• Research and recognize digital trends.
• Visualize and document UI/UX and functionality enhancement opportunities.
• Understand the impact and changes in behavior needed to adapt or make changes in digital solutions.
• Work closely with the brand organization to understand the desired representation of the organization digitally.
• Analyze analytics to assist in making digital recommendations.
• Collaborate with others in the digital organization to define objectives and develop approaches to solving challenges.
• Lead collaborative workshop sessions.
• Contribute to competitive analysis and identify gaps and opportunities in the marketplace.
• Assist with presentations for leaders and others to influence direction and assist with organization change management for digital needs.
• Keep abreast of emerging behaviors, technologies, and companies that may impact the organization.
• Seek input from relevant areas of the business that should have inputs to this business capability.
• Partner with Caterpillar Inc. counterparts to ensure a consistent digital experience across the enterprise.

Skills: Digital Trend Analysis, UI/UX Optimization, Behavioral Change Management, Brand Alignment, Data-Driven Decision Making, Cross-Team Collaboration, Competitive Analysis, Presentation and Influence

• Help build digital-specific projects and campaigns, varying from content marketing and social channel strategies to digital customer journeys and technology-driven marketing initiatives.
• Participate and contribute to long-term digital strategic planning for clients and brands, identifying opportunities for solutions and innovation.
• Guide digital strategy, content and tactics for campaigns and projects, and take a lead role in digital/social content production
• Coordinate content platforms such as website landing pages and blogs.
• Suggest or implement improvements in areas like SEO, social media, email marketing, and website design.
• Improve site Google rankings by adding new keywords, and analyzing and optimizing web pages. Implement content development strategy to websites and blogs.
• Gather insights to inform digital strategy, including social listening, consumer behavior research, and platform usage.
• Present strategic recommendations confidently to clients and share knowledge with clients and colleagues to help define agency best practices. 
• Work with account and creative teams to expand on briefs and campaign ideas with digital and social tactics that deliver against client objectives.
• Working knowledge of SEM tools, optimization tactics, testing and web analytics.
• Basic understanding of programmatic buying (social and display), SEO, website standards, usability testing, and website reporting tools.
• Ability to use quantitative and qualitative metrics to communicate progress and identify meaningful trends.

Skills: Digital Campaign Development, Strategic Planning, Content Strategy, Website Coordination, SEO Optimization, Consumer Insights, Client Presentations, Web Analytics

• Developing strategies combining a data-driven and creative approach to solve client problems
• Evaluating campaign success on an ongoing basis and identifying opportunities to scale successes or shift in a new direction based on results and new opportunities
• Collaborating with digital strategists, account management, and department directors on a daily basis
• Developing and optimizing strategies for Hurrdat and its owned brands including Hail Varsity, Local Search Fuel, and Hurrdat Films
• Evaluating technology, tools, and software that can aid in campaign success and agency efficiencies
• Ongoing review of new and existing services offered by agency to optimize for client success and efficiency
• Ensuring reporting from agency properly tells clients both the stories for success and areas of additional opportunity
• Interface directly with prospective and existing clients
• Assist the Agency Director and others in the Management of areas of opportunity within teams and from individual team members
• Help shape digital strategy and tactics for new business pitches.
• Collaborate with inter-agency partners and vendors; seek out new prospective vendors and external solutions when needed.
• Foster relationships with leading digital and social platforms (Google, Facebook, Twitter, Snapchat, etc.) to ensure we are connected to new capabilities and opportunities.
• Stay ahead of all emerging media, technology and platforms in the digital and social space to ensure we are optimally leveraging new tactics and ideas.

Skills: Data-Driven Strategy Development, Campaign Evaluation, Cross-Department Collaboration, Brand Strategy Optimization, Technology Evaluation, Client Reporting, Client Relationship Management, Vendor Partnership

• Develop digital campaigns to communicate with core audiences about programs, curriculum, fundraising needs, and mission
• Create and coordinate processes for finding, creating, or repurposing content for use on social media channels, blogs, websites, and podcast
• Write social media posts and engage with audiences on post comments (including Facebook, Instagram, Twitter, LinkedIn, and Pinterest) as well as some blog or email content
• Organize processes around creating and sharing blog, podcast, and YouTube content.
• Aggregate learnings to test and inform future digital campaigns
• Develop digital marketing recommendations and plans;
• Create editorial calendars and keep digital campaigns on time and on track;
• Track metrics on a weekly and/or monthly basis to inform digital strategies; and
• Communicate and collaborate with the team to gather information to inform campaigns.
• Advise the team on best practices related to digital strategy;
• Conduct research on core audiences to inform communications;
• Support publicity and promotion of the organization;
• Assist with feedback to outside creative design consultants on specific design projects;
• Ensure communications are error-free and composed with a consistent tone and style that is appropriate for core audiences.

