WHAT DOES A DIGITAL CONTENT COORDINATOR DO?

Published: Oct 24, 2024 - The Digital Content Coordinator collaborates with internal teams to manage, migrate, and maintain content on internal platforms, ensuring outdated material is updated or removed. Develops content trackers, reports on progress, and creates guides to support stakeholders in content management. Hosts webinars, video tutorials, and training sessions to educate customers on product features and drive engagement through unique learning paths.

A Review of Professional Skills and Functions for Digital Content Coordinator

1. Digital Content Coordinator Duties

  • E-Commerce Content Coordination: Coordinate and maintain content (titles, bullets, infographics, product descriptions, A+ pages, and enriched content) through multiple E-Commerce portals.
  • Visual Asset Organization: Organize all visual aspects of E-Commerce SKUs while working closely with the graphic design team to maintain online excellence.
  • Product Launch Support: Support new product launches.
  • Content Distribution Management: Push and communicate all new content to all E-Commerce channels.
  • Trend Analysis: Utilize Stackline to analyze consumer trends in order to make sure listings are to par with credentials of that E-Commerce platform.
  • E-Commerce Planning: Work closely with the sales team to establish E-Commerce plans and goals for the year.
  • Review Management: Manage Bazaar Voice questions and reviews.
  • Review Seeding: Seed reviews by utilizing Bazaar Voice to send out sampling campaigns.
  • Retail Channel Assistance: Assist the retail channel manager in various tasks pertaining to both e-commerce and brick and mortar.

2. Digital Content Coordinator Details

  • Content Management: Upload, manage, and publish content, including text, tags, metadata, and digital assets for web and app in content platforms, such as Contentful and SAP SmartEdit.
  • Workflow Coordination: Coordinate content creation and editorial workflows with contributors, including students.
  • Content Auditing: Assist with web content audits, user research, and content briefs.
  • Video Publishing: Publish simple videos for multiple channels using Lumen5.
  • CMS Training: Devise and deliver CMS training to regional stakeholders.
  • Incident Resolution: Resolve service desk incidents for web and app.
  • Editorial Planning: Collaborate on the editorial calendar and content production schedule with the social media coordinator and digital content producer.
  • Social Listening: Use social listening tools to uncover trends and customer concerns for content opportunities.
  • Brand Strategy: Take responsibility for brand development and social media strategy.
  • Collateral Creation: Develop targeted collateral, case studies, and advertisements.
  • Content Development: Coordinate ongoing content development for the website and blog.
  • Product Promotion: Manage multi-channel promotion of new product features.
  • Automated Campaigns: Develop automated digital journeys, newsletters, and communications with a wide range of partners.
  • Storyboarding: Create storyboards and develop content for events and promotional videos.

3. Digital Content Coordinator Responsibilities

  • Digital Asset Management: Manage and organize digital assets from both internal and external sources.
  • Vendor Coordination: Coordinate with internal creative agency and outside vendors as it relates to on-time delivery of content for product and brand launches.
  • Creative Brief Assistance: Assist the Content Strategist on inputting creative briefs for campaigns and promotions.
  • Website Asset Organization: Ensure website assets are organized and updated in creative task system to align on the content calendar.
  • Content System Integrity Maintenance: Maintain integrity of internal content systems and assets for both product and creative assets.
  • Content Process Refinement: Assist in refining the process for on-time and efficient content creation, organization, distribution, and re-purposing across corporate and customer online properties.
  • Asset Compliance Verification: Confirm all assets adhere to tech and creative specifications, support creative/technical related inquiries.
  • Quality Assurance Support: Assist with quality assurance to ensure assets meet specifications.
  • Project Management Support: Assist in all aspects of project management for the delivery of various types of assets for the different platforms.

