DIGITAL CONTENT SPECIALIST RESUME EXAMPLE

Updated: Mar 27, 2025 - The Digital Content Specialist develops strategic content to enhance the consumer journey, ensuring consistency across websites, apps, and social media throughout the pre-, at, and post-purchase stages. This role involves managing content within CMS platforms, optimizing it for SEO, conversion rates, and performance metrics while coordinating with cross-functional teams to maintain smooth production processes. The specialist also collaborates with internal experts and partners to create engaging content, track key success metrics, and meet business objectives.

Tips for Digital Content Specialist Skills and Responsibilities on a Resume

1. Digital Content Specialist, Bright Ideas Marketing, San Diego, CA

Job Summary: 

  • Liaise with various internal departments and partners to identify relevant content and information, ensuring the delivery of a consistent stakeholder-centric approach
  • Lead on the production of written and visual content
  • Report insights from social listening and analytics, translating digital and social data into actionable items
  • Oversee and drive the team's performance of amplification strategies and implementation, including paid and influencer strategies across global social channels
  • Oversee the development and approval of new digital capabilities
  • Develop and maintain relationships with major digital and social platforms
  • Collaborate with colleagues to formulate responses and share via social media either widely or in a targeted manner
  • Leading and assisting in ad-hoc digital and social media projects
  • Define metrics and measure of success to track the progress of digital strategy implementation
  • Maintain a view of the competitive landscape, best practices, and emerging trends
  • Supporting continuous program of process improvement initiatives and making recommendations for improvements
  • Train the team on how to use the website content management system
  • Respond to support queries from staff around CMS and content
  • Assist with members of digital and communications


Skills on Resume: 

  • Content Development (Hard Skills)
  • Social Media Analytics (Hard Skills)
  • Project Management (Soft Skills)
  • Stakeholder Engagement (Soft Skills)
  • Digital Strategy Implementation (Hard Skills)
  • Team Leadership (Soft Skills)
  • Process Improvement (Soft Skills)
  • Training and Support (Soft Skills)

2. Digital Content Specialist, Creative Solutions Agency, Austin, TX

Job Summary: 

  • Create, curate, and maintain digital content (images, video, and written).
  • Manage efforts in building brand reputation, monitoring and responding to online reviews as appropriate based on the star rating.
  • Develop relevant content topics to reach the company’s target customers and leverage customer/product testimonials.
  • Analyze key metrics and adapt strategy.
  • Compile reports for management showing results (ROI).
  • Assist when needed with item data management work
  • Provide input on digital marketing plans and drive execution of this plan.
  • Monitor trends in social media tools, applications, channels, design, and strategy.
  • Monitor, review, and manage search views, trends, and reviews.
  • Identify threats and opportunities in user-generated content surrounding the company. 
  • Report notable threats to appropriate management.
  • Support Digital eComm team members and programs (Sales, Advertising, etc.)
  • Test and learn content on Amazon to continuously inform and improve content strategy.


Skills on Resume: 

  • Digital Content Creation (Hard Skills)
  • Brand Reputation Management (Soft Skills)
  • Content Strategy Development (Hard Skills)
  • Data Analysis (Hard Skills)
  • Reporting and ROI Analysis (Hard Skills)
  • Digital Marketing Execution (Hard Skills)
  • Trend Monitoring (Soft Skills)
  • User-Generated Content Management (Soft Skills)

3. Digital Content Specialist, NextGen Media, Denver, CO

Job Summary: 

  • Project manage and execute incoming requests for web content changes and updates
  • Implement text and visual content updates, utilizing a content management system (CMS) and some HTML editing
  • Work and communicate with internal clients and external vendors to obtain all requirements, assets, and approvals
  • Assess and revise supplied content for brand alignment, clear and concise messaging, and web usability
  • Proofread web content for layout, grammar, and spelling
  • Develop and post companion social media content for news releases and other related web content
  • Work in partnership with other MarComm team members who have a role in social media
  • Tag and curate visual media for web galleries and carousels
  • Use web governance tools to monitor for content quality and accessibility issues, and help in tracking and remediation
  • Assist in training content managers using CMS
  • Frequently review the site for content accuracy and opportunities for new content and features
  • Help analyze content, performance, user behavior, and traffic patterns provided by web analytics tools
  • Stay updated on digital marketing best practices and techniques for creating effective and engaging web content
  • Possess versatile research skills to curate accurate and updated content from partner sites and marketing collaterals


