Job Summary:

• Undertake audience analysis and insights to support targeting strategies for digital campaigns
• Interrogate client accounts to improve performance including targeting, campaign structures, increase efficiencies and ensure best practice
• Provide insights on performance and define new strategies for success
• Provide direction for opportunities such as account extension, new techniques and headroom performance
• Provide search trends, keyword analysis and audience analysis/volumes to direct digital marketing activations
• Own the relationships with the digital platforms and media partners (i.e. Google, LinkedIn and Facebook)
• Ensure the agency is kept up-to-date on the latest platform developments, technical changes and regulatory compliance within the industry (cookies, GDPR, privacy policies) and provide recommendations for implementation for all clients
• Identify opportunities for growth within client accounts including supporting cross-sell opportunities
• Provide integration of full-funnel digital engagement technologies including the use of third-party technologies to enable better intelligence, targeting or personalization within digital ad campaigns (intent platforms, personalization platforms, optimization platforms or IA)
• Support the architecture of digital advertising accounts creating blueprints and roadmaps for rollout
• Seek opportunities to incorporate innovation across digital advertising and performance marketing
• Provide strategy around conversion rate optimization and website engagement
• Recommend and provide strategies for AB testing of ads and conversion points
• Provide insight for creative strategies

Skills on Resume: 

• Audience Analysis (Hard Skills)
• Campaign Optimization (Hard Skills)
• Performance Insights (Hard Skills)
• Platform Relationship Management (Soft Skills)
• Regulatory Compliance (Hard Skills)
• Growth Opportunities (Soft Skills)
• Digital Engagement Integration (Hard Skills)
• Conversion Optimization (Hard Skills)

Job Summary:

• Help to drive content strategy for each assigned brand focusing on what to stop/start/continue
• Oversee content insight documents, content calendars and content plans, providing counsel on what to publish and when
• Plan and run content brainstorms, moving along the editorial content planning process
• Artfully map out key insights and data and provide recommendations in order to optimize sites and grow audiences
• Help to seek out and spearhead audience growth initiatives, ex. development and management of influencer network
• Keep abreast of industry trends and regularly present fresh, proactive ideas to managers and team
• Contribute to sales strategy for digital to help manage strategy for series-related and non-show-related content projects and sponsorships, including: developing and reviewing sales proposals, monitoring performance and course adjusting execution as needed
• Contribute to real-time and milestone reporting for campaigns using data and editorial insights
• Oversee and mentor editors, producers and other team members
• Plan and publish content for new businesses, sales projects and other opportunities, as needed
• Occasional opportunity to contribute content to Corus lifestyle brands and appear on-camera, across different platforms
• Assist manager with research, ideation and presentations for new business opportunities
• Act as a touch-point for syndication partners
• Work closely with the manager to meet audience targets and revenue targets across the digital portfolio

Skills on Resume: 

• Content Strategy Development (Hard Skills)
• Content Planning (Hard Skills)
• Data Analysis (Hard Skills)
• Audience Growth (Soft Skills)
• Industry Trend Awareness (Soft Skills)
• Sales Strategy Contribution (Hard Skills)
• Campaign Reporting (Hard Skills)
• Team Leadership (Soft Skills)

Job Summary:

• Planning and strategizing across all digital platforms
• Working in close collaboration with Client service and Creative teams on maximization of campaigns
• Ensuring all assets created by the team are following BIC (best in class) practices
• Involving topic experts when specific platform knowledge is needed
• Supporting client service team when it comes to leading conversations with clients
• Contributing subject matter expertise for new business initiatives
• Identifying potential or already existing problem areas and responding with solution centric approach 
• Bring client-specific best practice learning to share with the Centre of Excellence.
• Educate planning/investment team on latest digital products
• Lead the digital media strategy for pitches/proposals
• Share knowledge across the agency to keep the team abreast of new technologies, innovation and integrations
• Champion digital media and being the go-to person for digital media queries within the agency

Skills on Resume: 

• Digital Platform Strategy (Hard Skills)
• Collaboration with Creative Teams (Soft Skills)
• BIC (Best in Class) Practices (Hard Skills)
• Subject Matter Expertise (Hard Skills)
• Client Service Support (Soft Skills)
• New Business Contribution (Soft Skills)
• Problem Solving (Soft Skills)
• Knowledge Sharing (Soft Skills)

Job Summary:

