DIGITAL COMMUNICATIONS SPECIALIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Oct 25, 2024 - The Digital Communications Specialist leverages expertise in communications, marketing, and public relations to create engaging content and manage digital strategies. This role requires proficiency in web design tools, SEO optimization, web analytics, and creative design using Adobe Creative Suite. Strong project management, attention to detail, and excellent communication skills ensure the successful execution of digital initiatives across multiple platforms.

Essential Hard and Soft Skills for a Standout Digital Communications Specialist Resume
  • Content Creation
  • Digital Marketing
  • SEO Tools
  • Web Analytics
  • Social Media
  • Web Design
  • Adobe Suite
  • Email Tools
  • Copywriting
  • Graphic Design
  • Communication
  • Attention to Detail
  • Project Management
  • Creativity
  • Time Management
  • Adaptability
  • Problem Solving
  • Teamwork
  • Active Listening
  • Interpersonal Skills

Summary of Digital Communications Specialist Knowledge and Qualifications on Resume

1. BA in Communications with 3 years of Experience

  • In-depth professional knowledge and understanding of Social Media platforms, their respective participants (Facebook, LinkedIn, Twitter, YouTube, Instagram, etc.) and how each platform can be deployed in different scenarios
  • Experience working for an agency or large, complex organization in a similar role - corporate environment
  • Experience executing and analyzing strategic and creative B2B/B2G ideas for social media tactics and campaigns
  • Excellent communication, writing and language skills with the ability to communicate technical information to a non-technical audience
  • Able to identify potential negative or crisis situations and alert appropriate Manager to employ conflict resolution principles to mitigate issues
  • The resilience to operate in occasionally challenging circumstances handling sensitive and occasionally polarizing subject matter
  • A team player with the confidence to take the lead and guide other employees when necessary (i.e. online reputation management)
  • Good technical understanding and can pick up new tools quickly
  • Basic Photoshop skillset – to assist in the creation of visual content
  • Thinks things through to their logical conclusion - sees all the angles
  • Excellent at building and maintaining internal and external business relationships, online and off

2. BA in Public Relations with 2 years of Experience

  • Experience planning the effective use of digital communications platforms, including email, websites and digital marketing to meet organizational goals
  • Experience administering a content management system and enterprise-level websites
  • Experience in web usability and user experience design
  • Advanced skills with email marketing platforms and email templating
  • Familiarity with Associated Press style
  • Experience with development using HTML, CSS 
  • Collect and interpret analytics and make decisions informed by the data to optimize content for search engines 
  • Ability to plan, implement, manage and evaluate multiple projects and programs
  • Ability to work quickly yet accurately, and prioritize multiple support requests from staff
  • Ability to initiate and manage own work, and meet deadlines
  • Ability to analyze and solve problems pragmatically
  • Ability to offer creative ideas and brainstorm well with others
  • Ability to work independently and as part of a team
  • Ability to coach/correct others in a supportive and confident way and interact with individuals at all levels

3. BA in Journalism with 3 years of Experience

  • Advanced level of proficiency in digital communications
  • Experienced in WordPress Content Management System
  • Experienced in utilizing Adobe suite of design tools to generate meaningful and impactful digital content
  • Superior interpersonal and communication skills (e.g. written and public speaking)
  • Expertise in writing code in a variety of programming languages for internet applications
  • Project management and organizational skills
  • Excellent customer service skills and strong service orientation
  • Time management and multi-tasking abilities
  • Superior attention to detail and design
  • Knowledgeable about McMaster University policies and guidelines and University Advancement policies and procedures

