Published: Oct 24, 2024 - The Digital Content Coordinator updates and optimizes web content, including multimedia and documents, ensuring all materials meet brand standards. Prepares and posts content across social media platforms, handles video uploads and maintains video libraries. Collaborates with internal teams conducts research on trends, and contributes to troubleshooting and enhancement projects.
Tips for Digital Content Coordinator Skills and Responsibilities on a Resume
1. Digital Content Coordinator, SageWater, Arlington, VA
Job Summary:
- Build, preview, and verify asset delivery in the content management system, Oracle WebCenter Sites (WCS)
- Manage web content by configuring links, text, images, fonts/colors and more following the tool’s automated workflow
- Manage content for global multi-site and coordinate asset sharing with other digital content coordinators
- Manage and validate content displays accurately on multiple environments/devices/platforms
- Deliver content to the next step in the automated workflow, working closely with Production team on asset deployment
- Coordinate and manage builds against multiple content publishes with overlapping timelines and requirements
- Partner with Site Merchandising team to establish benchmarks & goals to maximize engagement and drive click-through/conversion
- Partner with Experience Manager (XM) partners to ensure correct site placement and execution and align deployment schedules
- Contribute to the CMS tool related enhancement opportunities, working closely with technical CMS engineers
- Manage content for multiple brands, sites, and platforms
- Work closely with creative design partners to build and create content in CMS defined by design specs and handoffs
Skills on Resume:
- CMS Asset Management (Hard Skills)
- Web Content Management (Hard Skills)
- Multi-site Content Coordination (Hard Skills)
- Cross-platform Content Validation (Hard Skills)
- Workflow Coordination (Hard Skills)
- Engagement Benchmarking (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Content Design Integration (Hard Skills)
2. Digital Content Coordinator, HealthEdge, Burlington, MA
Job Summary:
Responsible for supporting a specific business function through the adoption of a Client digital workplace platform.
Ensure the function's digital content adheres to defined key governance and maintenance processes and guidelines.
Manage the cataloging and publishing of materials, developing a document lifecycle review and archiving of documents, developing, updating, replacing documents as needed, and provide training and change management assistance.
Providing stakeholder support for the internal digital workplace platform in collaboration with the respective functional Business Manager and the platform's administrative and technical teams
Conducting regular content and site QA for the function's digital solution and monitoring its content/sites for compliance with the digital platform's governance and tagging standards
Assisting target function with any tasks and questions around the utilization of the digital workplace platform via regular demos, office hours, and other white glove services
Assisting the function with content clean-up and migration
Analyzing usage metrics produced by the digital platform, turning these metrics into actionable suggestions, visualization, etc.
Assisting the function with any adoption challenges
Acting as the dedicated representative and point of contact for the given functional group as it pertains to the digital workplace platform's maintenance, sustainability, and expansion
Skills on Resume:
- Digital Platform Support (Hard Skills)
- Content Governance Compliance (Hard Skills)
- Material Cataloging and Publishing (Hard Skills)
- Training and Change Management (Soft Skills)
- Quality Assurance Monitoring (Hard Skills)
- User Support and Training (Soft Skills)
- Content Migration Assistance (Hard Skills)
- Metrics Analysis and Reporting (Hard Skills)
3. Digital Content Coordinator, American Foods Group, Green Bay, WI
Job Summary:
- Create & share content, engage with customers and being 'go-to' for all things social media
- Guide various stakeholders on how to capitalise on the latest social media trends and encourage to look at how can constantly improve.
- Assist in the development of social media strategy
- Generate, edit, publish and share engaging content and adapting messaging and tone of voice to suit different social media channels
- Constantly bring new ideas to the table this might include what platforms should consider, new content ideas & advice on emerging trends
- Engage where necessary via digital platforms with customers and other key stakeholders
- Assist in managing the content of the company websites, making sure that reflect the brand’s marketing, communications, and merchandising initiatives accurately and in a timely fashion
- Provide website users with a digital experience that is on par with the brand’s exceptional standards.
- Provide constructive feedback to the Digital Team regarding visuals, pictures, texts and animation.
- Ensure that quality standards are met for both existing and new projects by using the utmost attention to detail, specifically across language versions, platforms, compliance with Quality Assurance guidelines and Search Engine Optimization.
