Published: Oct 24, 2024 - The Digital Account Manager is responsible for building and maintaining client relationships through regular interactions and strategic management of digital projects aimed at enhancing client revenues. This role involves coordinating with project delivery teams from initiation to completion, ensuring timely delivery, and managing client conflicts effectively. Additionally, the manager prioritizes workloads, writes campaign briefs, meets strict deadlines, and develops strategies to expand clients’ digital footprints and improve customer experiences.
Tips for Digital Account Manager Skills and Responsibilities on a Resume
1. Digital Account Manager, Blue Wave Solutions, Richmond, VA
Job Summary:
- Liaising with clients, internal team and external partners on a day-to-day basis to ensure all parties are up to date and on track
- Taking ownership of contact reports, status tracking and internal project management
- Playing a pivotal role in the running of monthly onboarding sessions for client teams and other agencies, ensuring training materials are kept up to date
- Building positive relationships with clients, and developing a deep understanding of their objectives, processes and environment to provide recommendations and solutions that make an impact
- Supporting the development of project concepts, budgets and proposals, and confidently presenting them to clients
- Working alongside the Account Director to add value to and grow our key accounts
- Managing the smooth delivery and ensuring our high-quality standards are maintained across a wide range of digital projects that include the planning of digital strategies to the development of interactive resources and online platforms
- Creating and reviewing project deliverables in collaboration with design, editorial and development teams
- Ensuring on-time and on-budget delivery of projects through the development and maintenance of status reports and financial management
- Supporting business development efforts, such as participating in pitches and development of proposals
- Implementation and management of CRM
- Updating and maintaining web pages via a CMS
- Ensuring a timely and proactive response to all inbound queries to the Helpdesk inboxes, keeping up to date with specific client’s past queries and situation
- Making appropriate and necessary decisions on the project relating to administration, scope and control
Skills on Resume:
- Client Liaison (Soft Skills)
- Project Ownership (Soft Skills)
- Training Facilitation (Soft Skills)
- Relationship Building (Soft Skills)
- Proposal Development (Hard Skills)
- Digital Project Management (Hard Skills)
- CMS Management (Hard Skills)
- Problem-Solving (Soft Skills)
2. Digital Account Manager, Pixel Heights Agency, Portland, OR
Job Summary:
- Working directly with clients to plan, forecast and implement online campaigns
- Regular top-level weekly, monthly and quarterly reporting and presenting of campaign and activity performance across multiple channels (e.g. SEO, PPC, Social Media, Display, Affiliates, etc.)
- Analyzing client campaign results (from both multi- and single-channel campaigns) and related data (e.g. competitor data) to identify opportunities and anticipate any issues that might lead to a lack of performance
- Maintaining the agency’s high client retention rate by developing and fostering long-lasting client relationships
- Using both Greenlight proprietary technology and third-party technology and tools for planning, reporting and campaign insights
- Working alongside other members of the team, including wider client services teams, delivery team to manage a portfolio of single- and multi-channel client campaigns
- Working alongside channel specialists to ensure timely and accurate delivery of campaigns
- Overseeing the management of Web Dev Projects (e.g. design and build of websites and/or apps)
- Identifying the clients’ need for other services and up- or cross-selling relevant services and channels
- Maintaining a thorough understanding of clients’ sectors and market trends, thus positioning Greenlight as experts in the area
- Managing day-to-day communications with the client by email and phone
- Proactively getting under the skin of product updates and new releases, becoming the go-to person for advice, training documentation, delivering training sessions and troubleshooting
- Proactively spotting and flagging risks and challenges and helping to find ways to mitigate them
Skills on Resume:
- Client Campaign Planning (Hard Skills)
- Performance Reporting (Hard Skills)
- Data Analysis (Hard Skills)
- Client Relationship Management (Soft Skills)
- Technology Proficiency (Hard Skills)
- Team Collaboration (Soft Skills)
- Project Oversight (Hard Skills)
- Risk Management (Soft Skills)
3. Digital Account Manager, Marketing Edge LLC, St. Louis, MO
Job Summary:
- Planning, creating and optimizing clients’ performance marketing campaigns, including monthly performance reports regarding goals achievement.
- Being the main point of contact for a number of key clients with regard to creating, budgeting and managing their campaigns.
- Daily campaign management including monitoring of bids, impressions, quality scores and overall performance analysis.
- Strategic development and the success of clients.
- Working with the design and development team to provide insight for user journeys, conversions and landing-page recommendations.
