Updated: Mar 27, 2025 - The Digital Manager oversees campaign management, providing in-flight and post-campaign reporting, optimizations, and actionable insights. Coordinates workflows, ensuring high standards and timely delivery by mentoring and supporting the professional growth of junior team members. Acts as a primary liaison with internal ad operations and clients, managing financials, addressing billing discrepancies, and fostering client relationships through strategic audience strategy development and data integration to enhance client deliverables and identify new opportunities.


An Introduction to Professional Skills and Functions for Digital Manager with a Cover Letter
1. Details for Digital Manager Cover Letter
- Oversee planning and campaign implementation to ensure campaigns are delivered effectively and the team use best practice from a data and audience perspective
- Maintain good relationship with the key stakeholders at the client and agency end, be the main point of contact for the digital leads at the client and partnering agencies.
- Maintain excellent relationships with media owner and data providers - Google, Facebook, Blis etc… to make sure that the client always gets the best services and access to all innovations
- Participate actively in client meetings (WIPS, etc…) be an excellent presenter and have gravitas and authority
- Staying abreast of industry updates to inform clients and internal teams
- Workflow management of Executives and Coordinators
- Training, support and guidance to junior team members
- Escalating requests to client director of Product Director as arise
- Building and maintain strong relationships with media agency partners and tech partners
- Liaise with internal teams on recommended audience driven approach, including investment, measurement, planning and activation teams
- Update clients about industry trends/changes impacting audience strategies
- Working closely with senior stakeholders to devise and implement strategy
- Managing digital communication channels including websites, email marketing and social media, and keep up-to-date with latest trends & tech
- Delivering a roadmap of key activities and milestones for each channel
- Analysing data from campaigns to ensure business goals and ROI are achieved
Skills: Campaign Execution, Client Management, Stakeholder Engagement, Media Partnerships, Trend Analysis, Workflow Management, Staff Mentorship, Audience Strategy
2. Roles for Digital Manager Cover Letter
- Develop, implement, and maintain the digital marketing & e-commerce strategy and international markets
- Achievement of annual sales and gross margin targets for customers managed
- Oversee, manage, report on and drive website performance
- Manage all on-line customers and invest promotional budget to maximise profitable sales
- Manage all online activity in relation to traffic acquisition, sales, conversion, a/b testing and reporting.
- Work with the marketing to implement digital elements of media plan, CRM campaigns, and provide insights and recommendations
- Manage promotional budget including ROI tracking and optimisation.
- Align brand assets across digital mediums and launch all new products on time
- Lead and manage digital social activity in line with Marketing content calendar
- Develop with Marketing relevant trade and promotional materials to support company / customer strategy
- Provide monthly business reviews including sales growth, promotional activity and competitor activities.
- Participate in forecasting meetings to provide accurate sales input and ensure customer product requirements are met.
