Published: Oct 23, 2024 - The Digital Communications Manager enhances the effectiveness of online communications across new digital teams and expert groups. Manages content delivery and channel processes across various sector websites, implementing enhancements and overseeing governance. Acts as the platform 'super admin', ensuring strategic alignment with web channel strategies and providing leadership in digital marketing initiatives.
Tips for Digital Communications Manager Skills and Responsibilities on a Resume
1. Digital Communications Manager, Streamline Media, Phoenix, AZ
Job Summary:
- Lead, direct and develop digital communications and content strategies for websites, internal and external email, and social channels that advance brand, customer and co-worker satisfaction, and business objectives.
- Collaborate and consult with communications executives, business partners, Digital/IT and Corporate Communications team members to proactively and reactively develop strategies, plans and tactics to deliver effective communications.
- Oversee the strategic development and management of websites.
- Oversee the management of enterprise content management system to ensure content, tagging and SEO strategies deliver effective customer experiences and clear communication and produce desired results.
- Oversee the management of email platforms used to distribute content to customers and co-workers.
- Responsible for managing the content, structure, cadence and governance of communication and making recommendations that maximize deliverability, open rates and response rates.
- Oversee the monitoring and management of social media presence on Facebook, Twitter, LinkedIn, Glassdoor and other sites.
- Manage all tools, software and processes for digital communications and social media management.
- Serve as the digital communications subject matter expert on projects and processes that impact digital communications.
- Manage the Company’s monitoring and use of digital communications in crisis situations, including use of outside vendors.
- Collaborate and consult with customer service functions on social media best practices.
- Consult with HR in developing and administering co-worker social media policies.
- Collaborate with the Insights Manager to optimize digital communication results and processes.
- Stay informed of developments in the field, research new tools and processes and implement best practices.
- Perform all supervisory responsibilities required in managing a team, including development, performance evaluations and disciplinary actions and act as a source of direction, coaching and guidance for the team.
Skills on Resume:
- Digital Communications Strategy (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Website Management (Hard Skills)
- Content Management Systems (Hard Skills)
- Email Marketing Management (Hard Skills)
- Social Media Oversight (Hard Skills)
- Crisis Communication Management (Soft Skills)
- Team Leadership (Soft Skills)
2. Digital Communications Manager, Visionary Marketing, Atlanta, GA
Job Summary:
- Ensures the timely delivery of web/digital projects
- Collaborates with cross-functional teams
- Manages budgets/resources and puts together appropriate timelines, ensuring that the team hit the brief.
- Supports the Agile / Scrum framework, managing sprints, retrospectives and backlogs
- Identifies and manages risk, ensuring that senior management are aware of any issues
- Create internal and external Communications
- Develop a content strategy
- Produce stakeholder engagement Plans
- Managed digital projects - specifically web projects and has also set-up social channels
- Understands and has managed stakeholder communications for a launch of a digital project
- Develop written communication plans and lead initiatives to promote programs to diverse audiences via Twitter, Facebook, LinkedIn, YouTube, Instagram, Websites, and blogs.
- Execute projects, set objectives, and priorities for executive briefs, program reports, and strategic plans.
- Manage and develop internal and external communications to include: press releases, nationwide speeches, public campaigns, talking points for senior leadership, preparing responses to press inquiries and requests for information.
- Lead strategic partnership with workgroups to create and execute social awareness, marketing, and promotional campaigns.
- Manage the Program website, including content development, online organization, and structure.