- Supporting the account management team in presenting monthly performance reports to clients and stakeholders.
- Support the new business process by providing know-how for proposals and pitches.
- Contribute to further developing processes, services and products.
- Owning the client relationship for our key clients across the construction, technology and professional services
- Campaign planning including managing budgets and platform/media/creative recommendations
- Collaborating with our team across content, design and digital to facilitate seamless project delivery
- Responding to client calls and emails in a timely and professional way
- Budget reporting and keeping track of client retainer spend
Skills on Resume:
- Campaign Management (Hard Skills)
- Client Liaison (Soft Skills)
- Performance Analysis (Hard Skills)
- Strategic Planning (Soft Skills)
- Cross-Team Collaboration (Soft Skills)
- Reporting Skills (Hard Skills)
- Business Development (Soft Skills)
- Budget Tracking (Hard Skills)
4. Digital Account Manager, Creative Sparks Media, Orlando, FL
Job Summary:
- Manage a team of 2 account executives
- Lead and coordinate the production of Digital Marketing Assets and campaign implementations for one of our largest client accounts in collaboration with our Creative Director
- Learn, Learn, Learn and keep up to date with the latest in Digital Marketing
- Work closely with DOPE’s directors to brief the creative, production, and paid media teams.
- Manage & deliver various types of digital projects within an account to agreed scope, timings, budget and quality.
- Overseeing customer account management, including negotiating contracts and agreements to maximise revenue.
- Act as the point of contact for clients and build strong, long-lasting relationships.
- Understand native marketing best practices and articulate knowledge effectively
- Manage client kickoff calls and onboarding processes for new partners to help educate them on native’s best practices and optimizations
- Troubleshoot and resolve client issues in a timely manner
- Monitor campaign performance and provide data-based insights to help clients with their strategy and optimization
- Manage and grow own book of business by identifying opportunities and helping clients achieve the best ROAS possible.
- Take care of Sport customers, Government customers and New customers.
- Build and maintain relationships with potential customers or media agencies.
Skills on Resume:
- Team Leadership (Soft Skills)
- Campaign Coordination (Hard Skills)
- Continuous Learning (Soft Skills)
- Cross-Department Communication (Soft Skills)
- Project Delivery (Hard Skills)
- Contract Negotiation (Hard Skills)
- Client Engagement (Soft Skills)
- Performance Monitoring (Hard Skills)
5. Digital Account Manager, Bright Path Digital, Austin, TX
Job Summary:
- Proactively prospect, qualify, grow and maintain an account list of medium to large-size advertisers/categories using a consultative (customer-centric) selling approach
- Share digital sales expertise with Account Executives to help develop their skills
- Create marketing ideas and opportunities outside of the portfolio of products (i.e., non-traditional revenue)
- Create and update marketing presentations using research to sell against other competitive media
- Effectively prepare and execute revenue contracts and business proposals
- Stay current and up-to-date on business trends, new directions and key changes in products or management within a specific company and/or industry
- Clearly explain non-print competitors and their metrics of measurement vs. print and digital newspaper metrics
- Analyze and interpret key sales metrics and develop strategies to reach sales success
- Work internally with various departments to create compelling media solutions for advertisers
- Work closely with client post-sale to ensure client retention, renewal and overall campaign success
- Responsible for client revenue growth, financial forecasting and accurate customer billing
- Acknowledge and overcome client objections by analyzing and resolving campaign issues
- Develop internal and client-facing custom reports via Google Analytics, Excel and other internal tools
Skills on Resume:
- Account Management (Hard Skills)
- Sales Coaching (Soft Skills)
- Marketing Strategy Development (Hard Skills)
- Presentation Skills (Soft Skills)
- Proposal Preparation (Hard Skills)
- Industry Trend Analysis (Hard Skills)
- Competitor Analysis (Hard Skills)
- Campaign Performance Monitoring (Hard Skills)
6. Digital Account Manager, Red Sky Digital Group, Columbus, OH
Job Summary:
- Keep abreast with new trends in digital technology
- Deliver and discuss reporting when part of the engagement
- Proactively seek opportunities to improve client metrics
- Analyze marketing programs regularly and prepare finding for client contracts
- Advise best practice online marketing strategies to drive conversion rates
- Project manage all responsible parties for on-time, on-budget deliverables
- Communicate client requirements to analysts, strategists, copywriters, developers and designers
- Lead client strategy review sessions, internal and external startup meetings
