ACCOUNT STRATEGIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Nov 07, 2024 - The Account Strategist excels in digital media, adept with SEM, Display, Paid Social, and Mobile, leveraging extensive media planning and buying experience in a digital performance marketing environment. Skilled in web analytics tools like Google Analytics and Adobe Analytics, managing stringent performance targets such as ROAS and CPGA while understanding the integral roles of various tactics throughout the consumer journey. Demonstrates strong leadership, strategic thinking, and public speaking skills, fostering effective interdisciplinary relationships and delivering measurable results through advanced data manipulation and visualization techniques.

Essential Hard and Soft Skills for a Standout Account Strategist Resume
  • SEO/SEM Expertise
  • Data Analysis
  • Google Analytics Proficiency
  • CRM Software Knowledge
  • A/B Testing
  • Social Media Advertising
  • PPC Campaign Management
  • Market Research
  • Budget Management
  • Digital Media Planning
  • Strategic Thinking
  • Communication
  • Adaptability
  • Problem-Solving
  • Creativity
  • Teamwork
  • Attention to Detail
  • Leadership
  • Time Management
  • Client Relationship Management

Summary of Account Strategist Knowledge and Qualifications on Resume

1. BA in Advertising with 3 Years of Experience

  • Experience with digital media including SEM, Display, Paid Social, and Mobile 
  • Media planning or buying experience
  • Background in a digital performance marketing environment. 
  • Demonstrated ability to manage against strict performance targets (ROAS, CPGA).
  • Demonstrated skill with web analytics tools including Google Analytics and Adobe Analytics.
  • Understanding of the role of different tactics including content marketing, social media, paid media, and email / SMS in the consumer journey.
  • Strong leadership skills with the ability to effectively multi-task, managing multiple projects and people simultaneously and leverage knowledge and experience from project to project and rapidly comprehend, retain and share information.
  • Proven ability to think and lead strategically.
  • Sound judgment and interpersonal skills with excellent public speaking skills and experience.
  • Ability to foster strong, cohesive working interdisciplinary relationships.
  • Aptitude to define solutions that generate measurable results.
  • Ability to use alternative analytical approaches to solve digital/interactive/marketing problems.
  • Highly skilled with data manipulation and visualization including Excel.

2. BA in Marketing with 2 Years of Experience

  • Hands-on digital media planning experience in an agency, publisher or platform environment.
  • Must be extremely detail-oriented and willing to execute consistent engagement.
  • Outstanding written and verbal communicator with the ability to articulate complex concepts.
  • Highly proficient in Keynote and Microsoft Office suite.
  • Organized, accountable and able to multi-task in a fast-paced environment.
  • Proficient in managing large amounts of data and able to interpret and extract meaningful insights for strategic use.
  • Exceptional time management, teamwork and collaboration skills.
  • Able to pitch multiple technology products and able to understand client goals.
  • Able to manage a high number of new prospects at any given time for the first part of lifecycle with Criteo. 
  • Able to step into the Sales cycle to support the Account Executives in market. 
  • Good analytical skills, and are a -driven decision maker
  • Able to use data and numbers to formulate and sustain business proposals/plans.
  • Good understanding of the Market 
  • Fluent in English 

3. BA in Communications with 4 Years of Experience

  • Experience in the digital media industry
  • Experience producing and budgeting AR/VR/digital/interactive projects
  • Demonstrated experience (or passion for) AR technologies, social media, and storytelling
  • Ability to generate creative pitches for customers and develop and maintain strong relationships
  • Fundamental design skills, must be proficient in Adobe Photoshop
  • Ability to think and act independently within a fast-paced multi-task driven environment.
  • Understanding of the social advertising ecosystem, performance metrics and analytics (Facebook, Instagram, Snap, TikTok, etc)
  • Strong presentation and email communication skills
  • Creative mindset and have attention to detail
  • Highly desirable to be proficient in Project Management, CRM and Data Analysis tools such as Notion, Hubspot and Google Data Studio
  • Motivated self-starter who can handle multiple projects and deadlines at the same time
  • Ability to work in a fast-paced, team-oriented environment
  • Has proven, solid written and verbal communication skills

4. BA in Business Administration with 5 Years of Experience

  • Must demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a flexible and fast paced environment to effectively meet deadlines
  • Must demonstrate the ability to manage projects and tasks via cross team collaboration and organization to accomplish client goals
  • Must demonstrate exemplary written and verbal communication skills
  • Must demonstrate presentation skills
  • Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clients
  • Must demonstrate strategic and creative thinking when solving problems
  • Must demonstrate a solid understanding of Search Engine Optimization, Social Media Marketing, Paid Search, and Lead Generation
  • Demonstrated proficient skills in Microsoft Office, including Excel, Word and PowerPoint
  • Account management with client facing experience 
  • Digital Marketing, Advertising, or media industry experience 
  • Video editing skills
  • Ability to communicate in multiple languages
  • Strong writing, critical thinking and time management skills

5. BA in Digital Media with 5 Years of Experience

  • Experience in digital advertising or related field of study
  • Client facing work experience 
  • Experience with Google Suite (Spreadsheets, Presentations) and/or MS Office Word, Excel, PowerPoint
  • Ability to identify and understand customer needs and requirements
  • Excellent analytical and problem-solving skills
  • Well-developed verbal and written communication skills
  • High level of motivation and willingness to learn
  • Positive, can-do attitude
  • PR agency experience
  • Project management experience and strong organizational skills