Skills on Resume:
- Project Delivery Management (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Budget and Resource Management (Hard Skills)
- Agile/Scrum Support (Hard Skills)
- Risk Management (Soft Skills)
- Content Strategy Development (Hard Skills)
- Stakeholder Engagement Planning (Soft Skills)
- Communication Plan Development (Hard Skills)
3. Digital Communications Manager, NextWave Technologies, Minneapolis, MN
Job Summary:
- Manages communication on all platforms including, but not limited to Facebook, Twitter, Snapchat and Instagram for Council and various departments and groups within the Council
- Creating and curating compelling content on all GSEM social media platforms to educatecustomers about products, engineering process, and culture
- Planning and implementing a weekly/monthly social media content calendar
- Staying current on industry news, events, and products to ensure the information portrayed on GSEM social media is relevant and accurate
- Proactively leading interaction and engagement with members/ public on developed social media channels
- Researching and developing new ideas to increase growth by capturing new followers in target market across established channels
- Creating and tracking engagement and growth
- Creating photo and video content
- Creating digital communications and materials such as infographics, podcasts, Sharepoint intranet sites, videos, newsletters, animated short videos, instructional/how to videos and impactful PowerPoint slide decks
- Designing the digital communication campaigns
- Developing and managing the calendar/plan to manage the cadence of digital communications
- Create instructional videos for stakeholders within Legal on how to use and leverage digital communication tools and platforms
- Conversing with global stakeholders
- Ensuring alignment to corporate editorial and branding style guidelines
- Monitoring the progress of communication campaigns and conversations using web analytical tools, creating reports accordingly
Skills on Resume:
- Social Media Management (Hard Skills)
- Content Creation (Hard Skills)
- Content Calendar Planning (Hard Skills)
- Industry Research (Soft Skills)
- Engagement Leadership (Soft Skills)
- Growth Strategy Development (Hard Skills)
- Digital Communication Design (Hard Skills)
- Performance Monitoring (Hard Skills)
4. Global Digital Communications Manager, Creative Insights, Portland, OR
Job Summary:
- Manage external vendors, agency relationships and governance practices for all global digital projects, incl. web maintenance, social media account management, video content production, etc.
- Maintain a digital communications budget overview and increase efficacy and efficiency
- Help facilitate and coach the Acino Virtual Communications Network acting as a sounding and editorial board for all global communication topics
- Support Acino’s strategy anchoring activities by producing targeted content and campaigns
- Provide support to the major company events
- Help drive the new Acino brand activation campaign internally and externally
- Support the rollout of employer branding and thought leadership initiatives
- Ensure adherence to the Acino brand identity through creation of consistent visuals, tone of voice and a cohesive digital presence
Skills on Resume:
- Vendor Management (Hard Skills)
- Budget Management (Hard Skills)
- Coaching and Facilitation (Soft Skills)
- Content Production (Hard Skills)
- Event Support (Soft Skills)
- Brand Activation (Soft Skills)
- Employer Branding (Soft Skills)
- Brand Identity Consistency (Hard Skills)
5. Global Digital Communications Manager, Digital Horizon, Miami, FL
Job Summary:
- Develop and drive execution and enablement of the Acino digital content strategy and plan
- Partner with the global Virtual Communications Network and other internal stakeholders to inform and align content plan to meet reach and message goals
- Manage and evolve the corporate digital communications ecosystem (Intranet, web, social media, etc.) by improving governance, channel strategy and management and content creation and dissemination
- Engage a cross-functional /-regional Digital Excellence Team and ensure capability building across the organisation to drive best-in-class digital practices
- Create an employee advocacy approach, coach and consult key internal influencers from global and regional teams to amplify the company brand story
- Develop and successfully implement self-service tools and initiatives, including guidelines, policies, etc.
- Orchestrate the B2C and B2B digital marketing efforts with co-creation, delivery and analysis of social media campaigns
- Measure and analyse the performance of the Acino digital platforms, including web and social media, establish KPIs, and develop actionable insights to help inform future communication plans
- Conduct web analytics and social listening to capture existing demand, industry trends, combined with brand monitoring for PV, issues and crises
Skills on Resume:
- Digital Content Strategy (Hard Skills)
- Stakeholder Collaboration (Soft Skills)
- Communications Ecosystem Management (Hard Skills)
- Digital Capability Building (Soft Skills)
- Employee Advocacy (Soft Skills)
- Self-Service Tools Development (Hard Skills)
- Digital Marketing Coordination (Hard Skills)
- Performance Analysis (Hard Skills)
6. Digital Communications Manager - Hybrid, Future Media Solutions, Denver, CO
Job Summary:
- Work with department head to develop personas, messaging framework, and copy for individual Learning Zones, Specialty Hubs and other sections of the medical website.
- Draft newsletters and adverts, be in control of social channels and help the team to deliver the marketing campaign plans that will grow the brand and meet HCP acquisition and retention targets.
