or change
  • Support project management and communications for migration to new tool(s)
  • Support onboarding, and train new employees in processes and portfolio management systems through group training presentations and direct meetings


Skills on Resume: 

  • Meeting Facilitation (Soft Skills)
  • Quality Assurance Oversight (Hard Skills)
  • Project Management (Hard Skills)
  • Risk Management (Hard Skills)
  • Digital Roadmap Coordination (Hard Skills)
  • Portfolio Management (Hard Skills)
  • Tool Utilization Evaluation (Hard Skills)
  • Training and Onboarding (Soft Skills)

13. Digital Specialist, Aspire Marketing Co., Santa Fe, NM

Job Summary:

  • Management of paid search and/or paid social accounts, including continuous optimization, analysis, and strategy.
  • Strive to learn and master the latest technologies and techniques continuously.
  • Analysis of customer behavior and marketing performance using Excel and Google Analytics.
  • Devising strategies and tactics to increase the growth and value of our client's online marketing investments.
  • Project management and client interaction.
  • Identifying and implementing relevant industry changes and innovations.
  • Attain key performance indicators such as reducing the website bounce rate and improving conversions.
  • Identify new trends in digital marketing and evaluate new technologies to keep improving the Sales Lead generation results
  • Coordinate QA (testing) procedures to ensure an error-free work product
  • Manage digital operations tasks, including insertion orders, invoice management, campaign reporting, and asset trafficking
  • Continually audit website performance to uncover opportunities and work with the development team to execute recommendations


Skills on Resume: 

  • Paid Media Management (Hard Skills)
  • Continuous Learning (Soft Skills)
  • Data Analysis (Hard Skills)
  • Strategic Planning (Hard Skills)
  • Project Management (Hard Skills)
  • Innovation Adoption (Hard Skills)
  • Performance Optimization (Hard Skills)
  • Digital Operations Management (Hard Skills)

14. Digital Specialist, Nova Digital Partners, Little Rock, AR

Job Summary:

  • Support marketing managers in the development and ongoing maintenance of Digital Projects
  • Propose new ideas for Digital Projects
  • Support the development and maintenance of the servier.co.uk and servier.ie websites
  • Support the management of the CRM system
  • Keep up to date with web intelligence, trends and best practice
  • Provide ad hoc analytical and business insights support
  • Support creation, coordination, compilation and reporting of Department KPI’s
  • Create/compile varied executive-level presentations and decision documents
  • Attend executive-level meetings and pre-meetings to establish agendas, compile meeting minutes, align actions and minutes
  • Track and communicate the status of agreed-to actions
  • Campaign set including keyword research, setting CPC/CPM bids, conversion tracking implementation, and testing
  • Oversee campaign performance data daily to track success and optimize results


Skills on Resume: 

  • Project Support (Hard Skills)
  • Web Development (Hard Skills)
  • CRM Management (Hard Skills)
  • Market Intelligence Analysis (Hard Skills)
  • Data Analysis (Hard Skills)
  • KPI Reporting (Hard Skills)
  • Presentation Creation (Hard Skills)
  • Campaign Management (Hard Skills)

15. Digital Specialist, Pure Pixel Strategies, Charleston, SC

Job Summary:

  • Continuously A/B test
  • Remain up-to-date on emerging SEO tactics and algorithm updates and share them with the team
  • Establish SEO best practices, KPIs and benchmarking
  • Conduct keyword research and research competitor SEO metrics to understand opportunities and gaps
  • Configure and maintain the technical integration of the DMP with internal and 3rd party platforms.
  • Configure and maintain the audience segments and definition of the DMP. 
  • Proactively identify new customer segments for potential use in marketing activation.
  • Facilitate 2nd party and 3rd party data partnerships to enhance the DMP’s targeting capabilities
  • Be an internal champion for driving the adoption of customer segmentation and personalization of customer touch points.
  • Maintain and grow the marketing technology stack (DMP, CMP, Analytics, ..), constantly evaluating and identifying potential gaps and opportunities.
  • Internal Training and education, both within the marketing team and the company at large
  • Receiving all items needed for all photo shoots as well as pulling digital images needed across 3 major brands this team supports. 


Skills on Resume: 

  • A/B Testing (Hard Skills)
  • SEO Optimization (Hard Skills)
  • DMP Configuration (Hard Skills)
  • Audience Segmentation (Hard Skills)
  • Data Partnership Management (Hard Skills)
  • Martech Stack Management (Hard Skills)
  • Training and Development (Soft Skills)
  • Digital Asset Coordination (Hard Skills)

16. Digital Specialist, Apex Marketing Studio, Hartford, CT

Job Summary:

  • Collect and analyze data presented in various forms 
  • Conduct competitor analyses and industry research 
  • Audit existing digital properties 
  • Make actionable recommendations based on data and findings 
  • Track media coverage on clients 
  • Understand client objectives to distill findings that are insightful and actionable 
  • Create content strategies tailored to each client and digital platform 
  • Grow and manage digital audiences for brands or individuals 
  • Customize best practices for clients based on performance and platform 
  • Manage social media channels for numerous clients at once 
  • Track social strategy performance, regularly making adjustments based on insights, trends and KPIs 
  • Execute digital marketing campaigns 
  • Create and manage influencer programs


Skills on Resume: 

  • Data Analysis (Hard Skills)
  • Competitive Research (Hard Skills)
  • Digital Auditing (Hard Skills)
  • Strategic Recommendations (Hard Skills)
  • Media Tracking (Hard Skills)
  • Content Strategy Development (Hard Skills)
  • Social Media Management (Hard Skills)
  • Influencer Program Management (Hard Skills)