Published: Nov 07, 2024 - The Account Strategist maintains close contact with clients from inception to completion, managing communications primarily through email, overseeing project templates, and executing regular check-ins and presentations. Drives client goals for awareness, acquisition, and fundraising by developing effective multi-channel campaigns, while ensuring high-quality outputs from designers and copywriters in collaboration with project management and senior leadership. Analyzes campaign data to optimize performance, drafts content for diverse fundraising initiatives, and supports strategic development, enhancing client relationships and company growth.
Tips for Account Strategist Skills and Responsibilities on a Resume
1. Account Strategist, Market Solutions Inc., Atlanta, GA
Job Summary:
- Cooperation with brands from the e-commerce market
- Regular face to face meetings with clients to ensure premium customer service
- Execute customer communications personally and via telephone, video-calls or email, in line with standards and processes
- Respond to customer requests and inquiries in a professional and timely manner
- Responsible for customer success and long-term, relationship
- Provide specific information regarding company’s services and products
- Assist customers in the process of launching ad campaigns
- Obtain, review and process orders
- Develop and maintain in-depth product knowledge
- Data improvement and optimization
Skills on Resume:
- Customer Service (Soft Skills)
- Communication (Soft Skills)
- Relationship Management (Soft Skills)
- Product Knowledge (Hard Skills)
- Campaign Management (Hard Skills)
- Order Processing (Hard Skills)
- Data Optimization (Hard Skills)
- Problem Solving (Soft Skills)
2. Agency Account Strategist, Digital Horizons LLC, Seattle, WA
Job Summary:
- Manage a portfolio of businesses by understanding growth drivers, identifying opportunities for growth, managing risks, and building quarterly plans for achievements.
- Drive customer growth by delivering outstanding customer experience and achieving customer business and marketing objectives.
- Own business process by driving customer outreach, business pitches, solution implementation, and performance evaluation.
- Work towards quarterly business and product growth goals.
- Partner with digital marketing agencies to work towards clients' expectations and business goals
- Develop and maintain a pipeline of opportunities that directly impact growth
- Understand what drives customer's business, and provide strategic advice to help them grow
- Build customer relationships over the phone, and via video conference by being a trusted advisor
- Manage a portfolio of accounts by understanding growth drivers, finding opportunities for growth, and managing risks
- Develop Google Ads solutions within the context of a broader marketing strategy while remaining curious about customer and industry news
Skills on Resume:
- Portfolio Management (Hard Skills)
- Customer Experience (Soft Skills)
- Business Pitching (Hard Skills)
- Solution Implementation (Hard Skills)
- Performance Evaluation (Hard Skills)
- Strategic Advising (Soft Skills)
- Relationship Building (Soft Skills)
- Google Ads Expertise (Hard Skills)
3. Account Strategist, Brand Visionaries, Miami, FL
Job Summary:
- Create a culture of collaboration, performance, respect and excellence
- Seamlessly navigate between the various revenue channels a client might choose to leverage with Condé Nast, including print, digital and social.
- Manage the lifecycle of a campaign, from media plan generation, order entry, campaign optimisations and post campaign analysis report.
- Create and maintain strategic, KPI driven media plans with budget summaries to track deal health and reporting.
- Serve as internal and external advertising campaign consultant, educating and advising sales teams, clients and agencies on products, services, solutions and media best practices across the business.
- Work cross-functionally with Sales, CNX, CitizenNet and Ad Operations to develop, execute and monitor campaigns across business channels for success.
- Maintain deep foundational understanding of ad products and capabilities
- Analyse campaign performance data and identify upsell opportunities.
- Analyse client’s KPIs, and identify personalised solutions to ensure that the client’s goals are achieved
- Act as the main liaison with clients, and advise them how to innovate digital strategy and solve any problems that may arise
- Build strong relationships with clients and provide a high-quality service to ensure client retention & satisfaction
- Manage communications with clients and aim to upsell the company’s services
Skills on Resume:
- Campaign Management (Hard Skills)
- Media Planning (Hard Skills)
- Advertising Consultancy (Hard Skills)
- Data Analysis (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Relationship Building (Soft Skills)
- Client Communication (Soft Skills)
- Strategic Advising (Soft Skills)
4. Account Strategist, Innovate Strategies Corp., Austin, TX
Job Summary:
- Maintain relationships by staying in close contact with clients from start to finish via email
- Completing project templates, conducting regular check-in calls, and client presentations.
- Help CauseMic achieve clients’ awareness, acquisition, and fundraising goals by turning a goal into an effective, multi-channel campaign.
- Oversee the quality of work from designers and copywriters and collaborate with a project manager, paid media specialists, technologists, and the senior leadership team to deliver content that converts on behalf of clients.
- Help draft email, social, and web copy for fundraising campaigns, engagement efforts, and impact reports.
- Distill email, web, text, advertising, and social campaign results into the important lessons that could change how a campaign performs.
- Prepare and deliver performance reports.
- Support the Vice President in maintaining client relationships by staying on top of client deadlines and making sure that work is meeting expectations and delivering value.
- Optimise campaigns to enhance client’s performance and maximize revenue & margin
- Create personalised decks and presentations to be given in quarterly meetings
- Inspire the growth of clients by promoting innovative channels perspectives
- Support the strategic development of the company
Skills on Resume:
- Client Communication (Soft Skills)
- Project Management (Hard Skills)
- Multi-channel Campaigns (Hard Skills)
- Quality Control (Hard Skills)
- Copywriting (Hard Skills)
- Data Analysis (Hard Skills)
- Performance Reporting (Hard Skills)
- Strategic Planning (Soft Skills)
5. Account Strategist, Growth Dynamics, Denver, CO
Job Summary:
- Understanding client objectives and driving creative digital marketing strategies to meet them
- Managing all aspects of an account, including marketing strategy, internal resources, timeline, and budget to meet key client business objectives.
- Establishing and implementing business, marketing, and communications strategies which could include:
- Managing social media platforms which include generating and sharing content, online community management, and conducting regular analytic reviews.
- Promoting brand awareness through SEO optimization and attractive web design.
- Analyzing online campaign performance and providing recommendations for improvements
- Producing and presenting ideas along with final work products to clients.
- Identifying and communicating growth opportunities for clients by staying aware of the industry and trends.
- Setting & maintaining project timelines, including planning milestones and deadlines
- Leading account team, working closely to ensure deliverables meet client expectations within the defined timeline and scope.
- Managing resources to meet the project scope, schedule, and budgets
- Analyzing, interpreting, and presenting results based on key client objectives
- Developing and delivering effective business proposals for clients.
- Develop a positive professional working relationship with all clients for business growth.
Skills on Resume:
- Digital Marketing (Hard Skills)
- SEO (Hard Skills)
- Web Design (Hard Skills)
- Analytics (Hard Skills)
- Project Management (Hard Skills)
- Relationship Management (Soft Skills)
- Leadership (Soft Skills)
- Communication (Soft Skills)