Published: Oct 25, 2024 - The Digital Communications Specialist masters the craft of shaping the digital experience across the donor journey, enhancing brand storytelling and effectiveness at every touchpoint. This role entails contributing to digital brand marketing plans, overseeing content adaptation for various digital platforms, and evaluating campaign effectiveness to refine strategies. By managing website content, coordinating social media efforts, and implementing cutting-edge digital trends, this specialist ensures a cohesive and dynamic online presence.

Tips for Digital Communications Specialist Skills and Responsibilities on a Resume
1. Digital Communications Specialist, Pine Solutions, Madison, WI
Job Summary:
- Build and track audiences
- Work with the MARCOM Manager / DIGITAL LEAD to deliver on social media content strategy
- Provide advice and guidance to the Campaign Manager/team, suggesting campaign improvement
- Align social media strategy with Google ad words program
- Support senior domain and/or territory business leads to becoming influential advocates delivering effective communications via social channels.
- Draft compelling web copy, collaborate with other departments to develop content
- Curate and write the weekly Bulletin newsletter
- Create news articles for and manage ads on modernsteel.com
- Update content on the AISC website including supporting users and modifying content as well as taking the initiative to propose suggestions for improvements.
- Oversee and execute strategic updates to aisc.org and other AISC websites.
- Working collaboratively with other departments to create new sections.
- Compile, analyze, and share metrics regularly to facilitate insightful, data-driven decisions.
- Be a data evangelist and proactively suggest ways to implement what we learn
- Manage and improve SEO, coordinate all AISC award programs, and write the monthly staff newsletter
Skills on Resume:
- Audience Tracking (Hard Skills)
- Social Strategy (Hard Skills)
- Campaign Guidance (Soft Skills)
- AdWords Alignment (Hard Skills)
- Content Creation (Soft Skills)
- Website Management (Hard Skills)
- Data Analysis (Hard Skills)
- Communication (Soft Skills)
2. Digital Communications Specialist, Summit Media, Boise, ID
Job Summary:
- Create and post content to social media and online channels (Facebook, Twitter, MHP website, etc.) to serve strategic communication goals.
- Use web and online analytic platforms to analyze, review, and report on the effectiveness of online and social media engagement/campaigns.
- Develop and implement strategic plans to maximize social media/online impact.
- Research and engage with online stakeholders and ascertain areas for improvement.
- Update the MHP website by adhering to best practices for web content writing and SEO/SEM.
- Monitor trends in social media tools, applications, channels, design, and strategy.
- Create content for a variety of marketing channels (print, web, email, social networking, media, promotional, policies).
- Ensure messaging is cohesive and maintains brand integrity.
- Proof content and copy with attention to detail.
- Assist with proactive and reactive media relations activities.
- General project management, updates, reporting, and archiving.
- Assists with digital video/audio content creation and video editing.
- Makes timely decisions based on input from others or delegates decision making
- Embraces and articulates MHP’s mission, vision, and values and how those connect to the people, program, policies, and strategies.
- Effectively communicates and works with staff at all levels of the organization.
Skills on Resume:
- Content Creation (Hard Skills)
- Social Media Management (Hard Skills)
- Web Analytics (Hard Skills)
- SEO/SEM Optimization (Hard Skills)
- Stakeholder Engagement (Soft Skills)
- Project Management (Soft Skills)
- Media Relations (Soft Skills)
- Communication (Soft Skills)
3. Digital Communications Specialist, Crescent Strategies, Omaha, NE
Job Summary:
- Contribute to overall digital growth and content marketing strategy
- Improve web KPIs and optimize user journey across the website and other digital touchpoints
- Manage all online activity about traffic acquisition, sales, conversion and a/b testing
- Maintain campaign websites, ensuring all content is up-to-date, accurate and follows brand guidelines and web best practices
- Develop and implement content calendar, partner with DCx Content Creation
- Build, optimize, and analyze PPC campaigns, reporting learnings to be applied to other digital activities
- Manages SEM agency given optimized SEA campaign setup and keyword optimization
- Oversee the email marketing lifecycle, from strategy, development and execution of all email campaigns
- Conduct A/B testing and provide actionable recommendations for campaign optimization
- Update and maintain the email marketing calendar and reporting spreadsheet
- Research and seek opportunities for growing the email database and newsletter signups
- Build and optimize Social media content and manage social media posts & calendar
- Summarize and gather insights to optimize campaign performance
- Manage brand ambassadors and employee advocacy program
Skills on Resume:
- Digital Growth (Hard Skills)
- KPI Optimization (Hard Skills)
- PPC Management (Hard Skills)
- Content Management (Hard Skills)
- A/B Testing (Hard Skills)
- Email Marketing (Hard Skills)
- Social Media Management (Hard Skills)
- Campaign Optimization (Soft Skills)
4. Digital Communications Specialist, Riverstone Group, Charleston, WV
Job Summary:
- Conceptualize, design and produce creative, on-brand, digital content materials.