Skills: Digital Campaign Development, Content Creation & Coordination, Social Media Engagement, Content Organization, Campaign Analysis, Digital Marketing Strategy, Editorial Calendar Management, Audience Research

• Create and maintain relationships with clients to support the development of strategic solutions and plans.
• Assist in researching and analyzing client-provided information and existing platform data to contribute to the development of client deliverables including personas, full-funnel digital marketing strategy, messaging themes and ad copy, testing strategy, nurture strategy, and reporting.
• Be able to accurately portray and communicate the client’s strategic business initiatives to team and articulate understanding of current situation, goals, and any gaps existing between in order to ensure the execution and implementation of projects are aligned.
• Develop strategies and implement as planned to scope, monitor and optimize paid media strategies through search, display, and social channels to increase campaign effectiveness for lead generation.
• Understand and execute accurate implementation of conversion tags, remarketing pixels, events, and triggers through Google Tag Manager, platform tools and proprietary GPRS software.
• Closely monitor and understand budgets and pacing, performance metrics and testing variants.
• Perform optimizations as necessary to sustain and improve metrics at or above industry benchmarks, and meet agreed upon client KPI objectives and goals to achieve maximum return on investment.
• Partner with the account management team on client projects and calls.
• Be confident and comfortable delivering accurate performance updates and optimization activities (with actionable strategic insights) to clients in strategy and reporting meetings as needed. Gain approval for changes in between reporting cycles.
• Provide channel, tactic, ad creative and landing page copy optimization recommendations for improved conversion rates and to maximize qualified lead generation. Work with relevant stakeholders to implement as necessary.
• Stay current on platform updates and digital marketing trends to assist with maximizing opportunities for client’s marketing and recruiting efforts.

Skills: Client Relationship Management, Digital Marketing Strategy, Data Analysis, Paid Media Optimization, Tag Implementation, Performance Monitoring, Cross-functional Collaboration, Industry Trend Awareness

• Manage projects from conception through to build, with the support of a senior strategy lead. This will involve coordinating work from both creative and development teams and keeping clients up to speed via email and video calls.
• Ensure all the projects that managed to stay on deadline throughout
• Work with the senior strategy team to set project goals and overall strategic direction
• Analyse data and test results and provide recommendations to clients
• Attend planning and project review meetings
• Take part in brainstorms to generate ideas to help clients hit goals
• Developing and championing marketing strategies to grow B2B clients’ business
• Managing execution of integrated marketing plans to drive customer acquisition, conversion, and retention
• Gathering and analyzing insights and data to determine the most valuable opportunities to improve marketing performance and enhance the audience experience
• Building trusted relationships with clients and colleagues, viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences
• Playing an integral role within the practice to create and expand practice offerings
• Nurture and mentor junior talent to grow the Marketing Strategy practice

Skills: Project Management, Strategic Planning, Data Analysis, Creative Brainstorming, B2B Marketing Strategy, Marketing Execution, Client Relationship Building, Mentorship

• Knowledgeable in the area of specialization. Knows the “why” behind processes and decisions related to the intake processes and methods.
• Aligns high-level business objectives against global/regional value streams
• Provides understanding of platforms/products mission, vision, goals, org structure
• Identifies and understands solution/resource gaps to align with Agile/DXO roles for both IT and business
• Help to organize a key team to facilitate intake/jumpstart for new products and timing
• Facilitate checklist and prep for business in order to narrow MVP/MMP focus
• Confirm/Recommitment Charter that includes the above processes/artifacts.
• Support DXO lead to shape the overarching digital strategy, evolve and plan the core levers and build capabilities to achieve business objectives.
• Delivers continuous BRM, a local leader and Product Owner, business education on capabilities and go-to-market tools/methods to serve business and customers.
• Provides education and understanding to embrace Agile & Product Mindset (incl. MVP/MMP).
• Develop and explain strategy/roadmap updates for internal and external audiences. 
• Ensure content and messaging are tailored to the corresponding audiences.

