DIGITAL STRATEGIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Nov 21, 2024 - The Digital Strategist works with teams to define target audiences, implement strategies, and drive content creation aimed at converting readers into subscribers. Regular reviews of content performance metrics and adjustments to strategies are made to improve KPIs, while collaborating closely with reporters and editors to maximize audience reach. Additionally, the role includes managing social channels, auditing content for production standards, and staying informed on emerging technologies and trends to enhance overall content effectiveness.

Essential Hard and Soft Skills for a Standout Digital Strategist Resume
  • Data Analytics
  • SEO/SEM
  • Social Media Marketing
  • Content Strategy
  • Web Analytics
  • CRM Management
  • PPC Campaign Management
  • Email Marketing
  • UX/UI Design
  • Conversion Rate Optimization
  • Strategic Thinking
  • Communication
  • Creativity
  • Adaptability
  • Problem-Solving
  • Collaboration
  • Time Management
  • Attention to Detail
  • Leadership
  • Empathy

Summary of Digital Strategist Knowledge and Qualifications on Resume

1. BS in Marketing with 4 years of Experience

  • Experience in using a customer mindset to deliver digital capability
  • Experience in Agile delivery, design thinking practice and sprint planning
  • Track record of success in growing digital usage, sales, and engagement
  • Ability to identify, source, and analyze data and information from available sources primary and secondary), identify trends, connect the dots and draw conclusions to inform key business decisions across lines of business and functions
  • Strong customer-centric focus and past achievement in applying a customer mindset to shape solutions and approaches to realize marketplace potential and meet financial goals
  • Passion and knowledge of omni channel cusBachelor’s degree
  • Prior experience of using a customer mindset to deliver digital capability
  • Firm grasp of emerging digital tools and digital touchpoints.
  • Possess broad knowledge of best digital practices.
  • Demonstrated commitment to quality with attention to detail and consistency in work product.
  • Energetic, self-motivated, team-oriented, and dependable.
  • Excellent written and verbal communication, time management, organizational and interpersonal skills

2. BA in Communication Studies with 5 years of Experience

  • Familiar with website development best practices, technical requirements, and the website development process. 
  • WordPress or Drupal experience
  • Strong relationship management, organizational and project management skills
  • Ability to work effectively with a variety of internal teams and business groups, including Account, Creative, Media and Technical delivery specialists
  • Strong interest in technology or digital marketing
  • Experience with digital toolsets for website analytics, social media channel listening, SEO, or digital marketing metrics
  • SEO or paid marketing experience
  • Health, education, political, or nonprofit marketing experience
  • Strong problem-solving skills and ability to exercise independent judgment
  • Experience developing and presenting digital strategies with an emphasis on SaaS environments.
  • A deep understanding of digital mediums, technologies, and trends and a passion for innovation on all fronts.
  • Ability to problem solve and find multiple solutions under tight time constraints.

3. BS in Business Administration with 6 years of Experience

  • Strong analytical skills and working knowledge of Google Analytics.
  • Excellent presentation design skills
  • Experience in account management, customer relationship, customer service or sales.
  • Experience in sales in technology, advertising, media sales, and/or internet environment.
  • Experience managing and prioritizing multiple accounts simultaneously with attention to detail.
  • Ability to grow in a rapidly changing environment.
  • Excellent problem-solving, creative thinking, and analytical skills.
  • Understanding of media across a variety of platforms (e.g., TV, Radio, Print, Sponsorship, etc.).
  • Experience related to strategic management or similar topics, ideally from a top management consulting firm or in-house strategy function
  • Experience in developing and implementing strategies, preferably in the digital space
  • Understanding of digital ecosystems, digital architecture, analytics and relevant enablers

4. BA in Digital Media with 4 years of Experience

  • Experience working with 3rd party software providers and consulting firm
  • Ability to Deliver Results (Quality and Benefits)
  • Advanced analytical and problem-solving skills
  • Proven ability to build effective working relationships as well as strong interpersonal skills
  • Excellent verbal and written communication skills
  • Ability to learn quickly and experience producing high-quality work in short periods.
  • Experience in one or more of the following areas Content Strategy and Planning, GTM Planning, Digital Strategy, Communication Strategy, Email Strategy, Media Strategy
  • Strategic planning skills, strong strategic thinking, search for insights, and shepherding a strategic idea
  • Subject matter knowledge in B2B digital strategy and integrated marketing with expertise in designing data-driven multichannel marketing strategies utilizing web, mobile, social, email, and traditional marketing channels
  • Experience building out assets for client workshops, business development efforts, and constructing high-impact strategies
  • Experience with key business performance metrics and KPIs

