DIGITAL SPECIALIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Published: Nov 19, 2024 - The Digital Specialist specializes in digital organizing and communications for advocacy organizations and political campaigns, with a knack for condensing complex issues into impactful sentences, memes, or graphics. This position possesses hands-on experience with various nonprofit advocacy CRMs and is adept at managing multiple social media platforms including Facebook, Instagram, and Twitter. This role demonstrates a strong commitment to progressive causes, excels in a fast-paced, team-oriented environment, and is proficient in Spanish, ensuring effectiveness in diverse settings.
Essential Hard and Soft Skills for a Standout Digital Specialist Resume
- SEO/SEM
- Data Analysis
- Social Media Marketing
- Content Management Systems
- Graphic Design
- Web Development
- Email Marketing
- PPC Advertising
- Video Editing
- Mobile Marketing
- Communication
- Creativity
- Problem-solving
- Adaptability
- Teamwork
- Critical Thinking
- Time Management
- Attention to Detail
- Empathy
- Leadership
Summary of Digital Specialist Knowledge and Qualifications on Resume
1. BA in Digital Media with 2 years of Experience
- Experience with digital marketing experience, managing 1st party data and programming paid campaigns on digital platforms
- Experience generating and executing large-scale campaigns across digital platforms with a track record of driving measurable customer acquisition
- Analytic and quantitative skills
- Ability to use data to develop, measure and optimize marketing programs
- Experience collaborating with internal stakeholders and external agencies/partners
- Experience working with social and digital agencies and platforms
- Excellent verbal and written communication skills
- Deep knowledge of digital platforms that leverage 1st party data
- Experience with analytical tools (e.g. Excel, Tableau, SQL)
- Proven ability to influence and communicate effectively with senior executives
- High attention to detail and proven ability to manage multiple, competing priorities simultaneously
- Knowledge and passion for video content across genres and languages
2. BS in Information Technology with 5 years of Experience
- Experience with an established large top tier online retailer, preferably within an Omni-channel and multi-national company, preferably from the sports or consumer products sector.
- Proven track record of successfully developing and implementing digital performance marketing campaigns with accelerated growth and conversion with deep understanding
- Experience with SEO, paid search and social channels.
- Experience in creating and managing integrated multi-dimensional digital campaigns.
- Strong analytical experience and understanding of Google Analytics
- Experience with MS Office, Shopify, PIMs, Page Builders
- An overall digital-first mindset and an enthusiasm for all things digital.
- Experience building extensive A/B testing programs and a testing culture.
- Collaborate with cross-functional areas (IT, Design, UX, Merchandising, Finance, and Marketing).
- Excellent interpersonal skills.
- Experience in digital marketing and a passion for social media
- Excellent communication skills, focusing on writing strong copy for various target audiences in consumer-friendly language.
3. BA in Marketing with 3 years of Experience
- Exceptional verbal and written communication skills
- Desire to grow and learn in an ever-changing environment
- Excellent interpersonal skills
- A proven ability to work on teams
- Strong knowledge of Microsoft Office or a basic programming language
- Strong interpersonal skills, with experience working cross-functionally managing internal and external partner's expectations
- Strong computer skills, ideally including Google tools and CRM applications
- Tracking and Analytics such as Google Analytics, Adobe Analytics, Mixed Panel, Data Studio, Search Console
- Great relationship and stakeholder management skills
- Clear understanding of content generation and marketing
- Excellent communication, verbal and written and persuasion skills
4. BA in Graphic Design with 4 years of Experience
- Fluent in English with excellent verbal and written communication skills
- Experience in data visualization tools, lab data management systems (Labware, LIMS etc.), and data reporting tools (BO, SAP)
- Proficiency in Microsoft Office Suite
- Results orientation, problem-solving, and multi-tasking abilities
- Ability to work as a team member and effectively communicate within a multicultural environment
- Self-motivation and ability to lead projects to meet timelines and project targets
- Search Engine Optimisation experience
- Experience with Adobe Photoshop to enhance, retouch, and resize photographs
- Capacity to take initiative and seek responsibility
- Experience and knowledge of the payments industry
5. BS in Communications with 6 years of Experience
- Experience of learning design theory and its practical application via digital learning products.
- Experience in using creative software e.g. Articulate, Adobe products and being willing to try and experiment with new products on the market.
- Experience working in a flexible, agile environment, working to tight deadlines
- Ability to plan ahead to ensure that the portfolio is developed to meet changing operating requirements including a track record of building and maintaining lasting stakeholder relationships.
- Strong organizational and planning skills, presentation skills, and oral and written communication skills.
- Ability to utilize a high degree of autonomy and work on your own initiative including effectively prioritizing and delivering several projects simultaneously.
- Experience in digital learning design
- Understanding of Pardot and its associated capabilities
- Experience with running training sessions
- Basic working knowledge of HTML.
- Ability to produce creative graphics or videos for use in email alerts, social media, and websites
6. BA in Business Administration with 5 Years of Experience
- Experience in a global investment management company and good understanding of the financial services industry and all associated regulatory requirements
- A good understanding of how to tailor communication and UX for different client segments within our industry through digital channels
- Experience in using front-end code - HTML, CSS, JavaScript etc to build global campaigns in multiple languages would be an advantage
- Web Content management system expertise, preferably in using a headless CMS
- Solid experience using analytics tools such as Google Analytics, Adobe Analytics, Mixpanel, SessionCam etc.
- A strong understanding of SEO and Accessibility best practice
- Comfortable in dealing with senior stakeholders clearly and concisely, both written and face-to-face
- A creative thinker who can work on their own initiative
- Excellent organization skills and ability to work to tight deadlines and under pressure
- A good understanding of Agile principles
- Design software such as Photoshop
7. BS in Software Engineering with 4 years of Experience
- Experience in digital organizing or communications work with advocacy organizations or political campaigns.
- Excellent persuasive and creative writing skills.
- Ability to boil complex issues down to a single sentence, meme or graphic.
- Experience (preferred, not mandatory) with nonprofit/advocacy CRMs like NGP/EveryAction, Action Network, ActionKit, etc.
- Experience managing social media accounts on Facebook, Instagram, and/or Twitter.
- Ability to manage multiple projects at once in a fast-paced, team-oriented work environment.
- Able to work the flexible hours necessary in a rapid-response, political campaign-style environment, including some weekends.
- Excellent judgment and discretion and the ability to oversee significant projects.
- A passion for advancing progressive issues, electing progressive candidates, and a desire to make the world better.
- Spanish language proficiency.
- Experience working in multi-racial or cross-economic status settings.
8. BS in Computer Science with 3 years of Experience
- Exceptional writing skills, both business and creative
- Effective communication with clients and internal team alike
- Mastery of Microsoft PowerPoint
- Ability to draw insights and tell a story using research and data
- Working knowledge of SEO with the ability to make recommendations based on best practices
- Experience in paid media
- Proficiency in using native analytics tools for all social platforms, as well as third-party tools
- Proven experience in designing and building social content for individuals, events, and organizations
- Experience with and functional knowledge of the ConsultWorks and ServiceWorks applications
- Knowledge of the personal computer (PC), Windows operating system and Microsoft Office software
- Able to work with a high degree of autonomy, set priorities and manage deadlines
- Adept with technology and is comfortable learning, using and teaching technical concepts
- A strong communicator, written and verbal