- Coordinate website updates with other departments in local digital teams, as well as the Paris Digital Team.
- Analyze traffic data, as well as performance indicators.
Skills on Resume:
- Content Creation and Sharing (Hard Skills)
- Trend Guidance (Soft Skills)
- Social Media Strategy Assistance (Hard Skills)
- Content Editing and Publishing (Hard Skills)
- Idea Innovation (Soft Skills)
- Digital Customer Engagement (Soft Skills)
- Website Content Management (Hard Skills)
- Performance Analysis (Hard Skills)
4. Digital Marketing and Content Coordinator, Woodard & Curran, Portland, ME
Job Summary:
- Developing digital engagement messaging using social platforms
- Aligning social messaging with other marketing initiatives
- Increasing customer engagement through social platforms
- Building out content plans
- Mapping out content execution calendar
- Tracking performance metrics, creating measureable reports and deep diving into social analytics
- Having the foresight to quickly pivot a program based on poor performing analytics
- Having finger on the pulse of growth and engagement with customer and expanding audience
- Building out partnerships with brands that are in alignment with purpose, core values and mission
- Build excitement, fun, knowledge around the brand, establishing top of mind awareness campaigns and increased social media engagement.
Skills on Resume:
- Social Media Messaging (Hard Skills)
- Marketing Alignment (Hard Skills)
- Customer Engagement (Hard Skills)
- Content Planning (Hard Skills)
- Performance Tracking (Hard Skills)
- Analytical Adaptability (Soft Skills)
- Partnership Development (Soft Skills)
- Campaign Management (Hard Skills)
5. Senior Social Media and Digital Content Coordinator, TransPerfect, Tempe, AZ
Job Summary:
- Implement Autism Speaks’ social media strategy across new and existing social media platforms
- Plan, design, create and post digital campaign graphics for Autism Speaks national social media
- Discover engaging and unique user-generated story content from individuals across the spectrum and throughout the lifespan
- Deliver new and innovative ways to support the organization’s mission objectives on various social media platforms
- Provide support for local staff’s social media efforts by coordinating best practices and provide regular support in implementation
- Keep Autism Speaks on and ahead of social media platform/content trends
- Analyze campaigns and provide insights and feedback for future campaigns
- Work closely with internal departments (primarily in the mission-related, science, advocacy and fundraising areas) on coordination of messaging and content for social media posts
Skills on Resume:
- Social Media Strategy Implementation (Hard Skills)
- Digital Graphic Design (Hard Skills)
- Content Discovery (Hard Skills)
- Innovative Support Strategies (Soft Skills)
- Best Practices Coordination (Soft Skills)
- Trend Analysis (Hard Skills)
- Campaign Analysis (Hard Skills)
- Cross-Departmental Collaboration (Soft Skills)
6. Digital Content Coordinator, Allied Solutions, Carmel, IN
Job Summary:
- Coordinate new content, translations, and updates to the website and mobile application using a CMS
- Responsible for feature release content and testing effective app store content
- Support translators by providing visual context and answering questions
- Review content for inconsistencies and make corrections
- Communicate with technology, QA, design, and product teams about the integration of content, timing of translations, and any additional updates
- Investigate solutions for various problems that arise related to content integration
- Coordinate content workflows between the content team and all other teams, to ensure team is meeting project deadlines
- Manage expectations to ensure projects and milestones are hit on time
- Consistently manage files between the CMS and translation vendor
- Communicate with internal translation reviewers, answering any questions or identifying issues with the translation process
- Add content for new features and make updates from the QA feedback
Skills on Resume:
- CMS Management (Hard Skills)
- App Store Optimization (Hard Skills)
- Translator Support (Soft Skills)
- Content Review (Hard Skills)
- Cross-Team Communication (Soft Skills)
- Problem Solving (Soft Skills)
- Workflow Coordination (Hard Skills)
- Project Management (Hard Skills)
7. Digital Content Coordinator, Envision Healthcare, Nashville, TN
Job Summary:
- Develop and execute digital content that is inspiring, supports brand principles, SEO Principles, content categorisation and structure in order to drive customer conversion.
- Ensure content meets the digital content and photography style guide that is aligned with overall BIG W Brand guidelines.
