Job Summary: 

• Identifies and socializes strategic frameworks for content marketing that guide collaboration across marketing team members and disciplines
• Ideates and produces digital content that is aligned with marketing objectives
• Creates campaign landing pages incorporating best practices
• Acts as the day-to-day manager of social media platforms
• Creates annual content marketing calendar and plan aligned around segments and buying stage and integrated with marketing plans
• Provide project management of digital assets and content updates for go-to-market campaigns and annual review of evergreen content
• Sets content-marketing performance metrics and socializes them with the larger organization
• In collaboration with the digital marketing director, implement a content development working model
• Works with the larger digital team and establishes a road map of web content enhancements to improve SEO
• Participates in the development of testing strategies and hypothesis identification
• Provides copy editing/writing support

Skills on Resume: 

• Strategic Planning (Hard Skills)
• Content Creation (Hard Skills)
• Landing Page Design (Hard Skills)
• Social Media Management (Hard Skills)
• Calendar Planning (Soft Skills)
• Project Management (Hard Skills)
• Performance Analysis (Hard Skills)
• Teamwork (Soft Skills)

Job Summary: 

• Write and edit copy for physical and digital products, from landing pages to detailed explainers and everything in between.
• Guide best practices for UX writing in collaboration with content strategists and product managers.
• Understand and translate Embark’s brand and style guidelines. 
• Execute editorial and product calendars to meet aggressive deadlines.
• Clarify goals and success metrics with product partners.
• Work closely with product designers, product marketers, and marketers to determine how to communicate effectively with the customer through the content and UX.
• Write copy that communicates innovative and often scientific product services and features to customers while inspiring and guiding them to action.
• Communicate recommendations and drive alignment in meetings both large and small with teammates, cross-functional partners and executives.
• Apply metrics, data, design research, user testing, customer support insights, and more to inform content and language decisions.
• Stays current on content marketing best practices and techniques, as well as all trends relating to the clients' category to strategize on effective and engaging web content.
• Responsible for developing presentations and delivering them to clients

Skills on Resume: 

• Copywriting (Hard Skills)
• UX Writing (Hard Skills)
• Brand Guidelines (Hard Skills)
• Project Management (Hard Skills)
• Goal Setting (Soft Skills)
• Collaboration (Soft Skills)
• Data Strategy (Hard Skills)
• Presentation Skills (Soft Skills)

Job Summary: 

• Manage current website while developing future content and digital plans
• Envision, script, produce, and edit video content for use across the school’s digital platforms.
• Oversee and train website and email communication content contributors
• Create and implement unique strategies to build upon current marketing priorities within the digital arena
• Develop and implement a social media strategy
• Manage and oversee social media content
• Stay up to date with the latest social media best practices and technologies
• Work with the school’s Web and Social Media Analyst 
• Leverage business and user insights and create a long-term vision for the school’s digital platforms
• Work with multiple departments/teams to optimize the digital experience and ensure brand consistency

Skills on Resume: 

• Website Management (Hard Skills)
• Video Production (Hard Skills)
• Content Contributor Training (Soft Skills)
• Digital Marketing Strategy (Hard Skills)
• Social Media Strategy (Hard Skills)
• Social Media Management (Hard Skills)
• Best Practices Knowledge (Soft Skills)
• Cross-Department Collaboration (Soft Skills)

Job Summary: 

• Leverage existing brand guidelines and facilitate workshops to develop a digital tone of voice for the organization
• Conduct website audits to determine whether the content is fit for purpose, on-brand, and succinct. 
• Work with data analysts to provide quantitative evidence to support recommendations
• Conduct competitor and comparator reviews and use a SWOT framework to report on the findings and make recommendations
• Create a strategy for an organization's digital content. 
• Provide recommendations and execute strategies for content development in line with organizational goals
• Consult on the development of a website’s Information Architecture, using search data to inform labeling and content decisions and advising what content to create/remove/consolidate
• Apply discovered tone of voice, SEO, and content requirements to work alongside UX and Design teams, drafting engaging and purposeful copy for use in the design workflow
• Work with clients and Luminary Delivery teams to ensure that content pipelines are created as early as possible in a project, with clearly defined responsibilities for content creation.
• Work with clients and Delivery teams in an agile manner to ensure that content creation happens regularly, and early, during a project's lifecycle.
• Create component guides for digital assets to ensure the correct usage of components and a clear understanding of how to write content for them

Skills on Resume: 

• Brand Development (Soft Skills)
• Website Audits (Hard Skills)
• Data Analysis Collaboration (Soft Skills)
• SWOT Analysis (Hard Skills)
• Content Strategy Creation (Hard Skills)
• Information Architecture Consultation (Hard Skills)
• SEO and UX Collaboration (Hard Skills)
• Agile Content Creation (Soft Skills)

