• Writing short-form instructional microcopy that clearly explains what and need customers to do as part of this important new initiative
• Advocating for customers, working with stakeholders to balance needs against commercial goals and regulatory responsibilities
• Managing own workload and diary and communicating with stakeholders to set priorities and deliver work on time
• Always applying the clients’ tone of voice, house style, content strategy, customer experience principles and best practices for digital user experience across everything, however short, however long
• Taking personal accountability for a project’s success and workload
• Support with writing copy for emails, editorial features, landing pages, digital marketing and social.
• Define copy for website wireframes, information pages & FAQs.
• Support the Digital Copywriters, learning the brand TOV and developing writing skills to become the external voice of the brand.
• Immerse yourself in the world of fashion and key trends, as well as competitor online activity, developments and market trends.
• Review the website copy to identify key areas for improvement.
• Proofread all online content before publishing.

Skills: Microcopy Writing, Stakeholder Management, Time Management, Brand Tone Consistency, Project Accountability, Email and Digital Marketing Copy, UX Writing, Proofreading and Editing

• Write and edit digital content to support category/website optimization and other digital channels with content as needed (i.e., email copy, display ads, social ad copy, etc.)
• Ensure that all content is consistent with branding and writing guidelines
• Write clear, compelling, inclusive and persuasive product copy
• Work with brand and category marketing to understand brand positioning and gather product details
• Collaborate with digital designers when contributing to digital projects, website updates or designs
• Meet and exceed deadline expectations. 
• Give feedback and be part of the improving workflows
• Identify keyword, page, and overall content gaps/opportunities
• Help with all stages of the content cycle (researching, creating, editing, and publishing)
• Create or extend ideas into digital/social platforms and channels in partnership with an Art Director
• Interpret creative direction and adapt insights from creative briefs into persuasive copy concepts
• Contribute a point of view on visual experience as it relates to engagement and the customer journey
• Maintain and steward the brand tone of voice

Skills: Digital Content Writing, Brand Consistency, Product Copywriting, Collaboration with Marketing Teams, Deadline Management, SEO Analysis, Creative Concept Development, Brand Tone Stewardship

• Produce targeted and compelling copy across all digital channels, including website, blog, emails, ads and social media.
• Review and edit existing content to make sure it aligns with brand voice and adds value for customers.
• Identify trending topics and opportunities within key industries, media and target groups in order to write topical and persuasive content that drives awareness of brands and services.
• Partner with Performance Marketer and integrate learnings from analytics, SEO research, and content performance to better optimize paid and organic content.
• Together with the marketing team, work to map out key user journeys across digital touchpoints and help enhance the customer experience by creating consistent copy that supports each stage.
• Work withHead of Marketing to ensure all press releases are well written and accurately reflect the brand and messaging.
• Take ownership of the email Marketing platform and campaign copy.
• Team up with Designer and Performance Marketer to set up workflows, develop design templates and plan campaign roadmaps.
• Work together withHead of Legal to ensure all published content is compliant and accurate.
• Help maintain a content calendar that supports marketing strategy and key priorities.

Skills: Digital Copywriting, Content Editing, Trend Analysis, SEO Optimization, User Journey Mapping, Press Release Writing, Email Marketing, Compliance Collaboration

• Research, collect, outline, draft, and edit pieces for use on a variety of HealthCare.com channels (search engine marketing, email, blog, landing pages, social media, and creative assets).
• Create and executecontent strategy and calendar to be deployed across all digital channels.
• Work with designers and services like Canva to create compelling ads that helpcustomers find insurance and drive business results.
• Personalize compelling and relevant messaging across the customer journey for targeted marketing campaigns.
• Convert large amounts of information into engaging copy.
• Run experiments and A/B test content pieces to optimize response/conversion rates.
• Work within the boundaries of HealthCare.com voice and regulatory language while writing copy that feels dynamic.
• Participate in brainstorming exercises related to marketing themes and campaigns.
• Write headlines and copy for digital channels including: email marketing, corporate website and blog, promotional campaigns
• Create sales, marketing or strategy presentations, in cooperation with internal stakeholders
• Manage and developbrand copy and voice standards - edit, fact-check and review materials created by internal team members
• Coordinatesocial media presence and contribute to the expansion ofonline reach and footprint
• Develop and implement content plans which supportcorporate objectives andbusiness strategy

Skills: Content Creation, Content Strategy, Digital Marketing, A/B Testing, Copy Editing, Brand Voice Management, Collaboration with Design Teams, Social Media Management

