DIGITAL COPYWRITER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Published: Oct 24, 2024 - The Digital Copywriter ensures a consistent tone of voice across diverse media while understanding content’s role in the customer journey. Possesses experience working with software companies or agencies, staying updated on digital trends, SEO best practices, and product-specific knowledge. Demonstrates strong organizational skills, balancing multiple projects, and excels in collaborative communication with problem-solving capabilities.
Essential Hard and Soft Skills for a Standout Digital Copywriter Resume
- SEO Writing
- Content Management Systems
- Copy Editing
- Social Media Management
- Keyword Research
- Email Marketing Campaigns
- A/B Testing
- UX Writing
- HTML Knowledge
- Adobe Creative Suite
- Creativity
- Time Management
- Attention to Detail
- Adaptability
- Problem-Solving
- Communication
- Teamwork
- Critical Thinking
- Organization
- Presentation Skills
Summary of Digital Copywriter Knowledge and Qualifications on Resume
1. BA in Advertising with 4 Years of Experience
- Able to write copy on a given subject that is relevant, engaging and informative for both customers and Members (B2B)
- Able to create compelling, on-brand copy for online marketing initiatives, including but not limited to social media, Customer Newsletter, website copy, articles
- Understand the vision of the brand, ability to research, identify and create appropriate materials that will appeal to both customers and Members (B2B)
- Understanding of key words and SEO
- Extremely flexible, with experience of handling multiple projects to tight deadlines
- A positive ‘can do ‘attitude, confident, team player
- Experienced in developing copy for both the end user and the member community i.e. training materials as well as customer facing materials
- Experience researching interesting stories and articles
- Experience in writing for digital platforms
- Experience in writing blog articles and content for websites, newsletters and other digital marketing communications
- FMCG, Health, or Nutritional background
2. BA in Marketing with 3 Years of Experience
- Understand the role content plays in the customer journey.
- Have a sharp eye for detail and diligently carry forward a consistent tone of voice
- Experience working for a software company and/or a digital agency working with software clients
- Own the ability to write for various clients across different categories through a variety of media.
- Have a solid understanding around digital/social trends and best practices
- Develop knowledge of SEO best practices and how to apply them to creative assets
- Demonstrate organization and ability to balance multiple projects with 360 capabilities
- Become and stay knowledgeable about products and services specific to assigned accounts
- Display effective communication with collaborative problem solving and presentation skills
3. BA in Journalism with 5 Years of Experience
- Good organisation of own workload & an ability to effectively prioritise
- Excellent written and verbal communication skills with the ability to write clear, grammatically correct and engaging copy
- Ability to write in the style that relates to clients’ personas and sector audiences
- Ability to transform ideas and key messages into content / copy
- Good research skills
- Experience or writing blogs and creating content
- Communications or marketing experience or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- Experience working for an advertising, branding, or marketing agency
- Experience developing original content copy that shape customer experiences
- Experience collaborating and influencing Account Directors, Art Directors, Writers and Designers
- Experience presenting creative ideas and effectively influencing decision makers
4. BA in Communications with 2 Years of Experience
- Must have samples of User Experience-focused writing work that demonstrates approach to user-centered design
- Excellent writing and editing skills, can write short, useful, helpful, and engaging text without sacrificing grammar and quality
- Excellent communication and stakeholder management skills
- Excellent project management and organizational skills
- Working with user research, analyzing customer feedback, and using data to improve product experiences
- Learning new subject matters quickly, implementing feedback, giving constructive feedback, and positively contributing to a collaborative environment
- Proficient knowledge of Software: Google Suite, Atlassian (Jira, Confluence), Figma, Slack, and internal tools/systems
- Experience developing information architecture for complex documentation sets or products.
- Experience with localization and accessibility best practices.
- Knowledge of online technology and related products, including web and mobile UI and tools.
- Familiarity with user experience research principles and practices and how to use data to provide informed user insights.
