DIGITAL MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Oct 28, 2024 - The Digital Manager oversees the creation and execution of impactful digital media strategies, enhancing brand visibility and engagement. Specializes in crafting compelling video content, skilled in various graphic design and video editing software, boosting progressive economic messages effectively. Possesses strong project management capabilities, excels in building strategic partnerships, and adept at nurturing talent within teams, demonstrating a robust blend of analytical and creative aptitudes.

Essential Hard and Soft Skills for a Standout Digital Manager Resume
  • SEO/SEM Optimization
  • Social Media Marketing
  • Data Analytics
  • Content Management Systems
  • Graphic Design
  • Video Editing
  • Email Marketing
  • Google Analytics
  • PPC Advertising
  • A/B Testing
  • Leadership
  • Communication
  • Creativity
  • Problem-Solving
  • Adaptability
  • Teamwork
  • Time Management
  • Attention to Detail
  • Strategic Thinking
  • Initiative

Summary of Digital Manager Knowledge and Qualifications on Resume

1. BA in Advertising with 5 Years of Experience

  • Strong experience with social media, SEO, SEM, digital advertising, eCommerce, mobile & web analytics
  • Digital / social media communications experience with background in FMCG or E-commerce industry 
  • Deep understanding of social media platforms and excellent verbal & written communication skills
  • Experience and deep understanding of digital marketing channels, focused on Programmatic Display. 
  • Experience across multiple DSPs 
  • Strong knowledge of reporting and analytical tools such as Adobe Analytics, Google AdWords, Doubleclick Campaign Manager and Facebook Ad Manager 
  • Experience in working in complex, multi-stakeholder environments
  • Strong stakeholder management skills with the ability to influence and educate colleagues on digital marketing principles and best practice
  • People Management skills
  • Good administrative skills
  • Proficiency in Microsoft suite of applications

2. BA in Digital Marketing with 4 Years of Experience

  • Digital marketing experience in healthcare, consumer packaged goods, financial services, or at a digital agency
  • Biotech/pharma/medical device brand marketing experience
  • Experience in launch and operational 'in-line' marketing 
  • Deep understanding of digital marketing with analytics bent and test-and-learn mindset
  • Industry knowledge with the ability to quickly learn the disease state
  • Ability to quickly learn products and brand strategies and tie to patient journey
  • Experience in management of expenses and ROI with agencies, vendors, and across initiatives
  • Awareness of/experience working in an AGILE environment
  • Demonstrated initiative, creativity, and ability to work effectively in complex, rapidly changing environments
  • Demonstrated success working in cross-functional teams within a matrixed organization
  • Experience developing project plans and managing project status and budgets for optimal impact
  • Experience working with alliance partners
  • Strong integrity and ethics in behaviors, actions, and communications
  • Ability to communicate and act promptly

3. BA in Communication with 6 Years of Experience

  • Digital Marketing/Communications’ experience
  • Digital knowledge that spans across a range of digital channels including websites, paid social, social media, PPC, SEO, display and programmatic.
  • Experience in broad ATL Digital campaigns at a digital agency 
  • Experience directly managing and SEO and PPC
  • Ability to manage workflow between multiple design versions from creation, approvals, agency delivery, and optimization
  • Excellent written and communications skills across the range of executions from press releases, advertorials, speeches and by-lined articles to case studies and white papers
  • Excellent grasp - and proven experience, of planning and running consumer - business to business and corporate PR campaigns
  • Experience of leading Social Media campaigns and in-depth knowledge of current SM trends
  • Ability to work under pressure in order to meet challenging deadlines
  • Strong organizational skills and attention to detail
  • Can do attitude and upbeat, positive and dynamic personality

4. BA in Graphic Design with 6 Years of Experience

  • Excellent project management skills and experience as a product manager.
  • Experience of managing and optimising a consumer facing website.
  • Excellent knowledge of content design principles.
  • Demonstrable experience leading and managing SEO.
  • Ability to analyse statistical data and identify trends.
  • Experience of user involvement and user research practices.
  • Experience working with various technologies including website platforms and CRM.
  • Organized, high judgement, data & business acumen, analytical passion and understanding diverse perspectives. 
  • Excellent English and Chinese both in oral and written.
  • Familiarity of Wechat Ecosystem 
  • Proven experience working with product and engineering team to define, scope and prioritize product requirements according to day-to-day platfrom mornitoring and analysis. 

