DIGITAL COMMUNICATIONS MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: October 23, 2024 - The Digital Communications Manager possesses outstanding written and verbal communication skills with a flexible mindset and strong interpersonal abilities. Expertise includes digital marketing in healthcare, education, or agency settings, along with proficiency in social media platforms, marketing automation, and Google Analytics. Adept at managing online fundraising, analyzing web and email data, and experimenting with tools like WordPress, HTML/CSS, and Adobe Creative Suite.

Essential Hard and Soft Skills for a Standout Digital Communications Manager Resume
  • Digital Marketing
  • Social Media Management
  • HTML
  • CSS
  • Google Analytics
  • Marketing Automation
  • WordPress
  • Adobe Creative Suite
  • Fundraising Platforms
  • Data Analysis
  • Communication
  • Interpersonal Skills
  • Flexibility
  • Collaboration
  • Problem-Solving
  • Attention to Detail
  • Prioritization
  • Organization
  • Decision-Making
  • Adaptability

Summary of Digital Communications Manager Knowledge and Qualifications on Resume

1. BA in Advertising with 5 Years of Experience

  • Experience developing and implementing successful marketing and/or fundraising campaigns through a multi-channel approach.
  • Knowledge of the web, technology, social platforms, and video, as well as digital trends.
  • Understanding of digital fundraising technologies and best practices.
  • Experience with CRM tools.
  • Excellent writing and analytical skills.
  • Demonstrated ability to work independently and on a team, and respond well to guidance and direction.
  • Experience with Facebook advertising campaigns.
  • Experience with Google Analytics setup and reporting.
  • Familiarity with HTML and basic website maintenance.
  • Experience with or understanding of Adobe Creative Suite.
  • Adept at setting and measuring digital activity to manage progress toward goals, strong research and analytical skills to forecast and identify trends and challenges.
  • Demonstrated ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.

2. BA in Communications with 7 Years of Experience

  • Proven experience as a Communications Specialist or similar role
  • Understanding of media relations and digital media strategies
  • Solid writing, editing and researching skills
  • Excellent communication abilities (oral and written)
  • Strong attention to detail
  • Strong organizational skills and task management
  • Proficient in MS Office and Google Apps
  • Familiarity with web platform management, experience with Wordpress 
  • Familiarity with social media platform management including Facebook, Twitter, Instagram, and HootSuite
  • Familiarity with design software (e.g. Photoshop, InDesign, Canva) and content management systems
  • Experience with Salesforce
  • Experience with Meltwater

3. BA in Marketing with 6 Years of Experience

  • Experience in strategic communications or public affairs within the corporate, government, non-profit or agency spaces, political campaigns, or a related industry
  • Demonstrated success implementing strategic communications and public affairs programs and tactics
  • Excellent writing, editing, and verbal communication skills with strong presentation skills
  • Experience using digital communications and social media platforms for clients, including Facebook, Twitter, YouTube, Instagram, LinkedIn, blogs, etc.
  • Team player with the ability to build and maintain strong working relationships with colleagues, clients, the press and other audiences
  • Strong organization, prioritization, and project management skills
  • Ability to juggle multiple assignments while maintaining high quality work product and careful attention to detail
  • Ability to work efficiently under pressure, manage up, and maintain quality, detail, and organization across multiple assignments
  • Proficiency in Microsoft Office suite of applications and common social media platforms
  • Strong analytical and project management skills.
  • Must demonstrate ethical and honest work habits, initiative, commitment and be able to respond well under stress.

4. BA in Journalism with 2 Years of Experience

  • Excellent spoken and written communication and storytelling skills
  • Creativity and problem-solving skills
  • First-rate organizational skills and attention to detail
  • Drive, motivation, and enthusiasm
  • Ability to meet deadlines and work under pressure
  • Ability to communicate and collaborate well within a diverse linguistic and cultural demographic
  • Ability to manage multiple deadlines and priorities simultaneously and effectively
  • Self-directed and capable of creating processes for efficiency in workflow
  • Ability to work in a complex, innovative, and rapidly changing environment
  • Display creativity and initiative, respond quickly to last-minute needs and changing priorities.
  • Experience with building digital fundraising strategies and interpreting audience analytics.
  • Comfort moving between different departments and bridging different goals/strategies within the organization
  • A team player that is detail-oriented, organized, motivated and creative.