5. BS in Computer Science with 5 years of Experience

  • Digitally fluent, with knowledge of digital marketing best practices
  • Demonstrated ability to work in a fast-paced dynamic environment with limited guidance
  • Seeking a diverse array of agency experiences across industries and strategic skill sets
  • Superior communication skills, both internal and client-facing
  • Strong writing and editing skills for websites, social media, and other digital collateral
  • Knowledge of content management systems (CMS), e.g. WordPress or Drupal
  • Adobe software skills, such as Photoshop, InDesign, and Acrobat Pro
  • Familiarity with Google Analytics or similar web analytic platforms
  • Strong familiarity with social media platforms, ability to pull analytic data
  • Experience with E-commerce and direct-to-consumer (D2C) web marketing is an asset
  • Experience with agile development environments including Scrum or Scrumban is an asset
  • Knows about UX and what a good user journey/experience looks like.
  • Strong research skills, gathering insights to help form strategies using any of the following tools

6. BA in Advertising with 6 years of Experience

  • Digital marketer or user experience strategy with a strong grasp of digital marketing channels, including web, social, search, email, events, paid media
  • Ability to work directly with developers, designers, and analysts
  • Strong understanding of web best practices, tactics and accessibility requirements
  • The ability to translate customer insights and segmentation data into actionable strategies, plans, and content
  • Strong leadership, communication and collaboration skills
  • Ability to sell ideas and promote strategy with various stakeholders
  • Adept at working across multiple teams, able to prioritize and self-manage time
  • Able to delegate work and mentor team members from various disciplines (brand journalists, legal specialists, editors, etc.)
  • Passion for technology and business
  • Experience with Content Marketing Systems and CMS, particularly SiteCore
  • Superb interpersonal and communication skills, verbal and written, and both internal and external.
  • Strong analytical skills and the ability to develop client strategy, while maximizing the use of internal resources.

7. BS in Information Systems with 4 years of Experience

  • Knowledge in core areas of service is paramount such as Digital Marketing (Facebook Ads, Google Ads, social media marketing, messenger marketing, etc.), Custom Video Production, Graphic Design, Content Creation
  • Ability and confidence in communicating and articulating marketing concepts, value, and data insights
  • Possess excellent judgment and a deep understanding of workflow organization principles and practices
  • Able to work with minimal supervision while maintaining focus and productivity, but knows when to ask for help when needed
  • Experience with web strategy, website design, development, monitoring, and reporting
  • Proven strategic success in leveraging web properties to deliver results
  • Possess a firm grasp of SEO concepts and implementation practices to monitor website performance and make recommendations for upgrades
  • Proficiency with the following suite of tools
  • Experience with JQuery/Javascript, WordPress, MySQL, MariaDB, dynamic content, forms, back-end REST APIs, and databases
  • Experience with Photoshop and Illustrator or equivalent
  • Experience with Google Analytics, Webmaster Tools, Adwords, Tag Manager

8. BA in Public Relations with 5 years of Experience

  • Ability to use UTM codes to track visits to the website from external sources (ad campaigns, search engine results, blog posts, etc)
  • Strong knowledge of AEM, WordPress and WordPress Plugins and Themes such as Workfront, WebDAM
  • Understanding the importance of keeping the web ecosystem that is WP up to date and being able to spot irregularities in website performance that may be a result of possible plugin performance or exploitation
  • Knowledge of web programming and scripting languages (PHP, JS, NodeJS, HTML5, CSS)
  • Designed and conducted rigorous A/B experiments on the effectiveness and efficiency of different SEO actions that will inform long-term strategy
  • Experience designing responsive mobile and desktop websites
  • Proficient in best practice UI guidelines, styling, and security practices
  • Experienced in front-end public website design
  • Able to provide examples of previous work, either on existing public websites, or private demos
  • Intermediate to advanced working knowledge of Google Analytics with the ability to create custom reports, create goals and analyze data for website optimizations or issues in SEO campaigns
  • Fluent in traditional SEO core elements including Keyword Research, Technical SEO (UX, site architecture, URL structure, XML sitemaps, canonical tags, dynamic/static pages, etc.), On-Page Optimization (Metadata, Headings, Content, Anchor Links, Navigation, etc.), Local Search and Off-Page Optimization (social media, outreach, earned media placements, etc.)

