Job Summary:

• Creating monthly post-campaign reports and presenting findings to local brand teams
• Share new insights and provide performance recommendations to the Campaign Managers
• Intermediate with RB’s various stakeholders to gather new reporting requirements
• Update Global benchmark reports and conduct performance audits across RB’s media agencies
• Develop new reporting templates and implement feedback received from the various teams
• Create interactive visualizations and reporting dashboards in Datorama
• Work closely with the development team to manage, implement, and QA necessary website & campaign tracking codes
• Assist in the creation of campaign reports (eg, monthly, quarterly summaries, and ad hoc requests, including designing dashboards and drafting PowerPoint reports)
• Manage analytics accounts to ensure proper segmentation, attributions, and custom reports are created and consistently up-to-date
• Define and establish KPIs for stores of $2M annual sales.
• Build and execute a Digital Analytics strategy to generate conversion.
• Execute A/B testing and optimization plan to drive improvements and maximize sales.
• Produce test summary reports, and communicate findings and best practices to the team.
• Work closely with the CRO and the Product Design team to identify usability issues and create an improvement roadmap.
• Contribute to the development of an effective online marketing plan with the marketing team.

Skills on Resume: 

• Data Analysis (Hard Skills)
• Dashboard Design (Hard Skills)
• Stakeholder Communication (Soft Skills)
• Performance Tracking (Hard Skills)
• Digital Strategy (Hard Skills)
• A/B Testing (Hard Skills)
• KPI Management (Hard Skills)
• Cross-functional Collaboration (Soft Skills)

Job Summary:

• Deliver powerful and commercial insights to improve trading performance & enhance customer experience
• Monitor KPIs and highlight any anomalies or trends emerging from the underlying customer interaction data
• Working with the product team to shape & define measurement framework for every change in the customer journey
• Working with the implementation team to define measurement requirements (tech spec)
• Work with internal stakeholders within squad to deliver reports & insights to drive squad objectives
• Work with the Product & Optimisation team, ensure problem statements are fed into the Optimisation backlog
• Be the point of contact within squad for all things digital analytics
• Build & leverage deep, collaborative relationships with Customer Experience and Product teams Partner with Data Solutions and BI to ensure that the right data is available within analytics tools and that manual analytics tasked are automated
• Help the team find new business opportunities of conversion. 
• Work closely with internal stakeholders to get the most out of data with the use of a variety of tools.
• Serve as the primary developer for marketing reporting and analysis products, work with marketing analysts to ensure reliable, automated delivery and service
• Design, develop and deliver high-quality, scalable reporting packages incorporating key advertising and sales data content to enhance marketing campaign design and execution
• Identify opportunities to bring together quantitative and qualitative analysis, data modelling, and reporting methods to deliver business insights
• Develop analytic predictors leveraging audience selection criteria, digital media performance metrics, and sales funnel KPIs

Skills on Resume: 

• Data Analysis (Hard Skills)
• KPI Monitoring (Hard Skills)
• Measurement Framework (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Digital Analytics (Hard Skills)
• Automated Reporting (Hard Skills)
• Integrated Analysis (Hard Skills)
• Predictive Analytics (Hard Skills)

Job Summary:

• Make sure we have the data we need and where we need it to be able to be data-driven to evaluate initiatives and in general understand website performance
• Get insights by doing research and analysis on how we are performing towards website goals connected to traffic, user engagement/behavior and conversion
• Get insights on running experiments to evaluate the value and business impact
• Collaborate with other members and teams to get the bigger picture insights when doing analysis (RevOps, BI, marketing, performance, content, product marketing)
• Visualise the data for KPIs and experiments with relevant dashboards
• Present and communicate findings with a regular cadence to stakeholders and the team
• Understanding the buyer journey, identify problems and opportunities based on insights and data and collaborating with the team on formulating hypotheses and experiments to run to deliver value and business impact
• Demonstrates knowledge regarding products and/or analytics specific to preferred insurance marketing teams
• Learned the process to develop and implement long-term strategies in support of the overall product strategy.
• Serves as a resource and supports product development and product management efforts.
• Define trackable metrics, build reporting, and validate the functionality of reporting
• Present analysis, actionable insights & recommendations to stakeholders
• Assist in troubleshooting analytics
• Collaborate with the PO (Product Owner) and other analysts to collect and analyze business and technical needs related to web and digital projects
• Work with architects and the development team to identify consistent and relevant business and technological solutions