- Update, maintain (and trouble shoot when required) website & digital assets (including CRM)
- Working on multiple digital transformation projects alongside senior stakeholders
- Providing proactive digital marketing advice and delivering high-quality end user support
- Collaborating with wider marketing team to deliver digital marketing campaigns
- Managing relationships with external providers
Skills: Digital Strategy, Sales Optimization, Website Management, Customer Engagement, ROI Tracking, Brand Alignment, Social Media Oversight, Forecasting
3. Responsibilities for Digital Manager Cover Letter
- Develop digital media plans and present to client
- Point of contact for key digital & data vendors & partners, main strong relationships, and leading negotiations
- Develop Digital media plans and present recommendations to clients
- RFP Vendors and review proposals, driving innovation with new opportunities
- Be the point of contact for vendors/partners, maintain strong relationships and take the lead on negotiations when necessary
- Manage campaigns and share in-flight / post campaign reporting alongside optimizations, learnings and insights
- Manage and coordinate workflow to junior team members and ensure work is delivered to a high standard and deadlines are met
- Support, train and mentor to junior team members professional development and growth
- Key liaison for internal ad ops teams to ensure seamless campaign management
- Responsible for client financials, including billing support, ensuring discrepancies and invoice issues are managed to deadlines and accurately
- Participate in client status meetings as a key point of contact
- Develop and manage addressable content opportunities with key clients
- Create audience strategy and optimize audience strategy based on 1st party, 2nd party and 3rd party data for retention, acquisition, and opportunistic white space to deliver growth through a streamlined collaboration with planning, activation and measurement
- Unlock value of existing client’s data to support planning and activation
- Leverage Wavemaker and client’s data platform solutions to support audience creation and insights
- Identify data gaps/opportunities to continue elevating client’s deliverables
- Develop test & learn audience agenda in partnership with planning, investment, and activation teams
Skills: Digital Media Planning, Vendor Relationship Management, Campaign Optimization, Workflow Coordination, Team Mentorship, Financial Management, Audience Strategy, Data-Driven Insights
4. Functions for Digital Manager Cover Letter
- Publishing new products and ensuring all copy is localised/optimised correctly
- Managing news sections and briefing design studio on banners to keep sites up to date
- Implement minor updates to pages/sites where appropriate
- Development of CRM campaigns and monitor results
- Support ecomm content team with implementation of best practice CARS process for all core brand priorities and NPD.
- Lead digital media trading & strengthening of relationship with key retail partners digital teams. Ensure all digital tagged activity is traded for support and incremental retailer activations (offline and online) on a campaign basis.
- Develop close working relationships with key members in sales & trade team and digital retailers and support with supply assets/information per launch
- Work closely with Trade Marketing Managers to ensure digital / social owned plans agreed with retailers are being delivered as part of campaigns and always on
- Lead developments and ongoing optimizations to brand social channel strategy and priorities, actively updating in line with brand priorities and platform updates.
- Manage the social presence via management of one direct report the Assistant Digital Manager
- Community management (including responding to all consumer queries) or agency
- Developing a strong content calendar for social platforms which delivers on the brand strategy and individual campaign objectives.
- Maintaining all social media platforms on a daily basis and publishing new content and sharing UGC
- Utilising specialist social media software to execute all social media planning and tracking including creating weekly reports on performance per brand
- Taking high quality, on-brand photographs/briefing imagery for use on platforms including assets for key launches.
- Manage copywriting for all social posts
- Monthly competitor review to track what competitors/other key cosmetic brands are doing on social media and share in Marketing Updates.
Skills: Product Publishing, Content Management, CRM Campaign Development, Digital Media Trading, Retail Partner Collaboration, Social Media Strategy, Community Management, Competitor Analysis
5. Job Description for Digital Manager Cover Letter
- Working alongside the brand teams to implement digital plans for brand campaigns throughout the calendar, supporting relevant launches to deliver 360 marketing campaigns
- Ownership of any PPC briefs
- Ownership of always on social and programmatic briefs
- Approval of social and programmatic plans with brand teams
- Support brand team with digtial elements of media partnerships
- Ownership of Influencer partnerships
- Close working relationship with media agency team to develop plans, keeping up to date on latest developments in digital to engage consumers on digital
- Ensure all digital activity is aligned across all platforms and is consistent with wider brand plan.
- Ownership of all digital assets required to execute campaigns (global and locally created)
- Drive delivery of digital post campaign analysis s and campaign insights
- Monitor campaign activity through Dashboards
- Attend relevant industry conferences to inform better knowledge
- Awareness of Performance Media strategy working closely with Performance Manager trade and ecomm teams
- Champion digital activity and feeding into senior stakeholder meetings and owning deployment of Paid, Owned and Earned strategy each fiscal year
- Champion digital activity across all brands, maintaining regular dialogue with Global teams, PR and Internal brand and sales teams, sharing key success stories across the business to encourage, motivate and inspire
- Responsible for global digital relationship and asset deployment for campaigns from global webex
- Work closely with Influencer Marketing on micro influencer programmes & digital coverage amplification
- Working closely with the brand teams and agency to develop and localise content for all brand sites.