4. BA in English with 4 years of Experience

  • Experience in social media channel management and/or digital marketing
  • Experience working in a global organization
  • Excellent writing, proofreading, and editing skills
  • Deep knowledge and understanding of relevant social media platforms and content formats
  • Proven success in building and executing digital marketing campaigns (paid search and social, display and email)
  • Graphic design capabilities Adobe InDesign, Premier Pro and Photoshop 
  • Self-starter with high level of personal energy, dependability, and commitment
  • Ability to work independently to meet deadlines
  • Strong organizational skills and excellent attention to detail
  • Open-minded and inclusive team player
  • Creativity and familiarity with the latest trends in digital communications and social media engagement
  • Keen interest in social and/or environmental sustainability

5. BA in Media Studies with 5 years of Experience

  • A talented writer and storyteller who can communicate with different audiences and translate complex issues into compelling and action-worthy moments 
  • Strong content focus that contributes towards influential communications and campaigns on a large variety of topics
  • Excellent digital skills, including planning and creating a meaningful social media content calendar and dynamic visuals across campaign support, policy, advocacy, media and current issues. 
  • Proven experience with a busy schedule that includes posting, scheduling, monitoring social media accounts and reporting analytics
  • Proven ability to work proactively and liaise across various stakeholders to produce impactful projects and information
  • Proven ability to effectively manage competing priorities calmly and with initiative and sound judgement based on priorities
  • Proficiency in the development of SharePoint web content, website management and site planning.
  • Experienced in use of Adobe Pro, Photoshop and/or Illustrator. 
  • Proficient in using MS Office applications with key strengths in Word, PowerPoint and MS Access
  • Prior experience in the financial services or insurance brokerage industry 
  • Excellent presence and ability to build and sustain professional relationships at all levels of the organization. 

6. BS in Marketing with 3 years of Experience

  • Aptitude to learn and use technology and software
  • Experience and interest in metrics and analytics
  • Ability to foster teamwork and cultivate relationships with teammates, internal partners, and clients
  • Work independently or with minimal direction
  • Proactively manage time and priorities
  • Complete tasks and maintain composure under tight deadlines
  • Exhibit creative thinking, problem-solving, and analytical skills
  • Demonstrate mature, professional, and positive demeanor
  • Desire to learn and display Alight’s values
  • Natural curiosity and eagerness to learn new things
  • Resourcefulness and ability to adapt to changing priorities and scope, comfortable working amid ambiguity
  • Strong PC skills, including knowledge of Microsoft Office (Outlook, Excel, Word and PowerPoint)
  • Strong writing and editing skills and experience developing action-oriented content for digital communication channels
  • Previous internship(s), data/analytics experience, and other communication- or HR-related work experience 

7. BS in Digital Media with 2 years of Experience

  • A solid background in Brand and Marketing Communications
  • Experience in Digital Marketing
  • Effective project management skills. 
  • Demonstrated organisational and time management skills, including the ability to work well under pressure and prioritise competing tasks.
  • Excellent written communication skills
  • Familiar with the latest digital trends and digital data reporting
  • Experience with SEO, SEM, SMM and PPC
  • In-depth knowledge and understanding of social media platforms
  • Basic Adobe skill and Interest in the design industry

8. BS in Graphic Design with 4 years of Experience

  • Significant corporate experience with B2B social media, SEO, email campaigns, preferably in a B2B/professional services industry.
  • Experience in communications, marketing and/or public relations with a focus on content creation.
  • Must have a comprehensive knowledge and understanding of marketing and digital marketing concepts, principles, best practices, tools, and technology.
  • Experience with website design/redesign process and tools, creating static and interactive elements.
  • Working knowledge of web analytics / SEO optimization tools (Google Analytics, HubSpot).
  • Skills and experience in creative design. 
  • Knowledge and experience using Adobe Creative Suite.
  • Outstanding written and oral communication skills in order to effectively create content and communicate with variety of constituents.
  • Possess the ability to handle multiple projects simultaneously and meet critical deadlines.
  • Ability to understand industry concepts and write about them clearly and concisely.
  • Strong listening, comprehension and interpersonal skills.
  • Exceptional attention to detail.
  • Ethical conduct is expected at all times.
  • Experience, with Smartsheet, HTML coding experience 
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