- Oversee all the activities for a given account to ensure client expectations are met
- Oversee client billing and forecasting
- Report and maintain P/L, client by client
- Build long-term relationships with clients
- Plan and implement digital strategies for clients
- Present and train on social media strategies to clients
Skills on Resume:
- Digital Technology Awareness (Soft Skills)
- Reporting Skills (Hard Skills)
- Client Metrics Optimization (Hard Skills)
- Marketing Analysis (Hard Skills)
- Strategy Advising (Soft Skills)
- Project Management (Hard Skills)
- Cross-Team Communication (Soft Skills)
- Client Relationship Building (Soft Skills)
7. Digital Account Manager, Next Wave Marketing, Boulder, CO
Job Summary:
- Own operational processes for assigned accounts in their entirety (managing the kick-off call, campaign implementation, strategizing, reconciliation, performance optimization and evaluation)
- Directly communicate with clients to determine goals, create parameters and set appropriate expectations and manage any issues to resolution
- Participate in internal brainstorming sessions
- Provide regular account updates, performance notes and consistent reporting to clients and internal sales staff
- Work in tandem with Trafficking & Optimization teams to ensure campaigns are set up successfully and performing their best and meeting campaign objectives and KPI
- Work with all internal departments on the development and implementation of campaigns
- Monitor and report campaign performance to ensure delivery and billing
- Present campaign results via Excel and PowerPoint presentations
- Represent our team’s core values every day such as Culture First, Play Like a Team, Pave The Way and Care
- Collaborate with the Media Solutions team to create advertising campaigns that are aligned with clients objectives and budgets.
- Coordinate with the Operation Support team
- Participate in bringing knowledge and experience from visiting customers to exchange, suggesting, and developing a new generation of sales teams.
- Follow up to update program information Including preliminary details of important items in the responsible channel to prepare for presenting information
Skills on Resume:
- Operational Management (Hard Skills)
- Client Communication (Soft Skills)
- Brainstorming Participation (Soft Skills)
- Reporting Skills (Hard Skills)
- Campaign Coordination (Hard Skills)
- Cross-Department Collaboration (Soft Skills)
- Performance Monitoring (Hard Skills)
- Presentation Skills (Soft Skills)
8. Digital Account Manager, Urban Pulse Media, Nashville, TN
Job Summary:
- Managing multi-agency relationships on a daily basis, ensuring we are fully integrated for each campaign
- Managing projects through an in-house studio, working closely with Artworkers, Designers, Art Directors in the creation of required assets
- Creating and managing budgets for specific campaigns and individual projects
- Digital representative of the team, able to lead conversations with the client with confidence, offering advice and expertise
- Project planning and management of multiple projects utilising and implementing critical paths and project management documents to ensure smooth delivery to timelines
- Analyze the effectiveness of digital campaigns
- Recommend, design and implement digital projects to increase their ROI
- Monitoring the JIRA service desk tickets and liaise with clients & internal team
- Evaluating requirements prior to passing the tickets to the team
- Managing the backlog / Prioritising and ordering tickets in the project backlog
- Acting as primary liaison between the development teams and clients
- Communicate effectively by emailing/calling the client if needed
- Provide regular updates to a portfolio of clients
Skills on Resume:
- Multi-Agency Management (Soft Skills)
- Studio Project Coordination (Hard Skills)
- Budget Management (Hard Skills)
- Client Communication (Soft Skills)
- Project Planning (Hard Skills)
- Campaign Analysis (Hard Skills)
- Digital Strategy Implementation (Hard Skills)
- JIRA Ticket Management (Hard Skills)
9. Digital Account Manager, Skybound Digital, Raleigh, NC
Job Summary:
- Develop & Execute the Omnichannel Media strategy & tactics for clients.
- Act as the point of contact for clients for digital management matters.
- Effectively liaise between creative and technical departments.
- Address client queries effectively and in a timely manner.
- Present weekly/monthly reports to assigned customers.
- Coordinate and develop social standard methodologies, strategies and approaches with other departments that utilize social accounts, platforms and strategies to achieve their business objectives.
- Creating effective and actionable strategies and ideas for our clients across a range of industries.
- Involvement in client meetings, daily communication, strategy sessions, presentations and relevant client interactions.
- Providing excellent communication and project management on client campaigns.
- Working with our team of marketing specialists across a range of areas including Paid Social, Paid Search, SEO, Social Media, EDMs and Marketing Automation to ensure we provide an unbeatable experience and fantastic results to our clients.
