DIGITAL ADVERTISING SPECIALIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Oct 24, 2024 - The Digital Advertising Specialist thrives in a fast-paced environment with stringent deadlines. Equipped with exceptional attention to detail, this role demands expertise across all major search engine and performance marketing channels, including remarketing and social media advertising, as well as proficiency in programmatic and video advertising. This position possesses outstanding organizational skills, the ability to lead teams, coordinate execution effectively, and a deep passion for advertising and emerging media trends.

Essential Hard and Soft Skills for a Standout Digital Advertising Specialist Resume
  • SEO Optimization
  • PPC Campaign Management
  • Google Analytics
  • Social Media Advertising
  • Content Marketing
  • A/B Testing
  • Conversion Rate Optimization
  • Email Marketing
  • Web Design Basics
  • Data Analysis and Reporting
  • Communication
  • Creativity
  • Attention to Detail
  • Time Management
  • Problem-Solving
  • Adaptability
  • Collaboration
  • Critical Thinking
  • Multitasking
  • Strategic Thinking

Summary of Digital Advertising Specialist Knowledge and Qualifications on Resume

1. BS in Marketing with 2 Years of Experience

  • Experience performing similar tasks in other marketing agencies or clients.
  • Strong track record of managing a diverse client portfolio, as well as strong analytical skills, and know how to prioritize tasks.
  • Experience working with Google Ads, Search Ads 360, Facebook Ads, Instagram, and Shopping.
  • Fluent in English, both spoken and written.
  • Experience in social ad spending and can provide analytics data
  • Experience in social media ad spending management
  • Ability to possess Facebook Blueprint certification
  • Experience executing digital advertising campaigns
  • Ability to possess Google Ads and Google Analytics Certification
  • Experience with Google Tag Manager
  • Experience visualizing performance data

2. BA in Advertising with 3 Years of Experience

  • Experience managing Facebook and other paid advertising campaigns
  • Hubspot certification or experience
  • Competencies, Skills, And Attributes
  • Strong writing and editing skills
  • Strong analytics skills
  • Good judgment and the ability to make solid decisions with incomplete data
  • Working knowledge of attribution models
  • Familiarity with marketing/consumer data management platforms
  • Experience using a web content management system, preferably Hubspot
  • Solid knowledge of SEO best practices and experience integrating SEO strategies into paid media/paid search campaigns
  • Deep understanding of landing page best practices and A/B testing approaches

3. BS in Business Administration with 4 Years of Experience

  • Experience in digital advertising at an agency or ecommerce setting
  • Experience with Facebook Ads Manager, LinkedIn, and Twitter Ads
  • Experience with Google Ads, Merchant Center, and BING Ads platforms
  • Strong analytical skills and reporting experience, leveraging platforms such as Google Analytics and Hubspot
  • Proven track record of delivering results in a fast-paced environment
  • Collaborative approach with excellent written and verbal communication skills
  • Excellent project management, organizational, and prioritization skills
  • Strong attention to detail
  • High level of ownership and accountability
  • Programmatic advertising experience with StackAdapt, The Trade Desk, or similar platforms
  • Amazon advertising experience (AMS and DSP)

4. BS in Digital Marketing with 5 Years of Experience

  • Experience in an account management role and with digital advertising
  • Experience with Search Engine Marketing and/or with Native Advertising
  • Knowledge of online advertising tools and user interfaces (Microsoft Ads, Google Ads, Facebook Ads)
  • Fluent in Italian and English.
  • Preferable knowledge of a second foreign language.
  • Proficiency with Excel (V-Lookup, pivot tables), PowerPoint and Outlook.
  • A strong working knowledge of Microsoft Office and Google products
  • Demonstrated ability to successfully plan, organize and lead complex projects
  • Proactive and forward-thinking, strong interest in implementing innovative technologies, processes, and ideas
  • Knowledge of key digital marketing channels and associated reporting tools. 
  • Strong analytical and reasoning skills, organizational skills, project management skills, written and verbal communication skills and critical thinking skills are essential in this position. 
  • Ability to work independently and prioritize multiple activities and tasks simultaneously.
  • Strong understanding of SEM and Google Display 

5. BA in Communications with 2 Years of Experience

  • Excellent communication skills (Fluent in Italian/Spanish and English).
  • Experience in advertising, marketing, or e-commerce
  • Direct experience in Digital Advertising, campaign monitoring, optimization and data analysis is a strong plus
  • Ability to prioritize and juggle many activities while maintaining strong attention to detail
  • Data-driven approach and ability to analyze data to decide on the appropriate course of action
  • High IT Literacy, proven use of Excel, PowerPoint, and Google apps
  • Passion for technology start-ups and e-commerce
  • A team player with a strong willingness to cooperate and bring value to the project
  • Display Advertising and PPC experience
  • In-depth knowledge of the main Tag Management systems and in particular of the Google Tag Manager.
  • In-depth knowledge of Google Tag Manager installation and configuration, e-commerce Tracking, Event Tracking, Custom Dimensions & Metrics, Custom Javascript Tag implementation, Advanced Google Analytics configuration for GTM, and Advanced tag settings.
  • Advanced knowledge of the MS Office suite (in particular Excel)

