DIGITAL CONTENT STRATEGIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Oct 29, 2024 – The Digital Content Strategist has experience developing multi-channel content strategies and copywriting for diverse audiences. This role requires skill in technology, SaaS, and cybersecurity content, with expertise in tools like Google Analytics and social networks. The strategist has a proven ability to manage content marketing initiatives, ensuring creativity, collaboration, and adaptability in dynamic environments.

Essential Hard and Soft Skills for a Standout Digital Content Strategist Resume
  • SEO
  • Content Management Systems
  • Data Analytics
  • Social Media Marketing
  • UX/UI Design
  • Email Marketing
  • Copywriting
  • Keyword Research
  • HTML/CSS
  • Performance Reporting
  • Creativity
  • Communication
  • Adaptability
  • Problem-Solving
  • Collaboration
  • Time Management
  • Critical Thinking
  • Attention to Detail
  • Leadership
  • Emotional Intelligence

Summary of Digital Content Strategist Knowledge and Qualifications on Resume

1. BA in Journalism with 7 years of Experience

  • Experience with content management systems, HTML, Audio Editing, Image Editing, CSS, and Social Networking
  • Experience producing, managing, and showcasing online content
  • Must have a strong desire to focus on web-based content, with excellent writing skills
  • Demonstrate good journalism and writing skills (including AP style) as well as an understanding of current events.
  • Must understand basic journalism legal principles.
  • Must be able to multitask, meet deadlines, work under pressure, be creative and have good people skills
  • Experience working in a dynamic, fast-paced progressive TV show environment
  • Working knowledge of online content management systems
  • Experience working with online metrics and analytics
  • Working knowledge of web-design tools such as HTML, Flash, ASP, New, DreamWeaver, JavaScript, Adobe Photoshop and FTP programs
  • Basic Final Cut X editing skills

2. BA in Advertising with 6 years of Experience

  • Experience working as a front-end developer
  • Demonstrated knowledge of front-end development languages as applied in digital marketing
  • Understanding of source control systems, including TFS and Git
  • Proficiency with code branch management best practices
  • Experience working with technical SEO resources to ensure that on-page and technical SEO elements are implemented and optimized
  • Experience with A/B & Multivariate Testing
  • Extensive experience and proficiencies working with PHP frameworks
  • Comprehensive experience working with Content Management Systems, such as WordPress, Joomla, or Drupal
  • Superb interpersonal, team-focused communications skills at all levels of an organization, both internally and externally
  • Analytics and quantitative experience and experience using data to develop and measure across owned channels
  • Quick learner, self-starter, self-directed, and independent thinker with strong attention to detail and process

3. BA in Media Studies with 8 years of Experience

  • Experience in journalism, public relations, communications, or related disciplines
  • Prior experience with Raytheon or UTC
  • Writing experience in corporate communications and/or journalism and the ability to write in a brand’s voice
  • Strong interpersonal and team skills
  • Capacity to work efficiently across a range of subject areas while meeting tight deadlines
  • Strong SEO proficiency and experience working with Google Analytics and Search Console
  • Strong project management skills and ability to juggle multiple priorities
  • Proven editing skills and deep knowledge of AP style and proper grammar
  • Experience working in a CMS in a content creator capacity, Sitecore
  • Ability to independently lead projects and set objectives in a cross-functional environment
  • Strong collaboration and interpersonal skills with the ability to adjust communication style by audience

4. BA in Public Relations with 2 years of Experience

  • Knowledge of copywriting best practices.
  • Knowledge of industry trends in marketing and social media marketing strategy.
  • Knowledge of graphic design principles and best practices.
  • Knowledge of web development and graphic design software tools
  • Knowledge of university structure and communication strategies for higher education audiences.
  • Knowledge of digital signage software capabilities and best practices.
  • Ability to write, proofread, and edit written and web-based materials on a professional level.
  • Ability to think strategically and provide creative solutions.
  • Ability to build a storyline across a website or marketing campaign.
  • Ability to identify best content delivery distribution channels for internal and external audiences.

5. BA in Communication Studies with 3 years of Experience

  • Web writing/SEO working experience 
  • Experience producing content for websites specifically, as well as channel-specific knowledge (Blog Content, Email, Facebook, Twitter, YouTube, etc.).
  • Great communicator in both verbal and written form
  • Experience working in analytical report insight building
  • Ability to manage and meet multiple deadlines 
  • Must have exceptional editing skills
  • Strong proofreading skills 
  • Experience working with Content Management Systems
  • Creative, energetic, career-minded, and articulate, a high-level thinker, a skilled writer, and eager to work in a fast-paced branding agency
  • Strong software and skills include Adobe Creative Suite, Google Analytics, SEMRush, Salesforce, HotJar, and Email Marketing Automation Platforms (Emma, MailChimp, Pardot, HubSpot)

6. BA in Advertising with 6 years of Experience

  • Hands-on content strategy and copywriting experience,
  • Experience creating and editing multi-channel content strategies for target audiences.
  • Content creation experience within the technology or SaaS industry
  • Prior experience in the cybersecurity industry would be advantageous
  • Skilled at writing and copy editing, including writing in different voices and styles, for a variety of target audiences.
  • Mastery of marketing tools and channels including digital, events, pr, communication, social networks, Google Keyword Planner, Google Analytics, Google Webmaster Tools, Google Search Console
  • Excellent communication, collaboration, and consensus-building skills — the ability to work with cross-functional teams
  • Creative and innovative, discerning the essential points or storyline from information
  • Able to quickly learn and understand new concepts, tools, and markets
  • Ability to be flexible in a very fluid and dynamic environment – including dealing with changing processes and priorities
  • A proven track record and experience in successfully managing and implementing content marketing initiatives.
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