• Drive strategy and lead the execution of integrated, omni-channel digital marketing initiatives across customer-facing channels for the Americas priority audience personas.
• Be responsible for customer engagement strategy and roadmap including segmentation, touchpoints, and success metrics.
• Assist in streaming the decision journey and efficiently move the customer through the process to achieve goals.
• Lead the customer journey and experience design efforts, always keeping the customer’s perspective in focus.
• Develop programs and campaigns across all channels to drive new demand, pipeline acceleration and brand preference.
• Track digital initiatives to the organization's goals, including engagement, account penetration, demand creation and revenue targets, and customer satisfaction.
• Interpret analytics information, including behavioral results data, to drive optimization of customers' needs and alignment to regional goals.
• Track metrics, reporting, and analytics to understand and optimize program drivers and impact.
• Use full marketing technology stack to innovate journeys with personalized, contextual interactions.
• Provide insights and best practices for (both processes and tools) that can be shared across the team, supporting team-wide success.
• Launch, track, and adjust the performance of real-time bidding, paid search, and paid social media campaigns
• Schedule and traffic creative
• Create tracking pixels and troubleshoot technical issues

Skills on Resume: 

• Omni-Channel Marketing (Hard Skills)
• Customer Journey Mapping (Hard Skills)
• Audience Segmentation (Hard Skills)
• Data Analytics (Hard Skills)
• Campaign Management (Hard Skills)
• Marketing Technology (Hard Skills)
• Paid Media Campaigns (Hard Skills)
• Technical Implementation (Hard Skills)

Job Summary:

• Monitor performance of the annual strategy.
• Analyze campaign results and recommend adjustments in strategy to meet goals.
• Include strategic insights as applicable on client-facing digital reports.
• Review and approve creative to ensure it aligns with the intended strategy.
• For websites, work with digital producers to develop and monitor project scope.
• For non-website projects, develop and maintain plans and briefs.
• Support digital media acquisition program by defining best practice plans, reviewing creative and monitoring performance.
• Maintain a working knowledge of fundraising principles and donor motivations so fundraising tools can be applied appropriately.
• Liaise with account teams on the development of sales opportunities to meet team revenue goals.
• Partner with other Digital Strategists and vendors to form a unified view of digital strategy and testing across the agency and define associated best practices.
• Research the latest tools and interactive trends.
• Assist in training both functional and client teams on best practices, trends, and successes in digital fundraising.
• Assess the opportunity for testing to improve fundraising results.
• Instilling diversity, equity and belonging principles to ensure a respectful, accepted and valued treatment of all.

Skills on Resume: 

• Campaign Performance Analysis (Hard Skills)
• Creative Review (Hard Skills)
• Project Management (Hard Skills)
• Digital Media Acquisition (Hard Skills)
• Fundraising Knowledge (Hard Skills)
• Sales Strategy Liaison (Soft Skills)
• Collaboration (Soft Skills)
• Diversity, Equity, and Inclusion (Soft Skills)

Job Summary:

• Produce and test HTML and CSS-based assets, such as emails, landing pages, and SMS message blasts
• Quality assess assets for errors or mistakes with support from the team
• Segment supporters for grassroots email, text, and candidate bundling purposes
• Assist with fundraising performance reporting alongside automated data reporting software
• Opportunities to pitch new ideas, creative segmenting, and micro/localized sends
• Collaborate and work closely with the Digital Director and relevant staff and affiliated digital vendors on department and organizational needs and projects
• Develop a deep understanding of client's business and objectives
• Create digital media strategies for new client campaigns
• Provide reports and updates to internal and external clients as needed
• Keep up with industry trends and best practices
• Seek out and build relationships with potential vendors
• Collaborate, communicate, and share best practices across the organization

Skills on Resume: 

• HTML and CSS Asset Production (Hard Skills)
• Quality Assessment (Hard Skills)
• Audience Segmentation (Hard Skills)
• Fundraising Reporting (Hard Skills)
• Creative Idea Pitching (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)
• Client Business Understanding (Soft Skills)
• Industry Trend Awareness (Soft Skills)

Job Summary:

• Understands the marketing and fundraising goals and objectives of a client’s program.
• Writes campaign strategy briefs for clients that will be shared with clients and used by account managers and operations team members to execute campaigns.
• Develops presentations and digital program projections.
• Reports back on program health.
• Presents digital strategies to clients and answers questions related to digital strategies.
• Participates in sales and upsell efforts featuring digital strategies.
• Provides digital program analysis and strategic recommendations.
• Develops client program projections or work with the data/analytics team to progress client program projections. 
• Strategise, Execute and Manage a variety of paid advertising campaigns across multiple brands from conception to creative to execution to analysis. We want thought leaders.
• End-to-end set-up and management of paid ad campaigns including setting up of tracking tags where appropriate
• Identifying emerging trends and briefing any creative design or copywriting changes to the creative team
• Make suggestions on creatives, copy, landing pages, client offers, and website UX and CX to improve the outcomes of Paid Advertising campaigns.
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.