- Pay a critical role in supporting the digital communications needs of the entire national organization.
- Examples of digital content include social media assets, infographics, surveys, presentation materials, proposals, national conference materials, awareness campaigns, newsletters, advertisements, annual reports and more.
- Design and produce consistent Actua branding material for Actua’s 41 university and college-based network members.
- Actua represents a network of 41 university and college-based member programs across the country.
- Be responsible for creating digital content to promote the work of network members, as well as content that can be used by network members themselves.
- Lead the production of videos and provide reporting on digital activities
- Actua has a wide range of video needs, from capturing the programs on the ground, special events, interviewing key stakeholders, and promotion of the national programs, as well as the work of the network members and outreach team.
- Given the current context, can put together training videos in place of the face-to-face training of teachers and program instructors.
- Authentically demonstrates a deep commitment and passion for MHP’s mission, vision, and values.
- Meets defined individual and department goals, activity metrics and Key Performance Indicators.
- Promotes, supports, and demonstrates MHP’s mission, vision and values through both behavior and job performance and adheres to policies, procedures, Compliance Plan and Standards of Conduct on a day-to-day basis.
- Effectively interacts and communicates with other MHP staff/clients/customers/partners/etc.
- Regular and consistent attendance is required to perform other essential functions of the job.
Skills on Resume:
- Content Design (Hard Skills)
- Branding (Hard Skills)
- Video Production (Hard Skills)
- Digital Communication (Hard Skills)
- Stakeholder Collaboration (Soft Skills)
- Training Content Creation (Hard Skills)
- KPI Tracking (Hard Skills)
- Communication (Soft Skills)
5. Digital Communications Specialist, Blue Ridge Media, Richmond, VA
Job Summary:
- Develop social media and digital-media web products that engage audiences and increase their knowledge of coastal and marine issues.
- Significant external audiences include decision-makers, resource managers, media, coastal residents, the scientific community, Florida visitors, and graduate and undergraduate students.
- Internal audiences include the statewide network of Sea Grant-affiliated faculty and scientists as well as Sea Grant specialists and agents in UF/IFAS Extension.
- Design, manage, and evaluate website and social media accounts.
- Manage and update the site based on their training and experience, requests from the Sea Grant team, and analytics and other evaluative tools.
- Strategize, provide content for, and use analytics to maintain and grow Florida Sea Grant’s social media accounts, including Facebook, Twitter, YouTube, Instagram, and others.
- Integrate new digital media technologies and design applications to advance FSG’s web, social media, and web-based learning and outreach programming.
- With much of FSG’s programming moving to virtual formats, the specialist will help with the production and distribution of webinars, video, and social media events, and stay attuned to the latest advances in tools that can augment and amplify these products.
- Produce and transfer digital content (video, web, Facebook Live), digital media, and web technologies to FSG-affiliated personnel and programs.
- Be a practitioner, creating digital content for use by the program, as well as a teacher who instructs agents and staff on how to use new technologies to produce their own communications materials.
- Ensures the brand voice is consistent throughout all content.
- Works with key stakeholders to develop, design and proof content such as announcements, messages, and internal news updates.
- Work with function/project leads to design and execute innovative, attention-getting campaigns around internal initiatives across a range of emerging internal channels.
Skills on Resume:
- Social Media Management (Hard Skills)
- Digital Content Creation (Hard Skills)
- Website Management (Hard Skills)
- Analytics Utilization (Hard Skills)
- Webinar Production (Hard Skills)
- Stakeholder Collaboration (Soft Skills)
- Technology Integration (Hard Skills)
- Communication (Soft Skills)
6. Digital Communications Specialist, Horizon Innovations, Reno, NV
Job Summary:
- Shape the digital experience through the entire donor journey, telling a brand story and driving effectiveness at every step.