Job Summary: 

• Responsible for crafting the vision of a content strategy on behalf of Fortune 500 brand(s).
• Conducts stakeholder interviews and design thinking workshops with internal and external stakeholders.
• Establishes, manages, and optimizes a content workflow and calendar to bring the strategy to life.
• Produces deliverables such as strategy briefs, content outlines, and journey mapping.
• Conducts industry research, market research, gap and competitor analysis to drive insights that inform constant iteration on the strategy.
• Builds relationships with thought leaders and nurtures brand awareness
• Develop creative concepts and write SEO-rich customer-facing content, including collaboration with the design team and revisions based on input from multiple parties
• Be responsible for conceptual development and copy deliverables
• Maintain and update copy deck throughout the project lifecycle
• Analyze complex ideas and communicate them clearly and concisely to all target audiences
• Ensure that the organization's websites provide up-to-date and comprehensive product/service information that is easily available to existing and potential customers

Skills on Resume: 

• Content Strategy Development (Hard Skills)
• Stakeholder Engagement (Soft Skills)
• Content Workflow Management (Hard Skills)
• Deliverable Production (Hard Skills)
• Market Research (Hard Skills)
• Relationship Building (Soft Skills)
• SEO Content Creation (Hard Skills)
• Clear Communication (Soft Skills)

Job Summary: 

• Work with consulting agencies and internal stakeholders to develop content plans that meet SEO and regional requirements.
• Maintain global content calendar and production schedules. 
• Successfully manage content production across global websites to support demand generation and product launch activities in all regions
• Brief content to writers and design teams, and coordinate stakeholder interviews, ensuring timely delivery of copy, artwork, and video
• Grow organic search visibility through effective content planning, new concept ideation, and publishing excellence.
• Review content ensuring that it aligns with the brief, meets SEO needs, and is technically accurate.
• Identify the different ways that content can be used and work cross-functionally to maximize the impact of each content piece developed.
• Ensure visibility into content development plans and identify opportunities to repurpose content for use across different channels.
• Create publishing guides and work with global content publishers to ensure that standard work is being followed.
• Implement processes to ensure that product content across the website is complete and up to date.
• Maintain website accuracy through regular audits and updates

Skills on Resume: 

• SEO Content Planning (Hard Skills)
• Content Calendar Management (Hard Skills)
• Content Production Management (Hard Skills)
• Creative Briefing (Hard Skills)
• Organic Search Optimization (Hard Skills)
• Content Review (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Content Publishing Guidance (Hard Skills)

Job Summary: 

• Execute inspirational and educational digital content and manage day-to-day digital activity, ensuring alignment to brand and messaging standards and that information is communicated effectively.
• Define priorities and plans in alignment with company goals to increase digital awareness, growth, and engagement with the company's early learning programs and partners
• Create and manage an early learning editorial calendar, working with internal teams. 
• Help contribute to compelling content in written, visual, and video formats for newsletters, websites, and other communications.
• Work collaboratively with internal teams and external vendors to create and implement strategies and campaigns to optimize engagement across the company's early learning digital presence
• Utilize various analytics tools to track the performance of content, campaigns, channels, etc., and use data analysis to make strategic recommendations for improvements, in collaboration with teams.
• Build and deploy newsletters and email marketing campaigns using Mailchimp and make necessary updates and changes to the organization's websites in the CMS.
• Develop a social advertisement strategy and SEO strategy to increase the quantity and quality of site traffic.
• Work within brand guidelines to help create persuasive images and visuals to help stories come to life.
• Maintain an organized system of tracking, monitoring, and prioritizing tasks and projects.
• Stay on top of emerging trends related to the company's early learning grantmaking and programmatic priorities.
• Participate in communications to senior audiences internal and external.

Skills on Resume: 

• Digital Content Management (Hard Skills)
• Strategic Planning (Soft Skills)
• Editorial Calendar Creation (Hard Skills)
• Content Creation (Hard Skills)
• Collaboration (Soft Skills)
• Data Analysis (Hard Skills)
• Email Marketing (Hard Skills)
• Trend Monitoring (Soft Skills)

Job Summary: 

• Serve as a content strategist for Connected Care Web sites across a variety of businesses, sites, and markets.
• Truly understand market differentiation and value that needs to be reflected in digital content.
• Build and edit compelling digital content with the ability to write and edit with speed and accuracy.
• Collaborate with solution and topical owners to refine content and words used to increase engagement and solicit higher engagement KPIs to generate interaction and leads and optimize the path to conversion.
• Create and execute digital content plans in collaboration with multiple internal and external stakeholders.
• Create compelling ideas for digital content and collaborate with marketing communications and agency partners on such projects.
• Keep up to date on current digital content trends and creative ideas for engaging content, helping drive effective and innovative digital content.
• Tailor the content and style of writing assignments according to their purpose and target audience.
• Write for blogs, web pages, social media, eBooks, slogans, and video scripts.
• Develop digital content such as videos, infographics, images, etc.
• Collaborate with markets and sales teams to test digital content and adapt with a generous spirit of continuous learning and openness to feedback.
• Deliver effective editorial plans and content marketing strategies to meet business objectives.