Skills on Resume: 

  • Project Management (Soft Skills)
  • CMS Proficiency (Hard Skills)
  • Communication (Soft Skills)
  • Content Review (Hard Skills)
  • Proofreading (Hard Skills)
  • Social Media Development (Hard Skills)
  • Web Governance (Hard Skills)
  • Data Analysis (Hard Skills)

4. Digital Content Specialist, Pixel Perfect Design, Portland, OR

Job Summary: 

  • Manage and maintain the Help Center Web Portals that support customer use of the company’s products and services.
  • Develop content for marketing, communication, and educational materials for the Help Center portals.
  • Write content that includes product documentation, customer-facing content, internal materials, etc.
  • Ensure content is fresh, persuasive, and relevant to key audiences.
  • Review existing content, developing and adapting content for reuse and repurposing
  • Manage an appropriate review cycle and organization structure to ensure that content remains current, accurate, relevant, and complete.
  • Determine and evaluate metrics to measure the efficacy of all content.
  • Work with a cross-functional group of internal and external teams.
  • Plan and post engaging branded content across multiple channels as determined by management.
  • Assist with other department responsibilities (e.x. design services, video content, customer support)
  • Creatively solve problems as they arise and brainstorm with the team to improve services and delivery.
  • Participate in customer-facing meetings, to ensure an effective understanding of the agreed-upon content strategy.
  • Stay abreast of current concepts, techniques, and technology to offer contemporary solutions.


Skills on Resume: 

  • Help Center Management (Hard Skills)
  • Content Development (Hard Skills)
  • Technical Writing (Hard Skills)
  • Content Review (Hard Skills)
  • Metric Evaluation (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Problem-Solving (Soft Skills)
  • Customer Engagement (Soft Skills)

5. Digital Content Specialist, Innovate Digital Agency, Nashville, TN

Job Summary: 

  • Guide how to optimize communications content across internal and external communications channels to achieve business goals.
  • Support day-to-day technical and content needs for Weyerhaeuser’s website and social media channels.
  • Assist with developing web and social media plans with key performance metrics tied to clear business goals
  • Help drive improvement on content strategy and execution to advance progress against those goals.
  • Create visually engaging digital content for website and social media channels.
  • Provide data reporting and analysis of results, including strategic recommendations directly related to insights and objectives.
  • Troubleshoot technical issues and manage outside vendors.
  • Stay up to date on the latest web/social trends and technologies.
  • Provide analytics support to help drive improvements to Weyerhaeuser’s internal online news content for employees.
  • Support/lead content management system upgrades and web hosting migrations.
  • Identify and complete improvements in data privacy and web accessibility following applicable laws, best practices and governance requirements.
  • Support a range of other communications projects (not always web-related)
  • Take responsibility for proofreading and troubleshooting


Skills on Resume: 

  • Communication Optimization (Soft Skills)
  • Technical Support (Soft Skills)
  • Content Strategy Development (Hard Skills)
  • Digital Content Creation (Hard Skills)
  • Data Reporting and Analysis (Hard Skills)
  • Technical Troubleshooting (Hard Skills)
  • Trend Monitoring (Soft Skills)
  • Content Management System Management (Hard Skills)

6. Digital Content Specialist, Visionary Marketing Group, Charlotte, NC

Job Summary: 

  • Create original work and optimize for targetted SEO keywords.
  • Write succinct, fact-filled content for any given topic.
  • Contents must be in an engaging, active tone that will contribute to conversion.
  • Latent semantic indexing keywords within the content.
  • Create high-quality writings based on targetted audience, keywords, and user intent metrics.
  • Independent writing of exciting stories, blog posts, white papers, case studies, customer references, and high-quality product and campaign texts.
  • Channel-specific creation of new content and editing of existing content that both informs and entertains the audience.
  • Develop digital content in brand voice based on insights to be used for internal and external projects.
  • Create/Enhance PowerPoint presentations, edit/format Word documents, proofread and finalize documents.
  • Concept and implement a social media strategy to achieve organizational goals.
  • Use familiarity with content management systems (CMSs) to update site and publish web content.
  • Execute photography and editing of images for website, tradeshows, and content collateral.
  • Measure, track, and analyze project progress and report to the organization using a variety of tools.