- Contribute to annual digital brand marketing plans including cross-channel digital content strategy
- Provide information for digital campaign budgets.
- Report results and recommend changes for future campaigns.
- Work collaboratively with the full Advancement team, Regional ministry teams, and other departments to help them communicate effectively online and implement online fundraising programs.
- Oversee digital campaigns by adapting content for digital platforms, writing social media copy, and evaluating effectiveness in real time to adapt tactics to optimize results across digital channels.
- Maintained website landing pages, ensuring content and links were current and accurate about current campaigns.
- Evaluate emerging trends to develop and implement strategies in website design, email marketing, online giving, and social media
- Manage content for the website by updating the material, monitoring for errors, and adjusting page layouts
- Coordinate website changes with web developer.
- Manage email and social media calendars to coordinate digital touchpoints for different audiences about direct mail campaigns.
- Act as email coordinator for all Resonate mass email strategies, working with the communications team to select content and adapt it for email audiences.
- Manages platforms for internal communications.
- Researches writes, designs, edits, and produces content in a variety of formats including email, social media, infographics, video, podcasts, presentations and more.
- Designs, curates and creates team member content for the team member communication app.
- Manages internal communications calendar, ensuring scheduled tasks and projects are completed and strategically timed.
Skills on Resume:
- Digital Campaign Management (Hard Skills)
- Content Creation (Hard Skills)
- Social Media Copywriting (Hard Skills)
- Email Marketing (Hard Skills)
- Website Management (Hard Skills)
- Trend Evaluation (Hard Skills)
- Collaboration (Soft Skills)
- Communication (Soft Skills)
7. Digital Communications Specialist, Green Leaf Marketing, Baton Rouge, LA
Job Summary:
- Oversees and coordinates with internal IT resources and external contractors or consultants for website strategy, design, development, maintenance, hosting, and measurement.
- Coordinates with the global marketing team to integrate brand strategies into digital solutions.
- Oversees the development of scopes of work that meet project goals, user needs, or industry standards.
- Ensures interface design integrates with web usability, applying best practices and standards-based web development.
- Project manages all aspects of web development and maintenance.
- Responds to user email inquiries or set up automated systems to send responses.
- Ensures web analytic software is utilized and reviewed to gauge website effectiveness and determine enhancements to improve constituent engagement.
- Generates reports on meaningful metrics, monitors conversations and coordinates responses.
- Establishes the strategy and manages Greif’s Social Media presence ensuring content and conversations are engaging and meaningful with constituents.
- Coordinates with the External Relations Manager on developing content and associated timing.
- Creates Greif sub-accounts and manages and approves content owners.
- Researches the effectiveness of current and potential channels.
- Monitors usage and generates reports on meaningful engagement metrics.
- Manages the process and provides oversight of the development of pages and subsites on InsideGreif within SharePoint.
- Coordinates the resolution of problems uncovered by testing or customer feedback with the SharePoint third-party vendor or internal IT.
Skills on Resume:
- Website Strategy (Hard Skills)
- Web Development Management (Hard Skills)
- Social Media Management (Hard Skills)
- Project Management (Soft Skills)
- Analytics and Reporting (Hard Skills)
- Collaboration (Soft Skills)
- Problem Resolution (Soft Skills)
- Content Coordination (Soft Skills)
8. Digital Communications Specialist, Nova Communications, Fargo, ND
Job Summary:
- Manage email communications with marketing automation tool, Marketo
- Leverage content developed by copywriters and marketing leads and implement it into a basic design template, distribute, track performance
- Maintain company websites for up to two lines of business
- Work within the company's content management system to ensure accuracy, manage QA/testing, etc.
- Gather and report metrics on digital channels such as website performance, email open rates, etc.
- Act as a strong digital account manager, and coordinator, keeping things moving and on track
- Conducts training with new site/page authors
- Produces, or coordinates the production, of videos to be used in digital channels.
- Determines the criteria and best practices to be used in a variety of digital channels.
- Effective at managing multiple and quickly changing priorities in a dynamic environment.
- Resourceful collaborator capable of cultivating relationships at all levels of the company.
- Adept at determining and adjusting priorities and problem-solving independently.