Skills: Digital Campaign Implementation, PPC Management, Social and Programmatic Strategy, Media Partnership Support, Influencer Collaboration, Digital Alignment, Campaign Analysis, Content Localization
6. Accountabilities for Digital Manager Cover Letter
- Responsible for Adria-Balkan region
- Lead the brand 360° SEO/SEM and touchpoint strategy and its execution
- Develop and manage online brand and product campaigns to raise brand awareness
- Ensure cross-media efficiency, close tracking of results, and issue recommendations based on that
- Challenge Agency on media (campaign) planning and execution (briefing to execution)
- Daily sparring partner to marketing on digital media campaigns and support marketing/e-com in reaching digital media excellence (golden rules compliance)
- Increase digital knowledge and develop the digital mindset in marketing and sales teams within the Division
- Ensure an outlook among the local competitors & other industries: trends, intelligence, and experimentation
- Optimize performance/e-com media in media plans together with the marketing/e-com teams
- Optimize websites by leading SEO projects as part of holistic search
- Coordinate content production together with marketing team to ensure quality control and publication of the content on the website and social media channels
Skills: Regional Strategy Leadership, SEO/SEM Management, Brand Awareness Campaigns, Cross-Media Optimization, Agency Collaboration, Digital Media Support, Competitor and Industry Analysis, Content Coordination
7. Tasks for Digital Manager Cover Letter
- Manage the Video, Content and Social Media Marketing activities
- Coordinate the Local Social Editorial Plan in alignment with the HQ Strategy
- Keep updated the Web Product Catalogue on sites
- Implement SEO & SEM, Mobile and Email Marketing investment
- Analyse data and monitor marketing campaigns
- Optimize channels and campaigns to reach the KPIs
- Activate the Digital Pr Strategy with the development of the Influencer Campaign in line with the Brand Positioning
- Coordinate the Digital Campaign with Market Players, Trade Partners and Pure Players.
- Establish appropriate business model in growth with key accounts’ Ecommerce business
- Support Key Account in driving sell-through online.
- Partner with Product Development and Creative team in provide of consistent GTM assets based on selected product assortment and driving social activation
- Partner with customers’ EC team to design suitable online campaign promoting all products
Skills: Video and Content Management, Social Media Coordination, Product Catalogue Management, SEO/SEM Execution, Data Analysis, Campaign Optimization, Influencer Campaign Activation, Ecommerce Partnership
8. Expectations for Digital Manager Cover Letter
- Define and drive the digital marketing strategy for Specialized Nutrition in a omnichannel context in line with business strategy
- Engage cross-functional team to contribute to the realization of digital strategy (content, activation, …)
- Responsible for digital marketing channels web, e-mail, CRM program, SEO and web analytics
- Responsible for maintaining and improving the Martech stack (CMS, DAM, PIM, e-mail) and the Adtech stack (Google Marketing Platform)
- Chose, collaborate and challenge digital partners (agencies) to deliver best ROI on digital activities at a competitive price, act as Product Owner for web towards the DEVOPS team(s)
- Single point of contact for data privacy and Martech security
- Co-create the data architecture connected to the Martech stack
- Building the right digital capabilities to drive omnichannel maturity (skills, governance and WoW)
- Analyse and improve digital/MCE performance and drive advanced analytics in digital marketing with the global data platforms
- Coach & support digital engagements managers (1-3 people)
- Identify key growth opportunities and benchmarks using data driven analytics
- Create dashboards and key metrics on new initiatives to ensure success of the programs and performance vs targets
- Facilitate consolidation of data sources into usable structures to allow ease of recurring reporting and analytics
- Manage multiple ongoing projects as well as ad hoc analytics
- Develop business relationships with key partners
Skills: Digital Strategy Development, Cross-Functional Collaboration, Channel Management, Martech/Adtech Optimization, Partner Management, Data Privacy Oversight, Analytics and Performance Improvement, Team Coaching
9. Competencies for Digital Manager Cover Letter
- Responsible for managing paid media campaigns and ensuring flawless execution and exceptional campaign performance.
