DIGITAL ACCOUNT MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Oct 24, 2024 - The Digital Account Manager demonstrates proficiency in media and Paid Social/Display functions, driving performance through a deep understanding of digital principles, data analytics, and programmatic landscapes across multiple channels. Equipped with strong problem-solving abilities and independent management skills, this role excels in executing innovative strategies and fostering knowledge-sharing among teams. The capability to organize meticulously and deliver compelling presentations underscores a commitment to enhancing industry standards and efficiencies.

Essential Hard and Soft Skills for a Standout Digital Account Manager Resume
  • Digital Marketing Strategy
  • SEO & SEM
  • Social Media Advertising
  • CRM Systems
  • Data Analytics
  • Campaign Management
  • Google Ads
  • Email Marketing
  • Content Management Systems
  • E-commerce Platforms
  • Communication
  • Time Management
  • Problem-Solving
  • Adaptability
  • Team Collaboration
  • Client Relationship Management
  • Attention to Detail
  • Multitasking
  • Negotiation
  • Conflict Resolution

Summary of Digital Account Manager Knowledge and Qualifications on Resume

1. BA in Marketing with 3 Years of Experience

  • Deep understanding of international nuances in different countries (language, culture etc)
  • Excellent in managing multiple stakeholders under pressure with great sense of urgency
  • Strives for results and excellent customer service
  • Confident & comfortable in client-facing presentation skills
  • Excellent time management and prioritization skills and able to work effectively under pressure
  • Flexible, personable attitude, ability to develop excellent professional relationships with all level of personnel
  • Understanding of digital and social market, print background a plus
  • Proactive and enjoys a varied role
  • Exceptional attention to detail
  • Ability to achieve results through influence and problem-solving
  • Experienced and knowledgeable of digital both, in B2C and B2B environments, and how it plays out within different forms of media.
  • Able to deal with legal and regulatory issues around digital, working with the specialized teams in the business.
  • Experienced at managing clients and creating long-lasting relationships with them.

2. BS in Digital Marketing with 4 Years of Experience

  • Highly motivated and flexible, with the ability to work in a deadline-driven environment.
  • Strong organizational and planning skills to handle multiple tasks and business partners.
  • Advanced Excel skills and proficiency in spreadsheet analysis. 
  • Self-motivated and passionate about deriving business insight from data, improving business processes, and solving problems.
  • Excellent PowerPoint skills coupled with excellent communication and presentation skills.
  • Understanding of key digital KPIs (e.g. Traffic, AOV, PDP views, CVR), inter-connected nature and what levers to drive to improve performance
  • Comfortable working in an international environment and fluency in English
  • Experience, demonstrated experience in merchandising (eCom & retail), e-Commerce, account management, digital visual merchandising or category/product management is a key requirement.
  • Able to use analytical skills to simplify complex problems with clarity.
  • Comfortable pitching new business and selling digital strategies in line with the client's objectives.
  • Au fait with the latest digital innovations and be able to inspire all project stakeholders.
  • Excellent communication and interpersonal skills.

3. BA in Business Administration with 5 Years of Experience

  • Understanding of best practices around ad sales, delivering and reporting to Clients/Agencies.
  • Proven ability in selling digital video, mobile, social, display as well as branded content and other integrated custom executions.
  • Exceptional organizational skills, attention to detail and commitment to accuracy on all communication and presentations.
  • Ability to foster strong ongoing and effective working relationships with both internal and external stakeholders.
  • Solid understanding of industry-standard practices.
  • Entrepreneurial and problem-solving skills.
  • An understanding of industry reporting products such as Nielsen NetRatings, Google Analytics, comScore, IAS.
  • Flexibility, adaptability and the ability to learn quickly in constantly evolving media landscape, while delivering quality work by deadlines
  • Strong analytical skill & numerical reasoning skills
  • Excellent client management skills
  • Confidence and competence in decision-making
  • Strong desire to achieve excellent results with energy and enthusiasm
  • Ability to handle pressure, demands of clients, deadlines, and a busy environment
  • Excellent presentation skills

4. BS in Advertising with 3 Years of Experience

  • Experience in marketing, advertising, and/or digital sales industry preferred.
  • Experience in search, display, customer data, & ads measurement
  • Analytical skills for purposes of optimizing & upselling media campaigns based on media math across paid media, owned media, and earned media
  • Existing relationships with business & marketing leaders within client or agency organizations is a plus
  • Excellent presentation, communication, and collaboration skills
  • Advanced skills in Microsoft Office and social media platforms (Facebook, Twitter, Instagram, Snapchat and more)
  • Up-to-date knowledge of digital marketing trends and potential new channels and strategies
  • Expertise in handling digital media campaign reporting results
  • Ability to manage projects from start to finish
  • Excellent organizational skills and ability to prioritize and effectively manage time
  • High work standards and degree of attention to detail
  • Excellent problem-solving and decision-making skills

