WHAT DOES A DIGITAL CONTENT PRODUCER DO?
Published: Oct 31, 2024 – The Digital Content Producer manages day-to-day content uploading across various content management systems, ensuring the accuracy of program schedule information online. This role involves developing, creating, and deploying content for digital outlets while editing and proofreading to meet established style and tone guidelines. Additionally, the producer oversees the web production process, coordinates with internal stakeholders, and ensures timely communication regarding project requests and deliverables.
A Review of Professional Skills and Functions for Digital Content Producer
1. Digital Content Producer Job Description
- Asset Transformation: Transform rough assets into polished, high-quality finished products.
- Video Creation and Editing: Create and edit attention-grabbing videos that drive audiences to take action.
- Script and Storyboard Development: Seamlessly evolve briefs into scripts and storyboards that capture project vision.
- Content Collaboration: Collaborate with the Marketing Team on the planning and creation of ongoing content calendars, campaigns, and day-to-day execution of content.
- Visual Storytelling: Craft footage, sound, and motion graphics to construct a compelling visual story.
- Interactive Content Production: Produce engaging and interactive content for social channels.
- Creative Optimization: Optimize and evolve the creative approach in response to channel performance data and audience insights.
- Brand Compliance: Guarantee all videos adhere to brand best practices and standards.
- Industry Trend Awareness: Keep up to date on industry trends, social media best practices, and the competitive landscape.
- Asset Management: Organize and maintain archives of video assets, project files, and exports.
2. Digital Content Producer Overview
- Digital Content Development: Develop content for all digital channels including college and third-party websites and social media accounts.
- Email Communication Drafting: Draft email communication in collaboration with internal teams.
- Inbound Marketing Publishing: Publishing inbound marketing content offers.
- Agency Support: Support requests from the digital marketing agency.
- User Experience Auditing: Audit existing pages and identify ways to improve user experience and the student-customer journey.
- SEO Strategy Support: Support implementation of SEO strategies.
- Marketing Ticket Collaboration: Collaborate on responses to the website and email communication marketing tickets from internal teams.
- Committee Participation: Serve as a member of the Student Outreach Committee.
- Content Management Collaboration: Work closely with the IT team, creative team, and marketing on building out content and pages for websites and mobile apps using a Content Management System.
- Content Publishing and Maintenance: Publish content for websites and other digital platforms using the content management system, maintaining accurate information at all times.
- Content Proofreading and Editing: Proofread and edit digital content to ensure accuracy.
- Compliance Assurance: Ensure SEO, accessibility/ADA compliance, and web analytics tagging are implemented appropriately.
3. Digital Content Producer Essential Functions
- Content Management: Manage day-to-day content uploading in a variety of content management systems.
- Content Production: Produce written content and schedules.
- Program Schedule Accuracy: Ensure the accuracy of program schedule information online.
- Content Deployment: Develop, create, and deploy content across all digital outlets for the websites.
- Content Editing and Proofreading: Edit and proofread a variety of content types for the website, ensuring it meets style and tone.
- Project Ownership: Own projects end-to-end as assigned and overseen by the manager.
- System Expertise: Act as point-person and in-house “expert” for certain content publishing systems.
- Team Relationship Management: Manage relationships with other teams.
- Web Production Oversight: Oversee, manage, and maintain web production and the end-to-end intake process.
- Request Coordination: Proactively manage requests, feedback, and questions, and coordinate with internal stakeholders to prioritize and project-manage web production activities.
- Timely Communication: Ensure timely implementation of deliverables and provide timely and clear communication around requests.
4. E-Commerce and Digital Content Producer General Responsibilities
- Multi-Channel Strategy Development: Assist in the development of a multi-channel strategy to step-change the digital commerce experience for five single malts - Aberfeldy, Aultmore, Craigellachie, The Deveron, and Royal Brackla.
- Photography and Video Coordination: Co-ordinate and oversee photography and video shoots, including briefing, creative direction, and implementation of the brands’ visual identities.
- Ecommerce Content Toolkit Delivery: Deliver ecommerce content toolkits including master assets and guidance for local market implementation, seasonal campaigns, and new product launches.
- Brand Asset Management: Act as a brand guardian, owning reviews and approval of brand assets produced through the centralized product studio and Content Hub.
- Digital Asset Production: Some production of digital assets or adaptation of templates using Adobe Creative Suite.
- Website Development and Launch: Bring brands to life online, managing the development and launch of new websites and related digital platforms.
- Brand Storytelling: Tell brand stories, aid search discovery, and facilitate the smooth path to purchase.
- Digital Partnership Development: Work with local market teams to develop digital partnerships with key online retailers and implement digital activations to drive brand growth.
- Data Acquisition Strategy Support: Assist in the development and execution of a first-party data acquisition and activation strategy.
- Trend Monitoring: Stay up to date on digital marketing and ecommerce trends to capitalize on emerging opportunities.
5. Digital Content Producer Key Accountabilities
- News Content Creation: Help create news content for KTVB’s broadcast, digital, and social platforms.
- Accurate Reporting: Report news quickly and accurately as it happens online, with an emphasis on creating the best reader experience while also winning Google Search Traffic.
- Content Posting: Post photos and other content to KTVB.COM, Facebook, Twitter, YouTube, Instagram, and Instagram Stories.
- Analytics Monitoring: Monitor real-time analytics, such as Chartbeat, to maximize reader engagement and learn what kind of stories perform well.
- Story Scouting: Efficiently scour the Internet, including TikTok, NextDoor, local Facebook groups, Reddit threads, Twitter, and Crowdtangle, for viral or impactful stories the audience cares about.
- Story Tip Management: Help with monitoring text messages and emails and adding story tips to the daily planner.
- Editorial Participation: Participate in news editorial meetings, pitch ideas, and work with staff to develop original and impactful journalism ideas for digital and TV.
- Digital Content Authoring: Be an author and deploy digital content within the business CMS, including product information and interface design using templates and components.
- Production Meeting Leadership: Lead/attend Monthly Production Meetings, keep stakeholders engaged and accountable for meeting delivery timelines, and communicate build/target launch.
- Communication Planning: Manage communication plans, create schedules, and maintain Production Calendars, Weekly Production Dashboards, and Monthly Production Reports to keep track of requests.
- Process Improvement: Leverage existing processes while also identifying areas for process improvement, documenting new processes identified, and developing content processes.