Skills: Subject Matter Expertise, Business Alignment, Platform/Product Understanding, Gap Identification, Product Intake and Jumpstart, Agile Facilitation, Digital Strategy Support, Education and Coaching

• Set digital marketing strategies using websites, emails, and social media
• Research products, services and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost online presence
• Monitor SEO/SEM, marketing and recruiting performance metrics to forecast trends
• Keep up-to-date with audience preferences and proactively suggest new campaigns
• Liaise with creative and client services teams to optimize customer experience
• Translate client business needs to form & inform owned digital channel strategies
• Develops strong, trusting relationships with clients, providing leadership and support during strategy, ideation, and execution
• Applies an understanding of the customer journey to increase the relevance and effectiveness of digital marketing initiatives
• Deep collaboration with other agency functions (paid media, social, SEM/SEO, marketing automation, user experience, development, and creative) to develop recommendations regarding strategy and content
• Ideates with Creative Directors and Planners to ensure digital solutions connect with broader strategic goals

Skills: Digital Marketing Strategy, Market Research, Web Traffic Analysis, SEO/SEM Monitoring, Audience Insight, Cross-functional Collaboration, Client Relationship Management, Customer Journey Optimization

• Build and manage clients social media profiles, calendars and presence, including Facebook, Instagram, Instagram Stories, Twitter, LinkedIn, and additional channels that may be deemed relevant
• Create shareable content appropriate for specific networks to spread both client's brand and content
• Monitor and engage in relevant social discussions about clients, competitors, and/or industry, both from existing customers as well as from brand new audiences
• Work alongside the content development team, and account teams to help distribute content that engages client's audience and supports the overall communication and marketing goals
• Drive consistent, relevant traffic and leads from a social network presence
• Explore new ways to engage and identify new social networks, content strategies, or mechanisms to reach and engage relevant target audiences
• Track, measure, and analyze all initiatives to report on social media ROI
• Demonstrate a strong understanding of integrated marketing and traditional public relations, and the role social and digital media play in integrated marketing
• Develop/manage influencer relations programs and successfully implement related activities where needed
• Ability to identify cultural trends, memes, and timely news stories in order to capitalize on them on behalf of clients through social media, earned media, or paid media

Skills: Social Media Management, Content Creation, Social Listening, Content Distribution, Traffic and Lead Generation, Social Media Innovation, Social Media Analytics, Trend Identification

• Work with teams to define target audiences and identify and implement strategies to reach that audience.
• Help teams identify content mission and work with those teams to gear content that aims to convert readers into paying digital subscribers
• Help teams create audience goals and be accountable to those goals
• Work with teams to regularly review content performance metrics and revise coverage, production and distribution strategies to drive continued improvement in KPIs.
• Work closely with reporters and editors to help frame enterprise stories from the initial idea stage to reach and maximize defined audience.
• Train colleagues in all production practices, including CMS, SEO and social best practices.
• Audit content to ensure every story meets necessary digital production standards.
• Plan distribution for content in available channels, including newsletters, email alerts, mobile pushes and section fronts.
• Develop and execute a clear plan for deploying effective and informative editorial newsletters across the publication(s)
• Take over ownership of the team’s social channels and work closely to promote the publication’s work.
• Study social media, other publications and institutions to find trending stories and topics to aggregate or refer to reporters.
• Keep the team abreast of the changes in search, social and emerging technologies.
• Write or edit news stories

Skills: Audience Strategy, Content Conversion, Goal Setting, Performance Analysis, Story Framing, Training, Content Auditing, Content Distribution

• Consulting experience, e.g. discovery, analysis, value modeling, and synthesizing opportunities
• Analytical and quantitative problem-solving skills, including conducting research, data analysis, developing hypotheses, and synthesizing recommendations
• Partner with individuals, internal and external, across all levels
• Executive presence and communication skills to engage at the CXO level
• Experience in matrixed environments with remote support functions and hybrid teams
• Appetite to work across multiple industry verticals and quickly grasp industry-specific drivers
• Intellectual curiosity and ability to absorb concepts quickly
• Be self-managed, adaptable, and committed to customer success
• Opportunity to travel up to approx 30% (actual amount may be less)
• Experience in a leading technology company, consulting organization, or marketing department
• Experience in developing or implementing digital or marketing strategies
• Experience in Financial Services, Telecommunications, Media and Entertainment, Manufacturing, Retail and CPG, or Travel and Hospitality