6. BA in Advertising with 5 Years of Experience

  • Strategic planning experience focused on building brands, marketing initiatives and/or creating integrated communications programs.
  • Hands-on experience conducting qualitative and quantitative research with a proven ability to identify insights and use them to form strategic brand, marketing and communications recommendations.
  • Up-to-date knowledge of digital and mobile marketing and analytics, social media, content marketing, and lead nurturing techniques.
  • A solid understanding of business and marketing fundamentals.
  • Proven ability to inspire creative teams with clear, insightful, actionable strategies and supporting rationale, and the ability to translate strategic detail into focused creative briefs.
  • Proficiency with marketing automation software.
  • Excellent client-facing skills, a communications style and work style that engages the client collaboratively and creates a positive client experience.
  • Proven track record in client service, demonstrated success in providing clients with on-strategy work and managing projects to on-time, on-budget completion.
  • Excellent business and sales writing skills
  • Experience writing conference briefs, proposals, strategy documents, communications plans, and presentation talking points.
  • Strong verbal presentation skills, experience presenting to senior-level decision-makers with an ability to win confidence and business.
  • A successful track record of winning new business in a marketing firm environment.
  • Fluency in Microsoft Word, Excel and PowerPoint and digital technologies.

7. BA in Marketing with 1 Years of Experience

  • Experience in sales, account management, customer support, marketing or consulting.
  • Experience working with and communicating effectively with advertisers, agencies, and/or clients and influencing C-level stakeholders.
  • Experience in advertising sales, media account management, and achieving quotas to drive client growth.
  • Consulting, entrepreneurship, or digital marketing experience executing multi-quarter strategies.
  • Knowledge of Google Ads and traditional and online marketing strategy and tactics.
  • Ability to strategically assess and solve client needs via sales techniques, including effective questioning, objection handling and competitive selling.
  • Ability to leverage data to uncover insights to support proposals and analyze impact.
  • Outstanding communication skills
  • Proficient in Microsoft Word, PowerPoint, and Excel
  • Impeccable attention to detail and organizational skills  
  • Strong ability to manage and prioritize multiple tasks in a high-demand environment while demonstrating professionalism and good judgment  
  • Strong analytical focus, ability to aggregate and manipulate large data sets
  • Ability to multitask and execute tasks, detail-oriented

8. BA in Communications with 2 Years of Experience

  • Experience in advertising sales, customer support, account management, marketing or consulting.
  • Ability to speak and write in English and Czech or Slovak fluently.
  • Experience working with advertisers, agencies, and/or clients and influencing C-level stakeholders.
  • Knowledge of traditional and online marketing strategy and tactics.
  • Product knowledge across all digital advertising products areas, demonstrated thought leadership within the digital marketing space.
  • Ability to manage a portfolio in an advertising or media sales context, and to achieve quotas to drive growth.
  • Ability to build compelling narratives and utilize storytelling as a client engagement strategy.
  • Ability to strategically assess and solve client needs via sales techniques, including effective questioning, objection handling, and selling.
  • Advanced Microsoft Excel or Google Sheet skills 
  • Ability to develop strong relationships internally and externally by gaining trust and delivering on expectations.

9. BA in Business Administration with 3 Years of Experience

  • Demonstrated experience in providing strategic marketing advice either within a direct company or as part of an agency
  • Strong understanding of all facets of digital marketing, best practice campaign development and management, and a willingness to keep abreast of emerging trends within the industry
  • Ability to solve problems and identify opportunities through the use of analytics, category expertise, and critical thinking
  • Excellent communications skills
  • Expert Microsoft Office Suite skills (Excel, Word, and PowerPoint)
  • Demonstrated success working in a cross-functional environment, leading change amongst peers and senior management
  • Experience servicing and/or consulting in a vendor/client relationship
  • Knowledge of broad marketing & advertising trends and frameworks
  • Experience with any e-commerce SEO
  • General knowledge of Amazon (e.g., FBA shipments, Buy Box, ad units, reporting, etc) 

10. BA in Digital Media with 6 Years of Experience

  • Experience in a role encompassing Category /Account/ Revenue management and data analysis, from digital/ programmatic/ad tech background
  • An attitude to figure things out for oneself, pick up every task that contributes to role and a problem-solving attitude.
  • Exceptional analytical skills, high level of comfort with data and a creative approach to problem solving, with the ability to distill key business insights from data
  • Excellent relationship management skills, communication, attention to detail, analytical mindset, technical aptitude with a medium level understanding of the digital ad marketplace
  • Strong, robust MS Excel skills and proven competency in data analysis and logical reasoning
  • Prior experience owning revenue management for a product/ business line/ account/ geography
  • Ability to demonstrate the measurable impact of data analytics based optimizations/ experiments on revenue delivery
  • Ability to work across different global cultures and in a matrix-style environment.
  • Ability to work under pressure to meet strict deadlines in a team environment 
  • Highly organized and detail oriented
  • Strong written and oral communication skills
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