- Develop the targeting segments for to identify prospects to acquire new members and engage existing members for renewal.
- Ensure campaign implementation follows both client and Zeta guidelines.
- Analyze results and present findings to internal and external stakeholders related to campaign performance to inform optimization strategy to achieve KPI goals.
- Improve new campaigns using data and feedback from existing and previous projects.
- Demonstrate best practices across search and social platforms, including Google Analytics and Google Tag Manager.
- Showcase best practices in working and communicating cross-functionally within the account various divisions of Zeta and 3rd party vendors to drive client’s satisfaction
- Improving current performance of campaigns and never settling for status quo.
- Contributing to new strategies and ideas to drive success for Client.
- Collaborating constantly with a team of high-performers to create thoughtful digital experiences to help reach goals.
- Managing the content, design, user experience and editorial of the website
- Managing content, design and scheduling of social media channels.
- Ensuring content syndication across all channels.
- Present analytics report and review to maximise content based on results.
Skills: Paid Media Management, Targeting Strategy, Campaign Implementation, Performance Analysis, Data-Driven Optimization, Cross-Functional Collaboration, Social Media Management, Content Analytics
10. Capabilities for Digital Manager Cover Letter
- Maintains a consultative relationship with the client, working in tandem with the Account Management team to be responsible for maintaining excellent client communication, defining deadlines and service agreements whilst ensuring these are met consistently.
- Supports clients in all aspects of nurturing and growing activity and acting as a community manager across a broad range of accounts
- Works closely with the client to regularly review account performance, identifying and communicating opportunities for additional marketing and digital services including paid activity and creative
- Works with the client and wider digital team to ensure effective budget management
- Plays an integral role in the new business process, taking an instrumental role in generating content and presentation preparation, in addition to attendance at pitches
- Ensures regular contact with the client is maintained by direct reports and other team members
- Assists with pricing and selling projects
- Maximises opportunities and outreach to external brands, as well as existing and past contacts, to build new business leads
- Plans, implements and maintains social media campaigns and projects for digital clients, creating innovative and targeted opportunities
- Partners with account servicing to develop compelling and impactful content and integrated campaigns for both current and prospective clients
- Measures client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Instagram
- Uses social listening tools and analytical services to generate insight, fuel social conversation and maximise Client brand awareness activity
- Refines methodologies in social media measurement and reporting of ROI
- Stays up to date on best practices and current trends
- Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development
- Line manages junior account team members, including coaching, supervision and assessment
Skills: Client Relationship Management, Community Management, Account Performance Analysis, Budget Management, New Business Development, Social Media Campaign Planning, Content Strategy, Team Leadership
What Are the Qualifications and Requirements for Digital Manager in a Cover Letter?
1. Knowledge and Abilities for Digital Manager Cover Letter
- Profound knowledge of SEM, Social Media and Programmatic tools relevant in the Region
- Able to implement, optimize and analyze digital marketing campaign based on awareness and performance objectives
- Knowledge of the digital activation ecosystem (Display, mobile, video, audio, DOOH) tools and partners
- Profound knowledge of web and media analytics tools and automatic optimization tools
- Able to successful activate the opportunities identified by the Audience POD across all platforms to enrich the audience using tools
- Portugese Fluent (mandatory)
- Experienced with website analytics and can distill data into actionable insights.
- Familiar with financial planning and strategy, excellent account-based marketing, analytics, email, social media, SEM, SEO, marketing operations, copywriting, and creative production.
- Experience with a strong knowledge of digital marketing/processes gained in performance and commercial environments.
- Ability to develop and grow long term effective client relationships and drive digital account success.