4. Digital Content Coordinator Accountabilities

  • Social Media Toolkit Production: Produce and distribute social media toolkits for influencers and other supporters.
  • UGC Pipeline Expansion: Help grow user-generated content pipeline.
  • Performance Data Utilization: Work with the analytics team to continuously improve the approach in line with performance data.
  • New Channel Content Development: Support new channel growth by developing content for audience expansion and increased engagement on new channels such as Tik Tok.
  • Channel Expansion Strategy: Support decisions to add new channels to expand reach and supporter base in service of advocacy, fundraising, and brand building.
  • Data-Driven Content Strategy: Work in close collaboration with Community Engagement & Analytics Team to pivot based on data analysis of content performance and community reaction.
  • Organizational Goal Achievement: Achieve organizational goals and KPIs related to online content with an emphasis on increasing audience size and engagement rate.
  • Best Practices Sharing: Participate in sharing best practices and assets with regional and local colleagues across the operational footprint to build capacity, efficiency, and a stronger global brand.

5. Digital Content Coordinator Functions

  • Collaboration: Engage with members of the marketing, advocacy, fundraising, Office of the President, programs, and country office teams, along with external consultants, to contribute to cross-channel content and production.
  • Digital Content Management: Address external web and social needs, global reports, and campaigns, aligning them with the existing editorial calendar.
  • Web Design Support: Provide front-end layout, design, and web publishing for the .org’s News & Stories section.
  • Technical Support: Offer technical support and CMS backup to the website manager.
  • Influencer Engagement: Coordinate influencer and creator engagement.
  • Influencer Recruitment: Assist in identifying, recruiting, and retaining influencers and creators to support marketing, advocacy, and fundraising goals.
  • Entertainment Collaboration: Work with the entertainment team to optimize celebrity engagement.
  • Influencer Network Coordination: Manage the influencer network and optimize influencer-generated content, including contributions from online advocates and community influencers.

6. Digital Content Coordinator Job Description

  • Digital Content Curation: Plan, develop, and curate content for all digital platforms, including graphics, videos, articles, newsletters, infographics, etc.
  • Brand Improvement Leadership: Take the lead in the planning, implementation, and continuous improvement of the brand
  • Social Media Management: Maintain brand’s social media presence across digital channels including Instagram, Facebook, Twitter, YouTube, Blog, etc.
  • Social Media Content Oversight: Manage and oversee the social media content
  • Social Media Campaign Analysis: Measure the success of social media campaigns
  • SEO and Engagement Monitoring: Monitor and improve SEO, user engagement, and suggest content optimization
  • Social Media Strategy Development: Initiate and support the development of social media marketing strategies
  • Content Writing and Optimization: Write and optimize content for the website and social media accounts, i.e., Instagram, Twitter, Facebook, etc.
  • Multimedia Content Creation: Create, edit, and post videos, graphic designs, podcasts, and audio content to digital platforms
  • User Experience Analysis: Employ strong analytical ability to evaluate end-to-end user experience across multiple channels and user touchpoints
  • UX/UI Optimization Consultation: Review and advise the technical team on the optimization of UX/UI design
  • Traffic and Sales Driving: Drive traffic and generate sales for the various subscription plans
  • Campaign Insight and Optimization: Identify trends and insights, and optimize campaign budget and performance based on insights
  • Collaboration Opportunity Identification: Find and recommend opportunities for collaboration to increase visibility through events (online and offline)
  • Virtual Event Facilitation: Facilitate and organize virtual job fairs and online activities
  • Mailing List Development: Build, grow, and maintain a robust mailing list for newsletters

7. Digital Content Coordinator Overview

  • Content Creation: Create (research, write, edit, coordinate) and optimize content for external content initiatives.
  • Content Development: Examples include blogs, itineraries, website page updates, newsletters, and printed collateral.
  • Social Media Management: Collaborate and execute consumer-focused social media.
  • Scheduling: Schedule daily posts across all platforms.
  • Community Management: Manage and respond to comments/messages across consumer platforms.
  • Event Management: Manage and curate a calendar of events.
  • Event Approval: Approve/deny community events and input key events not submitted.
  • Public Relations Support: Assist and support in public relations efforts.
  • External Communications: Collaborate on press releases, media alerts, and other external communications.
  • Media Relations: Assist with public relations efforts, including media reporting and posting relevant media coverage.
  • Website Management: Assist with general website updates, including page content, photos, and partner listings.
  • Editorial Planning: Maintain an editorial calendar of all communications mentioned.
  • Report Production: Conduct and/or produce a variety of reports and research in databases for the Marketing & Communications department.

