DIGITAL ANALYST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Oct 28, 2024 - The Digital Analyst skilled in digital analytics, business intelligence, and quantitative analysis, with proficiency in SQL, Excel, PowerPoint, and data visualization tools like Power BI or Tableau. This position is technically adept, a curious problem solver, and effective at communicating analytical insights, comfortable in a fast-paced environment, and passionate about football. Strong organizational skills, self-motivation, and the ability to work proactively with minimal guidance are essential for managing multiple projects and maintaining effective relationships with a variety of stakeholders.

Essential Hard and Soft Skills for a Standout Digital Analyst Resume
  • Data Analysis
  • SQL
  • Google Analytics
  • Excel
  • Data Visualization
  • A/B Testing
  • Statistical Analysis
  • Web Analytics Tools
  • HTML/CSS
  • Marketing Automation Tools
  • Critical Thinking
  • Communication
  • Problem Solving
  • Attention to Detail
  • Time Management
  • Adaptability
  • Collaboration
  • Creativity
  • Analytical Mindset
  • Project Management

Summary of Digital Analyst Knowledge and Qualifications on Resume

1. BS in Marketing Analytics with 3 Years of Experience

  • Prior experience in testing, troubleshooting, and validation methods to confirm digital tools are performing as expected.
  • Javascript experience on websites leveraging tag management.
  • Experience in understanding and implementing functional requirements.
  • Detail-oriented, with experience in documenting rules and processes.
  • Experience working in a matrix reporting structure.
  • Experience in tool configuration.
  • Experience in tag governance.
  • Ability to work under pressure on multiple projects simultaneously while meeting deadlines.
  • Hands-on experience in handling large data sets and data warehouses is a bonus. Execute Best-in-class analysis solutions, and provide stakeholders with guidance and analysis.
  • Experience with at least one modern BI tool like PowerBI, DS or Tableu. Experience with Google Analytics & BQ. Experience with GDPR, governance and industry standards.
  • Ability to work with stakeholders to assess potential optimizations, risks or opportunities. Strong technical understanding of connected systems. Experience with the agile method.
  • Strong skill set in analysis, problem-solving, teamwork, and communication (both in writing as verbally). Fluent in business English (business level), both verbal and written.

2. BS in Data Science with 5 Years of Experience

  • Experience with reporting & analytics.
  • Experience with eCommerce analytics using Google Analytics and/or Adobe Analytics.
  • Strong interpersonal, organizational and communication skills.
  • Professional experience designing and measuring the effectiveness of A/B tests.
  • Comfortable building presentations with actionable insights for business partners and executive leadership.
  • Experience in Tag Manager Platforms (i.e. Google Tag Manager, Tealium, etc.).
  • Proficient in SQL / Google BigQuery preferred.
  • High level of energy, passion and enthusiasm for outdoor lifestyle in general and cycling in particular.
  • Strong interpersonal and communication skills.
  • Strong organizational skills and teammate.
  • The ability to champion needs cross-functionally and influence where necessary across various levels of an organization.
  • English language skills (fluent). Another European language

3. BS in Business Administration with a focus on Digital Marketing and 2 Years of Experience

  • Experience working in an Analyst capacity and/or descriptive analytics
  • Prior experience in digital analytics, business intelligence or another quantitative field desired
  • Technically inclined with the ability to learn quickly & work in ambiguity or with little guidance
  • Curious problem solver & willing to challenge existing processes/knowledge
  • Effective data storyteller with the ability to concisely summarize & communicate the results of analyses
  • Comfortable working in a fast-paced environment, balancing & prioritizing concurrent projects across multiple stakeholders
  • Excel, Powerpoint, SQL & data visualization skills desired
  • Passionate sports fan, preferably a football fan
  • Familiarity with machine learning concepts and data visualization tools such as Power BI or Tableau
  • Understanding of data warehousing concepts, design, and data engineering
  • Highly developed organizational skills, self-motivated with initiative, able to multi-task, and meet deadlines.
  • Able to establish and maintain effective working relationships with the business community, internal and external stakeholders, and team members.
  • Able to work proactively without significant guidance or direction to troubleshoot and problem-solve.