Skills on Resume: 

• Data Management (Hard Skills)
• Research and Analysis (Hard Skills)
• Experiment Evaluation (Hard Skills)
• Cross-Team Collaboration (Soft Skills)
• Data Visualization (Hard Skills)
• Presentation Skills (Soft Skills)
• Buyer Journey Understanding (Soft Skills)
• Metrics and Reporting (Hard Skills)

Job Summary:

• Perform analytics to answer questions about performance and profitability in Digital channels.
• Package and present clear insights and opportunity recommendations to stakeholders.
• Create and improve dashboards to visualize data
• Ensure proper tagging of sites and marketing material to capture necessary data.
• Work closely with commercial teams to continuously understand critical business needs, learn about the business as well as deliver insights from analytical work.
• Design and implement data-driven targeting strategies for specific campaigns and/or channels.
• Online marketing channel performance analysis using Attribution tools.
• Ensure that solutions and elements of technological architecture and functional analysis are in line with business needs (traceability)
• Support and influence the business line on decisions that prioritize functionalities that lead to value
• Develop a backlog of functional and non-functional needs
• Carry out various analyses (context, scope, issues, impacts, stakeholders, processes, use cases, user stories, data modeling, etc.) required to develop and implement defined solutions
• Support stakeholders (Marketing, Operations, IT, etc.) throughout the implementation and operational transfer, including training and change management activities, when needed
• Validate development deliverables by participating in functional and/or integrated tests while supporting the certification teams
• Help product owners/users prepare and carry out strategies and final acceptance test plans
• Serve as a coach to less experienced colleagues.

Skills on Resume: 

• Performance Analytics (Hard Skills)
• Insight Presentation (Soft Skills)
• Dashboard Development (Hard Skills)
• Tagging and Data Capture (Hard Skills)
• Business Collaboration (Soft Skills)
• Data-Driven Strategy Design (Hard Skills)
• Attribution Analysis (Hard Skills)
• Functional Analysis (Hard Skills)

Job Summary:

• Ensuring ICAEW’s analytics (currently Google Analytics) and tag management software (currently Google Tag Manager) are correctly implemented, compliant with data privacy regulations and meet the analytical needs of the organisation
• Working with the relevant teams and third parties to gather analytics requirements, construct and publish appropriate tagging and ensure that they are communicated
• Working as a conduit with the development team for the creation of more complex tags
• Ensuring all necessary tagging is tested, accurate and in place to track metrics and performance
• Assisting with the development of other analytical platforms (e.g.Snowflake) and processes, in collaboration with colleagues around the business
• Being an analytics super-user that supports colleagues across the business in using analytics tools to get the information
• Using a range of analytical tools to monitor and track user behavior across journeys that touch on digital channels including websites, mobile apps, emails and social media
• Creating KPIs that measure the success of digital services and provide benchmarks to be measured against
• Generating regular management information reports for senior management that assist business strategy
• Supporting the UX Discovery Manager to deliver necessary information during the discovery phase of the User Centred Design (UCD) process
• Assist with all day-to-day display and social campaign management from initial brief, planning, negotiating and buying space.
• Manage Display and Paid Social campaign activation from end to end.
• Support the Display Lead in developing strategies in display & paid social to help meet client’s business objectives.
• Contribute to, and present, media plans and campaign results to clients, working closely with other disciplines within the agency.
• Proactively contribute to client strategy and make recommendations on how to improve client performance.

Skills on Resume: 

• Analytics Implementation (Hard Skills)
• Requirements Gathering (Soft Skills)
• Tag Management (Hard Skills)
• Testing and Accuracy (Hard Skills)
• Analytical Platform Development (Hard Skills)
• Analytics Super-User Support (Soft Skills)
• User Behavior Monitoring (Hard Skills)
• KPI Creation (Hard Skills)

Job Summary:

