Published: Oct 24, 2024 - The Digital Account Manager oversees strategic client relationships, coordinates project planning, and ensures the team meets high-quality standards and profitability in deliverables. This position utilizes innovative digital tools to optimize client engagements and scale solutions across the client base, aligning digital strategies with client business objectives and technical needs. This role acts as a central liaison among internal and external stakeholders to enhance account management and facilitate seamless onboarding and development.
An Introduction to Professional Skills and Functions for Digital Account Manager with a Cover Letter
1. Details for Digital Account Manager Cover Letter
- Develop and present campaign results to clients and represent client feedback internally to drive opportunities to better align with customer needs across future opportunities
- Manage all aspects of advertiser campaign planning, launch execution, optimization and recap
- Establish regular contact with customers to ensure their needs are met, communicate campaign progress, measure progress and proactively address issues and develop solutions
- Act as point person for client questions and concerns
- Participate in client presentations with sales
- Responsible for overall client satisfaction
- Up-sell and renew existing campaigns/clients, focus on retention and growing business
- Scope opportunities through partner kick off calls with sales and clients
- Liaise with internal groups to deliver solutions to clients
- Working closely with the rest of the digital and PR team to execute digital campaigns through a variety of methods.
- Managing social media for clients including strategy, content development and execution.
- Responsible for community engagement/ management, alongside reporting of performance.
- Leading client communication for a portfolio of clients.
- Managing the team responsible for the work with clients.
Skills: Campaign Management, Client Communication, Performance Reporting, Social Media Management, Team Leadership, Upselling, Client Presentations, Problem Solving
2. Roles for Digital Account Manager Cover Letter
- Act as client advocate within the agency, assessing and reviewing the quality of all work delivered by the agency.
- Apply a strategic approach to all BUs/client work, ensuring all projects/contracts have clear commercial KPIs, agreed by the client.
- Develop a strong understanding of the products, competition, industry, marketing goals and commercial objectives of each of BU/client campaign.
- Oversee processes within the client services function to improve BU/client retention and the facilitation of upsells/renewals.
- Support all members of the delivery team with client liaison and support BU/client relationships
- Oversee monthly BU/client reports – providing a sound and cohesive commercial understanding both internally and externally.
- Lead regular performance review sessions for the agreed projects/contracts.
- Lead client renewal meetings and develop a client traffic light system to keep channel leads aware of renewal schedules/risks.
- Responsible for ensuring the BU/client retainer/renewal process is clearly understood by all and is adhered to.
- Involvement in new business pitches and processes where applicable/appropriate.
- Lead relevant BU/client meetings without the requirement of senior support
- Monitor commercial value and profitability of the various agreed campaigns.
- Provide options and solutions for addressing key BU/client issues/challenges
- Respond to all BU/client queries in a professional and timely manner, in line with SLA
Skills: Client Advocacy, Strategic Planning, Market Analysis, Process Improvement, Team Support, Performance Monitoring, Client Retention, Problem Resolution
3. Responsibilities for Digital Account Manager Cover Letter
- Manage the relationship with strategic clients, project planning, supervision and coordination of the team involved.
- Responsible for client development, articulating effective insights and knowledge in the form of client deliverables.
- Analyzing key metrics, monitoring results, and ensuring timely delivery and achievement of business targets
- Using the most innovative e-marketplace tools and solutions to scale activities across the client base.
- Ensure client's satisfaction and tailor the digital strategy recommendations to match their business objectives while taking into consideration their constraints and technical requirements
- Ensure the projects run smoothly, that deadlines are met, and that deliverables correspond to our high-quality standards while being profitable
- Producing, coordinating, and optimizing our digital deliverables and services (including but not limited to strategy, campaign planning, keyword analysis, digital audits, reporting...)
- Support our clients and follow up directly with them regarding the implementation of recommendations
- Share frequent updates with clients (both digital trends and project follow-up), run on-site presentations, turn data into actionable insights, and handle training with the support of senior members of the team
- Support advertisers and sales with end-to-end digital planning & activation
- Respond to digital RFPs and craft media plans based on business objectives and KPIs
- Ensure client goals are met through proactive management and optimization
- Measure clients' advertising campaign success and ROI through actionable insights and data-driven storytelling
- Work cross-functionally and act as a liaison between multiple internal teams (Operations, Product, Marketing, Sales) and external partners to ensure successful onboarding and growth of accounts
Skills: Client Relationship Management, Project Coordination, Data Analysis, Digital Strategy Development, Performance Monitoring, Team Collaboration, Campaign Optimization, Cross-Functional Communication
4. Functions for Digital Account Manager Cover Letter
- Support the development of exceptional digital planning work
- Lead client relationships on digital-only brands
- Plan Display & Video campaigns, working closely with the Programmatic Services Team to deliver these campaigns
- Contribute to overall digital strategy on the account, in particular how we can drive more effective use of data across these accounts
- Lead reporting calls, delivering meaningful and engaging insight to our clients that positively impact campaign performance
- Use digital data to contribute to the Comms Team’s insight work
- Composing analytical reports on websites and digital channels upon request, using Google Analytics and other data tools
- Creating social media accounts and working with platforms to delete counterfeit accounts, as well as securing verification
- Deliver projects on time and within budget
- Building trust and credibility with primary contacts within client organizations.