Skills on Resume: 

• Marketing and Fundraising Understanding (Soft Skills)
• Campaign Strategy Brief Writing (Hard Skills)
• Presentation Development (Hard Skills)
• Program Health Reporting (Hard Skills)
• Digital Strategy Presentation (Soft Skills)
• Sales and Upsell Participation (Soft Skills)
• Digital Program Analysis (Hard Skills)
• Paid Advertising Campaign Management (Hard Skills)

Job Summary:

• Manage day-to-day content updates to the Cadence corporate websites, including product launches, new web pages, and updates to existing web pages
• Collaborate with the Integrated Marketing, Digital Marketing, and Design teams in planning, staging, and releasing public company announcements and product launches
• Work with the Brand and Design team in procuring online assets, including images, graphics, and videos
• Manage review cycles with key stakeholders and subject-matter experts
• Assist the Web Development team with QA responsibilities
• Perform light copywriting and copyediting duties
• Develop marketing strategies and marketing plans to support and achieve set objectives.
• Leveraging real-time data dashboards and a plethora of reporting tools
• Communicating campaign performance to the team and providing recommendations to keep the campaigns performing above KPIs & Goals.
• Conduct extensive digital marketing reporting and analysis for a wide variety of clients on a monthly and weekly basis. Such reports consist of program performance, as well as social chatter in the marketplace.
• Work closely with other digital strategy personnel to provide strategic counsel and identify digital opportunities to meet brand goals
• Provide competitive research and industry benchmark analyses
• Proactively identify digital industry trends, news, and emerging vendors to provide useful recommendations for brands
• Play an essential role in creating, managing, and developing a digital transformation unit that includes the Microsoft and customer team to help make it happen.

Skills on Resume: 

• Content Management (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Asset Procurement (Hard Skills)
• Review Cycle Management (Soft Skills)
• Quality Assurance (Hard Skills)
• Copywriting and Editing (Hard Skills)
• Marketing Strategy Development (Hard Skills)
• Data-Driven Decision Making (Hard Skills)

Job Summary:

• Create a digital strategy for email, social, and website; contribute digital strategy components to the HAVI’s overall communications plan
• Manage and grow HAVI’s social media accounts through curated and original content
• Manage and update website content; ensure content is up-to-date through ongoing review and maintenance
• Track and report on key metrics for performance and outcomes; use analytics to make strategic recommendations to advance HAVI’s communications goals across the organization’s digital channels
• In coordination with the communications team, execute an integrated communications strategy across all digital channels
• Develop and implement digital events, such as tweet chats, digital days of action, Facebook live streaming, etc
• Incorporate stories and the voices of those directly impacted by the HAVI’s work in the organization’s digital communications
• Assist with the development of graphics and collateral materials using HAVI brand standards, including infographics, issue reports, toolkits,
• Develop materials for the HAVI’s annual conference, including a digital program and microsite
• Assist in rapid response social strategy; identify digital opportunities to leverage breaking news and the 24-hour news cycle
• Evaluate emerging technologies; provide thought leadership and perspective for adoption where appropriate
• Assist with donation campaigns and other fundraising initiatives

Skills on Resume: 

• Digital Strategy Creation (Hard Skills)
• Social Media Management (Hard Skills)
• Website Content Management (Hard Skills)
• Performance Tracking (Hard Skills)
• Integrated Communications (Soft Skills)
• Digital Event Development (Hard Skills)
• Storytelling (Soft Skills)
• Collateral Design (Hard Skills)

Job Summary:

• Transform the way organizations and candidates connect for some of the most recognizable brands in the world.
• Be the guardian for the end-to-end digital candidate experience across a small number (3-5) of key strategic customers
• Support client strategists / digital strategists to set and own the digital strategy for client portfolio through training, coaching and mentoring, providing a ‘balcony view’ of the overall digital strategy.
• Help customers (and colleagues alike) understand the value of software, demonstrating how it solves customers’ ongoing needs and the challenges they would face without it, ultimately resulting in successful sales/renewals.
• Be the lead architect and solutions consultant for new Careers Site and CRM implementations/refreshes. This involves guiding and coaching the Radancy project and client teams on;
• Defining goals, objectives and KPIs (and how we’ll measure them)
• Information architecture and overall candidate/user experience
• Use data-driven intelligence (Radancy’s big data and insights) to inform the above
• Support with building business cases, using data and insight, for platform sales/growth across existing customer base.
• Provide customer/prospect product feedback into the product marketing team, whether this be on current features or proposed new ones.
• Participate in, and contribute to, strategic meetings, such as annual planning sessions, quarterly business reviews and senior stakeholder engagement sessions
• Working as part of the global digital strategy / Radancy Labs community, provide thought leadership and innovative ideas on how to use the platform for other use cases (e.g. careers site & CRM for internal mobility and alumni use). 