6. BS in Graphic Design with 3 Years of Experience

  • Previous agency experience managing multiple clients
  • Experience in building and running high-performing digital ads, Google Ads essential
  • Strong copywriting skills to craft compelling headlines and ad copy
  • Proven experience setting up campaign tracking using Google Tag Manager, Google Analytics and Facebook Pixel
  • Exceptional planning, communication and time management skills
  • Strong analytical skills, business understanding and critical thinking
  • Great collaboration skills and a strong work ethic and a desire to keep learning
  • Knowledge of Google Campaign Manager, and in addition Sizmek, Adform or another server
  • Knowledge of Google Data Studio or other Data Visualization tools
  • Knowledge of HTML and javascript languages
  • Experience in digital advertising, including paid search, social media, display advertising, and B2B lead-generation campaigns
  • Ability to analyze data and metrics, and translate insights into actionable strategies

7. BA in Media Studies with 4 Years of Experience

  • Experience managing six and seven-figure ad budgets.
  • Excellent verbal and written communication skills.
  • Proficient experience with Facebook Ads Manager, YouTube, Google Ads and Google Analytics, Google Merchant Center, Google Data Studio, Shopify/Shopify Plus, TikTok Ad Platform, and Pinterest Ad Platform.
  • Excellent knowledge of paid search (Google Ads), social media advertising (Facebook, LinkedIn, Twitter), and Google Analytics
  • Passion for digital and online media, researching and understanding industry trends
  • Strong command of English language, including oral and written communication skills
  • Organizational, people and project management skills (Excel, PPT, etc.)
  • Experience in digital advertising operations, campaign management, trafficking, or programmatic experience.
  • Knowledge of the digital advertising ecosystem; ad serving technologies, specifically FreeWheel and programmatic SSPs or DSPs; digital creative specifications and tagging such as VAST, VPAID, tracking pixels; debugging proxy server tools such as Fiddler, Charles and Wireshark.
  • An understanding of digital video players and formats such as HTML, Flash, HLS, JavaScript, XML related to advertising creative and delivery processes.
  • Exceptionally detail-oriented and organized with an ability to multi-task and execute under aggressive timelines.

8. BS in Public Relations with 3 Years of Experience

  • Experience in paid search, social media ads, display ads, digital content
  • Excellent oral and written communication skills in English
  • Strong project management skills, ability to multitask, prioritize and follow through on ongoing projects and campaigns
  • Experience with using platforms and analytics tools
  • Ability to [lan ahead, and actively look for potential partners and influencers to work with
  • Strong analytical, organizational, and writing skills
  • Experience working in a remote-first environment; and able to work independently whilst collaborating closely with a fast-growing team
  • Strong sense of ownership, empathy, and determination to get things done
  • Strong attention to detail and is able to get things done fast
  • Proficiency in other major languages (e.g. Mandarin or Spanish)
  • Understanding of advertising design best practices, keywords, A/B testing and pixel management.
  • Ability to handle multiple projects in a fast-paced work environment with exceptional attention to detail.

9. BA in Journalism with 2 Years of Experience

  • Experience on advertising channels including Google, Facebook, Twitter and LinkedIn
  • End-to-end management ability of ad campaigns (define, execute, measure & optimize)
  • In-depth understanding of key industry metrics (CPC, CTR, CPA, ROAS, Quality Score)
  • Proficiency with various types of ads including Search, Display, Re-marketing and Video Ads
  • Exceptional analytical skills to measure the success of the campaigns
  • Familiarity with Google Analytics or other third-party analytics and optimization tools
  • Familiarity with SEO best practices, up-to-date techniques, ranking factors and principles
  • Ability to work both independently and as a member of a cross-functional team
  • Good command of English
  • Personal Specifications/Skills
  • Excellent interpersonal, communication, and presentation skills
  • Strong analytical, critical thinking and problem-solving skills

10. BS in E-Commerce with 5 Years of Experience

  • Experience in managing several client digital advertising campaigns.
  • Excellent written and verbal communication skills
  • Ability to manage multiple priorities
  • Knowledge of all social networking platforms
  • Knowledge of modern digital marketing platforms such as HubSpot, WordPress, Google AdWords, All social media ad platforms, and more.
  • Familiarity with general modern digital marketing and multi-media fields such as online video, print design, social media, blogs, TV, and radio.
  • Problem Solving and Critical Thinking skills on behalf of clients are a must.
  • Adaptability in a fast-paced, constantly growing industry.
  • Shows initiative in all aspects of the role and possess the cognizance to be able to course-correct when applicable.
  • A team player who values collaboration, both internally and externally, but can be equally comfortable and successful working alone.
  • Excellent verbal and written communication and interpersonal skills including the ability to interact with all levels of employees and management.