5. BA in Public Relations with 15 Years of Experience

  • Knowledge of Salesforce, Marketing Cloud and/or similar systems
  • IT literate, with a decent knowledge of digital marketing
  • Knowledge of GDPR and how it effects data usage
  • Excellent copywriting and creative skills
  • Ability to analyse complex data & information, and make informed decisions
  • Very organised with great attention to detail
  • Robust written and oral communication skills, specifically working with non-technical individuals to effectively present technical information.
  • Must have good judgment and the ability to handle confidential matters
  • Excellent organization and time management skills
  • Corproate communications experience

6. BA in Digital Media with 5 Years of Experience

  • Experience in the development of marketing and informational materials, writing/research, project management and/or information technology.
  • Knowledge of publishing and other related software.
  • Demonstrated creativity in the design of marketing, public relations or educational programs and communications materials.
  • Experience working with design and video editing software, web content management systems, and social media aggregators. 
  • Proficiency with Adobe Creative Suite/Photoshop/InDesign and Cascade CMS 
  • Understanding and demonstrated application of best practices in web/mobile design and functionality, social media, SEO, accessibility, and web analytics.
  • Strong leadership and interpersonal, organizational, written, and verbal communication skills.
  • Ability to work collaboratively and creatively as part of a team.
  • Excellent project and time management skills
  • Demonstrated ability to handle multiple tasks and thrive in a dynamic, deadline-driven environment.

7. BA in Advertising with 8 Years of Experience

  • Demonstrated knowledge of Digital Advertising platforms and products.
  • Demonstrated ability to implement digital marketing campaigns across a variety of content channels.
  • Demonstrated working knowledge of current communications devices and protocols and desktop technologies.
  • Ability to organize and deliver training on the use of new technology platforms and feature sets to users.
  • Ability to negotiate contracts with vendors.
  • Ability to manage multiple projects, activities and tasks simultaneously.
  • Ability to facilitate and manage system change.
  • Demonstrated highly developed verbal and written communications.
  • Experience with HTML, CSS, Python, React Native programming 
  • Skill and demonstrated leadership with social and digital communications tools and with implementing digital media strategies.
  • Knowledge and experience with public relations concepts and practices.
  • Outstanding writing, editing and oral communication skills.
  • Strong knowledge and skill with PowerPoint.

8. BA in Communications with 7 Years of Experience

  • Professional experience managing a brand and/or company’s social media presence with a proven track record for developing and executing successful social media campaigns that achieved positive growth and engagement
  • Passion and expertise for social platforms and digital communities
  • Exceptional content creation and curatorial abilities
  • Excellent copywriting and communication skills in English, other languages
  • Experience using social monitoring/listening tools to compile insightful and actionable reports
  • Experience assessing risk and consulting on sensitive issues
  • Proficient with Microsoft Office, OS X, and Google products
  • Experience with Photoshop, Illustrator and InDesign 
  • Ability to thrive in a fast-paced, performance-driven environment
  • A creative and strategic thinker who is genuine, self-motivated, collaborative, and proactive
  • Strong interpersonal skills with a natural ability to build relationships, maturity, discretion, discipline, and professionalism
  • Demonstrates a keen sensibility and knowledge of fashion, retail, technology, and marketing trends

9. BA in Marketing with 6 Years of Experience

  • Experience producing content and managing digital and social media content programs
  • Deep knowledge and enjoyment of social media and digital communications programs to tell stories, build community and influence conversations
  • Experience and enjoyment in cultivating and managing social media communities
  • Understanding and interest in digital communications as a tool to contribute to the public dialogue that advances equity + economic development
  • High level of initiative, self-motivation, resourcefulness, and patience – ability to execute a strategic agenda
  • Excellent copywriting skills, with an ability to look past jargon to craft or produce compelling text
  • Excellent social media design skills or creative direction that lead to the development of compelling visuals
  • Ability to build trust and work collaboratively with all key stakeholders, i.e. practice areas, local office key contacts, global and regional media and marketing teams
  • Strong organizational skills with ability to plan, set goals, and manage multiple projects simultaneously within a fast-moving environment
  • Comfort with ambiguity and willingness to embrace an iterative process