Skills on Resume: 

• Digital Experience Management (Hard Skills)
• Digital Strategy Development (Hard Skills)
• Software Solution Demonstration (Soft Skills)
• Solution Architecture (Hard Skills)
• Data-Driven Decision Making (Hard Skills)
• Business Case Development (Hard Skills)
• Product Feedback (Soft Skills)
• Strategic Engagement (Soft Skills)

Job Summary:

• Creating a strategic plan for brands and campaign        
• Develop online and offline brand strategies, including positioning, value proposition, brand idea, and personality.           
• Up to date to cultural, social, and digital trends, and impact on consumers' attitudes, behavior, and perceptions.            
• Help cross-functional teams develop and evolve ideas to bring together brand goals, retailer objectives, and consumer needs. Identify advertising needs                
• Demonstrate the ability to perform well and remain organized under tight deadlines
• Continuously conceive fresh ideas and content series/campaigns for client Social Media and/or Ecommerce channels
• Support the Client Services team with client proposals as well as execution of projects from conception to launch following deadlines and project plans
• Collaborate with the Digital Strategist in analyzing the effectiveness of content, optimization suggestions and the creation of insightful reports
• Review existing client activity and performance to inform content recommendations and strategic goals.
• Successfully plan, analyze, recommend and implement multi-channel marketing strategies to meet marketing objectives
• Help cross-functional teams develop and evolve ideas to bring together brand goals, objectives and consumer needs
• Develop a plan that connects the brand to the online consumer
• Identify unmet needs, goals, opportunities and challenges of all departments and aspects of the business
• Develop metrics and key performance indicators to measure the efficiency and effectiveness of digital channels

Skills on Resume: 

• Brand Strategy Creation (Hard Skills)
• Cultural and Trend Awareness (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)
• Deadline Management (Soft Skills)
• Creative Content Development (Hard Skills)
• Client Proposal Support (Soft Skills)
• Content Analysis and Reporting (Hard Skills)
• Marketing Strategy Implementation (Hard Skills)

Job Summary:

• Evaluate and implement improvements on digital strategy
• Research products, services, and current strategies to identify new opportunities
• Research the latest digital tools and interactive trends
• Create integrated and cost-effective digital strategies
• Be up-to-date with audience’s preferences and proactively suggest new campaigns
• Analyze and report on digital campaigns
• Establish best practices in digital marketing
• Analyze customer and user data
• Engage with clients, sales teams, and management
• Map out how digital assets will be optimized for business results
• Define and action digital events
• Manage a content marketing budget
• Orchestrate digital content strategies across all online platforms
• Work with the creative department to materialize the digital strategies into pieces of content

Skills on Resume: 

• Digital Strategy Evaluation (Hard Skills)
• Opportunity Research (Hard Skills)
• Trend Analysis (Soft Skills)
• Cost-Effective Strategy Creation (Hard Skills)
• Audience Engagement (Soft Skills)
• Campaign Analysis (Hard Skills)
• Best Practices Establishment (Hard Skills)
• Data Analysis (Hard Skills)

Job Summary:

• Interpret written and oral client briefs to prepare proposals and recommendations in response
• Research analysis and interpretation
• Organize and facilitate client discovery workshops and delivery presentation meetings
• Design of digital strategies encompassing the following disciplines: Web Development
• Digital marketing (specifically SEO, Paid Social, and Mobile Advertising)
• Related disciplines (User Experience, Creative)
• Organisational process design to support new digital practices and products in the client business
• Develop and own a holistic roadmap for bluejeans.com. Analyze project trade-offs between impact and urgency to set the proper course.
• Manage Lead Web Developer and ensure effective delegation and timely delivery of web projects.
• Boost organic website traffic through the combined implementation of keyword-driven and technical SEO tactics.
• Design compelling user journeys that result in trial and eCommerce conversion. Leverage A/B testing and experimentation techniques for optimization.
• Measure and report website performance. Derive compelling insights that can influence business direction and strategy.