- Communicating campaign metrics and making recommendations to senior leadership.
- Exceeding client expectations for agency levels of service, frequently working within client offices with C-level executives.
- Leading a team of coordinators, including ongoing training and support to new hires
Skills: Digital Campaign Planning, Client Relationship Management, Data Analysis, Digital Strategy Development, Reporting and Insights, Social Media Management, Project Management, Team Leadership
5. Accountabilities for Digital Account Manager Cover Letter
- Working with both agency and client teams, the Digital Account Manager will confidently and proactively manage multiple project workstreams and take ownership of PM-related processes.
- Develop strong relationships with clients, acting as a key liaison by actively partnering with them
- Preparing and finessing client-facing presentations from storyboards to strategy decks
- Work with the account team to ensure client requirements, brand needs and overall objectives are met
- Provide clear and timely communication taking a proactive stance on upcoming milestones and deliverables
- Confidently collaborate with other team members, agree and implement project processes and identify roles and responsibilities across any given project
- Develop and nurture strong internal relationships across strategy, creative, design and other disciplines
- Create and manage timelines both internally and with client teams, identifying and calling out key milestones and deadlines
- Manage risks and issues, and escalate appropriately
- Maintain excellent customer service to SCA’s advertisers including Direct, Agency and Programmatic
- Maximise digital revenue across all SCA digital products including LiSTNR Streaming and Podcasts, Press Start Gaming, SoundCloud and Sonos Radio
- Develop new digital clients and build retention strategies to drive repeat business
- Collaborate with wider sales teams to develop advertising solutions from brief, response, pitch, implementation, and post-campaign reporting
Skills: Project Management, Client Relationship Building, Presentation Development, Brand Alignment, Communication Skills, Team Collaboration, Timeline Management, Risk Management
6. Tasks for Digital Account Manager Cover Letter
- Ensure overall client satisfaction by providing a positive customer service experience, ensuring high quality, on-time delivery, and value articulation
- Serve as primary client contact post-sale, leading regular client-facing communications including adherence to client communication practices, preparing and distributing client status reports, preparing and disseminating contact reports, and other client communications
- Translating client needs and expectations clearly across internal development teams
- Working in collaboration with Project Managers to ensure timelines align with client expectations and are managed accordingly
- Collaborating with internal teams to provide assets for production, monitor progress, and review client deliverables including project brief development, supporting internal KO meetings, requirements meetings, internal review meetings, and prelaunch quality checks
- Leading client review calls and internal team coordination to ensure projects are approved by the client
- Supervise and direct team for on time delivery and clear/accurate communication of revenue status/impacts
- Lead internal and client status meetings (together with account directors/leads), working closely with multiple clients and agencies
- Lead the development, sell-in and delivery the planning work on agreed projects
- Manage the client finance/media delivery/reporting process along with other members of the team
- Manage, and delegate effectively to, the junior members of the team
- Assist in briefing media channel planning specialists on specific campaigns in areas of paid social, programmatic, search, google display and video and local direct buying of display and video inventory
Skills: Client Satisfaction Management, Client Communication, Requirements Translation, Timeline Management, Team Collaboration, Project Coordination, Financial Management, Team Leadership
7. Expectations for Digital Account Manager Cover Letter
- Communicate complex digital strategies in simple and easy-to-understand presentations to the client
- Working closely with the digital, account services and project teams in bringing to life executions
- Keep up to date with industry knowledge, trends and new digital technologies
- Assist in reviewing and working with the teams to improve engagement analyse website, content and sales performance to develop and present findings and strategic recommendations to senior clients
- Develop and enhance greater efficiency and effectiveness across all digital channels (search, display, EDMS], developing robust and solid measurement frameworks to evaluate the effectiveness of ad spending across channels
- Identify digital platform and tool requirements, building out business cases for increased investment digital marketing across the business ensuring key updates, trends, new initiatives, growth opportunities and technologies are shared, and the benefit this has within the business
- Develop and execute campaign plans, managing timelines and project plans
- Compiling creative work into agency template for client presentations·
- Manage resource requirements across account
- Produce contact reports following client meetings
- Own and manage the account/client status report
- Manage account finances, develop job estimates, raise and supply POs, manage project budgets and job reconciliations, and raise draft invoices for works undertaken
- Manage, develop and build strong relationships with existing clients, new clients and key partners
Skills: Digital Strategy, Collaboration, Industry Knowledge, Performance Analysis, Channel Optimization, Platform Development, Campaign Management, Client Relations
8. Competencies for Digital Account Manager Cover Letter
- Planning, management, effective delivery and measurement of a wide range of digital marketing projects.