• Analyse customer behavior, conversion data and customer journeys through funnel analysis
• Reporting on A/B tests to improve user experience
• Use Google Tag Manager to tag newly created pages to ensure full coverage of tagged pages to enable robust reporting
• Be a consultant on web and app usage to drive change to the user experience
• Work with a junior web analyst to coach and enhance knowledge in the area
• Educate & consult on analytics projects that combine app & web data with non-web-based data such as lounge visit data
• Using a thorough briefing process, have a clear understanding of stakeholder analytic requirements agreeing data sets required, output format and project timeframes
• Lead & drive usage of Mix Panel and GA reporting
• Use web analytics to help identify current issues and strengths in order to optimise performance
• Work closely with product teams, user experience and digital marketing teams to provide analysis across app & web
• Use digital analytics to help identify current issues and strengths in order to optimize performance
• Plan experiments that deliver influential results and insights.
• Ensure all results are documented, presented and communicated clearly to key stakeholders
• Take ownership of performance reporting and supporting billing management.
• Keep up to date with changes in the digital marketing industry and client’s industry in order to drive on-going success.

Skills on Resume:  

• Customer Behavior Analysis (Hard Skills)
• A/B Testing Reporting (Hard Skills)
• Google Tag Manager Usage (Hard Skills)
• User Experience Consulting (Soft Skills)
• Coaching and Mentoring (Soft Skills)
• Analytics Project Consultation (Soft Skills)
• Digital Analytics Reporting (Hard Skills)
• Experiment Planning (Hard Skills)

Job Summary:

• Prepare performance reports on a monthly/quarterly basis using YouTube analytics and other data software like Tubular Labs to understand and improve content performance, feeding insights back to the team and the wider business.
• Working with the Digital managers, to conduct channel and CMS level analysis to grow YouTube audiences
• Building and maintaining internal dashboards
• Working on post campaign reports for YouTube advertising campaigns with the help of the Paid Media and YouTube team.
• Analysing platform-specific trends to feed into digital-first content production strategy for YouTube
• Competitor research and benchmarking
• Help create program measurement plans and produce estimates of how tactics will contribute to client sales and business objectives
• Manage digital analytics and tactic trackers, website tagging, traffic pixels and tag management tools and partners to deliver relevant, actionable, and insightful recommendations to shape future campaign and strategy development
• Track, measure, evaluate, and optimize the performance of digital marketing programs and initiatives
• Execute post-campaign measurement analyses that demonstrate consumer behavior across marketing channels and provide recommendations for optimization
• Present data-driven results, insights and recommendations to internal and external teams
• Support agency teams in Toronto, Montreal, Chicago and Dallas
• Develop Web and Mobile App Tracking strategies and solutions with clients
• Directly work with clients' developers and other stakeholders to implement data solutions
• Understand business cases and requirements and translate them into technical solutions

Skills on Resume: 

• Performance Reporting (Hard Skills)
• Audience Growth Analysis (Hard Skills)
• Dashboard Development (Hard Skills)
• Post-Campaign Reporting (Hard Skills)
• Trend Analysis (Hard Skills)
• Competitor Research (Hard Skills)
• Digital Analytics Management (Hard Skills)
• Technical Solution Translation (Hard Skills)

Job Summary:

• Be responsible for all aspects of client reporting on a project (setting KPIs, analytics requirements, working with project teams, setting up reporting templates and schedules)
• QA custom event tracking using a debug console, problem-solving against tight schedules
• Provide consultative advice to internal and external stakeholders on effective integrated reporting solutions
• Provide subject matter expertise and guidance to other team members and the wider team
• Identify, evaluate and implement external services and tools to support data new tracking initiatives and data validation and cleansing
• Identify areas to increase efficiency and automation of processes
• Create data dashboards, graphs and visualizations and build them into presentations and documents
• Mine and analyze large datasets, draw valid inferences and present them using a reporting tool
• Developing best practices for digital solutions in general and taking ownership of integrated reporting projects
• Provide sector and industry benchmarking analyses and reports
• Work with Web and Mobile App Tracking tools like Google Analytics, Firebase, Google Tag Manager, Segment, Adobe Analytics and many more
• Actively manage, test, and optimize ad platforms from campaign creation to bid/budget adjustments to audience targeting
• Work with design and content teams to develop new content that will resonate with clients’ core audiences
• Analyze new opportunities, help develop strategy, and execute campaigns across digital marketing channels.

