• Content marketing and sharing between content leads, social media, and video
• Captures and catalogs the needs of the content team and collaborates closely with Web operations
• Creates, develops, and manages content for SHC web presence with an emphasis on Web conversion performance and driving traffic
• Ensure web content meets objectives and audience goals while adhering to brand, style, and standards guidelines
• Seek opportunities to promote content through established channels such as social media
• Develop shareable forms of content such as infographics, podcasts, and blogs
• Increase content appeal by advising on appropriate images and video content
• Run SEO keyword analysis to ensure that content is optimized for search
• Analyze available performance information to determine the impact of created content
• Plan A/B multivariate testing to understand how different variables impact content performance

Skills: Content Strategy, SEO, Web Analytics, Social Media, Content Management, Audience Engagement, Performance Analysis, A/B Testing

• Lead the development of strategies, content, and reports for digital campaigns
• Act as primary lead for the College’s social media channels and manage a social media assistant (student intern)
• Ensure messaging and branding consistency across online platforms
• Advise on the use of advanced features of Salesforce Marketing Cloud in email communication campaigns
• Independently create report structures using tools such as Google Analytics and social insights to audit, analyze, monitor, and produce social media recaps
• Develop benchmark criteria to measure the effectiveness of digital campaigns and implement improvements
• Manage user access and a training program for website content managers
• Develop website training materials
• Manage user access to Salesforce Marketing Cloud, social media, and other digital platforms
• Regularly contribute to the College’s Forum of Liberal Arts Communicators, share best practices regarding web content, analytics, social media, and other digital communications
• Research markets and industries to compare and create content that is fresh and original 

Skills: Digital Campaign Strategy, Social Media Management, Branding Consistency, Salesforce Marketing Cloud, Analytics Reporting, Digital Campaign Benchmarking, User Access Management, Market Research

• Conceive and produce new web pages according to project requirements and deadlines.
• Write effective website copy for campaigns, user tests, and landing pages.
• Inform campaign strategy for digital programs by creating engaging donor experiences that achieve stated campaign objectives.
• Collaborate with team members to develop content strategies as they relate to web pages, advertising, and social media in support of marketing campaigns.
• Incorporate mobile-first responsive design principles to provide optimal user experiences for various devices.
• Create and edit digital assets such as photos, icons, infographics, buttons, fonts, and other interactive elements for web use.
• Collaborate with campaign managers, web developers, content creators, and external agencies to create effective web experiences.
• Set up and maintain custom emails, alerts, and banners displayed across the website.
• Proactively maintain accuracy and consistency of content across all pages on Heifer.org.
• Develop and implement Search Engine Optimization (SEO) strategies based on strategic goals, research, and best practices.
• Train team members on how to operate and effectively use a custom content management system (CMS).

Skills: Web Page Development, Copywriting, Campaign Strategy, Content Collaboration, Responsive Design, Digital Asset Creation, SEO Implementation, CMS Training

• Lead an overarching web content strategy for the College of Liberal Arts
• Establish a web content governance model based on audience needs and College goals
• Guide departments and other units on their content strategy, information architecture, SEO tactics, and best practices.
• Conduct research using site audits, accessibility testing, stakeholder interviews, site analytics, user testing, and other tools to identify key strengths, gaps, and opportunities for content and user experience
• Uphold the strategy by collaborating with content owners to ensure the content meets the user need, embodies the right tone and voice, and uses plain language
• Develop, maintain, and enforce content experience guidelines, and use data and evidence to continually question whether the content meets user needs
• Create and establish process changes to improve overall workflow/publishing efficiency
• Assist in developing content outlines and content calendars for ongoing initiatives
• Manage content updates to the College’s home site
• Oversee 2-3 student web content editors
• Use analytics, insights, and best practices to optimize user experience, digital strategies, content, and tactics across all digital channels

Skills: Web Content Strategy, Content Governance, SEO Best Practices, User Research, Content Collaboration, Content Guidelines Development, Workflow Optimization, Analytics Management

• Develop EMEA recruitment marketing plans to attract the best quality talent utilizing various social media platforms, recruiting channels, and job boards.
• Work with internal business units to develop and deliver targeted candidate attraction campaigns across the European region
• Collaborate with internal and external teams to develop strategies and pipeline generation concepts, own ERP strategy for the region
• Identifying and establishing relationships with proven career event vendors in main hiring locations
• Maintain appropriate and populated talent pools/communities and recommend new pools to create
• Utilize internal systems to directly and in-directly attract, manage, and advise prospective candidates of special events
• Conduct market research and undertake continuous analysis of industry trends
• Perform unique searches using alternative methods of identifying and contacting applicants, keeping a record of activity, and advising recruitment teams of developments
• Maintain compelling and consistent visual branding across all social channels in line with global and local guidelines
• Partner with corporate communications and marketing on message development, advertising, and digital content
• Ensure compliance with recruitment marketing materials, including social media and communication policies
• Identify appropriate metrics and tools to monitor and measure the efficiency of programs
• Develop and maintain client-valued relationships as a trusted partner

Skills: Recruitment Marketing, Candidate Attraction, Relationship Management, Talent Pool Development, Market Research, Brand Consistency, Compliance Monitoring, Metrics Analysis

• Take responsibility for maintaining the CMS user guide.
• Collaborate with User Experience (UX) testing and Conversion Rate Optimization (CRO) programs to continually improve website performance and to identify what content performs best.
• Contribute to content testing and CRO programs by providing strategic content for web pages.
• Partner with digital media analyst(s) to deliver a continuous flow of insights upon which to base future content and site innovation strategies.
• Consume donor research insights and knowledge and apply learnings to website experiences.
• Maintains editorial calendar for website content and digital campaigns.
• Understand the nuances of website copy 
• Stay up to date on best practices and emerging trends in digital marketing
• Manage deadlines, and priorities, and actively monitor and update assigned work in project management systems.
• Effectively communicate project updates to internal and external stakeholders.
• Collaborate with internal teams to produce a visual representation of different elements (e.g. emails, direct mail pieces, digital ads, etc.) to communicate all campaign efforts across the organization.