- Proficient in negotiation skills with different stakeholders
Qualifications: BA in Business Administration with 5 years of Experience
2. Experience and Requirements for Digital Manager Cover Letter
- Experience in line management, including a mix of full time and freelance writers
- Experience in raising the brand profile of an organisation
- In-depth experience in website content management systems (WordPress, Umbraco)
- Experience in creating a successful content marketing and SEO strategies
- Experience in using SEO tools (Screaming Frog, Google Analytics & Google Search Console)
- Experience in monitoring budgets
- An understanding of how to market and distribute information content, both online and offline
- Excellent written communication and copywriting skills
- Excellent interpersonal skills and the ability to engage multiple stakeholders
- Proficiency in Microsoft Office packages
- Demonstrate strong leadership skills, creating an effective/collaborative team where people are engaged and feel valued
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Qualifications: BS in Digital Media with 3 years of Experience
3. Skills, Knowledge, and Experience for Digital Manager Cover Letter
- Excellent written communication skills, and adept at creative copywriting which conveys key messages while adopting a range of styles, tones, and techniques appropriate to the audience and nature of the information.
- Experience in building awareness and engagement with audiences and raising the brand profile of an organization
- Understanding of how to market and distribute information content, both online and offline.
- Experience creating a successful content marketing and SEO strategy.
- In-depth experience and understanding of website content management systems (WordPress, Umbraco or equivalent desirable) to build and maintain webpages and upload Content
- High level of expertise in search engine optimisation principles, with experience of using SEO tools directly (Screaming Frog, Google Analytics & Google Search Console or equivalent desirable).
- Ability to proactively collaborate with colleagues, external partners and stakeholders to ensure projects run smoothly and achieve desired outcomes and impacts.
- Enthusiastic leader, and able to build a new team and develop people.
- Line management experience, including a mix of full time and freelance writers.
Qualifications: BA in Communications with 6 years of Experience
4. Requirements and Experience for Digital Manager Cover Letter
- Ability to prioritise workload demands and positively respond to unforeseen challenges.
- Proficiency in Microsoft Office packages (Outlook, Excel and Word desirable).
- Experience of working for a charitable organisation or of working with people affected by mental illness, other disabilities or social exclusion.
- Experience of working with external creative agencies or suppliers
- Experience commissioning photography and videography and creating project briefs.
- Experience of using CRM database (Salesforce or equivalent desirable).
- General knowledge of Data Protection Legislation, such as GDPR
- General knowledge of advice, debt, welfare benefit, mental health related matters.
- Experience of working autonomously in a complex environment with great attention to detail.
- Excellent interpersonal skills and an ability to consult and positively engage with key stakeholders across the organisation.
Qualifications: BS in Marketing with 4 years of Experience
5. Education and Experience for Digital Manager Cover Letter
- Strong experience in digital retail channels
- Self-starter, comfortable working in autonomy whilst being able to align with Global teams
- Excellent relationship skills and the ability to influence and negotiate with third parties
- Enthusiastic and comfortable working in a fast-paced environment
- Impeccable attention to detail and organization skills
- Experience with online platforms like Alibaba
- Capable of handling the assigned responsibilities self-dependently
- Experience with sports brand digital department
- Fluent in English
- Experience with DSP's and SSP's, understanding of the process of implementing programmatic orders between seller and buyer
- Resilient, creative and intellectually curious
- High level of attention to detail and strong organizational skills
Qualifications: BA in Advertising with 5 years of Experience
6. Professional Background for Digital Manager Cover Letter
- Advanced Microsoft Office Suite, Adobe Creative Suite, WordPress and Digital experience
- An understanding of a services business
- Excellent written and verbal communication skills
- Ability to multi-task, managing numerous proposal projects at one time
- Ability to work in a fast-paced deadline-oriented environment
- Good technical/project management skills and an understanding of the customer experience
- Ability to meet multiple deadlines in a fast paced and challenging environment
- Strong organizational, time management and presentation skills
- Advanced knowledge of digital marketing strategies and traditional marketing
Qualifications: BA in Business Administration with 6 years of Experience
7. Education and Qualifications for Digital Manager Cover Letter
- Experience in the digital industry
- Proven leadership experience in customer-facing/operational management roles leading technical specialists
- Experience in information architecture, taxonomies, usability, and digital user experience
- Substantial experience with Microsoft applications including Excel, Word, Visio, PowerPoint, and Outlook
- Demonstrable experience assessing customer and business needs and collaborating to achieve objectives
- Extensive experience establishing business relationships and working with key stakeholders and influencing decision making
- Working knowledge of New Zealand Government Web Toolkit and web-based business applications and technologies such as HTML, CSS, CMS, SEO
- Demonstrates passion and patience to impart knowledge to peers and juniors.