10. BA in Journalism with 4 Years of Experience

  • Experience in working with creative teams – direct in-house creative team and freelancers
  • Be able to articulate the vision via Creative Brief
  • Excellent proofreading and editing skills
  • Brand strategy and implementation support experience 
  • Prior experience in leading teams or projects to successful outcomes
  • Advanced knowledge working with Microsoft Office Suite, CRM/Salesforce, strong technical literacy with the ability to work in multiple systems
  • Highly organized with the ability to thrive in a fast-paced and dynamic environment, organizing several projects at any one time, problem solver, and adaptable
  • Time management and communication skills with strong attention to detail
  • Experience in digital communications with mission-driven nonprofit organizations.
  • Experience and comfort in rapid-response situations.
  • Experience advocating for racial justice and other social justice causes.
  • Bilingual in English and Spanish.

11. BA in Public Relations with 8 Years of Experience

  • Proven experience working in Digital and/or Communications at a management level
  • Excellent oral and written communication skills with proven experience in developing narrative and messaging, and adapting copy for different audiences and channels
  • Proven ability to think strategically and develop audience-focused communications strategies
  • A true team player, able to get stuck in and work with a small and dynamic secretariat team
  • High level of interpersonal skills with clear ability to build and maintain working relationships both internally and with external stakeholders
  • Proven initiative, flexibility and enthusiasm in managing complex activities in a changing environment
  • Demonstrable working knowledge of GDPR and how it applies to digital communications
  • Experience managing website content on Squarespace and Wordpress
  • Experience using MailChimp
  • Experience working with agencies to manage development of a digital product
  • Experience using design software such as Adobe products (including Illustrator, Photoshop, and InDesign)
  • Proven analytical skills, including web and social media analytics, to ensure proper monitoring, evaluation and learning.

12. BA in Digital Media with 6 Years of Experience

  • Outstanding written and verbal communications skills, strong interpersonal skills
  • Ability to understand, analyze, and make informed decisions based on website data and email performance
  • Ability to prioritize, highly organized and detail oriented
  • Flexible mindset and can-do attitude, natural collaborator
  • Experience in digital marketing and communications, preferably in healthcare, education or agency environment
  • Experience with HTML and CSS
  • Deep knowledge of managing online fundraising and marketing automation platforms. 
  • Experience with social media management platforms (Meltwater or similar) and digital publishing (WordPress)
  • Experience with Google Analytics
  • Familiarity with Adobe Creative Suite, eager to experiment with these and other tools
  • Ability to translate complex technical ideas easily.

13. BA in Advertising with 5 Years of Experience

  • Experience in multi-channel content creation and distribution. 
  • Experience in B2B SaaS, cloud services, security, or SaaS fields highly desired.
  • Exceptional writing skills and command of the English language.
  • A creative marketing mind and clear communicator who can connect the dots across various marketing initiatives.
  • Proven experience in cross-channel content marketing and content optimization, with a portfolio to prove it.
  • Strong project management, detail-oriented and highly organized, proactive.
  • Ability to manage and collaborate effectively with internal teams and external vendor partners.
  • Results-focused, team-oriented, and able to lead through influence

14. BA in Communications with 3 Years of Experience

  • Experience in marketing, communications and/or online media.
  • Excellent written and oral communications, including writing and editing for online audiences.
  • High-level of social and online media understanding, trends and best practices.
  • Multimedia experience and understanding of how multimedia marketing efforts are supported online.
  • Previous experience working with hosted email delivery systems required (Emma, Constant Contact, MailChimp or similar).
  • Previous experience working with a web CMS (i.e. Drupal, WordPress, etc.) and Google Analytics
  • Previous experience with Google Adwords and Facebook advertising platform 
  • Graphic design experience (preferably Adobe Photoshop and Illustrator)
  • Video editing experience and HTML experience 
Relevant Information
Digital Communications Coordinator Skills, Experience, and Job Requirements