11. BA in Information Technology with 4 Years of Experience

  • Experience in working in digital marketing, managing multiple accounts, with agency
  • Ability to possess Google Ads certification
  • Experience with website analysis using a variety of analytics tools, including Google Analytics and Google Tag Manager
  • A basic understanding of HTML/CSS and a basic understanding of Javascript (or any other programming language)
  • Experience creating Google Data Studio dashboards
  • Experience working with popular paid search ad platforms including Google Ads, Microsoft Advertising, Facebook/Instagram, LinkedIn
  • Efficiency, humor, flexibility, adaptability, and ability to maintain composure in a fast-paced, deadline-driven environment
  • Exceptional attention to detail, accuracy, and quality
  • Ability to work in a fast-paced environment and effectively prioritize and multi-task
  • High fast-paced environment with a collaborative and unique team culture
  • Generous market competitive total compensation package
  • Experience Challenging projects, regular feedback, healthy competition

12. BS in Computer Science with 5 Years of Experience

  • Experience in managing digital marketing campaigns, working on complex and differentiated adv budgets.
  • Experience of working in a fast-moving environment with competing deadlines and priorities is essential.
  • Exceptional attention to details and proven experience of working with digital channels.
  • Excellent knowledge of the main Search Engine Advertising channels and tools in all relevant markets
  • Very good knowledge of all Performance marketing channels, not Search-related (Remarketing, Social Adv etc)
  • Very good knowledge of Branding channels (Programmatic, RTB, Video Adv, etc)
  • Excellent communication and writing skills in Italian and English (proficient in English is a must)
  • Ability to work in teams, coordinate execution and meet goals
  • Ability to create and present effective and accurate reports and presentations
  • High level in organizational skills and ability to multi-task/manage multiple projects at the same time
  • Passion for Advertising and Online Marketing and curiosity on new media evolution

13. BA in Social Media Management with 4 Years of Experience

  • Digital marketing experience with a concentration on paid media strategy, execution, and reporting preferred
  • Experience with the management and optimization of paid media programs such as paid search, programmatic, native advertising, and paid social campaigns
  • Experience with campaign strategy, planning, and management of concurrent campaigns, with different goals, across multiple business types
  • Experience with budget and campaign planning for ad budgets of $100k+ per month
  • Experience with both local and national campaign structure design and management
  • Experience with Google Analytics, Google Tag Manager, and reporting dashboards
  • Proficient with Microsoft Excel
  • Strong written and verbal communication skills
  • Excellent analytical and project management skills
  • Proven experience as a Digital Advertising Specialist or similar role.
  • Hands-on experience running Google Ads campaigns, Facebook ads, Instagram Ads and other PPC platforms.
  • Highly proficient in paid social, retargeting and display advertising; experience with Amazon and/or Walmart digital advertising a plus.
  • Extremely detail-oriented with the ability to manipulate and analyze data in reporting systems such as Excel.

14. BS in Business Analytics with 3 Years of Experience

  • Hands-on experience with Google Tag Manager and Google Analytics
  • Knowledge of conversion optimization techniques, especially in regard to landing pages and websites.
  • Ability to communicate complicated technical content in a simple manner
  • Strong strategic, analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Excellent computer skills, including document preparation and the use of spreadsheets.
  • Strong organizational skills and proven ability to meet deadlines.
  • Knowledge of other digital marketing methods (SEO, content marketing, social media management etc).
  • Very strong understanding of various data analytics tools and the ability to manage complex analytics through advanced features.
  • Ability to possess Certification in Google Ads, IAB Digital Ad Operations, IAB Digital Media Buying & Planning or similar certification
  • Growth hacking experience
  • Fluent in English, both written and verbal.
  • Experience and interest in the Retail or Baby Industry a plus.

15. BA in Digital Media Production with 5 Years of Experience

  • Ability to provide thought leadership on how to implement business goals within the social advertising channel
  • Ability to align with Business Units on content requirements and company strategy
  • Ability to define what success means for each feature before it goes live on the channel
  • Ability to develop ways to constantly define and monitor the success
  • Ability to define optimization opportunities, maintain testing backlogs, and do whatever it takes to help BUs grow sales
  • Ability to partner with internal teams to define hypotheses, run experiments (surveys, concept testing, analytics tools, A/B testing), and analyze data to make decisions for the social channel
  • Ability to work with external agencies for markets where in-housing has not been implemented yet
  • Ability to manage key stakeholder relationships in the Business Units
  • Understanding requirements and translating priorities well to ensure everyone is aligned on what to expect from the social campaigns
  • Agile Project Management principles and process knowledge
  • Experience with Facebook Business Manager, Google Analytics, and tag management 
  • Experience with CMS and other digital marketing tools 
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