- Lead cross functional teams to develop and manage the marketing plans including bringing new ideas to the table and improving digital presence.
- Develop communications to promote, grow and enhance the brand, and work with the Head of Audience Communications and Membership plus other internal stakeholders to periodically review & refine communications and messaging strategy.
- Work with all stakeholders to ensure consistency and appropriateness of messaging for a global audience of highly educated HCPs at varying stages in careers.
- Work with the editorial team and others to deliver keyword research using sophisticated SEO tools.
- Responsible for Communication Calendar
- Create storylines based on data driven conclusions and consumer behaviour
- Create and execute the (re)targeting and always on strategy
- Have specialist knowledge of SEA, Display, Social Media, SEO and CRO
- Measure and analyse the campaigns, organic posts, paid post
- Continuous improve the quality of the traffic on the digital channels to the website by testing, failing, and trying again
- Request or create content assets to reach the company and department and/or campaign goals.
Skills on Resume:
- Persona Development (Hard Skills)
- Newsletter Drafting (Hard Skills)
- Marketing Campaign Management (Soft Skills)
- Brand Communication (Soft Skills)
- Messaging Consistency (Soft Skills)
- SEO Keyword Research (Hard Skills)
- Communication Calendar Management (Hard Skills)
- Data-Driven Storytelling (Soft Skills)
7. Social and Digital Communications Manager, Connective Media, Las Vegas, NV
Job Summary:
- Develops and executes a cohesive social & digital communications strategy that supports key business objectives in coordination with business unit counterparts and business unit leaders
- Supports executive positioning/thought leadership on social channels
- Contributes to exploration of new internal and external social channels
- Redesigns and manages corporate website (www.jeld-wen.com) to drive brand awareness, boost readership, and support market reputation, makes recommendations for further evolution of the website
- Adapts corporate communications plan and messaging to social and digital channels
- Provides input to and executes editorial content for corporate digital and social channels
- Works closely with the global team to ensure message consistency and effective cross-region communication
- Measures and reports performance of all digital channels, and assesses against goals (SEO, ROI and KPIs)
- Provides ongoing communications support in a variety of capacities
Skills on Resume:
- Social Strategy Development (Hard Skills)
- Thought Leadership (Soft Skills)
- Channel Exploration (Soft Skills)
- Website Management (Hard Skills)
- Messaging Adaptation (Soft Skills)
- Content Creation (Hard Skills)
- Cross-Region Communication (Soft Skills)
- Performance Reporting (Hard Skills)
8. Digital Communications Manager, Omni Digital, Philadelphia, PA
Job Summary:
- Working closely with internal Independence stakeholders, lead the department’s efforts to strategically promote Independence through digital platforms, including web, social media, video, blogs and content marketing.
- Collaborate with the Independence Social Media teams to develop content and plans to support the Corporate Communications team’s efforts related to important corporate campaigns and the promotion of new products and services, events, and more.
- Participate in the monitoring and reporting of this activity.
- Create and oversee a plan to promote Independence executive thought leadership using digital means, including the Independence website and social media platforms.
- Create and oversee a plan to monitor, connect and interact with news media and other thought leaders using digital means, including social media and e-newsletters.
- Shape the corporate presence on the ibx.com website, including oversight of the Newsroom and other sections.
- Assist with departmental media relations efforts as needed, including writing news releases and briefs, pitching stories and preparing executives for interviews.
Skills on Resume:
- Digital Platform Management (Hard Skills)
- Content Collaboration (Soft Skills)
- Activity Monitoring and Reporting (Hard Skills)
- Executive Thought Leadership Promotion (Soft Skills)
- Media Interaction Planning (Hard Skills)
- Website Content Oversight (Hard Skills)
- Media Relations (Soft Skills)
- News Release Writing (Hard Skills)
9. Digital Communications Manager, Pixel Dynamics, Dallas, TX
Job Summary:
- Build creative campaigns and extract insights that highlight priorities and values, resonate with audiences, and differentiate brand.
- Refine brand voice through creative content creation across all organic social channels.
- Establish a data-driven approach to inform and build overall social strategy to increase awareness and engagement.
- Cultivate an engaged audience across all channels.