Skills on Resume: 

  • SEO Content Creation (Hard Skills)
  • Concise Writing (Hard Skills)
  • Engaging Tone (Soft Skills)
  • Keyword Optimization (Hard Skills)
  • Independent Writing (Hard Skills)
  • Channel-Specific Editing (Hard Skills)
  • Brand Voice Development (Hard Skills)
  • Social Media Strategy (Soft Skills)

7. Digital Content Specialist, Engage Digital Strategies, Phoenix, AZ

Job Summary: 

  • Collaborate with marketing and design teams to plan and develop content, style, and layout
  • Represent content in an engaging and customer-centric manner, whilst ensuring brand consistency
  • Create and execute content-driven email marketing campaigns using marketing automation tools (Marketo)
  • Work with internal development and design teams to create dynamic landing pages, as well as content development teams to implement and consistently optimize campaigns
  • Optimize content according to SEO/SEM objectives and priorities, collaborate with content creators and blog contributors to identify and leverage relevant terms
  • Use content management systems and HTML experience to apply website changes and work collaboratively with content creators to improve performance
  • Create and maintain automated Tableau-based marketing campaign performance metrics dashboards
  • Manage content distribution to online channels and social media platforms to increase web traffic
  • Develop an editorial calendar and ensure alignment with the content team
  • Ensure compliance with the law (e.g. copyright and data protection)
  • Provide digital assets that can be used by the executive team in presentations
  • Work closely with Marketing Manager to transform customer stories into visually compelling case studies for print and web


Skills on Resume: 

  • Content Collaboration (Soft Skills)
  • Brand Consistency (Soft Skills)
  • Email Marketing Campaigns (Hard Skills)
  • Landing Page Development (Hard Skills)
  • SEO/SEM Optimization (Hard Skills)
  • Content Management System Proficiency (Hard Skills)
  • Marketing Metrics Dashboard Creation (Hard Skills)
  • Editorial Calendar Development (Soft Skills)

8. Digital Content Specialist, Thrive Creative Agency, Seattle, WA

Job Summary: 

  • Research, write, and finalize these content types 
  • Ensure that the web copy is optimized for search
  • Understand the business of the client and what their audiences care about most
  • Infuse content with client messaging without sounding salesy
  • Write efficiently while paying close attention to the details
  • Collaborate with designers, developers, search analysts and project managers
  • Effectively manage priorities and always hit deadlines
  • Generate ideas and develop content to meet clients’ objectives
  • Master each client’s voice across a range of B2B industries
  • Manage a video creation program for both sales demos and training videos, including overseeing script development, storyboarding, screen-recording, and voiceover work
  • Working closely with an in-house Graphic Designer to ensure brand consistency while updating existing print and digital assets
  • Contribute to projects that include website copy, content assets (tip sheets, e-books, on pagers, etc), blog posts, case studies, email campaigns, SEO landing pages and more. 


Skills on Resume: 

  • Content Research and Writing (Hard Skills)
  • SEO Optimization (Hard Skills)
  • Client Business Understanding (Soft Skills)
  • Collaborative Communication (Soft Skills)
  • Deadline Management (Soft Skills)
  • Creative Content Development (Soft Skills)
  • Video Creation Management (Hard Skills)
  • Brand Consistency (Soft Skills)

9. Digital Content Specialist, Dynamic Web Solutions, Minneapolis, MN

Job Summary: 

  • Developing and maintaining content that aligns with business and customer needs utilizing Sitecore CMS
  • Composing, collating, and scheduling engaging, informative, and focused content across digital platforms.
  • Deliver and upload all new content changes to the AU group website
  • Manage and publish content provided by other areas of the business that includes specific BU products and services
  • Ensuring content and campaigns are utilizing the brand tone of voice (TOV).
  • Managing content lifecycle through CMS including handling of end of life/campaigns for articles and assets and mapping content to align with customer journey
  • Understanding audience needs and developing content that meets those specific needs
  • Work with the optimization team to ensure copy and publishing of digital communications and campaigns support an increase in SEO ranking and increase in qualified organic traffic
  • Monitor and use different analytics tools for community growth, content performance, and engagement
  • Drive an autonomous working style whilst still engaging internal stakeholders for creative input and review
  • Support Graphic Designer on website development
  • Stay up-to-date with developments and generate new ideas to draw the audience’s attention, in particular, the latest trends and changes with SEO and major search engines