- Partner with the Commercial Teams and suppliers to source product details for digital content as build ranges, including product descriptions, features and benefits, specifications and any available images.
- Partner with the Commercial Teams & suppliers to source product samples for upcoming range launches where images are not available, and process these for photography with agency.
- Partner with the Marketing Design Team to source marketing content and creative assets to support marketing activity.
- Partner with the Marketing Content Producers to manage the flow of product samples for photography, and maintain accurate data.
- Work to the critical path tracker and workflow to ensure timelines are met, stakeholders are engaged appropriately and processes are efficient and cost effective.
- Partner with Legal team to understand consumer laws in relation to content and ensure any online content meets those requirements.
- Act as Digital Champion and support the development of a ‘digital mindset’ across all stakeholder teams.
- Develop as an agile and collaborative digital team member, that adapts to change and is focused on the customer.
- Participate & Assist in cross functional Universe Digital post implementation reviews to drive continuous improvement and performance of the customer's digital experience, looking for opportunities to increase sales and conversion rates at key customer touch points with content to suit individual customer needs.
Skills on Resume:
- Digital Content Development (Hard Skills)
- SEO and Brand Compliance (Hard Skills)
- Product Sourcing Collaboration (Hard Skills)
- Sample Management (Hard Skills)
- Workflow Management (Hard Skills)
- Legal Compliance (Hard Skills)
- Digital Advocacy (Soft Skills)
- Agile Team Collaboration (Soft Skills)
8. Digital Content Coordinator, TTI Success Insights, Scottsdale, AZ
Job Summary:
- Track, report, and analyze marketing campaign performance, pull ad-hoc analytic requests, and develop/automate regular reports.
- Know how to pull data from membership or sales databases, use Google analytics, and navigate social media listening tools.
- Create a list of metrics for capturing insights across social media platforms (Twitter, Facebook, Instagram, YouTube) and collect ongoing data for member and nonmember activity, engagement, and interactions.
- Use findings to make recommendations for the optimization of content and posting patterns (time of day, frequency, etc.).
- Create a story of how members and supporters interact with us by combining data from multiple sources into a comprehensive report.
- Evaluate members’ online behavior and recommends for ways to enhance digital experience.
- Develop and implement a process to track website usage patterns, recommend improvements to website content and navigation, and perform or partner with IT to execute changes.
- Create informal presentations to communicate recommendations to colleagues in non-technical terms.
- Desire to learn and grow digital analysis expertise through new tools and vendor relationships.
- Assist colleagues with data interpretation and share knowledge with different departments to help the entire organization improve data-based decision making.
- Provide recommendations to improve digital measurement capabilities and help set up trackable digital marketing campaigns.
- Assists with the creation and implementation of social media marketing campaigns to promote products, content, and company initiatives.
- Tracks performance of social media content and plays a key role in metrics reporting.
Skills on Resume:
- Performance Analytics (Hard Skills)
- Data Management (Hard Skills)
- Metrics Development (Hard Skills)
- Content Optimization (Hard Skills)
- Data Storytelling (Hard Skills)
- User Behavior Analysis (Hard Skills)
- Presentation Skills (Soft Skills)
- Team Collaboration (Soft Skills)
9. Digital Content Coordinator, Dartmouth Health, Lebanon, NH
Job Summary:
- Research and recommend third-party tools and vendors to assist in the process
- Manage social media efforts.
- Conduct social media listening of followers and do analysis of competitors.
- Engage and interact with social media followers and respond promptly to DMs.
- Partner with volunteer committee members and influencers to leverage online activity to generate interest in associations and programs.
- Audit association website content and help keep content current and accurate.
- Use data to recommend improvements based on member behavior and partner with IT to optimize the online presence of associations.
- Provide input into paid marketing campaign best practices (Google ads, Facebook ads, and LinkedIn ads) and monitor metrics to increase response rates as the campaign progresses.
- Facilitates implementation of social media live broadcasts across digital video channels.
- Understands brand, tone, and audience of the company.
- Monitors social media and digital content industry trends to stay on top of latest data.
- Curates, creates, and posts engaging content daily to the company’s social media platforms.
- Helps manage the social media community at all times, and engages with customers through digital outlets.