- Develop KPIs and help create mechanisms to analyzeefforts and impact across social efforts.
- Work closely with across departments to execute strategic, engaging, and creative social campaigns.
- Coordinate and develop social best practices and strategies with other departments who utilize social accounts, especiallyCX team.
- Be a creative storytelling champion for the social strategy in partnership with brand, influencer, and content marketing teams.
- Manage monday.com's digital identities and brand.
- Oversee social media channels in times of crisis.
- Consistently represent the monday.com brand, its values and key messages.
Skills on Resume:
- Creative Campaign Development (Hard Skills)
- Brand Voice Refinement (Soft Skills)
- Data-Driven Strategy (Hard Skills)
- Audience Engagement (Soft Skills)
- KPI Development (Hard Skills)
- Cross-Department Collaboration (Soft Skills)
- Storytelling Skills (Soft Skills)
- Crisis Management (Soft Skills)
10. Digital Communications Manager, Strategy Net, St. Louis, MO
Job Summary:
- Involve close co-ordination between the wider EMEA marketing team, product management, local marketing teams anddigital agencies to ensure the communication strategy is implemented across all key regions throughout EMEA.
- Management ofkey digital communication channels, including but not limited to Email, YouTube, Vimeo, Instagram, LinkedIn, and CRM. Synchronizing the communication on these channels and optimizing the content for the different platforms.
- Involve management ofpaid media budget, helping to drive aggressive growth strategy through promotion and advertising online.
- Cover both B2B communication with key retail partners as well as the B2C communication to end user database across EMEA.
- Organization, planning and presentations skills will be required to deliver the digital communication plans internally to senior marketing and commercial management teams across EMEA.
- Building communication plans and campaigns to increase visibility of the company among members of the general public, the healthcare industry, as well as healthcare professionals.
- Establishing a content strategy forwebsite to engage visitors and drive them towards sales efforts.
- Supporting marketing efforts of embedded communicators withinvarious business services, including optimizing web copy and email marketing campaigns.
- Social media content creation, scheduling, monitoring, and analysis.
- Working with Director, CMO colleagues, executives and team leaders to engage in analysis, planning, and execution ofmarketing campaigns.
Skills on Resume:
- Cross-Department Coordination (Soft Skills)
- Digital Channel Management (Hard Skills)
- Paid Media Budget Management (Hard Skills)
- B2B and B2C Communication (Soft Skills)
- Organizational and Presentation Skills (Soft Skills)
- Campaign Planning (Hard Skills)
- Content Strategy Development (Hard Skills)
- Social Media Analysis (Hard Skills)
11. Digital Communications Manager, Web Innovate, Raleigh, NC
Job Summary:
- Manage all AHJ social media channels, blogs and newsletters ensuring the content, tactics and strategies use align with the project’s larger communication and advocacy goals all AHJ social media channels, blogs and newsletters ensuring the content, tactics and strategies use align with the project’s larger communication and advocacy goals
- Develop and execute a strategy to grow the project’s social media following and email list, employing the tracking and analysis of metrics with an eye toward increasing engagement, growingtarget audience(s) and inspiring action
- Lead the updating, maintenance, design, content population and growth of the AHJ website
- Keep abreast of news on positive and adverse actions/decisions and identify those to feature, amplify local voices impacted by these actions/decisions through social media channels
- Monitor social media posts of targeted affordable housing groups and other allies, replying to, re-tweeting and reposting throughout the day and week
- Facilitate calls w/the AHJ Communications Committee (comprised of project partners), manage joint work and projects of the Committee
- Create, manage and promote online petition and other calls to action in coordination w/the Project Director and broader AHJ team
Skills on Resume:
- Social Media Management (Hard Skills)
- Audience Growth Strategy (Hard Skills)
- Website Maintenance (Hard Skills)
- News Monitoring (Soft Skills)
- Engagement Monitoring (Soft Skills)
- Communication Facilitation (Soft Skills)
- Campaign Management (Hard Skills)
- Collaboration Skills (Soft Skills)
12. Digital Communications Manager, Echo Media, Columbus, OH
Job Summary:
- Create strategy and produce communication and public relations campaigns, including print, digital and social media that build rapport with Pen CS customers.