Skills on Resume: 

  • Sitecore CMS Proficiency (Hard Skills)
  • Content Development (Hard Skills)
  • Content Management (Hard Skills)
  • Brand Tone of Voice (Soft Skills)
  • Audience Needs Assessment (Soft Skills)
  • SEO Optimization (Hard Skills)
  • Analytics Monitoring (Hard Skills)
  • Creative Collaboration (Soft Skills)

10. Digital Content Specialist, Inspire Media Group, Dallas, TX

Job Summary: 

  • Upload/update new/existing content to CMS and database like products, recipes, new communication tools, latest news, events, and videos.
  • Coordinate all tagging/SEO activities such as optimizing web content, link building, and keyword strategy to increase SEO and ensure smooth journeys
  • Create guidelines to optimize copy and landing pages
  • Update all sections of the website including the homepage and all other categories.
  • Analyze content performance data to advise and support brand managers, segment managers, and local trade marketers to devise a web content strategy that aligns with the company's wider goals
  • Assist with proactively maintaining website content to ensure information is up-to-date
  • Reach out to colleagues to encourage updating their pages
  • Assist in the planning, organizing, and analyzing content creation opportunities by liaising with content stakeholders from various teams in the organization.
  • Contribute to campaign ideas and execution brainstorming
  • Coordinate and maintain content calendars for content publishing.
  • Coordinate content translations for the countries and upload translations
  • Support regional marketing content initiatives to ensure customer engagement, brand consistency, and positive customer experience
  • Monitor web traffic and user engagement metrics to identify best practices


Skills on Resume: 

  • CMS Management (Hard Skills)
  • SEO Strategy Coordination (Hard Skills)
  • Content Optimization (Hard Skills)
  • Data Analysis (Hard Skills)
  • Proactive Content Maintenance (Soft Skills)
  • Cross-Team Collaboration (Soft Skills)
  • Content Calendar Management (Hard Skills)
  • User Engagement Monitoring (Hard Skills)

11. Digital Content Specialist, Future Tech Innovations, Raleigh, NC

Job Summary: 

  • Plan, produce, and facilitate quality digital media that the association can use as an image piece and complement its larger communications strategy.
  • Manage the delivery of content for all digital projects within the company's current and future scope of offerings, including newsletters, websites, microsites, custom digital edition blasts, AI Newsbriefs and career centers.
  • Research industry and association information and recommend content to increase readership across digital media platforms.
  • Curate and collect content for industry media that is relevant and timely.
  • Copy edit articles so the text is readable, accurate, and ready for publishing by fixing grammar, spelling, punctuation, and style.
  • Review and edit association-created content for accuracy and consistency.
  • Recommend best practices based on SEO and data/analytics to drive readership.
  • Select relevant and compelling artwork and images, and include proper crediting of those materials to meet copyright laws.
  • Create online-only content in conjunction with a print content team that will drive traffic and readership.
  • Provide good external customer service to ensure the association has a positive experience with the company.
  • Ensure all media meets or exceeds the company's budgetary goals.
  • Evaluate individual projects when needed to determine ways to trim expenses and costs while maintaining quality.
  • Ensure all individual projects are published in a timely fashion by meeting all internal deadlines.


Skills on Resume: 

  • Digital Media Production (Hard Skills)
  • Content Management (Hard Skills)
  • Research and Recommendation (Soft Skills)
  • Copy Editing (Hard Skills)
  • Content Review (Hard Skills)
  • SEO Best Practices (Hard Skills)
  • Customer Service (Soft Skills)
  • Budget Management (Hard Skills)

12. Digital Content Specialist, Catalyst Marketing Solutions, Salt Lake City, UT

Job Summary: 

  • Manage editorial and content creation process and team from ideation to execution
  • Work with Learning and Development and M&A teams to curate valuable, internal ecommerce knowledge to transform into high-impact content for audiences
  • Develop and implement strategies to grow client audiences in ways that put the ecommerce community first, are novel, and create strategic differentiation
  • Partner with HR and Talent Acquisition teams to spearhead the production of multimedia projects
  • Concept and implement social media strategy to achieve organizational goals
  • Work with many partners to create additional synergies that further demand generation goals
  • Create templated and custom social media posts that promote company and association content.
  • Recommend new products and digital content opportunities based on innovations in the media landscape.
  • Provide good internal communication to account leadership, sales, marketing, digital, and other support teams.
  • Create and publish merchandising assets, product pages, and marketing initiatives while handling multiple versions of content and image assets across a multitude of product lines and customer segments.
  • Analyze existing content for consistency, accuracy, and adherence to style and brand standards.
  • Revise, edit, and proofread content.
  • Write in different formats and styles of content for multiple audiences.