4. BS in Statistics with 4 Years of Experience

  • Experience related to product development, project management and implementation data & analytics with a good understanding DEPT/SEC at least one of the following areas Website, Mobile, Social Media, eCommerce, Chatbot, Database Systems or Customer Relationship Management
  • Experience with agile/scrum is a plus
  • Strong analytical abilities, and critical thinking skills
  • Curious, meticulous, self-motivated and strong continuous improvement mindset
  • Resourceful, self-motivated with strong interpersonal skills. Team player with strong communication & interpersonal skills, able to share effectively across different business streams.
  • Ability to work collaboratively across business teams, technical teams, UAT teams and external partners
  • Working knowledge in managing vendors and suppliers and project management
  • Proficiency in data visualization tools, ideally Qlikview, PowerBI a plus
  • Proficiency in scripting languages e.g. Python, SQL, SAS is a plus
  • Proficiency in using analytics & query tools e.g. Alteryx and data modeling techniques is a plus
  • Ability to maintain a high sense of ownership and be able to work with a direction instead of being task-oriented.
  • Proactive communication skills (written and oral) are critical to the role’s success as it interface heavily with cross-functional team members and stakeholders.
  • Ability to learn or experience in to researching data relationships, designing data models, and combining data sources.

5. BS in Computer Science with 6 Years of Experience

  • Experience working with digital data, web page analytics, and data visualization tools.
  • Knowledge of statistical methodologies.
  • Demonstrated project management skills.
  • Experience in analytics, demonstrating a progressive increase in responsibility and scope
  • Direct experience with Adobe Analytics.
  • Strong technical skills with SAS, SQL, MS Excel, MS PowerPoint, and Tableau.
  • Experience in financial services with specific knowledge in credit cards a big plus.
  • Experience in identifying KPIs, developing reports and dashboards, and data visualization.
  • Impeccable attention to detail while being comfortable with data ambiguity.
  • Proven track record of driving analytics into actionable business outcomes.
  • Demonstrated ability to influence change across a complex organization.
  • Ability to learn or experience in Big Data core concepts and how to utilize data on a cloud infrastructure
  • Experience performing root cause analysis on internal and external data and processes to answer specific business questions and identify opportunities for improvement.

6. BA in Communication Studies with 3 Years of Experience

  • Ability to manage multiple projects and requests concurrently
  • Excellent communication and presentation skills for varied audiences including stakeholders and executives
  • Experience creating and delivering presentations to audiences including stakeholders and executives
  • Experience making recommendations and presenting complex information to non-technical audiences
  • Advanced English Level C1
  • Power BI experience and SEO knowledge
  • Understanding of A/B testing tools
  • Experience with Agile development, including scrum ceremonies
  • Familiar with Dual Track Agile and Lean UX concepts
  • Experience in eCommerce, mass merchant or retail environment
  • Strong time management and ability to be self-directed
  • Experience with wide variety of analytics, reporting and statistical tools such as Adobe Analytics, Microsoft Excel, Power BI, Microsoft Access, SQL
  • A passion for media and entertainment. Industry experience desirable.
  • Exceptional written and verbal communication skills with an ability to interact at all levels of the organization.
  • Highly motivated and able to work under tight deadlines while managing multiple projects simultaneously.

7. BA in Economics with 5 Years of Experience

  • Strong analytical and problem-solving skills
  • Experience working with Adobe Analytics and Firebase Analytics
  • Exposure to tag management platforms and data layers
  • Experience with Mobile Application testing on iOS and Android devices using diagnostic tools such as Charles Proxy.
  • Working knowledge of JavaScript, Regular Expression, JSON, jQuery, CSS, JSP, PHP and HTML
  • Able to prioritize tasks with some guidance and work effectively in a fast-paced, dynamic, team-oriented environment with high attention to detail
  • Efficiency in stakeholder management
  • Excellent English comprehension and writing skills and tactful in interpersonal dealings
  • Strong Excel and PowerPoint Skills
  • Background in data analytics and familiarity with statistical methodologies.
  • Familiarity with social listening and media monitoring tools such as Brandwatch, Cision, Critical Mention NetBase, etc.
  • Adept with social platforms including Facebook, Twitter, Instagram, YouTube, and TikTok.

