• Support the entire spectrum of citizenM localization needs across the website and APP. 
• Constantly improving hiccups and providing solutions in the form of content across the e-commerce customer journey. 
• Ensure the content is visible, accurate, and fits for purpose across the customer journey
• Become the expert in the Content Management System for the website and APP
• Closely work with copywriters and agencies to ensure SEO value in all content development across languages
• Working with the in-house team on any content-related projects, maintenance, tests, optimizations, and implementations
• Outline campaigns across channels in collaboration with the different channel managers.
• Works with internal and external translation resources to coordinate translation projects and marketing campaigns
• Support the entire spectrum of citizenM localization needs
• Manage localization projects from beginning to end while working closely with internal teams and external agency partners
• Perform QA on the localized content/websites/APP, analyze and/or fix localization/translation issues on the CMS (content management system)
• Execute a digital content programming strategy that is intrinsically rooted in an analysis of key performance indicators.
• Assist the team with the creation and distribution of digital content across social media channels, PGA.com, and PGA of America Championship websites.
• Produce high-volume clear, compelling copy for social media channels that follows PGA of America’s brand voice and tone.

Skills: CMS Management, Localization, SEO Development, Digital Strategy, Quality Assurance, Collaboration, Copywriting, Performance Analysis

• Execute content marketing strategy, including authoring, curating, publishing, and promoting relevant and engaging content
• Maintain and advance a planned publishing calendar
• Manage and monitor Horacemann.com and all social channels to be current, accurate, and compliant
• Apply company guidelines to monitor and respond to social posts and consumer reviews
• Provide Digital campaign support to Marketing, Market Access, Public Relations, Field, and other stakeholders.
• Onboard agents to webpages, Hearsay Social, reviews, and local search listings.
• Proactively support agents to drive growth and build awareness through their web and social properties.
• Thoughtfully execute stakeholder requests for updates to HM.com and social media properties
• Establish performance metrics to assess engagement and impact of digital presence
• Track project timelines with a content calendar
• Keep current with marketing, and advertising industry trends
• Perform analytic data reports to determine trends and present new strategies for brand content
• Use written and verbal communication skills to manage and edit digital projects

Skills: Content Marketing, Publishing Calendar Management, Social Media Management, Digital Campaign Support, Stakeholder Onboarding, Performance Metrics, Trend Analysis, Communication Skills

• Translate the Ads Briefings of the Channel Specialists into published content through all required platforms, delivered to a high standard and on time.
• Support the Digital Brand Specialist in developing content proposals for Business Units.
• Assess content availability in countries, improve content sharing across countries (through the recently implemented Digital Asset Management system), and identify the key common content gaps.
• Develop a content development roadmap in close collaboration with countries to strengthen (global) content on key strategic topics (e.g. BioLPG).
• Support the selection of creative agencies/freelancers to deliver high-quality, lead-generating content
• Keeping creative content database (Bynder) up-to-date and relevant
• Plan and execute the digital content creation and optimization for the campaigns run by the Channel Specialists to drive high engagement and website traffic.
• Ensure online content supports growth goals, brand standards, web style guidelines, and legal and compliance requirements.
• Utilize content, social, and website analytics to help deliver more effective future content, and ensure all content is SEO optimized.
• Engage with local marketing stakeholders to clarify all content requirements before publishing
• Work collaboratively with the Senior Content Specialist and Channel Specialists to deliver best-in-class content to achieve team growth goals
• Manage relationships with creative agencies/freelancers to produce and publish compelling content
• Help other editors with best practices to ensure their websites are consistent with one another and effective

Skills: Content Translation, Content Development, Digital Asset Management, Campaign Optimization, Compliance Management, SEO Optimization, Stakeholder Engagement, Creative Collaboration