- Maintain digital properties like Facebook, Twitter, YouTube, Instagram and Web
- Regularly post service updates and develop responses to questions and concerns raised through social media communities
Skills on Resume:
- Email Marketing (Hard Skills)
- Website Management (Hard Skills)
- Content Management (Hard Skills)
- Digital Analytics (Hard Skills)
- Project Coordination (Soft Skills)
- Video Production (Hard Skills)
- Priority Management (Soft Skills)
- Collaboration (Soft Skills)
9. Digital Communications Specialist, Beacon Strategies, Albany, NY
Job Summary:
- Develop and execute social and digital communication strategies
- Help achieve Thomson Reuters communications objectives
- Curate compelling and engaging content
- Identify new ways to engage with the customers, partners and industry influencers through conversations and well-designed campaigns
- Identify and integrate new social and digital channels to drive an innovative approach to TR’s online communications
- Work across departments to develop integrated campaigns
- Demonstrate a deep understanding of the current and new realities of digital and social platforms
- Deliver a regular drumbeat of content that tells the TR corporate story
- Execute influencer outreach, including identification and content co-creation
- Apply superior research, writing, and editing skills to drive a connected, insightful, and engaging journey across digital platforms
- Use a range of inputs from site analytics, social listening, SEO analytics, usability findings, and design standards, to tailor content and distribution strategies
- Establish digital benchmarks of success for each channel, program, or campaign, and execute to meet or exceed those benchmarks
- Report on campaign performance, including accurate and actionable insights and optimization recommendations.
Skills on Resume:
- Digital Strategy (Hard Skills)
- Content Creation (Hard Skills)
- Social Media Management (Hard Skills)
- Campaign Management (Hard Skills)
- Influencer Outreach (Soft Skills)
- Analytics Utilization (Hard Skills)
- Cross-Department Collaboration (Soft Skills)
- Writing and Editing (Hard Skills)
10. Digital Communications Specialist, Eagle Point Media, Helena, MT
Job Summary:
- Uses tactics, content creation, social communication, storytelling, and analytics to influence occupants’ behavior to avoid unnecessary costs
- Enhance savings and generate a wow experience when requesting and using office supplies, related to shipping and receiving goods, courier services, FTZ tagging, use of mail, logistics, and distribution, regarding snacks and other catering options, etc.
- Identify insights from data to enhance customer experience.
- Provide operational service reporting on a daily, weekly, monthly, quarterly, and annual basis.
- Work with stakeholders throughout the organization to identify opportunities for leveraging company data to drive business solutions.
- Ensures compliance with SOPs for all Customer Experience contracted services, identifies and includes all variations applicable per site.
- Validates all provider invoices related to soft services submitted for payment are appropriate and consistent with the client expenditure authorization limits and compliance guidelines.
- Continuously identifies ways in which service can be improved and value for money can be enhanced.
- Communicates innovations and cost savings ideas to RE&F.
- Works in coordination with Ops Supervisor and CX&C team to plan and execute activities related to environmental sustainability.
- Create written and visual content for social media, blog, and video
- Maintain organic social media campaigns
- Execute social media communications, campaigns and strategies for internal stakeholders.
- Provide video production and online social video content
- Respond to public inquiries or direct them to the appropriate responder
- Update and maintain social media profiles
Skills on Resume:
- Content Creation (Hard Skills)
- Social Media Management (Hard Skills)
- Data Analysis (Hard Skills)
- Customer Experience Management (Soft Skills)
- Compliance Monitoring (Hard Skills)
- Stakeholder Collaboration (Soft Skills)
- Operational Reporting (Hard Skills)
- Video Production (Hard Skills)
11. Digital Communications Specialist, Apex Digital, Lincoln, NE
Job Summary:
- Integrate visual and written content to produce web pages and email communications.
- Build emails using best practices, providing support for users of company web content management and email marketing systems.
- Support CHA writers and editors in monitoring digital content across various channels.
- Maintain and oversee the schedule of member-facing emails.
- Respond to staff requests and work in tandem with team members to review and publish content through the content management system.
- Ensure web and affiliated content is up to date, complies with established usability guidelines and is consistent with brand themes and language, is free from errors, and is optimized for search.
- Assist with generating and analyzing site usage trends and other statistics for program areas to illustrate user behavior and identify opportunities to better meet communication and marketing needs.
- Review reporting and conduct routine audits of email communications to ensure they are reaching intended audiences.