Skills on Resume:
- Vendor and Tool Research (Hard Skills)
- Social Media Management (Hard Skills)
- Competitive Analysis (Hard Skills)
- Community Engagement (Soft Skills)
- Content Auditing (Hard Skills)
- Data-Driven Optimization (Hard Skills)
- Paid Marketing Campaigns (Hard Skills)
- Trend Monitoring (Hard Skills)
10. Digital Content Coordinator, Apogee, Dallas, TX
Job Summary:
- Organize digital resources for media campaigns and presenting progress and initiatives to management
- Work closely with Marketing, and other department to develop digital content material
- Improve search engine optimization and general discovery of content by target groups
- Produce engaging Instagram/Facebook stories as well as explore and develop a strategy for other social media platforms or trends throughout the week
- Produce social media for recruiting (IG Stories, TikTok, Twitter, Facebook, recap posts, etc.)
- Provide insight and help strategize new ideas/possibilities for social media direction
- Assists management in developing and executing an editorial calendar by coordinating with various members of the recruiting team
- Analyzes and reports on web traffic, analytics, and engagement
- Manage website content for a variety of internal and external clients
- Collaborate with the Data Team to analyze performance of digital content and platforms to evaluate strategy, develop results driven content and implement new ways to increase audience optimization and engagement on all platforms
Skills on Resume:
- Digital Resource Organization (Hard Skills)
- Content Development Collaboration (Soft Skills)
- Search Engine Optimization (Hard Skills)
- Social Media Strategy (Hard Skills)
- Social Media Recruitment (Hard Skills)
- Strategic Insight (Soft Skills)
- Editorial Calendar Management (Hard Skills)
- Data Analysis and Reporting (Hard Skills)
11. Digital Content Coordinator, Purple Communications, Rocklin, CA
Job Summary:
- Execute campaign set-up of paid search campaigns across all major search engines
- Monitor, test and optimize bidding strategies across all major search engines
- Copywriting for website content, internal presentations, and event marketing
- Implement and improve account management processes such as ad creation, keyword generation, landing page selection, and ad copy testing
- Assist Paid Search marketing by constantly thinking about ways to improve the program using tools and automation whenever possible
- Build and manage the company's social media profiles and presence including Facebook, LinkedIn, Twitter and additional channels that may be deemed relevant
- Monitor and engage in relevant social discussions about company and industry from existing leads and new customers
- Run social promotions and campaigns
- Track, measure, and analyze all initiatives to report on social media ROI
- Create content and graphics for social media pages
- Create content for eblasts and drop campaigns
Skills on Resume:
- Paid Search Campaign Management (Hard Skills)
- Bidding Strategy Optimization (Hard Skills)
- Copywriting (Hard Skills)
- Ad Management Processes (Hard Skills)
- Social Media Management (Hard Skills)
- Social Engagement Monitoring (Soft Skills)
- Social Media Analytics (Hard Skills)
- Content and Graphic Design (Hard Skills)
12. Digital Content and Marketing Coordinator, YMCA, St. Petersburg, FL
Job Summary:
- Supporting digital marketing initiatives with the purpose of driving inbound marketing assessments
- Work with and enhance existing marketing automation platforms
- Working with internal and external marketing teams to design and implement content/assets.