5. BA in English Literature with 3 Years of Experience
- Copywriting experience, preferably with an advertising agency or public relations agency
- Must be creative, resourceful, self-motivated, able to think independently, and capable of working on multiple projects simultaneously
- Must develop and propose creative solutions to assigned tasks
- Ability to write clear and concise copy in appropriate voice for various audiences
- Ability to analyze and interpret data to determine appropriate syntax, style, and grammatical usage required for a particular project
- Excellent verbal communication and ability to produce written material based on that communication
- Familiar with Adobe Acrobat, Microsoft Word, and Excel
- Understand basic copy fitting, art, photo manipulation, and printing requirements
- Adobe Creative Suite software, Video production, script development and photography basics
- Ability to lead, collaborate, and influence (with and without formal authority) engineering, design, and product management teams.
- A self-starter who can manage projects in a fast-paced environment and remain focused amidst frequently changing requirements.
6. BA in Advertising with 4 Years of Experience
- Advertising/marketing copywriting experience
- Experience writing creative content for emails, direct mail, websites, video, print campaigns and events
- Experience collaborating with multiple teams and job functions
- Industry experience in energy, wireless, airline, banking, insurance, consumer products
- Expertise in green living and sustainability programs/initiatives
- Excellent copywriting, editing, proofreading and grammar skills
- Broad understanding of how strategy translates into concept, brand and the importance of consistency in voice
- Strong interest in addressing and advocating for the end-user experience
- Strong verbal communication and presentation skills
- Strong project management and collaborative skills
- Mastery of MS Office programs
7. BA in Marketing with 3 Years of Experience
- Copywriting experience
- Experience with podcast marketing and/or community engagement
- Strong attention to detail and grammar skills
- Have an entrepreneurial spirt and able to work under little supervision
- Ability to multitask, handling multiple projects at one time
- Deadline driven and able to work under pressure
- Strong interest in the news, politics and global affairs
- Knowledgable about Wordpress.
- Experience creating digital content for tech developer tools/SaaS products.
8. BA in Journalism with 5 Years of Experience
- Professional writing experience
- Ability to follow AP style guidelines
- Works well under pressure.
- Strong attention to detail.
- Proofreading and editing skills.
- Works well in a team environment.
- Experience in producing copy for digital, social media, and broadcast channels.
- Proficiency in Microsoft Office software, including Word, Excel, and PowerPoint.
- Knowledgeable about Adobe Creative Suites.
- Familiarity working with email newsletters and automation (Convertkit).
- Solid understanding of SEO concepts
9. BA in Communications with 2 Years of Experience
- Experience distilling complex ideas and explaining them clearly in customer facing copy.
- Experience with interpreting a brief.
- Experience with Adobe Analytics and Google Analytics.
- Strong communication and negotiation skills.
- Ability to deal with issues and deliver relevant solutions, managing a wide range of stakeholders while still ensuring the best outcome for digital.
- Creative, flexible and energetic.
- Ability to work independently.
- Ability to juggle multiple competing tasks at any one time.
- Deep understanding of online user personas and journeys
- Strong written and verbal communication skills
- Strong project management and organization skills
10. BA in English Literature with 5 Years of Experience
- Experience in a Digital Content Creation role.
- Demonstrated ability to craft strong editorial, informational, merchandising copy, with solid experience in digital execution.
- Ability to craft UX copy for online purchase journey.
- Ability to craft digital content for conversion rate optimisation and A/B tests.
- Ability to craft digital content for search engine optimisation.
- Ability to sub-edit, shoulder-check and QA content.
- Ability to draw actionable insights from digital data.
- Experience in justifying copy decisions.
- Experience working in an agile environment and comfortable attending agile rituals.
- Experience in digital marketing and how content contributes to an optimised digital environment.
- Impeccable attention to detail.
11. BA in Advertising with 4 Years of Experience
- Strong people skills and commercially minded.
- Great communication skills and diligence
- Fast learner, accountable and ambitious.
- Passionate about detail, data and order. Bent on creating processes and systems.
- Ability to work under own initiative in a highly pressured environment.
- Good listening skills and the ability to anticipate business needs.
- Able to develop relationships with 3rd parties and the hotel teams.
- Strong level of motivation, determination and commitment.
- Knowledge or experience in luxury hotels, marketing and technology is a great advantage
- Experience with blockchain
- Experience with developer audiences