- Develop communication and media materials, with design team.
- Develop key messages and media releases, plus pitching and follow through to publication.
- Work to leverage media opportunities (e.g. speaking engagements) that position Pen CS as a leading health informatics company.
- Build and maintain strong relationships with media and keep the media list up to date.
- Write and coordinate the GP monthly e-newsletter and PHN monthly e-newsletter.
- Contribute to, maintain, and coordinate the production of engaging communication materials, including event promotions, pitch decks, brochures, online assets, information packs as well as relevant templates and design assets.
- Contribute to the development of, and maintain and lead the implementation of an ongoing calendar of communication activity.
- Liaise with suppliers including production staff, designers, printers and distributors.
- Coordinate and implement the production of print materials and publications including preparation and distribution of marketing materials
Skills on Resume:
- Communication Strategy Development (Hard Skills)
- Public Relations Campaigns (Hard Skills)
- Media Relations (Soft Skills)
- Newsletter Writing (Hard Skills)
- Event Promotion Coordination (Hard Skills)
- Supplier Liaison (Soft Skills)
- Print Material Production (Hard Skills)
- Calendar Management (Soft Skills)
13. Digital Communications Manager, Spectrum Digital, Richmond, VA
Job Summary:
- Work closely with the clients to carry out the plans for customer-specific and institution-wide marketing communication strategies
- Oversee all incoming and outgoing project documentation
- Ensure that goals are met in a timely and cost-effective manner and work collaboratively
- Participate in the tender process i.e., design, submission, and review
- Conduct project reviews and create detailed reports for executive staff
- Optimize and improve processes and the overall approach
- Secure growth opportunities and initiating new projects
- Working collaboratively with the Marketing team to build an engaging and effective social media strategy across brands
- Drive the planning, execution and ongoing optimisation of social campaigns in order to drive brand growth and return on investment
- Partner with the Head of eCommerce and the Marketing team to generate and drive positive sentiment of brands through User Generated Content (UGC)
- Full ownership of Rating & Review execution across brand and retailer websites
- Work collaboratively with the Marketing & Customer Service teams to deliver best in class communication that’s engaging, relevant, accurate and meaningful
- Ensure that track the metrics that matter most and optimise campaigns to improve overall customer experience and satisfaction
Skills on Resume:
- Client Collaboration (Soft Skills)
- Documentation Management (Hard Skills)
- Time and Cost Management (Soft Skills)
- Tender Process Participation (Hard Skills)
- Project Reporting (Hard Skills)
- Process Optimization (Soft Skills)
- Social Media Strategy Development (Hard Skills)
- Campaign Planning and Execution (Hard Skills)
14. Digital Communications Manager, Interactive Flow, Salt Lake City, UT
Job Summary:
- Ensure targeted, focused campaigns around Products and Services including existing ones such as schemes, and new ones as they come on stream.
- Oversee the strategic use of all digital channels and assets, including oversight for the channels associated with the Sustainable Materials Innovation Hub.
- Lead on the website, including seeing through an immediate project to completely refresh the current site, via setting up a project team to ensure the needs of all stakeholders are met.
- Produce the monthly newsletter (with content inputted from around the Partnership), oversee the strategic use of the CRM and ensure full website integration, working collaboratively with IT team to ensure the CRM platform works seamlessly for all communications activity.
- Establish digital communication strategies
- Optimise communications channels like the official website, social media, etc.
- Develop digital campaigns with business teams
- Provide mentorship to junior members
- Prepare analytics and trend analyses
Skills on Resume:
- Campaign Management (Hard Skills)
- Digital Channel Oversight (Hard Skills)
- Project Leadership (Soft Skills)
- CRM Management (Hard Skills)
- Strategy Development (Soft Skills)
- Communication Optimization (Hard Skills)
- Mentorship Skills (Soft Skills)
- Analytics and Trend Analysis (Hard Skills)
15. Digital Communications Manager, Fusion Media, Milwaukee, WI
Job Summary:
- Manage and approve the development of impactful content including managing editorial calendars
- Review, analyze and optimize content across website, emails, video, and other digital platforms
- Ensure that content is on-brand, consistent, and optimized for search and user experience
- Track and report metrics related to content performance and engagement across all digital platforms
- Communicate data insights to senior leadership/upper management, both verbally and in writing.
