• Ensure brand campaign plans are inline with the marketing/sales plans.
• Monitor the advertising campaigns, analyse the data and report on the results
• Develop and execute EDMs through Hubspot to relevant audiences
• Identify target market availability for the business and develop cost effective campaigns that support specific sales needs. 
• Highlight opportunities that meet the key needs of target demographic
• Work closely with the wider marketing team to deliver marketing campaigns and projects for the relevant brand portfolio
• Create and edit website, ecommerce and social content
• Basic graphic design, video editing and copywriting 
• Provide administrative assistance with projects as arise and support members of marketing team

Skills: Campaign Alignment, Campaign Monitoring, EDM Execution, Target Market Analysis, Opportunity Identification, Cross-functional Team Collaboration, Content Creation, Multimedia Design Skills

• Understand all key contributors and ensure there is a disciplined integrated clear coordinated approach to content.
• Ensure there is a defined process for content rollout.
• Clearly define roles and responsibilities and ensure all teams are cognizant of the process and involvement.
• Create a launch calendar as per alignment with product teams, with key milestones to drive timely updates.
• Ensure weekly tracking with the traffic light system to keep focus and highlight roadblocks.
• Consult with the business on requirements and launch dates.
• Maintain cross-agency integration to ensure timely achievement of updates.
• Quality check and approve content before going live.
• Connect with global teams to learn best practice platform implementation.
• Contacting Regional Reviewers to ensure translations are completed in a timely fashion
• Support other key marketing efforts
• Identify trends and insights, and suggests optimizations
• Analyzes and evaluates content to present cost saving translations opportunities and formatting

Skills: Content Coordination, Process Management, Team Role Definition, Launch Calendar Creation, Progress Tracking, Cross-functional Consulting, Quality Assurance, Global Best Practices Integration

• Research and develop engaging digital content for hotels, destinations, and co-op campaigns including descriptions, images, amenities, related activities, and attractions.
• Administer digital content on booking and content management systems.
• Coordinate hotel content update requests with the marketing team and suppliers, and implement updates to hotel marketing-related messaging and imagery.
• Test marketing campaigns to ensure to ensure successful and accurate implementation.
• Maintain schedules and workflows adhering to timely product implementation and content publishing.
• Creating content in Spanish for website usage, including original research and writing projects, as well as translations of English materials
• Brainstorming and creating social media content, with an emphasis on video, that explains school choice to Spanish-speaking audiences
• Maintaining website content in accordance with best practices including embedded images and videos, SEO optimization, and other site enhancements
• Identifying and partnering with influencers to expand the reach of school choice awareness information in English and Spanish.
• Performs content management and facilitation activities within tight deadlines to meet project goals and objectives
• Works to ensure timely updates within various marketing technology tools such as the Digital Asset Manager and Translations web-based platforms
• Proactively generates ideas, juggles multiple assignments, pays close attention to detail, and meets short turnarounds and deadlines

Skills: Digital Content Development, Content Management System Administration, Content Coordination, Campaign Testing, Schedule and Workflow Maintenance, Bilingual Content Creation, Social Media Strategy, Influencer Collaboration

• Work with the Digital Content Executive to ensure all product launches and reporting are executed to the agreed deadline and SLA.
• Responsible for the execution of all products onsite, ensuring brand campaigns, trade activity and site enhancements are launched on time and to the agreed standard.
• Understanding of the digital customer journey and getting the customer to the right information, from initial visit to basket.
• Execute plans for product trading from the initial site visit to the basket, working with the Buying & Merchandising teams to ensure the correct product assortment is online to the agreed schedule.
• Adhere to Gold Standards documentation and work with the Digital Content Executive to recommend improvements and updates 
• Accountable to ensure Gold Standards are up to date and followed season on season.
• Coordinate and manage own workload with Digital Content Coordinator in adherence to critical path.
• Manage the loading of new products and imagery alongside system & process updates, campaigns, trading initiatives and housekeeping exercises.
• Regularly communicate the status of content updates to the appropriate stakeholders in Digital Trading and Senior teams.
• Maintain a good relationship with all key teams Creative, Buying, and Merchandising and use touchpoints during the week to gather direction of these teams as a whole and top priorities for content.