Skills on Resume: 

• Client Reporting Management (Hard Skills)
• Quality Assurance for Event Tracking (Hard Skills)
• Consultative Reporting Solutions (Soft Skills)
• Subject Matter Expertise (Soft Skills)
• Tool Evaluation and Implementation (Hard Skills)
• Process Automation (Hard Skills)
• Data Visualization (Hard Skills)
• Data Analysis and Inference (Hard Skills)

Job Summary:

• Analyse SAP S/4 Hana Finance optimized and innovation-oriented business processes and impacts/changes to existing functionalities in Financial accounting, Management accounting and Treasury
• Support the business in user requirements definitions through rapid prototyping using Design thinking principles
• Manage user-centric prototype development with developers and facilitate decision-making with business owners, through agile principles and methodology
• Implement the changes in collaboration with business and IT stakeholders while respecting simplicity and standardization in solution architecture
• Assist the IT business representatives with the prioritization of changes/innovations and the proper planning with release & test management
• Continuously follow SAP innovation delivered through quarterly release cycles
• Participate in the migration project of current SAP ECC6 systems to the next-generation SAP S/4 Finance system
• Handle daily support (changes/incidents) of the current SAP ECC6 and in the near future new SAP S/4 Finance environment.
• Track campaign performance against key performance indicators, including impressions, clicks, CTR
• Present digital media analytics reports to clients and agency account managers
• Help to lead in the agency’s approach to digital media attribution, cross-channel performance and interpreting data from all paid channels
• Tell a concise data story to drive actionable media decisions
• Make recommendations for new techniques, metrics and strategies to improve targeting and measurement in the future
• Help the media team optimize budgets and programs through disciplined analysis for the best possible ROI
• Staying up to date with Digital Industry trends, up and coming platforms, and marketing tools.

Skills on Resume: 

• SAP S/4 HANA Finance Analysis (Hard Skills)
• User Requirements Definition (Soft Skills)
• Prototype Development Management (Soft Skills)
• Agile Methodology Implementation (Soft Skills)
• Change Prioritization and Planning (Hard Skills)
• Migration Project Participation (Hard Skills)
• Digital Media Analytics Reporting (Hard Skills)
• Budget Optimization Analysis (Hard Skills)

Job Summary:

• Develop efficient dashboards and provide clear visual reporting of digital media ROAS
• Leverage statistical & predictive analysis and let data guide campaign decisions
• Analyze raw data and campaign results to generate actionable insights
• Ongoing digital campaign report creation, and optimization, heavy data analysis, and A/B testing
• Analyze performance from campaigns within vendor platforms to improve efficiency
• Develop reports for various stakeholders to drive the decision-making process for campaigns
• Leverage data in the correct manner to ensure reporting is accurate
• Collaborate with teams to improve digital campaigns
• Competitive research, analysis and reporting
• Support ad-hoc marketing insight requests
• Deliver projects on time and under pressure
• Monitors, analyzes, and reports marketing metrics and outcomes of marketing performance and programs

Skills on Resume: 

• Dashboard Development (Hard Skills)
• Predictive Analysis (Hard Skills)
• Data Analysis (Hard Skills)
• Campaign Reporting (Hard Skills)
• Performance Analysis (Hard Skills)
• Stakeholder Reporting (Hard Skills)
• Campaign Collaboration (Soft Skills)
• Competitive Research (Hard Skills)

Job Summary:

• Support the customer and digital team, and the wider business with actionable insights on online customer behavior
• Work as part of the Analytics team to build out a reporting suite that provides a full view of omnichannel journeys
• Top-line budgets and KPIs plus future forecasting
• Interpret data, analyze results, and provide ongoing reports
• Work with key stakeholders to help facilitate data-driven decision-making for all digital activities
• Digital marketing analytics, trading optimization and web development
• Leverage on-site/off-site behavioral and demographic data
• Ensure a persistent focus on the customer, proactively displaying omnichannel thinking and behaviors
• Drive a continuously improved customer-centric experience
• Develop a good understanding of the business as well as the underlying data structure
• Present results and insights to stakeholders
• Help to define and develop website tagging requirements & recommendations

Skills on Resume:  

• Actionable Insights Support (Soft Skills)
• Reporting Suite Development (Hard Skills)
• Budgeting and KPI Forecasting (Hard Skills)
• Data Interpretation and Analysis (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Digital Marketing Analytics (Hard Skills)
• Customer-Centric Focus (Soft Skills)
• Website Tagging Development (Hard Skills)