Skills on Resume: 

• Content Strategy (Hard Skills)
• Market Differentiation Understanding (Soft Skills)
• Digital Content Creation (Hard Skills)
• Collaboration (Soft Skills)
• Content Planning (Hard Skills)
• Trend Awareness (Soft Skills)
• Tailored Writing (Hard Skills)
• Content Development (Hard Skills)

Job Summary: 

• Collaborate with designers, product marketers, sales professionals, and external influencers to produce relevant content that meets the needs of both key stakeholders and audiences.
• Propose and execute new ways of creating and distributing content that expands the company’s reach.
• Write and edit engaging, persuasive marketing copy to drive brand awareness, customer acquisition/retention, and e-commerce sales via email, on and offsite campaigns, and social media. 
• Manage external writers for daily content, including reviewing, editing, scheduling, and contract management.
• Present concise stats and recommendations on content performance to the team. 
• Write a wide variety of topics for multiple platforms (analytical reports, email automation, website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
• Suggest recommendations to adjust the social media and digital marketing strategy for optimal results
• Develop consumer persona journeys, media plans, campaign architecture, content strategy, and tactical ad deliverables plans
• Use insights to develop creative strategies for client activations across multi-channel campaigns.
• Lead client brand workshops and work closely on new pitches
• Advise on platform best practices (TikTok, Facebook, Youtube, Google, Pinterest, and OTT)

Skills on Resume: 

• Collaboration (Soft Skills)
• Content Distribution Strategy (Hard Skills)
• Marketing Copywriting (Hard Skills)
• Writer Management (Soft Skills)
• Content Performance Analysis (Hard Skills)
• Multi-Platform Writing (Hard Skills)
• Digital Marketing Strategy (Hard Skills)
• Brand Workshop Facilitation (Soft Skills)

Job Summary: 

• Lead the editorial calendar and content publishing for one or more of Synario’s corporate channels to promote compelling content that meets user and brand goals
• Drive continuous improvement of content formats, editorial standards, and publishing operations to meet audience expectations and Synario’s marketing priorities
• Curate content for key pages and collections on the site to drive prospect engagement and organic traffic
• Serve as liaison with internal stakeholders and external agencies to collaborate on user experience and site evolution
• Understand external and/or internal audiences’ mindsets, personas, and user journeys
• Analyze content performance and analytics and drive curation and content creation based on a data-first approach
• Manage and evolve workflow processes and tools to optimize productivity and leverage solutions to establish a workflow for requesting, creating, editing, publishing, and retiring content
• Lead in the creation of engaging content assets (imagery, infographics, data visualization, video, etc.) for use in publishing
• Lead research efforts on markets, audiences, verticals, and trends
• Build and maintain ad specs and best practices by channel, objective, and ad format

Skills on Resume: 

• Editorial Calendar Management (Hard Skills)
• Content Improvement (Soft Skills)
• Content Curation (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Audience Analysis (Hard Skills)
• Data-Driven Content Strategy (Hard Skills)
• Workflow Optimization (Hard Skills)
• Content Asset Creation (Hard Skills)

Job Summary: 

• Determine the overall digital content strategy, requirements, and potential content sources, informed by usability best practices, company brand standards, and competitive research in close collaboration with multi-disciplinary design team
• Develop or oversee the development of all content to be included in the solution
• Analyze the use of website content and design, take steps and affordable to improve information content architecture and design
• Coordinate the development, integration, format design, and release of content from designers
• Act as a resource for colleagues with less experience
• Provide Leadership for internal and external project teams
• Work with business partners and management to establish the best use of company resources for digital work, such as people, technology, and time
• Identify and/or implement effective and appropriate approaches and solutions to processes, procedures, and projects
• Develop solutions for content presentation, including content management, workflow, and maintenance
• Create taxonomies and metadata frameworks for grouping and tagging content, adhering to Search Engine Optimization best practices
• Establish and maintain an information architecture that is well organized, user-friendly, and presents a consistent look and feel

Skills on Resume: 

• Digital Content Strategy (Hard Skills)
• Content Development Oversight (Hard Skills)
• Content Analysis (Hard Skills)
• Coordination (Soft Skills)
• Mentorship (Soft Skills)
• Project Leadership (Soft Skills)
• Resource Management (Soft Skills)
• Information Architecture (Hard Skills)