DIGITAL CONTENT SPECIALIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Oct 30, 2024 – The Digital Content Specialist excels in transforming complex clinical concepts into accessible language, utilizing strong writing and editorial skills to create compelling healthcare narratives. With a keen journalistic eye, this role ensures content aligns with strategic goals to enhance patient experiences through sound judgment and critical thinking. Expertise in digital marketing and foundational SEO knowledge support effective online content strategies that foster meaningful consumer connections.

Essential Hard and Soft Skills for a Standout Digital Content Specialist Resume
  • Content Management Systems
  • SEO Optimization
  • Social Media Management
  • Analytics Tools
  • Graphic Design Software
  • HTML/CSS
  • Video Editing Software
  • Copywriting
  • Email Marketing Platforms
  • Keyword Research
  • Communication
  • Creativity
  • Attention to Detail
  • Time Management
  • Adaptability
  • Team Collaboration
  • Problem-Solving
  • Critical Thinking
  • Project Management
  • Research Skills

Summary of Digital Content Specialist Knowledge and Qualifications on Resume

1. BA in Media Studies with 2 years of Experience

  • Product Information Management (PIM) software inRiver or comparative PIM and data syndication provider experience
  • Strong understanding of how to categorize and attribute product listings specific to each marketplace channel to increase traffic and ranking across all channels
  • Understanding of channel-specific product content needs, requirements, and restrictions
  • Excellent spelling, grammar, and writing skills
  • Talent for copywriting and proofreading
  • Previous experience in eCommerce copywriting with product-specific and sitewide proofing for compliance
  • Possess a passion for improving efficiencies and enhancing customer experience
  • Familiarity with Adobe Photoshop and Acrobat.
  • Understanding and respect for diverse customers.
  • Proven success in a team environment.

2. BA in Creative Writing with 7 years of Experience

  • Experience with multimedia and video platforms (YouTube, Vimeo) and the ability to complete light video editing and production
  • Experience crafting, optimizing, and implementing digital content
  • Experience with Content Management Systems, Acquia or Drupal
  • Strong time-management skills and ability to prioritize.
  • Familiarity with Google Analytics and the ability to analyze performance trends and metrics
  • Ability to build and grow client relationships
  • Ability to work both independently in a dynamic environment and comfortable with handling ambiguity
  • Proven ability to communicate with diverse audiences competently.
  • Familiarity with other web publishing tools.
  • Set the bar for solving problems quickly and keeping things moving
  • Ability to produce creative working content ideas and express them in a variety of ways

3. BA in Communication Studies with 5 years of Experience

  • Basic competency and experience in using content management and web editing software.
  • The ability to manage multiple projects.
  • Experience writing and developing content for websites.
  • Experience with Windows platforms and associated software, including MS Office, and Access.
  • Knowledge of search engine optimization.
  • Knowledge of web standards, accessibility, and usability.
  • Working knowledge of digital content management processes, content management systems, and development tools.
  • Basic understanding of HTML.
  • Ability to work well with health scientists, understand complex medical and scientific information and translate it into plain language for consumer and professional audiences.
  • Excellent written and oral command of English, including correct grammar and syntax, editing, and proofreading skills.

4. BA in Digital Marketing with 3 years of Experience

  • Experience working with Sitecore CMS (version 8.x or upwards)
  • User design experience (including HTML, CSS, JS, responsive design, and mobile-first design).
  • Understanding of social media and how each platform can be best utilized, with strong copywriting skills
  • Ability to use data and analytics tools (Google Analytics, Facebook Insights, etc.)
  • Excellent knowledge of web-based technologies interactive development life cycles, web development, and design processes
  • Skilled at building original websites and applications focused on user experience
  • Working knowledge of usability and accessibility testing techniques and best practices
  • Understanding of common software development practices. 
  • Able to integrate UX into Agile development practices.
  • Strong visual design skills with the latest trends, color, and typography

5. BA in Advertising with 1 year of Experience

  • Knowledge and experience using Drupal content management system.
  • Strong understanding of digital communications and a user-oriented perspective on information architecture.
  • Excellent copywriting, editing, and proofreading skills.
  • Excellent written and oral communication skills.
  • Positive work ethic, good relationship management skills and a good team player.
  • Ability to work independently or in a group setting.
  • Creative, enthusiastic and strategic with an ability to suggest improvements.
  • Flexibility to revise ideas with input from team members and other college partners.
  • Detail-oriented, organized, and a structured thinker.
  • Ability to prioritize and manage multiple activities and deliverables simultaneously while adhering to deadlines in a fast-paced environment.

6. BA in Graphic Design with 4 years of Experience

  • Experience writing for SEO – considering keywords as well as reading level and content length.
  • Experience in keyword research – Identifying the best keywords to use based on search volume and trends.
  • Familiar with writing for the web, blog posts, product promotions, social, and LinkedIn and Google Ad content.
  • Excellent use of Microsoft Office applications, proven numeracy and literacy skills.
  • Knowledge of systems such as Salesforce, Mailchimp, Eventbrite, Survey Monkey, social media platforms, CMS platforms, Google Analytics and/or other marketing tools
  • Consistently focused on delivering an excellent customer service experience.
  • Capability to build and maintain relationships with internal and external stakeholders.
  • An eye for detail to ensure the release of accurate and timely content often underpinned by hotel performance data.
  • Able to manage a variety of projects to meet a high standard within tight deadlines across multiple time zones.
  • Efficient and effective forward planner of work and projects.

7. BA in Journalism with 2 years of Experience

  • Excellent writing skills and editorial ability, i.e. can distill complex clinical ideas into easy-to-understand language
  • Have a journalistic eye, and can figure out what makes the heart of a story
  • Experience in a content marketing or journalism role, healthcare content experience
  • Prior experience/documented ability to translate health content into consumer-friendly information
  • Demonstrates sound judgment and strong critical thinking abilities
  • Uses a systematic approach to solve problems, and bases decisions on comprehensive analysis and outcomes evaluation
  • Ability to ensure that content is congruent with HCA strategic goals and the promise of HCA to improve the patient experience and connect with patients in a language they understand
  • Maintains exemplary professional interpersonal communication skills, is highly motivated, collaborates well with teams, and demonstrates good customer relationship skills
  • Experience with digital marketing, online content strategy creation and management
  • Foundational knowledge of SEO tactics related to content optimization
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