8. BA in Information Technology with 3 Years of Experience

  • Experience in an online search, digital merchandising, online analytics, or business analyst role
  • Experience and excitement to work with large data sets and tackle complex data manipulation with a formulaic approach
  • Attention to detail, with a methodical approach to work
  • Self-starter who is comfortable working in an entrepreneurial culture and fast-paced environment.
  • Strong, proactive communication skills. Communicates timelines and plans ahead. Provides context and clarity around the “what”, “why” and “how”
  • Actively seeks clarity throughout all levels of the organization and can effectively communicate cross-functionally regarding alignment to business goals.
  • Proactively seeks feedback, accepts areas of opportunity and excellence and applies feedback to grow. 
  • Constructively gives upward, cross-functional and peer feedback.
  • Ability to write complex, and efficient SQL queries to extract data
  • Strong data manipulation and analysis skills in SQL
  • Experience or willingness to learn R/python
  • Strong data manipulation and analysis skills. Ability to effectively execute Python or R and translate to actionable insights
  • Experience using Google Analytics Clickstream Models, SQL, BigQuery, Google Colab

9. BA in Graphic Design with 2 Years of Experience

  • Knowledge and practical experience with data layer / tracing specifications and behavioral analytics
  • Knowledge and practical experience about Tag management Systems and JavaScript coding skills
  • Experiene with analytics and reporting Tools (Adobe Analytics, Google Analytics, Google Data Studio)
  • Experience with Git
  • Experience with BigQuery, SQL, Python 
  • Proficient in English, German
  • Ability to apply order to chaotic data sets.
  • Strong knowledge of Microsoft Office, especially Excel and PowerPoint (and/or its Mac equivalent, Keynote).
  • Outstanding organizational skills, attention to detail and the ability to multiple tasks in a fast-paced environment
  • Excellent data analysis and problem-solving skills
  • Knowledge of Google Ad Manager and FreeWheel and industry platforms such as Nielsen, Comscore, Double Verify, Integral Ad Science, MOAT, etc.
  • Experience working with third-party ad servers including but not limited to DCM, Innovid, Flashtalking, etc.
  • Experience with Business Intelligence and data visualization tools such as Looker
  • Ability to translate business needs into an analytical framework

10. BS in Web Development with 5 Years of Experience

  • Experience within the digital marketing industry, preferably agency-side.
  • Experience in Digital Analytics - Primarily Google Analytics but experience of other platforms is advantageous especially Adobe Analytics (Site Catalyst)
  • Highly experienced working with analytics solutions, ranging from auditing, implementations, data analysis & insights, presenting to large audiences and training.
  • Understanding Google Tag Manager and Tealium experience of other tag managers is advantageous
  • Knowledge of data visualization products, including Data Studio
  • Experience in working on-site side experimentation, test analysis and test design
  • Ability to understand overall business objectives and make strategic recommendations based on analysis results
  • Experience with JavaScript, HTML, CSS, SQL. Exposure to Python/R or other scripting languages highly desired.
  • Strong understanding of various media channels including Display, PPC and SEO marketing preferred
  • Performance analysis on new initiatives as new device launches and marketing initiatives for web, mobile app, and connected device platforms
  • Collaborative working with web, programming, and marketing teams to unearth insights to promote data-driven decisions
  • Demonstrated ability to lead in-person client meetings or client summits
  • Skilled, process-based thinker who can help teams problem-solve for technical escalations

11. BS in Digital Media with 3 Years of Experience

  • Experience with DevOps Automation Tools (Jenkins, Azure DevOps, CircleCI, etc)
  • Experience implementing continuous build and deployment pipelines from scratch
  • Experience with scripting languages (Python, Perl, Powershell, Ruby, etc)
  • Experience with build automation tools (Maven, Gradle, MSBuild, etc)
  • Coding experience in .NET and/or Java
  • Experience with cloud application deployments
  • Knowledge of software engineering best practices (e.g. Agile software development, test-driven development, unit testing, code reviews, design documentation, etc.)
  • Knowledge of basic networking concepts
  • Knowledge of DNS concepts
  • Experience with Akamai property management
  • Experience with web page performance analysis

12. BS in Information Systems with 2 Years of Experience

  • Experience in a web analytical role, ideally within a tech company.
  • Advanced SQL skills are essential.
  • Data visualization experience, ideally using Looker/DataStudio or similar.
  • Logical, analytical problem solver with great attention to detail.
  • Proactive self-starter who is curious about how to get the most from data.
  • Ability to confidently engage peers and stakeholders.
  • Strong communication, influencing and presentation skills.
  • Experience analyzing A/B tests.
  • Google BigQuery experience.
  • Good statistical literacy.
  • Some experience in using R or Python for data analysis.
  • Experience using GitHub and Jira in a collaborative environment.
  • Google Analytics and Google Optimise.