Skills on Resume: 

• Client Brief Interpretation (Soft Skills)
• Research Analysis (Hard Skills)
• Workshop Facilitation (Soft Skills)
• Digital Strategy Design (Hard Skills)
• Organizational Process Design (Hard Skills)
• Roadmap Development (Hard Skills)
• Team Management (Soft Skills)
• SEO Optimization (Hard Skills)

Job Summary:

• Briefing team members on client objectives and needs in a clear and thoughtful manner
• Working with team experts to create and deliver client strategies
• Ensuring strict client delivery standards are upheld across all touchpoints
• Acting as the voice of the client internally and the voice of the company to the client
• Liaising between the web team, marketing team and supporting services teams to ensure we are exceeding client expectations
• Managing deliverables for the cross-functional team to ensure they meet high-quality standards, are on brief, and on budget
• Staying close with finance to ensure that billing targets and milestones are monitored to meet monthly goals
• Monitoring time tracking systems to capture accurate team hour allocation and project profitability against ongoing estimates
• Growing existing accounts through execution and client experience
• Partnering with the sales team to successfully bring in new business
• Proactively creating opportunities within existing client networks and referrals
• Coaching and guiding strategic thinking and communications of the marketing and creative team to ensure polish, strategy and opportunities to improve relationships with clients including strategy decks, monthly, quarterly and annual reports, emails, reports and day-to-day communications, such as email

Skills on Resume: 

• Client Briefing (Soft Skills)
• Strategy Development (Hard Skills)
• Client Delivery Standards (Hard Skills)
• Client Communication (Soft Skills)
• Cross-Team Liaison (Soft Skills)
• Deliverable Management (Hard Skills)
• Financial Monitoring (Hard Skills)
• Account Growth (Soft Skills)

Job Summary:

• Provide strategic counsel to clients and account team members.
• Build, plan and implement overall digital marketing strategy for clients, lead ideation efforts to expand programs, resulting in maximum client satisfaction as well as in increasing agency revenues.
• Manage multiple projects and day-to-day task execution (content optimization, customer experience optimization, performance metrics, deadline & budget adherence, trends forecast), monitor and optimize performance during campaign period across platforms.
• Develop media strategy, and channel/ platform recommendations and prepare a detailed media flow plan. 
• Engage clients on day-to-day operations, media trend updates and various campaign reports on local/regional/global levels.
• Cultivate and/or build new relationships with clients, media and other stakeholders in order to grow new business efforts.
• Research products, services and current strategies to identify new opportunities.
• Keep up-to-date with clients’ preferences and proactively suggest new campaigns.
• Stay up-to-date with digital technology developments.
• Establish best practices in digital marketing.
• Leverage available planning tools and liaise with media owners for proposals.
• Assess creative ideas against the ability to deliver to the client’s brief.
• Liaise with media vendors & creative agencies for material submission.
• Manage and train the rest of the team. 

Skills on Resume: 

• Strategic Counsel (Soft Skills)
• Digital Marketing Strategy (Hard Skills)
• Project and Task Management (Hard Skills)
• Media Strategy Development (Hard Skills)
• Client Engagement (Soft Skills)
• Relationship Building (Soft Skills)
• Market and Product Research (Hard Skills)
• Digital Trends Awareness (Soft Skills)

Job Summary:

• Provide digital marketing solutions across customers and channels to improve the impact and efficiency of marketing communications
• Focus on developing and aligning digital strategy with the brand's and client’s business goals and objectives
• Keep current and ahead of marketing/advertising/digital and brand-specific trends in order to offer added value to the client/creative product.
• Educate clients of the value of strategic services to business help them define needs and potential solutions
• Recommend adjustments/additions to the roles and procedures of the department to achieve continuous improvement and efficiency across all accounts and/or specific accounts.
• Act as a key resource in new business opportunities and agency pitches
• Spearhead initiatives with creative and technical partners to create demonstrations and proof of concept prototypes to market to new and existing clients
• Play leadership role in strategic and tactical brand planning initiatives across multiple brands
• Participate in crafting tactical and Scope of Work plans
• Create and conduct learning seminars for clients and agency partners to share latest knowledge of new technologies and solutions periodically throughout the year
• Demonstrate good problem-solving and interpersonal skills as well as the ability to set priorities while handling multiple projects and to delegate work appropriately
• Articulate agency POV with conviction. Become trusted and integral strategic advisor to the Client team
• Provide media plans based on insights, data and clients’ performance objectives

Skills on Resume: 

• Digital Marketing Solutions (Hard Skills)
• Digital Strategy Alignment (Hard Skills)
• Trend Awareness (Soft Skills)
• Client Education (Soft Skills)
• Process Improvement (Hard Skills)
• New Business Development (Soft Skills)
• Creative and Technical Collaboration (Soft Skills)
• Brand Planning Leadership (Soft Skills)