- Help train staff on how to use the content management system and educate them on how to read and use analytics reports on their content.
- Influence and support effective message, style and format for digital delivery channel(s), and help educate staff on best practices.
- Ensure web content descriptions and titles are appropriate, succinct, and enticing to users.
- Researches and recommends technical solutions to support digital initiatives.
- Participate in planning using Wrike (or similar) project planning tool
- Use project management principles and applications to create project plans and meet deadlines.
- Collaborate with the team to develop, use and monitor templates and processes to drive efficiency and quality.
- Use project management skills to handle multiple projects simultaneously and meet agreed-upon deadlines and project plans.
Skills on Resume:
- Content Management (Hard Skills)
- Email Marketing (Hard Skills)
- Web Optimization (Hard Skills)
- Data Analysis (Hard Skills)
- Project Management (Soft Skills)
- Collaboration (Soft Skills)
- Training and Support (Soft Skills)
- Usability Compliance (Hard Skills)
12. Digital Communications Specialist, Vista Networks, Portland, OR
Job Summary:
- Develop and execute social and digital communication strategies
- Help achieve Thomson Reuters communications objectives
- Curate compelling and engaging content
- Identify new ways to engage with the customers, partners and industry influencers through conversations and well-designed campaigns
- Identify and integrate new social and digital channels to drive an innovative approach to TR's online communications
- Work across departments to develop integrated campaigns
- Demonstrate a deep understanding of the current and new realities of digital and social platforms
- Deliver a regular drumbeat of content that tells the TR corporate story
- Execute influencer outreach, including identification and content co-creation
- Apply superior research, writing and editing skills to drive a connected, insightful and engaging journey across digital platforms
- Use a range of inputs from site analytics, social listening, SEO analytics, usability findings and design standards, to tailor content and distribution strategies
- Establish digital benchmarks of success for each channel, program, or campaign, and execute to meet or exceed those benchmarks
- Report on campaign performance, including accurate and actionable insights and optimization recommendations.
- Create reports and analytics in support of marketing strategy development.
- Identify emerging trends and best practices for email marketing.
Skills on Resume:
- Digital Strategy (Hard Skills)
- Content Curation (Hard Skills)
- Social Media Management (Hard Skills)
- Influencer Outreach (Soft Skills)
- SEO and Analytics (Hard Skills)
- Cross-Department Collaboration (Soft Skills)
- Writing and Editing (Hard Skills)
- Campaign Reporting (Hard Skills)
13. Digital Communications Specialist, Quantum Marketing, Phoenix, AZ
Job Summary:
- Develop, manage, and publish content experiences.
- Provide input and implement email marketing campaigns, online acquisition efforts, social media outreach, and other digital marketing efforts.
- Be familiar with YouTube and related editing, best practices, and cross-platform use.
- Monitor and seek improvements in email results based on Key Performance Indicators as well as use multivariate (A/B) testing for performance improvement.
- Perform research, writing, and editing engaging and effective online communications and campaigns with email, text messaging, video, and other online communication tools.
- Use Hootsuite, Google Analytics, Bitly, and other tools to schedule and measure the engagement.
- Leverage digital research and analytics tools such as Facebook Audience Insights, Global Web Index, and Google Consumer Surveys as well as traditional business and marketing frameworks like SWOTs, gap analyses, creative briefs, etc.
- Delivers clear and actionable insights with clients and project team members to facilitate a shared understanding of digital platforms and opportunities for improvement
- Consider mid-course corrections and strategies to improve underperforming content or promotions.
- Conduct research including secondary, quantitative (custom survey development and analysis), and qualitative research (one-on-one interviews and small focus group discussions).
- Analyze data, including survey and focus group results, website analytics, and paid media results.
- Develop, manage, and publish content experiences and ensure overall quality control of all digital assets
- Ensure timeliness and accuracy of deliverables, including multi-channel testing plans and reports (e.g., analytics, web, and other client-required reports).
- Work on social media campaigns and platforms, including the development of social media posts (including the use of Canva to develop designed posts), hashtag recommendations, and cross-platform promotion.
- Demonstrate editorial judgment and writing ability.
- Quickly craft compelling copy in an authentic voice that resonates with the audience.