Qualifications: BA in Marketing with 5 years of Experience

• Demonstrated success with setting the tone internally for selling motion as well as externally for future product expectations/roadmap as appropriate
• Ability and past success with convincing consumers and the market that solution meets current and future needs better than competitor's approach
• Strong social media presence
• Experience presenting at industry trade events
• Expert written and oral communicator
• Expertise working with internal stakeholders and clients to gather solution roadmap requirements
• Skilled in collaborating cross-functionally with geo-distributed stakeholders
• Comfortable presenting to all levels of stakeholders from the C-Suite to Individual Contributors both internally and externally
• Expertise working the market analysis pundits and publications to define the future direction of business and technology trends to inform product and solution roadmaps
• Experience in CRM/lifecycle planning such as segmentation, tracking and triggers, journey planning, and testing
• Experience in testing and optimization such as creating hypotheses/planning tests and getting involved in the execution

Qualifications: BS in Communication Studies with 3 years of Experience

• A demonstrable interest in marketing
• Able to drive decision-making
• Fast learner and easily able to adapt new to new technology
• A highly organized individual able to multi-task.
• Comfortable working in team environments.
• Strong written English for writing website copy.
• Interest in website technology and apps.
• An interest in the way consumers or users interact with websites and how to improve this process.
• Experience in building compelling, and analytical stories to senior management using tools like PowerPoint, excel, word
• Experience in structuring analytical work, facilitating team workshops, and developing strategy recommendations with a small team
• Ability to define areas of potential value through user, market, and industry research
• Ability to look at a set of needs across the business and identify key questions, themes, and potential for business impact
• Strong communication and articulation skills

Qualifications: BA in Business Administration with 4 years of Experience

• Strong written skills, especially in clear and organized writing at high speed
• Excellent organizational skills, including management of complex projects
• Work experience with digital marketing in multiple B2C and B2B verticals
• Work experience with Google ads, Facebook and Instagram ads, and emerging channels
• Experience working on agency teams for large brands with complex marketing campaigns
• Technologically inclined, including learning new tools quickly and training others
• Detail-oriented and self-motivated in a remote work capacity
• Ability to act as a primary strategist at client meetings
• Ability to learn and adapt to new technologies and trends
• Superior communication, organizational, and project management skills
• Outstanding reporting and analytical skills
• Ability to keep pace with fast-moving production and onboarding pipeline
• Collaborative and outgoing, with strong leadership skills

Qualifications: BA in Graphic Design with 5 years of Experience

• Experience in digital media such as CTV, pre-roll, banner, audio, native purchasing programmatically as well as site direct
• Background in ad trafficking, reporting, and bid management systems
• Experience using Adobe Ad Cloud or a similar DSP partner preferred
• Ability to analyze, summarize and interpret complex data and information, can move logically from findings to conclusions
• Ability to prepare and present data/findings in a concise and understandable format via documentation and stand-up presentation skills
• Ability to organize and prioritize workload
• Ability to work independently on relatively complex matters with minimal supervision, while proactively sharing timely status updates and information
• Ability to adapt quickly to changing priorities, capable of operating in a dynamic environment
• Highly skilled with Microsoft Office products including Excel, PowerPoint, Word
• Expertise in digital strategy (background in brand planning or communications planning is a plus)
• Strong attention to detail and ability to prioritize tasks, manage multiple projects, and communicate in a timely manner
• Solid experience using analytics and qual/quant research to provide marketing and creative recommendations based on customer, channel, business and brand insights

Qualifications: BS in Computer Science with 6 years of Experience

• Experience with cross-functional teams to deliver multi-phased digital enterprise solutions through a focus on process analysis, data transformation, and pragmatic change management
• Experience with providing strategic guidance to a corporate development team focused on leveraging existing IT consulting service offerings to build a new commercial business unit
• Experience with digital strategy, IT project management, enterprise architecture, SDLC, or transformation
• Ability to lead the coordination of requirements meetings or conduct requirements workshops and sessions with both business and IT stakeholders
• Ability to obtain a security clearance
• Experience with the business development life cycle, including leading or providing significant support to proposal or marketing efforts
• Experience with supporting the development of enterprise-level IT strategies
• Knowledge of emerging technologies
• Ability to translate technical requirements into a compelling business vision
• Possession of excellent verbal and communication skills, including presenting technical deliverables, analysis, and recommendations to non-technical or C-level audiences
• Proven success managing client requests and implementing feedback with creative teams to deliver work that exceeds expectations
• Ability to clearly articulate desired outcomes, ensure project objectives are met, and collaborate effectively across teams and disciplines
• Ability to develop impactful strategies that meet objectives, inspire creative ideas, and push the work