• Develop, maintain, and communicate the brand, style guide, communications and storytelling strategy and provide creative direction to complement and amplify the work
• Design the annual report, research and discussion papers, and other publications
• Transform complex data and research into visually compelling narratives and graphics and create innovative multi-media ways in which to communicate the work
• Create, build, publish content on, and maintain the website, including serving as liaison to Harvard Web Publishing and providing training and troubleshooting advice for Carr Center staff
• Set up and operate the media equipment, including video, film, photographic, audio, digital, and computer equipment
• Manage permissions and captioning for Carr Center media
• Work independently to actively manage pre-production to post-production, planning, logistics, filming, editing, audio, and posting of video, publication, and podcast products
• Video/audio record and photograph Carr Center events and edit
• Write and edit content for web and print publications
• Work collaboratively with the Communications Manager and Events Coordinator to develop and maintain an editorial calendar and communicate about the activities
• Collaborate closely with different teams across the organization and external stakeholders, such as Salesforce, CoreMedia, and Sitecore
• Ensure the online customer journey is enhanced and enriched through the launch of new technical features
• Support local markets in all digital content questions
• Monitor the digital content presence of all local versions of the website

Skills: Brand Development, Graphic Design, Data Visualization, Website Management, Media Equipment Operation, Content Production, Collaborative Communication, Digital Monitoring

• Liaise with the internal Digital teams to properly manage and update compelling content on all Digital Touchpoints (i.e. Website, APP) ensuring continuous review in terms of accuracy and coherency
• Execute the strategic view on the Sales funnel and take care of all digital onsite operations.                  
• Ecommerce product-page management including uploading content, checking photos in agreement with the shooting guideline, reviewing product descriptions, and checking overall consistency
• Choose the best assets (text, photo, video) to story-tell the products and upload them
• Store-page management including inserting general info, photos, services
• Management of legal documents, return forms, and other relevant ecommerce pages
• Participate in the definitions of new initiatives, such as special projects/product launches/commercial activities, and fluidify the overall processes both through automatizations and data entry activities when needed
• Always delivering on time and budget, to the highest quality
• Coordinate design and concept development as well as material production for the different websites with internal and external resources briefing, timing and budget management, quality check, approval
• Localize and customize website content, web graphics, and campaign materials (emails, digital media placements, image retouching, site layouts, etc) including browser testing and functionality understanding
• Lead, design, and prototype smart, unexpected digital solutions as well as maintain the online visual identity
• Coordinate the product, collection launches updates, and all various communication on the websites, based on the global launch plans,
• Follow up with local marketing teams for digital content quality check of new sites and digital projects

Skills: Content Management, E-commerce Operations, Digital Asset Selection, Project Coordination, Website Localization, Digital Solution Design, Visual Identity Maintenance, Quality Assurance

• Execute actions across the vast international web estate that directly improve the performance of targeted content performance, visibility, and lead flow.
• Span across digital marketing channels for both B2C and B2B audiences across digital marketing platforms. 
• Support a mass web migration project (reviewing data and insights/making recommendations on content to port/reviewing content and advising on new formats, layouts, content structures, etc.) and general Content optimization
• Review cross-market content performance across the estate including page structures, performance, format, UX, competitor, and gap analysis
• Action and deliver priority Digital Marketing projects like website content migrations (new CMS platform) and content audits and recommendations across main and subsidiary brands globally
• Cross-functional collaboration to support the optimization of content in key regions
• Manage content-related documentation and comms with internal teams and key markets to ensure that action progress and project plans are tracked
• Actioning insights generated by other Digital Marketing areas - SEO, Paid Search, UX/CX, CRO
• Support rollout and implementation of technical SEO recommendations to support local search performance
• Provide editorial support for final titling and content for site programming, social, and search placement (SEO).
• Inform strategic exploration into new digital media platforms (TikTok, Clubhouse, Metaverse, etc.)
• Maintain digital content on multiple
• Co-create and execute content strategies and promotional and digital campaigns with external agencies and internal stakeholders

Skills: Content Optimization, Digital Marketing Strategy, Web Migration Management, Performance Analysis, Cross-Functional Collaboration, SEO Implementation, Editorial Support, Content Strategy Development

• Marketing content writing experience
• Proven work experience as a content specialist, strategist, or similar role with portfolio samples
• Experience in the healthcare industry
• Experience in managing multiple projects with tight and competing deadlines
• Experience with Sitecore 8-10 and Oracle Eloqua
• Excellent written, verbal, and presentation communications skills
• Passion for story-telling
• Ability to maintain a balance of editorial, digital, marketing, and technical skills
• Understands and navigates various digital content platforms and analytical tools (i.e. Content Management Systems, marketing automation, etc.)
• Working understanding of search engine optimization and impactful writing using targeted keywords