Skills on Resume: 

  • Editorial Management (Soft Skills)
  • Content Strategy Development (Hard Skills)
  • Multimedia Project Production (Hard Skills)
  • Social Media Strategy (Hard Skills)
  • Collaboration and Synergy Building (Soft Skills)
  • Content Creation (Hard Skills)
  • Content Analysis (Hard Skills)
  • Versatile Writing (Hard Skills)

13. Digital Content Specialist, Elevate Digital Services, Orlando, FL

Job Summary: 

  • Create, manage and post content for various business units on various digital channels
  • Manage and implement social media content to align with business goals and brand guidelines
  • Curate, publish and share high-quality content (e.g. captions, photos, videos and news) to drive engagement on social media platforms and the LifeWave InTouch mobile app
  • Coordinate and execute a comprehensive, targeted digital content calendar focused tightly on brand and audience-building efforts for LifeWave channels, and on providing social tools, education resources and messaging for field leaders
  • Establish and monitor specific objectives/relevant metrics and report ongoing results and ROI
  • Facilitate scaling brand and company awareness through various online channels
  • Monitor, moderate, and respond to all comments on the company’s social media accounts, ensuring constructive interaction with users
  • Collaborate with product marketing, sales, and customer service to ensure brand consistency and alignment to sales and marketing energy chart.
  • Partner with the compliance department to ensure content meets compliance regulations.
  • Suggest and implement new initiatives to develop brand awareness, like social promotions and contests.
  • Use analytical tools such as Google Analytics and others to grow an audience.
  • Concept and produce multimedia content and storytelling on landing pages, blogs, category pages, and social media with a focus on B2B (image, video, and audio production).


Skills on Resume: 

  • Content Management (Hard Skills)
  • Social Media Strategy (Hard Skills)
  • Content Curation (Hard Skills)
  • Digital Content Calendar Coordination (Soft Skills)
  • Metrics and ROI Reporting (Hard Skills)
  • Audience Engagement (Soft Skills)
  • Compliance Collaboration (Soft Skills)
  • Analytical Tools Proficiency (Hard Skills)

14. Digital Content Specialist, Digital Wave Agency, Richmond, VA

Job Summary: 

  • Develop strategic content that supports and enhances the consumer journey.
  • Responsible for building, optimizing, and maintaining content within the Content Management Systems (CMS) and syndicating content to the appropriate digital channel.
  • Work with business partners to gather requirements, then create content with the right parties internally and externally.
  • Collaborate with Sr. Manager, Digital Content to drive and manage the editorial content calendar across websites, apps, and social media supporting the pre, at, and post-purchase journeys.
  • Test and review content for quality assurance and website best practices.
  • Create and maintain content model based on best practices for CMS structure.
  • Identify where gaps in assets or information exist and provide recommended solutions.
  • Coordinate with other employees across the organization, ensuring predecessor deliverables are completed to keep the production process on track.
  • Optimize content and development work across websites and apps to track and deliver against key success metrics such as self-help, CEC call volume, consumables sales, and owner-site satisfaction.
  • Manage stakeholder relationships with partner teams to ensure effective collaboration, transfer of knowledge, and feedback loops.
  • Work with internal experts, campaign managers, and the digital team and ensure that content and formats meet the needs of the respective target group.
  • Copywriting of website promotional offers and campaigns, newsletters and SMS messages that increase sales
  • Optimize content for SEO, conversion rates, and length of stay according to the purpose and objective of individual content.


Skills on Resume: 

  • Strategic Content Development (Hard Skills)
  • CMS Management (Hard Skills)
  • Requirement Gathering (Soft Skills)
  • Editorial Calendar Management (Soft Skills)
  • Quality Assurance Testing (Hard Skills)
  • Content Optimization (Hard Skills)
  • Stakeholder Relationship Management (Soft Skills)
  • Copywriting (Hard Skills)