Skills on Resume:
- Content Management (Hard Skills)
- Email Marketing (Hard Skills)
- Social Media Management (Hard Skills)
- Data Analysis (Hard Skills)
- Research Skills (Hard Skills)
- Writing and Editing (Hard Skills)
- Campaign Optimization (Soft Skills)
- Digital Analytics (Hard Skills)
14. Digital Communications Specialist, Titan Media Group, Des Moines, IA
Job Summary:
- Advise on digital communications concepts and methodologies to enhance the dissemination of information on NHLBI programs, priorities, and initiatives
- Assist in planning, implementation, evolution and evaluation of OSPEEC digital strategy
- Consult to ensure that websites improve visitors’ experiences, are responsive to agency needs, and are completed on schedule
- Present digital communications plans or strategies to staff and advise on the most effective methods for presenting their content via digital communications channels
- Interact with technical, scientific, and managerial staff and outside organizations to ensure that the NHLBI digital resources are user-centered and data-driven
- Developed in a coordinated manner, effectively communicates with target audiences and continues to support the NHLBI mission
- Establish and guide projects for the development, consolidation, and updating of websites and digital content
- Attend meetings to represent and discuss participant recruiting and screening
- Serve as a consultant for improving the way NHLBI delivers information across its various digital platforms
- Advise content developers on content lifecycle management, design concepts, practices, and methodologies
- Use social media, digital technologies and search engine optimization to strategically target patient recruitment messages and promote approved clinical research advertising
- Assist in user oversight to ensure that posted content complies with all applicable policies
- Work with staff to coordinate content management of recruitment materials, advertisements and social marketing messages
- Recommend implementation of best practice digital communication strategies to improve the accuracy and efficiency of information dissemination
- Leverage analytics data and customer-centric principles to improve the quality and impact of digital communication activities
Skills on Resume:
- Digital Strategy (Hard Skills)
- Content Management (Hard Skills)
- User-Centered Design (Hard Skills)
- SEO Optimization (Hard Skills)
- Analytics Utilization (Hard Skills)
- Stakeholder Collaboration (Soft Skills)
- Project Coordination (Soft Skills)
- Communication Consulting (Soft Skills)
15. Digital Communications Specialist, Starlight Marketing, Providence, RI
Job Summary:
- Develop and manage multiple email campaigns (alerts, announcements, invitations) for distribution to clients and friends of the Firm.
- Maintain consistent branding and formatting on all communications.
- Coordinate with the graphics team to obtain properly formatted images and with the digital media team to have relevant items posted to the Firm’s website.
- Obtain appropriate approvals from business development marketers and attorneys.
- Develop RSVP sites and surveys for business development needs.
- Maintain a database of more than 35,000 clients and contacts in several topic-specific and industry-specific marketing distribution lists.
- Track deliverability and add or remove contacts and manage the implementation of those improvements
- Examine and interpret analytics data from tools, user surveys, and usability testing and identify improvements to the institutes websites and other digital offerings
- Monitor and evaluate program metrics and manage program timelines
- Interact with the NIH Center for Information Technology CIT and the NHLBI Information Technology and Applications Center ITAC and manage the resolution of website technical hosting and business issues
- Work with the NHLBI Information Technology and Applications Center ITAC in developing and implementing website reorganizations, redesigns, development of new page layouts, user surveys, and other analytics tools
- Continuously develops proficiency and understanding in the role.
- Maintains a professional appearance and workspace.
- Participates in and complies with all company safety and quality programs and procedures.
- Utilizes relevant JE Dunn technology to support all assigned responsibilities.
Skills on Resume:
- Email Marketing (Hard Skills)
- Database Management (Hard Skills)
- Data Analysis (Hard Skills)
- Website Management (Hard Skills)
- Project Coordination (Soft Skills)
- Team Collaboration (Soft Skills)
- Branding Consistency (Hard Skills)
- Technical Coordination (Soft Skills)
16. Digital Communications Specialist, River Tech Solutions, Topeka, KS
Job Summary:
- Facilitate scaling brand and company awareness project managing, publishing, and maintaining content.
- Oversee day-to-day management and execution of content campaigns across owned media
- Limited copywriting for corporate and employer brands
- Copy edit and proof content for brand consistency across media
- Ensure progress on owned media platforms by using social listening and analytical tools such as Social Studio, Later, Google Analytics, Google Search Console and others
- Lead content projects with marketing’s internal working groups and 3rd party contributors
- Communicate updates on digital media projects to internal departments and all staff
- Create list emails, and automated engagement campaigns for lead nurturing/drip marketing
- Assist with the retrieval and customization of product slides and presentations using Google Slides, Microsoft PowerPoint, Figma, or Keynote
- Engage with subject matter experts and team members to develop digital content ideas and capture written and visual content for web and social media channels.