- Able to manage and inspire a team and to make sound judgments on a daily basis, knowing when to seek senior counsel.
- Good written and verbal communications skills.
Qualifications: BS in Digital Media with 10 years of Experience
8. Knowledge, Skills and Abilities for Digital Manager Cover Letter
- Experience in digital marketing and/or related fields, including digital campaign management, integrated campaign management, digital media, digital consulting, etc.
- Some experience developing insights from social listening.
- Detailed understanding of social analytics across channels with the ability to synthesize data from many sources into actionable insights.
- Experience running paid media campaigns from start to finish, reacting and optimizing during campaigns, providing ongoing consultation through concise and insightful reporting.
- Experience in growing and maintaining social communities and developing content on social platforms.
- Experienced working within broader digital marketing ecosystem (including search, content, media buying, partnerships, demand generation, CRM, and B2B marketing) with aptitude to develop additional skills.
- Familiar with best-practice integrated digital marketing communications tactics and tools
- Ability to appropriately recommend them to executive-level clients and lead the execution of all related projects in house.
- Understands how to dig deep into understanding clients’ businesses and objectives, as well as key stakeholders: consumers, employees, investors, regulators, sales, marketing, media, vendors, partners and other businesses/organizations, etc.
- Able to build lasting relationships with clients for business development.
- Ability to manage a spectrum of large to small projects, teams, and multi-task on high-impact accounts, delegate and manage assignments and accurately evaluate juniors’ work.
- Ability to act as a daily client contact for multiple clients simultaneously and possesses a track record of detailed, responsible, client-related finance management, including comprehensive management of client budgets.
Qualifications: BA in Communications with 5 years of Experience
9. Accomplishments for Digital Manager Cover Letter
- Financial services and analytic experience
- Experience creating reporting utilizing multiple established / new data sources and reporting / dashboard visualization tools (MicroStrategy and Tableau)
- Demonstrated, hands on experience with reporting and analytical tools
- A data-driven, analytical mindset and approach to problem solving
- Strong, proactive relationship management and communications skills
- Ability to work in a team environment with a focus on high quality execution
- Demonstrated ability to manage through influence and drive change in a mature business and matrix organization
- Familiarity with analytical methods
- Experience with advanced analytical tools
- Previous experience driving the execution of projects involving technical topics
Qualifications: BS in Marketing with 7 years of Experience
10. Key Qualifications for Digital Manager Cover Letter
- Experience in a client-facing professional services or digital environment with project management at the forefront
- Strong analytical skills and the capacity to interpret qualitative and quantitative data
- Capability to think, articulate and write logically to communicate complex digital and technical concepts to non-technical and executive audiences
- Strong problem-solving ability applied in a structured way, with an understanding of digital frameworks and investment processes
- Knowledge of the major trends driving transformation and influencing customers and businesses in the digital world
- Understanding of digital delivery methodologies such as Agile, Scrum or Lean
- Ability to manage and prioritize work with high degree of autonomy
- A great co-worker with a strong interest in adding to company culture and contributing to a positive work environment
- Outstanding written and verbal communication skills
- Strong interpersonal skills and ability to manage conflict
- Strong familiarity with advertising and digital marketing concepts and terminology
- Experience in a sales or client support capacity, preferably in media/advertising sales.
Qualifications: BA in Advertising with 6 years of Experience