9. BS in Media Technology with 4 years of Experience

  • Ability to communicate strategies in written and visual form
  • A natural inclination to stay connected on email, SMS, phone, and social media
  • Desire to be part of a high-performing team and pitch in to help other team members when needed
  • Deadline-driven, with attention to detail and a demonstrable passion for improving results (and learning new skills) over time
  • Ability to quickly and effectively adjust digital strategy, voice and tone based on each client and audience
  • Ability to take initiative and try new things in response to a brief
  • Strong organizational skills, and the aptitude to handle multiple clients and projects at once
  • Experience with social media management tools like Hootsuite, Sprout Social, Sprinklr, and other digital tools for analytics, influencer management etc. such as Google Analytics, Brandwatch, Traackr or Audience
  • Demonstrated career progression from digital marketing through to multichannel planning roles.
  • Experience in research and development of audience journeys leading to content development.
  • Prior pharma or healthcare environment experience

10. BA in Creative Writing with 5 years of Experience

  • Experience in launching social media initiatives, having worked with leading social agencies and applications (eg, SERMO, Doximity, Twitter, Facebook, and private communities)
  • Able to demonstrate strong strategic thinking. 
  • Great client-facing and communication skills, proven account management skills, and strong selling and marketing skills are also
  • Experience as a strategist in a campaign, creative, digital agency or related environment, with a knack for identifying compelling content
  • Familiarity with executing social media campaigns across Facebook, Twitter, Instagram, Snapchat, Hootsuite and SproutSocial
  • Hands-on experience with Facebook Ads Manager, DoubleClick Marketing Stack, Google AdWords, YouTube TrueView, and/or Twitter Ads
  • Proficiency in HTML/CSS and building email templates, with familiarity with email distribution programs and listserv management (e.g. BSD, NGP-VAN, Nationbuilder, Salsa, MailChimp)
  • Expertise with online and social media analytics, extracting insight from data and planning next steps across multiple channels
  • Ability to display organizational capabilities to track progress, execution and consistency of multi-channel campaigns
  • Ability to exhibit solid communication skills to effectively present strategic and tactical plans to internal teams
  • Ability to self-manage while managing teams and projects in a fast-paced environment
  • Familiarity and comfort with interdisciplinary work, where digital engagement is integrated with earned and traditional paid media and the facility to work well with team members who are less digitally savvy
  • A strong understanding of progressive movement building, CSR, or social impact ventures

11. BS in Digital Marketing with 4 years of Experience

  • Experience with driving a brand’s social media and content strategy
  • Experience overseeing the social media content production process for a brand, managing photoshoots or video shoots
  • Strong understanding of social media measurement and how to tie results back to client and business goals
  • Has managed influencer marketing programs/campaigns
  • Has experience with paid social
  • Strong client service skills and experience
  • Experience working with paid campaigns across multiple platforms and tracking performance from the first impression to sale
  • Experience working with retargeting campaigns with multiple platforms (Facebook, Google)
  • Familiar with general cloud computing and storage environments
  • Planning and organization skills are critical to multi-task effectively.
  • Demonstrate good initiative, take responsibility, and adapt to change in a fast-paced, demanding environment.
  • Be ambitious and passionate about digital marketing
  • Strong digital campaign experience and expertise with a minimum of 2 years within B2B agencies
  • Be collaborative, with presentation and communication skills that allow you to connect with people at all levels and deliver clear and insightful analysis

12. BA in Visual Arts with 5 years of Experience

  • Knowledge of Influencer and Advocacy Marketing strategies
  • A deep understanding of inbound and content marketing strategies
  • Understand and define complex digital customer journeys and where campaigns can be improved with great experiences and content
  • Identify key audiences for campaigns to develop insightful strategic briefs
  • Experience in a digital performance specifically display and social with evidence of key achievements
  • Proven client management experience and successful Paid Media delivery
  • Superior knowledge of Paid Media tools and analytics platforms
  • Excellent time management and organizational skills
  • Confident communicator with excellent presentation skills
  • Strategic thinker with advanced problem-solving skills and robust judgment
  • Strong understanding of cloud concepts and technologies
  • Contribute to the development of delivery tools and resources, thought leadership, and client offerings through personal experience and perspective.

13. BS in Data Analytics with 4 years of Experience

  • Experience with Google Ads + Analytics as well as SEO best practices.
  • Knowledgeable on Facebook, Snapchat, TikTok, LinkedIn, Pinterest, etc. 
  • Knowledge and understanding of UX/UI strategies and processes and assets.
  • Basic understanding of HTML, CSS, Javascript, and CMS as assets.
  • Strong interpersonal skills, customer-centric attitude
  • Demonstrated ability to influence and consult (providing options with pros, cons and risks) on key decisions during project delivery
  • Strong communication skills (both written and verbal), including ability to deliver strong client presentations
  • Proven team player and consensus builder
  • Proven ability to lead and coach others
  • Demonstrated experience as a project manager with excellent team, budget and time management skills
  • Ability to collaborate with multiple clients simultaneously, work with remote teams, think creatively, manage own time and take initiative to drive projects
  • Previous experience managing or implementing HCM / Talent Management processes and/or systems
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