8. Digital Content Coordinator Details and Accountabilities

  • Seasonal Campaign Planning: Working with brand and e-commerce teams to plan out seasonal campaigns, managing the briefing process to ensure digital imagery is consistent across all digital touchpoints
  • Content Delivery Management: Driving content process from initial planning and briefing to delivery of assets and guidelines to markets to ensure seasonal marketing, product stories and special projects are launched on time
  • Digital Content Development: Developing content ideas and testing all digital content across different devices ensuring a best in class experience digitally
  • Brand Consistency Monitoring: Acting as a brand gatekeeper, feeding back to APAC & EMEA markets on social calendar plans
  • UGC Platform Ownership: Owning the User Generated Content platform, working with agencies to reach set KPI’s and develop the UGC strategy for the brand. Take lead on all asset approval across all key markets.
  • Social Content Support: Supporting the social content lead with global social content creation & development of brand culture & editorial content.
  • Social Media Representation: Being the social media voice for all collaboration and Amp projects
  • Digital Content Research: Research and develop engaging digital content for hotels, destinations and co-op campaigns including descriptions, images, amenities, related activities and attractions.
  • Digital Content Administration: Administer digital content in multiple platforms including booking and content management systems.
  • Content Coordination: Coordinate hotel content update requests with marketing team and suppliers, and implement updates to hotel marketing-related messaging and imagery.
  • Campaign Testing: Test new house and co-op marketing campaigns to ensure to ensure successful and accurate implementation.
  • Workflow and Schedule Maintenance: Maintain schedules and workflows adhering to timely product implementation and content publishing.
  • Special Project Execution: Perform special projects and other duties as assigned by management.

9. Digital Content Coordinator Tasks

  • Content Management: Work with internal stakeholders to map out, migrate, and manage all content on internal platforms.
  • Content Review: Identify outdated content and remove or update it.
  • Project Management: Project manage content transfers.
  • Tracking and Reporting: Create and manage a content tracker, reporting on progress.
  • Documentation: Create a user guide on how to update content for all stakeholders.
  • Content Organization: Categorize content using a taxonomy system.
  • Educational Content Development: Develop educational articles to communicate product capabilities to customers.
  • Webinar Hosting: Create, manage, and host educational webinars on a multitude of topics.
  • Video Production: Create video tutorials when applicable to guide customers through complex product features.
  • Training Facilitation: Host 1-1 training sessions with customers to teach them best practices in using Ceros Studio.
  • Audience Expansion: Identify new avenues to reach a larger audience of customers.
  • Learning Path Design: Create unique learning paths to drive customers through programs.
  • Collaboration: Maintain cross-team relationships and knowledge-sharing opportunities.

10. Digital Content Coordinator Roles

  • Asset Deployment Leadership: Lead the execution and deployment of site marketing assets and localized on-site and email content across multiple clients and country sites
  • Campaign Management: Manage the overall on-site and email campaign creation process from campaign brief to editorial localization, creative asset delivery, campaign scheduling, asset trafficking, page linking, QA, tracking, and reporting
  • SEO and Content Development: Develop editorial & assortment landing pages to improve SEO and drive client business priorities
  • Seasonal Content Management: Manage seasonal updates to editorial and on-site assets
  • Performance Reporting: Create real-time and monthly reporting on home page, email, and on-site marketing campaign performance
  • Testing and Optimization: Develop and execute test plans for key site and email components such as subject lines, timing, creative, segmentation, frequency, etc.
  • Content Quality Review: Review client sites weekly for content quality and hygiene
  • Analytics Implementation: Implement web analytics tags and tracking
  • Cross-functional Collaboration: Work cross-functionally with creative, merchandising, and technical teams for the seamless operation of overall campaign management process
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