5. BA in Communications with 4 Years of Experience

  • Experience at a tech publisher or digital media agency, an ideal candidate has previous YouTube and/or digital video experience
  • Advanced knowledge of Excel calculations, pivot tables, and graphs
  • Effective experience in media buying on a bidding model e.g., DBM, DSP, PMD, Programmatic platforms, and/or management of campaigns in various dashboards highly preferred
  • Highly organized and detail-oriented professional
  • Strong communication skills such as verbal, written and interpersonal
  • Have a thirst to learn about Account Management and the digital landscape
  • Driven and determined to learn and adapt in a fast-paced digital world
  • Fluent in the Salesforce platform
  • Google Ads or YouTube-certified
  • Hands-on experience at a tech publisher or digital media agency
  • Ability to work and thrive in a fast-paced, rapidly changing work environment
  • Excellent interpersonal skills and collaboration with others

6. BS in Public Relations with 3 Years of Experience

  • Familiarity with Operating One, or similar Order Management System
  • Familiarity with ad serving systems (FreeWheel, Google Ad Manager)
  • Understanding of digital billing and invoicing
  • Strong analytical and interpersonal skills with ability to work independently and collaboratively
  • Pre and Post Sales operations expert
  • Excellent verbal and written communication skills
  • Excellent problem-solving and decision-making skills
  • Strong organizational skills and attention to detail
  • Experience forecasting, trafficking and optimizing campaigns in Google Ad Manager
  • Moderate experience with Google Analytics
  • Experience in an account coordinator, advertising operations or business development role.
  • Strong customer service and sales instincts

7. BA in Media Studies with 6 Years of Experience

  • Experience working within media, within a Paid Social/ Display function
  • Desire to drive performance and improve efficiencies
  • Understanding of digital principles, paid social, partnerships, mobile, data and analytics
  • Strong knowledge of the programmatic and paid social landscape as it relates to various channels including display, video and experiential
  • Strong knowledge of, and experience in multiple technology platforms such as DSPs/Social Ads Managers, verification tools, viewability, analytics, attribution modelling and adserving
  • Proven competency in data analysis, trafficking and Microsoft Excel
  • Problem-solving and solutions-focused mindset
  • Strong presentation and communication skills with excellent written & verbal English language skills/grammar
  • Independent worker who can own and manage relationships confidently
  • Drive to execute new ideas and be at the forefront of new industry developments
  • Exceptional attention to detail
  • Ability to train others and encourage knowledge-sharing
  • Ability to organize, prioritize, and thrive in a fast-paced team environment

8. BS in Management Information Systems with 5 Years of Experience

  • Experience with Website design/development or maintenance
  • Ability and desire to be a true client partner and not an order-taker
  • Excellent written and verbal communication skills for internal and external stakeholders
  • Strong conflict resolution and diplomatic strategies
  • Experience developing and monitoring project plans and success metrics
  • Critical eye and above-average proof-reading skills
  • Understanding of and interest in branding, websites, digital marketing and online experience
  • CMS knowledge and experience with Agile and/or Waterfall development process
  • Experience in Microsoft 365, Dropbox, SharePoint and task-management technologies
  • Significant experience in website/ digital project management
  • Significant experience in professional client relationship management
  • A solid background in the digital space of advertising, design, web development or marketing
  • Ability to plan and strategize at a senior level

9. BA in Graphic Design with 3 Years of Experience

  • Ability to build and maintain strong, long-lasting customer relationships
  • Ability to develop trusted advisor relationships with the assigned accounts stakeholders
  • Ability to ensure the timely and successful delivery of the programs purchased
  • Ability to communicate the progress of each program to internal and external stakeholders
  • Ability to prepare reports or interpret metric reports for program KPIs
  • Ability to assist with challenging client requests or issue escalation
  • Ability to manage program budgets and forecasted expenses
  • Excellent verbal and written communication skills
  • Experience building scalable digital advertising solutions leveraging first party data and third party data solutions
  • Experience building digital content marketing solutions
  • Digital media planning and implementation - digital media formats and metrics, buying (compensation methods), campaign set up, tracking capabilities, reporting and evaluation
  • Understanding of all digital disciplines (SEM, SEO, programmatic buying, social, mobile etc.)
  • Media and billing systems e.g. DFA/DART, Sizmek (Mediamind), Nielsen NetRatings, Google Tools (i.e. Analytics), Facebook, Google Partners Certification
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