Skills: CMS Management, UX Collaboration, Content Strategy, Data Analysis, Editorial Calendar Management, Digital Marketing Trends, Project Management, Stakeholder Communication

• Demonstrated expertise in the use of website content management systems
• Familiarity with Finalsite 
• Knowledge of website best practices and ability to ensure content is aligned including keywords, meta descriptions, tagging, and back-end functionality
• Expertise in SEO, Google Adwords, paid search campaigns, and competitive intelligence tools
• Experience with social media management tools (Hootsuite, Sprout, Later)
• Knowledge of video editing software and creative design platforms (Adobe Creative Suite, Photoshelter)
• Outstanding communication, interpersonal, and organizational skills
• Attention to detail, ability to meet multiple deadlines, and take initiative
• Ability to work independently and as part of a team
• An understanding of and commitment to diversity, equity, inclusion, and belonging

Qualifications: BA in Media Studies with 3 years of Experience

• Experience working in an analytical, research, strategy, or content marketing role
• Demonstrated ability to project manage, conduct data analysis
• The ability to deliver actionable insights, and work directly with stakeholders to implement and measure recommended actions
• Technology-savvy with an understanding of the evolving media and content landscape globally
• Knowledge of and experience with social media and digital analytics, listening, and measurement tools (i.e. - Adobe, CrowdTangle, YouTube Analytics, etc.)
• Experience with data visualization platforms such as Tableau and Power BI
• Knowledge of basketball and a passion for the NBA and sports
• Independent, self-starter who can manage time and projects effectively to meet deliverable dates.
• Attention to accuracy and detail.
• Strong interpersonal skills both verbal and written.

Qualifications: BA in Communications with 5 years of Experience

• A desire to publish great content that engages the audience and supports digital programs and product launch
• Strong coordination and project management skills
• A good understanding of search engine optimization (SEO)
• Experience managing or working from a content calendar
• Working experience in website publishing (via CMS)
• Experience working with internal and external writers and design teams
• Experience developing content for B2B
• Collaborative working style with a focus on building strong relationships.
• The ability to operate both strategically and tactically in a fast-paced environment.
• Creative problem-solving skills, critical thinking, and ability to articulate insights and ideas.

Qualifications: BA in Journalism with 4 years of Experience

• Experience in leading and developing content strategies for Global and local market clients
• Social media management experience, ideally having managed multiple brands
• Able to communicate well directly with consumers and comfortable operating between different brand tones
• Thrives in a fast-paced environment, is confident in making decisions, and handles high-pressure situations well
• Embraces a collaborative approach and experience working with creative, production, content and media performance data, and understands the role of data in driving improved creative
• Innovative with content creation ensuring that it is engaging across multiple channels and platforms while adhering to best practices for content performance
• Exceptional writer, listener, and strategic thinker viewed as a thought leader and advisor
• Excellent at translating content strategies and themes into coherent concepts for tangible, differentiated, and “testable” creative assets
• The ability to determine the format (static, video, animation, DCO), asset volume, and design guidance (e.g. iconography, brand assets)
• Able to identify insights and unique consumer-led observations to define creative test questions
• A data-driven mindset with experience leveraging quantitative and qualitative data to analyze content

Qualifications: BA in Marketing with 7 years of Experience

• UX Digital Content Strategy experience
• Experience creating multi-channel content strategies, content matrices, content inventories, and personalization tagging plans
• Proven success in a fluid and dynamic environment, including managing changing processes and priorities
• Experience with content management systems, such as Sitecore and or Salesforce, as well as content process and workflow tools including SharePoint, Jira, Azure DevOps, and Teams
• Experience managing content through a complex legal and compliance review process
• Experience with Search Engine Marketing and Optimization strategies
• Must be extremely well-organized, capable of handling multiple details simultaneously, and able to easily move between strategic and tactical work
• Familiar with content management systems
• Self-starter who takes initiative and ownership, with excellent verbal, written, and presentation skills
• Conversant and comfortable with principles of digital design, writing, and editing
• Proficient with Microsoft Office suite

Qualifications: BA in Digital Marketing with 6 years of Experience

• Editorial competency with excellent copywriting skills to be able to plan, direct, design, and edit digital content
• Strong content presentation skills to induce business actions
• Wide knowledge of digital to determine the best content delivery platform to target the audience
• Experience in handling and strategizing digital marketing campaigns
• Multitasking and organizational skills to handle several types of projects regularly
• Good analytical abilities to spot patterns and trends in digital marketing
• Understand how consumers react or interact with digital media
• The ability to closely follow trends and relate how consumers access information
• Team spirit and pressure-handling capabilities
• Able to work closely with business teams to collaborate on marketing campaigns across all media outlets to build brands and lengthen readers' loyalty cycle

Qualifications: BA in Public Relations with 3 years of Experience