- Oversee the day-to-day client management in the areas of both digital marketing and social media, ensuring clients’ business needs and expectations are met.
- Create captivating thought leadership and social content campaigns for clients, including strategy development, content plans, long-form and short-form content creation, content curation, and social engagement/community management.
- Oversee the day-to-day management of digital marketing, both paid and organic, for a variety of channels, with a focus on LinkedIn, Twitter and AdWords.
- Develop data and analytics read-outs and measurement reporting that audit clients’ existing digital readiness and reports on success, providing clear insights and counsel.
- Conduct audience research, keyword research, social listening, digital competitor audits and benchmarking, and trend tracking.
- Manage influencer marketing campaigns, including influencer discovery, outreach, and ongoing management.
- Support Cognito’s own marketing efforts via digital marketing, proposals, new business support and internal content development.
- Participate in internal and client brainstorming and planning workshops regularly.
- Developing relationships with clients, vendors and retailers to facilitate campaign strategy, production and measurement.
- Growing knowledge of CPG/Food & Beverage brands, retailer partnerships, and finding new ways to help our clients grow sales via strategic shopper marketing campaigns
- Providing monthly reporting on all programs, including presenting actionable recommendations in a concise and persuasive manner
- Setting up and monitoring digital media campaigns (Facebook, Google, YouTube, & others) and troubleshooting
- Helping brainstorm creative ideas and exploring new platforms to introduce to clients
Skills: Digital Marketing Management, Client Relationship Management, Content Strategy, Social Media Management, Data Analysis & Reporting, Audience Research, Influencer Marketing, Campaign Optimization
9. Capabilities for Digital Account Manager Cover Letter
- Work cross-functionally within the company to communicate with all stakeholders in customers' success
- Create and maintain relationships with customers to better understand and achieve their needs
- Make visits to our customers to identify opportunities for growth within our platform
- Manage all reporting about the health of customers' accounts
- Look after clients' request, prepare proposal/workplan
- Manage Baidu SEM, WeChat/Weibo or web dev social projects, monthly reporting
- Work/mentor execution team members
- Providing the link between the client and the technical departments - working as a trusted advisor for clients and ambassador for internal teams.
- Holding regular calls and face-to-face meetings with a portfolio of clients and prospects, always delivering high service levels.
- Working alongside technical departments, ensuring that their campaigns meet the clients’ requirements.
- Building and presenting reports, strategies, results, forecasts and plans to current clients and prospects.
- Liaising with key partners to build out the product portfolio and identify new opportunities.
- Negotiating new products, contract extensions and opportunities with clients.
- Assisting the new business team with sales support and new client onboarding.
Skills: Stakeholder Communication, Customer Relations, Client Growth Opportunities, Account Reporting, Project Management, Team Mentoring, Client Liaison, Sales Support
10. Performance Metrics for Digital Account Manager Cover Letter
- Developing project concepts, budgets and proposals and confidently presenting them to clients
- Managing the smooth delivery and quality excellence of a wide range of digital projects that include the planning of digital strategies to the development of interactive resources and online platforms
- Creating and reviewing outputs in collaboration with design, editorial and technology teams
- Maintaining positive and proactive communications with external clients, internal agency teams and suppliers
- Ensuring on-time and on-budget delivery of projects through the development and maintenance of status reports and financial management
- Supporting with business development efforts, such as participating in pitches and development of proposals
- Work with Sales Executives and the Marketing Department to build strategic media proposals that meet client targets and performance goals.
- Provide exceptional customer service to agencies and clients, and act as internal point of contact for Sales, Ad Operations, Marketing, Editorial and Finance teams.
- Oversee the production and implementation of sold programs, coordinating with Custom Solutions, Development and Ad Operations for a smooth and timely launch.