Qualifications: BA in Advertising with 5 years of Experience

• A keen interest in digital innovation and an appreciation for customer insights and industry trends. 
• Experience and interests in the use of human-centered design, current use of technology and an understanding of emerging trends and technologies as they relate to strategy (e.g. digital, cloud, AI).
• Ability to work closely with clients and key stakeholders to understand core problems and objectives, contribute to robust digital investment roadmaps and define requirements and releases for digital products and services.
• Strong understanding of the development process, project management principles, client relationship management, and pre-sales activities.
• Skills to understand and define business scenarios and design detailed processes.
• Exceptional analytical, design and problem-solving skills with the ability to exercise mature judgment.
• Experience working with and coaching junior staff.
• Team player with excellent collaboration skills.
• Strong written and verbal communication skills
• Strong presentation and group facilitation skills
• Experience in working with CRM systems like Salesforce or Dynamics 365
• Experience in working with CMSs like Adobe, Sitecore or Drupal.
• Experience with cloud technologies like AWS and/or Azure
• Understanding of internet security issues and mitigation strategies

Qualifications: BS in Media Studies with 4 years of Experience

• Deep understanding and knowledge of various paid digital media channels, strategies, platforms and optimization
• Analytic skills, proficient with data and reaching data-driven conclusions.
• Experience executing analytics projects or working in close collaboration with an analytics team (knowledge of Google Analytics, Google Tag Manager, etc. preferred).
• Experience executing analytics projects or working in close collaboration with an analytics team (knowledge of Google Analytics, Adobe Analytics, and Tableau preferred).
• Strong writing, proofing and editing skills within the digitally focused environment including the ability to create shareable content.
• Ability to prioritize work and manage multiple projects at one time.
• Understanding of the digital space as it relates to principles of digital customer experience/UX design, management of digital assets
• Exceptional oral and written communication skills, captivating presenter and great listener.
• Experience influencing and educating stakeholders on digital best practices and insights.
• Experience building and executing project plans to achieve fundraising and communications goals
• Ability to juggle multiple projects in a deadline-driven environment
• Background in digital communications, fundraising and/or marketing.
• Background in email marketing and/or website technologies

Qualifications: BA in Public Relations with 3 years of Experience

• Strong relationships with key clients, becoming a trusted advisor and source of digital expertise, advising clients day-to-day across a broad range of projects spanning websites, mobile apps, chatbots, and voice skills.
• Ability to develop compelling pitch and proposal documents in response to client briefs.
• Ability to craft stories through research and analysis, and develop consumer insights.
• Ability to strategize business value, collaborate with designers, analyze the competitive landscape, and define the marketplace as part of the formulation of digital strategies.
• Ability to define product vision, road map, and growth opportunities.
• Ability to prepare creative briefs for the creative team comprising UX, design and art directors.
• Ability to create and run client-facing strategic workshops with the relevant Flipside experts.
• Ability to liaise with other teams to identify new business opportunities and opportunities for innovation.
• Ability to advise clients on digital transformation, setting them up for future success.
• Extensive experience in a client-facing marketing role (client or agency side).
• Experience delivering digital innovation +/ product development strategies.
• Excellent presentation skills (both in terms of crafting a compelling written narrative and verbal presentation skills).

Qualifications: BS in Information Technology with 4 years of Experience

• Ability to create marketing management strategies for top-level carousels, Epi Search and Navigation (site search), A/B testing and Epi Personalization
• Ability to drive ownership and improvement of property scorecards as appropriate
• Ability to uphold high levels of CMS skills and consistency of application across user groups
• Ability to collaborate to ensure atb.com is a lead generator that drives organic traffic and delivers a superior user experience
• Ability to optimize paid and owned channels according to common user journeys
• Ability to guide and support the Digital Marketing Strategists in the design and development of new pages and experiences on ATB.com
• Experience leading and mentoring a team
• Exceptional collaboration, and communication skills
• Experience leading experimentation roadmaps and improving conversion rates
• Expert knowledge of web tracking and attribution
• Proven expertise in UI/UX Design, A/B testing and SEO best practices
• Direct experience with content management systems (CMS) and other digital and web marketing tools such as Hubspot, Clickmeeting, Miro, Buzzsumo, SiteImprove, Google Analytics, GSuite, Ion Interactive and more

Qualifications: BA in Digital Marketing with 5 years of Experience