- Work with the organization’s product strategy team to identify platform bugs and strategize to improve user experience scenarios.
- Optimize SEO, research and conduct keyword research and analysis to test for content effectiveness
- Write and edit content for high-level organizational initiatives and projects.
- Create and maintain digital content workflows and processes using project management and digital publishing tools.
Skills on Resume:
- Content Management (Hard Skills)
- Editorial Calendar Management (Hard Skills)
- Content Optimization (Hard Skills)
- Performance Tracking (Hard Skills)
- Data Communication (Soft Skills)
- User Experience Improvement (Soft Skills)
- SEO and Keyword Analysis (Hard Skills)
- Project Management (Hard Skills)
16. Corporate Digital Communications Manager, Dynamic Media, Boise, ID
Job Summary:
- Support the Corporate Digital Communications team in the constant strategic development of Dentsply Sirona's digital Corporate Communication channels such as the Corporate Newsroom, the Corporate Intranet and other internal digital platforms as well as Social Media Channels
- Develop and execute new Corporate format ideas in German and English
- Manage the corporate community (i.e. Yammer and the global editorial team as well as externally), including content creation
- Measure and report performance of assigned digital campaigns and internal channels and assess against goals (ROI and KPIs), help adjust and execute changes to strategy based on results
- Set-up and execute different communications projects and tools (newsletter, podcast, videos, livestreams etc.)
- Develop and execute Corporate campaigns on various internal and external digital channels
- Develop new (digital) platforms and further enhance existing tools
- Relaunch Corporate Social Intranet
- Coordinate with the editorial team to promote upcoming content (includes media pitches, social media, etc.)
- Conduct press and media outreach, draft press materials, social media posts, and other elements of a successful media strategy
- Manage website (upload work and social media posts, update pages)
- Identify opportunities (along with other staff) to promote organizational initiatives and products
- Track Capitol Hill to monitor hearings and publications where the voice of Open Markets should be heard
- Responsible for managing and improving the experience and customer journey of the packaging division pages of DSSmith.com.
- Developing effective digital plans to support the division's communication and marketing plans, staying up to date with key developments in digital technologies, SEO best practice and content management techniques so that can explore new ways of proactively engaging with stakeholders.
Skills on Resume:
- Digital Channel Management (Hard Skills)
- Bilingual Communication (Soft Skills)
- Community Management (Soft Skills)
- Performance Analysis (Hard Skills)
- Project Management (Hard Skills)
- Campaign Development (Hard Skills)
- Media Outreach (Soft Skills)
- SEO and Content Optimization (Hard Skills)
17. Digital Communications Manager, Edge Strategies, Sacramento, CA
Job Summary:
- Improve the effectiveness ofonline communications, both delivered by the new digital team and with audience group experts
- Support the delivery of content development audience marketing communication plans through consultation, assisted planning and application of developed governance processes.
- Manage the channel processes across all sector/audience websites, including benchmarking, monitoring and identifying enhancements.
- Manage the implementation of enhancements via the content owners, or through direct CMS access.
- Take the lead as platform ‘super admin’ for web channel related applications and as the first point of reference, e.g for domain name change.
- Ensuring that any proposed changes meet with the overall web channel strategy and working with suppliers to deliver the agreed changes.
- Support the Head of Digital Marketing in various digital marketing projects, including a longer term evolution of global web presences.
- Be a point of reference for digital activity per se, providing thought leadership across the business.
- Assist in supplier reviews together with the Head of Digital marketing & Group Information Services business partner.
- Continually demonstrate, through communication and action, that safety is top priority.
- Actively encourage and support ideas to improve health and safety in order to create a zero harm environment.
- Ensure compliance with the Company's Commercial Policies and Standards.
Skills on Resume:
- Online Communication Improvement (Soft Skills)
- Audience Marketing Planning (Hard Skills)
- Channel Management (Hard Skills)
- CMS Administration (Hard Skills)
- Platform Supervision (Hard Skills)
- Digital Strategy Alignment (Soft Skills)
- Thought Leadership (Soft Skills)
- Safety Compliance (Soft Skills)