- Create brand and product authority & awareness
- Help to implement new industry-leading marketing strategies
- Help to create and run webinars, podcasts, and roll out educational-based content
- Support and help develop additional methods in which can engage and upsell existing clients
- Own social media channels and groups, implement content calendars, and create compelling written content
- Creating and managing mailing lists
- Handling product and service launches
- Editing marketing material (Photoshop and Adobe Creative Suite proficiency strongly desired)
- Identifying and engaging with vendors
- Coordinating marketing events and researching market trends
- Developing and sourcing content for digital platforms
Skills on Resume:
- Digital Marketing Support (Hard Skills)
- Marketing Automation Enhancement (Hard Skills)
- Content Design and Implementation (Hard Skills)
- Brand Development (Hard Skills)
- Webinar and Podcast Production (Hard Skills)
- Social Media Management (Hard Skills)
- Vendor Engagement (Soft Skills)
- Event Coordination (Soft Skills)
13. Digital Marketing and Content Coordinator, RoadSafe Traffic Systems, Naperville, IL
Job Summary:
- Maintain various BSI web properties for the and Global businesses, leveraging marketing best practices for all aspects of the websites and ensuring correct voice and content is upheld, while actively seeking areas for improvement
- Work with the marketing managers for each of the business streams to support and enhance campaigns by leveraging digital mediums
- Write, edit, proof and fact-check marketing content before publishing it to the web
- Develop effective and creative web assets, such as blogs, landing pages, and other web content, with the goal of improving the client journey and conversion rates
- Digitize content in a logical, meaningful, and aesthetic manner to support BSI marketing and business initiatives while continually improving the client experience
- Assist in the development and implementation of best practices for digital tools and capabilities
- Drive activity by publishing new content and ensuring consistency on the bsigroup.com website
- Work closely with other marketing team members, external agencies and cross departments to ensure client satisfaction
- Perform user acceptance testing for web/system changes and monitor on-going performance of web properties using tracking and analytic tools
Skills on Resume:
- Web Property Management (Hard Skills)
- Digital Marketing Support (Hard Skills)
- Content Editing and Proofing (Hard Skills)
- Creative Asset Development (Hard Skills)
- Digital Content Strategy (Hard Skills)
- Best Practices Implementation (Hard Skills)
- User Acceptance Testing (Hard Skills)
- Cross-Departmental Collaboration (Soft Skills)
14. Digital Content Coordinator, Southern Illinois University, Carbondale, IL
Job Summary:
- Publishing all product catalogues and relevant content on customer portal
- Sourcing and uploading all digital content, including PDF tasting notes, bottle images and media reviews for all brands to customer portal
- Triage all incoming internal and external queries within required time-frames
- Assist Digital Content Lead in any and all digital content projects
- Perform a wide variety of tasks to assist in shaping, creating and distributing content on interactive platforms
- Manage project communities on social channels and other digital platforms daily, developing a deep understanding of various communities and driving engagement within those communities
- Consistently stay on top of new tools, trends and best practices within the social and digital space, and effectively implement them into day-to-day content development
- Bring fresh, new content ideas to the table to increase audience engagement through unique and creative content strategies
- Provide customer service support and post relevant content on social media platforms before and during events
Skills on Resume:
- Content Publishing (Hard Skills)
- Digital Asset Management (Hard Skills)
- Query Triage (Soft Skills)
- Digital Project Assistance (Soft Skills)
- Content Distribution (Hard Skills)
- Community Management (Soft Skills)
- Trend Analysis (Hard Skills)
- Creative Strategy Development (Soft Skills)
15. Digital Content and Research Coordinator, Select Rehabilitation, Northbrook, IL
Job Summary:
- Upload new DBT content
- Develop new storytelling assets for the web outlet, including maps, graphs, charts, infographics, databases, etc.
- Manage the posting of content on the newspapers social media channels, including Facebook, LinkedIn, Twitter and Instagram, and any future platforms that company seeks to utilize.
- Maintain Delaware Business Times daily newsletter e-blast to ensure timely and accurate dissemination.
- Respond to user questions and concerns submitted through social media in a timely fashion.
- Monitor and report on site/platform performance and traffic.
- Conduct SEO/keyword research and improve SEO rankings by optimizing pages.
- Recommend targeting/content opportunities from Google Analytics/HubSpot data.
- Help promote/solicit newsletter signups and subscriptions at DBT events.
- Develop a user guide for SEO optimization of website content and ensure it is used.
- Upload special content (e.g., Innovation Delaware, Forty over 40. Fastest 50), sponsored content (BizInsights, Roundtables) and Marketing-centric e-blasts publication
- Format content to improve user experience across platforms (e.g., adding additional art, video, backlinks, and restoring content excluded from the paper due to space constraints).
- Create or update biweekly lists for the print issue and work with industry associations to ensure the lists are comprehensive and accurate.
- Lead the annual Book of Lists publication, including coordinating its content, cover, and any use of freelance help with the input from the DBT editor.
- Collect and format Business Leads, Event Calendar, and People on the Move features, while seeking new data sources.