5. BA in Information Technology with 5 Years of Experience

  • Experience in a performance media role
  • Strong technical understanding of Digital Landscape including: SEM, SEO, Display, Social and Content Marketing, communication planning and offline marketing experience
  • Good understanding of media fundamentals and strategic planning capabilities
  • Strong client facing communication & presentation skills
  • Strong understanding of traditional and digital planning
  • Strong understanding of media landscape and good working relationships with key media partners
  • A good understanding of digital marketing channels (social, PPC, email, SEO, CRM) as well as web / UX builds.
  • Strong presentation, comms, analytical and project management skills.
  • Experience with Google Analytics (certification).
  • Ability to quickly understand and comprehend complex scenarios while working in a fast paced environment
  • Ability to establish strong relationships and build consensus with key business partners.

6. BA in Advertising with 4 Years of Experience

  • Expert in paid social media advertising - specifically company owned properties.
  • Comprehensive knowledge of creative best practices for digital advertising campaigns.
  • Ability to influence strategic decision-making to ensure campaigns are designed for success.
  • Highly creative and experienced in identifying target audiences and devising digital campaigns.
  • Working Knowledge of HTML, CSS and JavaScript development and constraints.
  • Strong analytical skills and data driven thinking.
  • Experience in optimizing landing pages and user funnels.
  • Have a very keen eye for detail and strong writing skills
  • Undrstand the importance and technicalities of SEO, tracking and analytics and have thorough experience of using a CMS, ideally WordPress. 
  • Experience of photo and video editing
  • Experience managing a website for a public facing organisation, be full of ideas and passion for innovative digital content

7. BA in Digital Marketing with 6 Years of Experience

  • Experience in working with financial services products and accounts
  • Strong project management experience
  • Experience in business analysis and requirements writing 
  • Excellent oral and written communications skills and experience interacting with both business and technology individuals at all levels including the executive level
  • Understanding of one or more of the following LOBs: Consumer Investments, Wealth Management, Retirement
  • Ability to accept, process, and react to changes in direction and scope
  • Self starter, proactive and independent
  • Solid understanding of software development life cycles
  • Proficient user of MS PowerPoint, Excel and Word
  • Experience with both Waterfall and Agile methodologies of project management and the ability to blend them together in the right proportions to fit a project
  • Online/website experience
  • Merrill Lynch or Edge EAO/OAO or BOL platform experience

8. BA in Communication with 5 Years of Experience

  • Deep understanding of other digital media channels, especially paid social media and display
  • Solid experience across paid search, including campaign creation and optimisation
  • Experiences in digital marketing communications.
  • Excellent communication skills
  • Experience creating and updating user journeys through a website
  • Strong experience using content management systems and experience redeveloping a website
  • Excellent stakeholder management skills
  • Experience managing relationships with internal and external stakeholders
  • Experience of creating content for websites, including a strong understanding of SEO principles
  • Project management experience
  • Understanding of website reporting systems e.g Google Analytics
  • Effective time management
  • Ability to manage people

9. BA in Graphic Design with 6 Years of Experience

  • Experience in digital advocacy, including social media management experience, ideally in a client-facing role
  • Supervisory experience and demonstrated ability to develop and lead a team
  • Strong knowledge of paid and organic social media, website, and analytics platforms, trends, and best practices
  • Understanding of digital analytics, experience using performance metrics to optimize content and campaigns
  • Proven record of success in developing and leading digital advocacy campaigns that create change and effectively recruit and mobilize supporters across digital channels
  • Outstanding project management, negotiation, and organizational skills
  • Ability to plan, execute and communicate results of a program to multiple stakeholders
  • Strong copywriting and editing skills (email, social media, ads, SMS)
  • High degree of initiative and commitment to delivering high-quality work
  • Good judgment and interpersonal, listening, and motivational skills
  • Proven ability to work as a team member within a cohesive team environment

10. BA in Information Technology with 2 Years of Experience

  • Experience creating and executing digital media.
  • Excellent and creative video editor.
  • Have an interest in progressive messaging on the economy.
  • Have a keen awareness of the news cycle and how Groundwork’s progressive economic worldview might fit into it.
  • Experience working with and strong knowledge of graphic design and video editing software, as well familiarity and comfort using email content and audience management systems.
  • Have an analytical mind but not short on creativity
  • Project management skills and a high attention to detail
  • Ability to develop strong working relationships with colleagues, publishers, partners & clients
  • Experience with, or a desire to, manage the delivery & development of juniors
  • Proficiency across the Google stack 
  • Strong organizational and multitasking stkills with ability to balance competing priorities.
  • Self-motivated, results driven, strong learning agility and attention to details.
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