- Communicating with internal teammates to deliver the best results for our clients.
- Meeting deadlines, being proactive, and being flexible in delivery.
- Review performance data, pull campaign insights and create insightful reports from Facebook Business Manager, Google AdWords and other relevant platforms
- Come up with new ideas and tactics and develop concepts that align with the client’s goals
Skills on Resume:
- Omnichannel Strategy Development (Hard Skills)
- Client Liaison (Soft Skills)
- Cross-Department Coordination (Soft Skills)
- Query Resolution (Soft Skills)
- Performance Reporting (Hard Skills)
- Social Media Strategy Development (Hard Skills)
- Client Communication (Soft Skills)
- Campaign Performance Analysis (Hard Skills)
10. Digital Account Manager, Horizon Interactive, Detroit, MI
Job Summary:
- Build and maintain relationships with client portfolios through regular meetings and email communications.
- Develop relationships with new clients while successfully maintaining and growing existing accounts.
- Coordinate project delivery team from the beginning to the end of the job, assigning team roles and responsibilities.
- Work closely with our execution team to ensure projects are briefed and delivered in a timely manner.
- Strategies on and project manage digital projects to increase client revenue.
- Manage conflict with clients and make executive decisions on when to escalate issues.
- Prioritize the workload for our back-end team executing on projects and client work.
- Identify opportunities to expand clients’ digital presence or improve their customer experience.
- Meet deadlines while working under pressure.
- Write campaign briefs to distribute to necessary parties.
- Meet KPIs for client retention and upselling.
- Developing strong relationships with clients
Skills on Resume:
- Client Relationship Management (Soft Skills)
- Account Growth (Soft Skills)
- Project Coordination (Hard Skills)
- Team Collaboration (Soft Skills)
- Digital Strategy Development (Hard Skills)
- Conflict Resolution (Soft Skills)
- Workload Prioritization (Soft Skills)
- Opportunity Identification (Hard Skills)
11. Digital Account Manager, Evergreen Digital Studio, Seattle, WA
Job Summary:
- Handle all aspects of client campaigns, from planning to delivery
- Coordination between internal departments (SEO, DEVELOPMENT, PERFORMANCE, DESIGN, COPY)
- Report on web performance metrics
- Analyze digital campaigns' success and propose improvements
- Stay up-to-date with digital technology trends.
- Apply ongoing ideas for marketing channels and tactics
- Understand project workflows for small/medium projects
- Putting together proposals, estimates, specifications, schedules and briefs
- Ensuring we continue to build and maintain a fabulous culture at Big Fish and make it the best place to work in the world
- Keep us earning, learning and having fun!
- Facilitate ongoing client communication including regularly scheduled meetings & calls, providing exceptional follow-up
- Coordinating best practices and content sharing between markets
- Conducting research for potential new markets or launches
- Providing support on general social media strategies for licensee markets upon request
Skills on Resume:
- Campaign Management (Hard Skills)
- Department Coordination (Soft Skills)
- Web Performance Reporting (Hard Skills)
- Digital Campaign Analysis (Hard Skills)
- Technology Trend Awareness (Soft Skills)
- Proposal Development (Hard Skills)
- Client Communication (Soft Skills)
- Market Research (Hard Skills)
12. Digital Account Manager, Zenith Media Group, Buffalo, NY
Job Summary:
- Work with client, and team to provide the client’s perspective on their business and organizational challenges
- Drive internal and external communication
- Ensure timely completion of projects while meeting client expectations and schedules.
- Work with the Strategist to advocate for Lamwork’s process and methodology and strategic rationale
- Ensure optimal results and user experience for all deliverables
- Work with team members in the coordination and management of cross-functional teams and resources
- Work with team members in the effective completion of technical builds of digital assets into the market.
- Attend all client meetings with any other team members
- Support the Lamwork rationale or presentation of materials.
- Maintain the highest level of client satisfaction
- Manage all operational duties to deliver all tasks on budget, including hours reporting and reconciliation both internally and with clients
- Work with Sr. Account team and VP of Account services on new business development, and create/deliver statements of work to existing clients
- Assist in functional and acceptance testing
Skills on Resume:
- Client Relationship Management (Soft Skills)
- Communication Skills (Soft Skills)
- Project Management (Hard Skills)
- Strategy Collaboration (Soft Skills)
- User Experience Optimization (Hard Skills)
- Cross-Functional Team Coordination (Soft Skills)
- Technical Build Management (Hard Skills)
- Business Development Support (Soft Skills)