- Ensure media plans are delivered as contracted and client’s tactical needs are met with a proactive approach to reporting, troubleshooting and campaign optimization.
- Manage post-sale IO revisions and billing issues, working with Finance as necessary to resolve any discrepancies and settle monthly invoicing.
- Prepare and present campaign delivery reports and optimizations for both internal review and client monthly, quarterly and wrap reporting.
- Maintaining positive client relationships and managing expectations.
Skills: Project Concept Development, Digital Project Management, Cross-Functional Collaboration, Client Communication, Budget & Financial Management, Business Development Support, Campaign Optimization, Client Relationship Management
What Are the Qualifications and Requirements for Digital Account Manager in a Cover Letter?
1. Knowledge And Abilities for Digital Account Manager Cover Letter
- Understanding of social media platforms, metrics and programs, being able to speak about campaigns and programs in the digital space
- Excellent cross-team communication skills ensuring the team is performing and on task to ensure the completion and delivery of perfect campaigns
- Ability to lead and/or support client communication, as well as internal communication to ensure deadlines are met and expectations exceeded
- Ability to manage clients from kick-off to Reporting ensuring clearly aligned goals and communication throughout
- Ability to multi-task across multiple projects at any given time
- Ability to create work back schedules and agendas for client projects and calls
- Strong copywriting skills across site, social and newsletter with the ability to grasp and maintain the tone of C&C's brand voice and mission
- Experience in sales with a proven record of account management
- Highly motivated, proactive self-starter with an entrepreneurial spirit and desire to win
- Ability to take ownership and work independently to meet aggressive performance goals
- Outstanding professional record of achievement
Qualifications: BA in Marketing with 4 years of Experience
2. Experience and Requirements for Digital Account Manager Cover Letter
- Experience in a customer-facing digital media account management or client services role
- Experience with CPC, CPM, Programmatic, and Display advertising, including post launch reporting and analysis of campaigns
- Experience with OpenX, GoogleAds, Audience Extension, Salesforce
- Passion for facilitating internal and external customer satisfaction
- Solid analytic skills, comfortable working with numbers and high attention to detail
- Ability to thrive in a demanding environment while prioritizing multiple tasks and meeting tight deadlines
- Outstanding communication skills, both written and verbal while working as part of a team or independently
- Excellent and persuasive communication skills, including an ability to create and deliver convincing arguments verbally and in writing
- Strong interpersonal skills and strength in building lasting relationships internally and externally
- Ability to thrive in a fast-paced, and scrappy environment
- Strong organizational, email and analytical skills
Qualifications: BS in Business Administration with 3 years of Experience
3. Skills, Knowledge, and Experience for Digital Account Manager Cover Letter
- Proven work experience as a Digital Account Manager.
- Hands-on experience with SEO/SEM and CRM software.
- Experience in implementing and optimizing Google AdWords campaigns.
- In-depth knowledge of search engine optimization best practices.
- Experience with Google Analytics.
- Experience with paid social campaigns (Facebook and Instagram).
- Experience in digital media planning and buying.
- Excellent presentation skills and being comfortable speaking in client/project meetings.
- In-depth understanding of online marketing tools and social media platforms.
- Experience with customer service and account management.
- Excellent verbal and written communication skills.
- Strong analytical skills.
Qualifications: BA in Advertising with 3 years of Experience
4. Requirements and Experience for Digital Account Manager Cover Letter
- Strong written and verbal communication skills, understanding of SEO, creative writing skills, and a sophisticated understanding of digital trends and how to execute within them.
- Strong organizational skills, work ethic, and ability to hit deadlines.
- Ability to effectively collaborate and excel in a team environment.
- Demonstrate emotional intelligence and exhibit professional demeanor and appearance.
- An eye for detail from design to execution while demonstrating a customer-first approach.
- Be a strategic thinker, be able to anticipate and resolve problems before they arise.
- Understanding of WordPress and how to upload content and deliver basic changes.
- Knowledgeable in digital programs such as Google Analytics, Google Search Console, Yext, and SEMrush.
- Highly proficient computer skills including WordPress, SEMrush, Microsoft Office, Word, and Excel.
- Excellent verbal, written and client communication skills
- Ability to identify and create great content in various forms - and the ability to recognize good content against poor content.
- Understands the difference between strategy and implementation, and can do both
Qualifications: BS in Digital Media with 5 years of Experience
5. Education and Experience for Digital Account Manager Cover Letter
- Excellent proactive communication skills.
- Outstanding written communication skills.
- Strong salesmanship skills and comfort in asking for customer commitments.
- Experience with and a desire to learn and guide others in the use of best practices in digital sales.