Skills: Deadline Management, Campaign Execution, Customer Journey Understanding, Product Trading Execution, Standards Adherence and Improvement, Workload Coordination, Content Management, Stakeholder Communication

• Representing the OTR/Enrolment Services department as a communications subject matter expert
• Coordinating all digital projects and communications for the OTR/ Enrolment Services including content and creative development and analysis
• Recommending, researching, planning, developing editorial content for business owner approval and participating in the implementation of communication strategies, protocols, plans, publications, and information materials to support student enrolment and retention
• Coordinating directly with all areas of the Office of the Registrar, Academic Schools, Information Technology, and Communication, Public Affairs & Marketing and external clients as a technical leader for communication projects
• Creating and maintaining OTR Digital content across several channels ensuring a high degree of accuracy and comprehension
• Compiling information from the functional areas to determining communication need and identifying appropriate structure & content for the Office of the Registrar web sites
• Monitoring and as required, revising web and portal-based materials for Sheridan Central and all student enrolment services related web sites
• Providing business data intelligence and data analysis that evaluate effectiveness of student communication campaigns and strategies and, designing ways to optimize communications
• Planning, coordinating and maintaining the logistics of the OTR communications calendar

Skills: Communications Expertise, Digital Project Coordination, Editorial Content Development, Cross-Departmental Coordination, OTR Digital Content Creation, Web Content Management, Data Analysis, Communications Calendar Management

• Marketing/creative experience
• Strong Verbal and Written Communication Skills
• Experience with project management, from ideation to completion with a desire to work as part of a highly collaborative and can-do team while maintaining a hands-on, entrepreneurial approach and an eagerness to roll up sleeves and tackle challenges
• A results-oriented, data-oriented collaborative approach to project management
• Attention to detail and organization in a fast-growing, quick-moving environment and ability to prioritize
• Fluency in some Adobe Suite including Photoshop, Illustrator, InDesign and Premiere. 
• Experience with education
• Knowledge of grammar and punctuation, strong fact-checking abilities

Qualifications: BA in Digital Media with 3 Years of Experience

• Highly creative with exceptional digital media storytelling skills who can research, write, and edit social media and website copy on tight deadlines
• Technical proficiency using a CMS and other web-based tools, Drupal experience 
• Proficient in training staff on how to use technical software platforms, such as email platforms and website CMS
• Familiar with modern web languages (HTML5, CSS3), able to do light web coding
• Exceptional writing, editing, and proofreading skills (AP Style)
• Experience working in crisis communications
• Record of building a community on Instagram, Facebook, Twitter, LinkedIn, etc.
• Demonstrated ability to perform high-quality work and proven success increasing traffic and conversion
• Experience managing professional social media accounts
• Able to work with analytical tools (Google AdWords, Google Analytics, FB and YouTube Advertising, Microsoft, etc.)

Qualifications: BA in Journalism with 5 Years of Experience

• Working knowledge of user experience principles
• Ability to adapt high quality graphic imagery for use in websites, social media,email campaigns and digital signage, working with industry-grade software such as Photoshop
• Knowledge of digital marketing best practices (copy and call-to-action approaches)
• Proficient in Google Docs, Sheets, Slides, Adobe Creative Suite, WordPress
• Knowledge and practice following brand guidelines
• Has a detail-oriented, results-driven, collaborative, optimistic attitude, is self-confident and supportive of others, accepts feedback
• Ability to work within a diversely populated organization that is fast-paced and constantly evolving
• Possess excellent time management skills with the ability to effectively prioritize and multitask to meet deadlines
• Social media experience, blogging, content marketing, and developing communities experience

Qualifications: BA in Graphic Design with 4 Years of Experience

• Must be able to operate at the speed of social - taking advantage of both proactive and reactive opportunities to devise relevant content
• Proficient to advanced skills in photography and video, including but not limited to: mobile asset capture and editing workflow, talent direction, In-app editing (Instagram, tik tok)
• Proficient in advanced skills in Adobe Creative Suite, specifically Premiere, Lightroom, and Photoshop.
• Excellent communication skills in both public speaking and writing - should feel comfortable pitching ideas to the larger team and leadership.
• Social media or content experience in a professional setting, preferably in the outdoor industry.
• Must be highly motivated and enjoy a fast paced work environment
• Communication should be consistently constructive and professional
• Must be a good team player.
• Ability to define problems, collect data, establish facts, and draw valid conclusions
• Must be able to approach unfamiliar situations, projects, and opportunities with confidence and curiosity.
• Able to perform each essential duty satisfactorily and carry out supervisory responsibilities in accordance with the organization's policies and applicable laws

Qualifications: BA in Communications with 2 Years of Experience

• Experience in an IT environment similar to BCIT
• An equivalent combination of education, training and experience.
• Must have demonstrated current IT knowledge.
• Proven commitment to providing and maintaining the highest level of customer service.
• Effective oral and written communication skills.
• Proven analytical and problem-solving skills.
• Strong organizational skills and ability to meet changing priorities and multi-task while meeting strict deadlines.
• Must be a team player and work well with cross-departmental teams.
• Ability to learn quickly and apply new knowledge and techniques.
• Commitment to regular ongoing professional development (including specific IT skills, professional associations, and current industry trends).
• Experience with web content management systems (CMS) 

Qualifications: BA in Marketing with 3 Years of Experience