Qualifications: BA in Journalism with 3 years of Experience

• Experience building audiences either online or offline through content optimization
• Experience designing and implementing email/marketing automation campaigns through Marketo, Marketo Certified Associate/Expert preferred
• Proficiency with common web platforms, content management systems (CMS), and marketing automation platforms
• Understanding of HTML, JavaScript, and CSS to build Marketo pages
• Experience with data-driven pay-per-click (PPC) and SEO analysis and optimization best practices with the ability to analyze performance data and compose insightful reports for internal teams
• Thorough knowledge of search ranking and optimization factors and strategies, as well as key algorithm updates
• High proficiency in web analytics software (Google Analytics) and keyword tools (MOZ, SEM Rush) with  Google Adwords certified
• Experience in implementing and measuring focused online pay-per-click campaigns through social media, e.g. Twitter, LinkedIn, etc.
• Experience building multi-channel campaign performance dashboards using Tableau
• Analytical skills to assess and evaluate content performance

Qualifications: BA in Communications with 6 years of Experience

• Experience working with e-content development
• Experience with media (online courses, multimedia, etc.)
• Self-starter with strong organizational, interpersonal, and written communication skills.
• Flexible and creative approach to problem-solving, resourceful, decisive, with attention to detail.
• The ability to foresee and avert problems, with project coordination skills
• Be flexible to deal with high-velocity situations without feeling overwhelmed.
• Take ownership of projects throughout the content development process.
• Knowledge of the publishing process and MS Office. Some familiarity with EPUB, HTML5, HTML, and XML
• Knowledge of product development lifecycle including multiple approaches such as Agile, waterfall, and iterative
• Proficiency in Microsoft Office applications

Qualifications: BA in Media Studies with 4 years of Experience

• Working experience developing web content.
• Experience writing, editing, and optimizing blogs, using best SEO practices, AP writing style and client input, while still carrying out initiatives from leadership.
• Excellent planning, organizational, and successful project management skills to translate, define, coordinate and manage project requirements based on stakeholders’ input.
• Knowledge of marketing analytics, ROI metrics, and earned value assessment.
• Excellent interpersonal skills to develop relationships at all organizational levels, with high proficiency in attention to detail.
• Excellent oral and written communication, a good command of the English language, and the ability to provide clear communication among all stakeholders.
• Must be able to interact comfortably with high-level staff and executives.
• Ability to work in a fast-paced environment, cope with changing priorities and complete projects with competing deadlines.
• Proficient with Microsoft Office suite, (Word, Outlook, Project, Excel, PowerPoint, and Publisher), project management software, CMS, SEO platforms
• Ability to think quickly and respond professionally and articulately in strategy and information meetings.
• An ability to work independently on a project or collaboratively as a team player and able to integrate with a diverse team with varying opinions and ideas.

Qualifications: BA in Graphic Design with 7 years of Experience

• Experience writing, editing, and organizing web and/or digital communications projects.
• Experience and sensitivity in working with people of diverse backgrounds and cultures.
• Experience advancing social justice, equity, and inclusion in a university setting.
• Knowledge of Windows, Microsoft Word/Outlook/Excel, and content management systems.
• Excellent writing, editing, and proofreading skills. 
• Experience working with project management tools, such as Asana.
• Experience leading small-to-medium-sized digital content projects.
• Knowledge working in Drupal/WordPress.
• Knowledge of working with search engine optimization.
• Positive attitude, proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.

Qualifications: BA in Creative Writing with 2 years of Experience

• Work experience in an editorial role with attention to detail and excellent customer service.
• Written and verbal communication skills, with knowledge of grammar and AP style.
• Knowledgeable in digital publishing best practices including SEO, A/B testing, and reading analytics.
• Ability to work independently while still maintaining strong ties throughout the organization.
• Exceptional interpersonal, verbal, and written communication, organizational, and editing skills.
• Ability to offer consultation regarding graphics and design.
• Ability to handle multiple tasks/projects simultaneously and manage time well.
• Must have solid problem-solving skills
• Great attitude and ability to excel in a team environment.
• Able to apply a variety of software knowledge to make all files compatible with production standards, including Microsoft 365 Suite (Outlook, Word, Excel, Teams), Adobe Suite (InCopy, Photoshop, Acrobat), and Slack.

Qualifications: BA in Media Studies with 3 years of Experience