- Experience working within digital advertising, agency experience or operations experience
- Experience in a sales or account management role (can overlap with digital experience above).
- A strong understanding of the broadcast industry
- A strong desire to continuously expand knowledge of the broadcasting business
- Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
- Demonstrated technical problem-solving abilities
- Highly developed project management skills and knowledge
- Strong customer service skills in conflict resolution and customer de-escalation techniques
- Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
Qualifications: BA in Communications with 4 years of Experience
6. Professional Background for Digital Account Manager Cover Letter
- Experience managing healthcare clients or working in a hospital or health plan setting.
- Experience in professional services or agency world.
- Digital strategy experience and the ability to cultivate a new, robust vision of the future from a seemingly simple request.
- Excellent multi-tasking and organizational skills
- Experience in photographic and video production process and what's required to create outstanding photography, post-production and videography in studio and on location
- Experience in website design, development and delivery with preferred experience in ecommerce
- Strong written and verbal communication skills
- Strong financial acumen and knowledge of budgeting
- Excellent organizational and time management skills
- Strong problem-solving and creative thinking skills
- Fluent knowledge of Keynote and MS Excel, Word and PowerPoint
- Experience with Jira and Salesforce
- Experience working directly with developers
Qualifications: BS in Public Relations with 3 years of Experience
7. Education and Qualifications for Digital Account Manager Cover Letter
- Strong digital marketing background in integrated multi-channel campaign development and execution.
- Proven analytical skills.
- Experience creating and managing budgets/timelines for projects covering all of the above.
- Knowledge and experience with the website development process and usability best practices.
- Excellent communication skills (both written and verbal).
- Understanding of the agency process and agency/client relationship model.
- CPG and influencer marketing experience are a plus.
- Understanding of third-party services to complement the Magento platform
- Able to deliver technically complex projects, including ERP integrations
- Proven track record of delivering projects on time and on budget
- Highly organised, time-management and planning skills
- Strong presentation skills
Qualifications: BA in Digital Marketing with 4 years of Experience
8. Knowledge, Skills and Abilities for Digital Account Manager Cover Letter
- Interest or experience in CPG/Food Product industries a huge bonus
- Proactive project management skills
- Developed knowledge of advertising and Office applications, e.g. Excel, Powerpoint, Slack, Asana, etc.
- Strong interpersonal skills, including confidence while speaking in groups and humility when learning from others
- Effective time management skills
- Ability to prioritize and meet deadlines
- Analytical acumen to make informed decisions
- Understand and optimize media campaigns and navigate digital and social marketing platforms
- Interest in and knowledge of all social media platforms
- Ability to reproduce a catalog of solutions for client needs.
- Solid grasp of the customer experience, CMS technologies and a technical implementation process.
- Experience managing sales using a CRM.
Qualifications: BS in E-commerce Management with 3 years of Experience
9. Accomplishments for Digital Account Manager Cover Letter
- Experience in client service, account management, display advertising, and/or digital marketing
- Demonstrated success in fast-paced and deadline-driven environments
- Detail-oriented with the ability to project manage, set priorities and stay organized when managing multiple client relationships
- Ability to work effectively both independently and collaboratively as part of a team.
- Ability to handle multiple tasks and projects effectively under deadline pressure.
- Ability to effectively solve problems.
- Creative and able to adapt quickly to change.
- Strong written and verbal communication skills.
- Strong organization and time management.
- Familiar with OTT, targeted display, mobile and video marketing strategies
- Extensive knowledge of Microsoft Office
- Positive attitude and great initiative/self-motivation
Qualifications: BA in Media Studies with 5 years of Experience
10. Key Qualifications for Digital Account Manager Cover Letter
- Experience working across multiple teams and projects to deliver a significant impact on the business
- Ability to lead senior client discussions
- Ability to manage and prioritize well across competing requirements, project management skills and experience are valued
- Excellent communication skills (Italian/Spanish and English), other European languages (Fluent Spanish/Italian, German, French)
- Strong analytical mindset with outstanding Excel skills
- Strong problem-solving skills with a test-measure-iterate approach
- Proven use of the web and associated technologies in driving traffic and sales in an online environment
- Strong analytic skills with the ability to quickly learn new technology or platforms as Cybba evolves
- Excellent communicator and presenter.
- Comfortable leading calls, meetings or presentations with multiple stakeholders
- Proactive and energetic attitude with the desire to quickly make an impact in a results-oriented group
- Efficiency with MS Office tools, email, and CRM. GA Certification
Qualifications: BS in Information Technology with 6 years of Experience