• Writing clear, compelling, and persuasive product copy to support digital channels.
• Create SEO-rich copy, meta-tags, titles & page descriptions to enhance search visibility and grow organic traffic.
• Ensure that all content is consistent with branding and writing guidelines to meet all digital retail account needs
• Identify keyword, page, and overall content gaps/opportunities
• Provide best in class A+ content for new and existing products
• Optimize on-page SEO: landing page ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects
• Develop scalable SEO strategies that can be replicated byInternational teams andcopywriting resources
• Work closely withtalented creative, digital and client services teams to create high quality, long and short format copy that resonates with B2B and B2C audiences
• Creative ability to produce unique content that is relevant to the subject area
• Effective communication skills in order to maintain and build client relationships (when needed, this role is not predominantly client facing)
• Creative flair with an exceptional attention to detail, methodical approach to research, well organised, passionate, enthusiastic and confident

Skills: Copywriting, SEO Optimization, Branding Consistency, Keyword Research, Content Strategy Development, On-Page SEO, Collaboration with Cross-Functional Teams, Attention to Detail

• Copywriting experience in digital marketing, advertising, social media, public relations or related field
• Strong working creative portfolio demonstrating a focus on digital strategy and execution
• Background in e-commerce or consumer products environment
• Agency experience 
• Intermediate knowledge and experience in SEO and SEM best practices related to keyword research
• Working knowledge of video script writing style
• Strong creative writing, communication and technical writing skills
• Experience with developing brand tone and/or brand copy guidelines
• Ability to research industry-related topics and conduct interviews with key stakeholders
• High degree of attention to detail
• Ability to multi-task in a fast-paced team environment
• Working knowledge of Microsoft Office

Qualifications: BA in Communications with 5 years of Experience

• Digital copywriting experience in a technical environment, telecommunications experience 
• Ability to translate complex technical documentation into consumer-friendly language that drives action
• Solid understanding of online user behavior and digital best practices, with demonstrated experience creating copy that is optimized for digital channels (web, mobile, email)
• Understanding of SEO best practices and hands-on experience in writing for both users and search engines
• Superior command of the English language, grammar, spelling and usage
• Critical attention to detail with strong editing and proofreading skills
• Tenacious in meeting deadlines, well organized, adapt to juggling multiple priorities to meet deliverable dates
• Team player and relationship builder, able to effectively work cross-functionally and gain consensus when needed
• Motivated self-starter with a strong work ethic
• Flexibility to quickly adjust to unforeseen changes in priorities and workload

Qualifications: BA in English Literature with 4 years of Experience

• Experience in marketing and communications, journalism, public relations, or another related field.
• Knowledge and experience with corporate communications, print publications and print materials, and experienced in or familiar with online publishing.
• Digital expertise, understanding of HTML and experience design principles.
• Computer experience (Microsoft programs - Outlook, Word, Excel), Social Media (Face book), Copier, Fax, Printer, Voicemail.
• Leadership and collaboration skills coupled with excellent writing and editing skills.
• Sensitive to special communications needs, able to handle/refer patient and public concerns appropriately and confidentially.
• Well-organized, able to handle a variety of complex projects and assignments simultaneously and thrive under deadline pressure with minimal direction.
• Thorough knowledge of general office procedures 
• Knowledge of health care industry 

Qualifications: BA in Marketing with 2 years of Experience

• Copywriting experience with an excellent portfolio of work, preferably from another fast-paced company or digital agency
• Experienced in brand strategy including crafting a brand’s tonality, from strategy to execution.
• Have a natural interest in trends and popular culture that can transform into communication insights.
• Strong editorial, proofreading, and writing skills
• Familiarity with keyword research
• Experience with SEO copywriting best practices
• Experience with social media and content marketing
• An agency mindset with the ability to take on multiple projects simultaneously, produce high quality content, and move with velocity
• Experience in team-based concept development, including ongoing delivery of fresh ideas
• Attention to detail and the ability to turn on a dime 
• Agency experience 
• Ability to take an active part in a collaborative environment and work as part of a team

Qualifications: BA in Advertising with 3 years of Experience

• Deep understanding of different forms of copy that show up along the various stages of the customer journey.
• Deeply understands how to craft narrative.
• Have a digital background in supporting website, blog, and social media channels.
• Knowledge and understanding of SEO focused writing.
• Results-oriented professional with proven experience in digital storytelling.
• Ability to work well in a fast-paced and dynamic environment and manage multiple projects, often on short deadlines and under pressure.
• Strong track record of creating, managing, and re-purposing copy and content for a variety of digital platforms.
• Ability to build and nurture cross-functional relationships and foster partnerships, high degree of professionalism, courtesy, and respect.
• Agency experience and ABM experience

Qualifications: BA in Journalism with 3 years of Experience