13. BS in Marketing with 3 Years of Experience

  • Understanding of building performance marketing reports in e com, CPG or FMCG
  • Excellent project management and communication skills
  • Digital Marketing, Customer Experience or related industry experience
  • Advanced Excel, Google Sheets, Microsoft Office Suites knowledge
  • Ability and agility to pull and combine competitor reports in an agile and accurate manner
  • Marketing stack experience with Google Analytics, FB, Yahoo/Bing, Yopto, Shopify, Hubspot, Hootsuite, Narvar, Sprout, SEM Rush, Spyfu, Moz and Wordtracker
  • Agile digital marketer with the ability to pivot in a fast-paced environment
  • Ability to analyze data and draw insights that will effect change
  • Ability to prioritize and manage multiple projects
  • Ability to work in a fast-paced environment
  • Entry-level experience in using Salesforce Marketing Cloud (or similar ESP) with an understanding of functionality and configuration
  • Basic SQL, Ampscript, HTML and CSS coding experience
  • Desire to strive for results and rapidly iterate better solutions using agile methodologies
  • Ability to evangelize and represent a diverse digital team throughout the business.
  • Creative, flexible, self-motivated and energetic with attention to detail.

14. BA in Psychology with 5 Years of Experience

  • Experience in a Digital Analyst role (Agency or Client side).
  • Strong digital experience across all digital channels including web, mobile, email, video and social media.
  • Solid understanding of digital marketing solutions and channels, the production process and the technologies that underpin these solutions.
  • Understanding of online metrics and knowledge of various digital marketing & analytics technologies such as Adobe Analytics, Adobe Target and Adobe Launch.
  • Basic SQL, HTML and JavaScript skills.
  • Experience in conversion rate optimization activities
  • Intermediate Excel skills.
  • Strong understanding of numbers and ability to identify the key callouts and interpretation of this for the business.
  • Experience with digital campaign metrics, Adserving techniques and knowledge of visual techniques for data analysis and presentation.
  • Excellent understanding of business requirements and the importance of analytics.
  • Strong communication & negotiation skills across all levels of an organization.
  • Ability to respond effectively and quickly to business needs and issues.
  • Strong ability to communicate complex concepts/business issues verbally and in writing to peers and management.

15. BA in Sociology with 3 Years of Experience

  • Strong data manipulation skills and experience, comfortable running complex queries and creating new views on the data
  • Experience working with digital content and data visualization software
  • Understanding of statistical methods and how to apply them in real-life situations
  • A natural at analyzing data, providing simple answers to complex questions all within relatively short timeframes
  • Good communication skills (verbal, written and presentational)
  • Ability to explain complex information in simple terms
  • Good interpersonal skills and willingness to build relationships with people from a wide range of working environments
  • Good commercial awareness with the ability to prioritize competing demands
  • Data visualization software such as Tableau
  • Experience or an understanding of Adobe Analytics
  • Microsoft Office, mainly Excel & PowerPoint
  • SQL Programming language
  • R/Python open-source programming language

16. BS in Mathematics with 4 Years of Experience

  • A passion for data storytelling & interpretation, adept at providing meaningful, compelling & digestible recommendations that impact strategy.
  • Strong analytical, data manipulation, interpretation and problem-solving skills with the ability to manage a wide array of data sources.
  • Experience using tools such as Google Data Studio, Power BI, Google Analytics and YouTube Analytics. 
  • Experience using TubularLabs recommended
  • Technical knowledge including HTML, tag management, basic front-end code would be a plus
  • Able to translate complex data into easy-to-understand information
  • Excellent communication skills across various levels of an organization
  • Ability to develop, audit, and test campaigns in ways that optimize key performance indicators
  • Desire to support a full Salesforce project lifecycle from idea creation to implementation
  • Highly organized and effective in fast-paced organizations
  • Good data and reporting skills with an understanding of database management systems and process
  • Experience in a fast-paced, dynamic organization.
  • Ability to deal with issues and implement relevant solutions.
  • Excellent problem-solving skills.

17. BA in Visual Communication with 2 Years of Experience

  • Experience analytics tool tagging for site changes, new site features, and initiatives to ensure data quality (Web Analytics QA)
  • Ability to construct custom queries using SQL and web analytics tools to pull and automate data
  • Experience in providing A/B test results analysis
  • Experience in operating and maintaining ecommerce websites
  • Experience in project management of website updates
  • Familiar with Agile Scrum methodology and Jira system
  • Experience in product management/product development roles, especially Mobile products
  • Desire to research and learn new skills and technologies in Digital Analytics
  • Able to design analytical solutions to address business problems
  • Experience or strong interest in creating better visualization of information
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