- Stay up to date on digital marketing and social media industry developments to make the most of emerging technologies.
- Create and edit video and audio projects, capture/import media, organize media assets, edit footage and sound files, create and insert static and motion graphics, adding music/voice-over/SFX.
- Conduct actions in a professional and unbiased manner.
- Complies with all company and site policies and best practice standards.
Skills on Resume:
- Content Management (Hard Skills)
- Project Management (Soft Skills)
- Copywriting and Editing (Hard Skills)
- Social Media Management (Hard Skills)
- Data Analysis (Hard Skills)
- Video and Audio Editing (Hard Skills)
- Collaboration (Soft Skills)
- Digital Marketing Knowledge (Hard Skills)
17. Digital Communications Specialist, Redwood Digital, Hartford, CT
Job Summary:
- Lead the digital content strategy for RHA including developing editorial plans and content for email, website, and social media to support all areas of the organization’s work.
- Oversee the organization’s website, including making updates in coordination with other staff content editors
- Working with external developers to manage site upgrades and enhancements, posting new and optimized blog content, and monitoring/reporting analytics regularly.
- Work with internal stakeholders in other departments to develop and implement list growth strategies for email marketing, advocacy programs, special events prospects, and donor pools.
- Support data management, segmentation, and analysis across multiple platforms and departments to deliver targeted email communications and marketing plans.
- Coordinate digital design requests with the department’s graphic designer to maintain brand identity and consistency across all channels.
- Participate in creative design concepts with the Marketing & Communications team for fundraising events, programs, and other needs across the organization.
- Assist Marketing & Communications Director with other projects, including traditional communications efforts like scriptwriting, drafting press releases, and reaching out to media contacts.
- Maintain and upgrade technical skills and capabilities regarding the application of new technologies and software.
- Produce and edit video content to support social media and thought leadership initiatives, executive communications, and other content creation and video initiatives
- Ownership of all email marketing activity from the business to customers
- Manage email automation software
- Working closely with the marketing team on ongoing campaigns to build relevant and engaging email activity.
- Developing and owning the customer segmentation for email activity
Skills on Resume:
- Digital Content Strategy (Hard Skills)
- Website Management (Hard Skills)
- Email Marketing (Hard Skills)
- Data Management and Segmentation (Hard Skills)
- Collaboration (Soft Skills)
- Video Production (Hard Skills)
- Brand Identity Management (Soft Skills)
- Campaign Coordination (Soft Skills)
18. Digital Communications Specialist, Pulse Communications, Cheyenne, WY
Job Summary:
- Manage the social media plan and content calendar across campaigns and channels for the wider business
- Own the brand's social tone of voice and customer conversations, differentiating between domestic and commercial divisions.
- Work with publishers, internal stakeholders and other group contacts to find fast and creative ways to ideate, execute and measure innovative social content that connects with customers, maximizes engagement/‘walkability and advocacy
- Create regular, dynamic, and compelling content for each social media channel
- Day-to-day management of all brand social channels and posting schedules
- Liaising with the sales, routing, and customer service teams to respond to social media queries, and escalate to the support team where necessary
- Assist the wider marketing and digital team on large projects, campaigns & events.
- Analyse and report insights, information, demographics, and success of social media campaigns.
- Developing and running social media competitions to drive email marketing lists
- Creating and optimizing post-order nurture program to increase customer retention and reduce churn
- Working with marketing campaign managers to produce engaging content for domestic and commercial markets.
- Ideating and producing content that works with the digital specialist to improve SEO results across the sites.
- Creating B2B content that forms the foundation of the B2B content marketing strategy
- Writing content for the news/media segment of the websites
Skills on Resume:
- Social Media Management (Hard Skills)
- Content Creation (Hard Skills)
- Campaign Coordination (Soft Skills)
- Customer Engagement (Soft Skills)
- SEO Optimization (Hard Skills)
- Data Analysis and Reporting (Hard Skills)
- Collaboration (Soft Skills)
- Voice Management (Soft Skills)