Skills on Resume:
- Digital Content Creation (Hard Skills)
- Social Media Oversight (Hard Skills)
- Email Campaign Management (Hard Skills)
- Social Media Response (Soft Skills)
- SEO Optimization (Hard Skills)
- Data Analysis (Hard Skills)
- Content Formatting (Hard Skills)
- Project Coordination (Soft Skills)
16. Digital Content Coordinator, FirstService Residential, Hollywood, FL
Job Summary:
- Ensuring engaging and informative digital creative and communication is developed to drive the brand across the website, LinkedIn, Facebook and Instagram.
- Co-ordinating and writing blog content in line with campaigns, special projects and articles of interest for the customer
- Managing the social media platform content from end to end
- Co-ordinating the content plan for social media, deployment of content and placement of social media advertising and social media boosting, to drive new customers to the brand
- Monitor the social voice and consumer sentiment and respond to consumer messages on social media according to the brand’s response time objectives
- Co-ordinate the weekly social media performance analytics
- Collaborating with the brand and product teams on content creation and identifying where content will need to be created to support the digital and social channels
- Briefing the Digital Designer on creative execution of web content and communications.
- Key liaison for influencer/street style photographic content, including, drafting campaign briefs, selection of product and accurate delivery and return of samples.
- Driving brand exposure through influencer gifting where relevant
- Collaboration with the Product & Design team to keep abreast of collections, new launches and initiatives and how best to communicate them to customers.
- Participation in campaign creative sessions with the greater brand team
Skills on Resume:
- Content Development (Hard Skills)
- Social Media Management (Hard Skills)
- Consumer Engagement Analysis (Hard Skills)
- Social Media Analytics (Hard Skills)
- Creative Collaboration (Soft Skills)
- Influencer Marketing Management (Hard Skills)
- Strategic Communication Planning (Hard Skills)
- Team Coordination (Soft Skills)
17. Digital Content Coordinator, Northeastern University, Boston, MA
Job Summary:
- Update and optimize web content, including text, images, multimedia, documents and forms
- Create and post content to social media channels
- Prepare images for web and social posting, which may include resizing, cropping and other editing and optimizing
- Upload videos and maintain firm video libraries
- Ensure brand style and standards are upheld in all visual and written content
- Assist with ongoing training for content editors
- Participate in collaborations with internal clients and departments to meet specific content promotion goals
- Assist with research on relevant trends and tools to support the development of new marketing strategies
- Gather and analyze metrics and help develop recommendations based on research
- Contribute to web troubleshooting, as well as enhancement projects, as a member of the team that liaises with internal and outside technical resources
- Assist with the execution of search engine optimization (SEO) strategy.
Skills on Resume:
- Web Content Optimization (Hard Skills)
- Social Media Management (Hard Skills)
- Graphic Editing (Hard Skills)
- Video Management (Hard Skills)
- Brand Compliance (Soft Skills)
- Training and Development (Soft Skills)
- Collaborative Project Participation (Soft Skills)
- SEO Strategy Execution (Hard Skills)
18. Digital Content Coordinator, Beacon Hill Staffing Group, Alexandria, VA
Job Summary:
- Act as a project manager to adapt content for the market and prepare files for publication.
- Publish completed content on selected channels and complete QA.
- Audit content across channels using various tools and analytic reports to identify gaps and areas for optimization.
- Source, edit and organize digital assets for use on brand websites, YouTube and other channels.
- Lead YouTube channel optimizations through leveraging Tube Buddy and analytics team insights
- Adding annotations for major updates to Adobe Analytics
- Increasing Contact and Conversion Rate through Copywriting tests
- Writing to the user without impacting SEO rankings
- Reviewing Press Releases and other types of content that are written by PR agency
- Producing Audiovisual Content for Youtube channel
- Building a flow to outsource the production, review and publication of content focused on long-tail keywords
- Inspiring an experimental and data-driven culture where all intuitions must be put to the proof
Skills on Resume:
- Project Management (Soft Skills)
- SEO Optimization (Hard Skills)
- Content Quality Assurance (Hard Skills)
- Digital Asset Management (Hard Skills)
- YouTube Channel Analytics (Hard Skills)
- Copywriting (Hard Skills)
- Strategic Communication (Soft Skills)
- Leadership and Team Inspiration (Soft Skills)