Job Summary:

• Oversees work of agency partners and tracks results against benchmarks and established targets
• Creates campaign tracking process and ensures marketing efforts (traditional and digital) can be tracked individually and holistically
• Provides data-driven advertising strategies that document expected outcomes
• Creates a digital marketing dashboard that tracks results against targets
• Sets digital marketing performance metrics and socializes them with the larger organization
• In collaboration with digital marketing director, implements a data strategy that enables cookie-less advertising, data augmentation and multi-channel campaign attribution
• Participates in the development of testing strategies and hypothesis identification
• Provides copy editing/writing support
• Learn about the client's industry and business activities to suggest more personalized solutions
• Employ networking techniques to attract new clients
• Negotiate budgets and deadlines and analysis of campaign data
• Create landing pages and have experience with funnel optimization
• Use analytical and modeling skills to understand channel economics and optimize the campaign performance of market
• Work collaboratively with peers across the different markets to set up best practices across channels

Skills on Resume: 

• Data Analysis (Hard Skills)
• Digital Marketing Knowledge (Hard Skills)
• Campaign Management (Hard Skills)
• Copywriting (Hard Skills)
• Cookie-less Advertising Understanding (Hard Skills)
• Networking Skills (Soft Skills)
• Collaborative Approach (Soft Skills)
• Technical Proficiency (Hard Skills)

Job Summary:

• Set out the tactical direction for the social channel, ensuring best-in-class account setup and sustainable performance at scale
• Continuously review the direction with market knowledge, new developments and features
• Challenge the agency strategies with channel knowledge, pushing the quality of the campaigns to a higher level
• Test and assess new social platforms for integration within the agency and the Business Units
• Work closely with agency stakeholders to continuously develop and maintain a testing backlog and roadmap that delivers tangible business benefits and ensures effective prioritization of same
• Manage the Product Backlog and roadmap for social: Assess value, develop cases, and prioritize implementation to ensure work focuses on those with maximum value that are aligned with the Business Units
• Work with the Content Specialist to continuously, test, optimize and iterate social campaigns for best lead-generation performance
• Manage the quality of the social campaigns within the agency: Fully functional, released on time, on budget and meeting the KPI’s set
• Work closely with the other Advertising Experts to deliver multi-channel digital marketing campaigns for Business Units, ensuring strong collaboration to deliver optimum results
• Align with Business Unit stakeholders on campaign requirements, defining clear goals and KPIs and managing expectations for each campaign
• Maintain strong working relationships within the team, with Business Unit Stakeholders, other global teams and external agencies
• Stay updated on industry trends and prioritize the developments for the social channel to remain in line with best-in-class standards
• Drive thought leadership on what new developments would be optimum for social and ensure this is aligned with Business Unit requirements
• Challenge Business Unit stakeholders to think beyond current customer journey processes and innovate for new digitized customer journey steps outside the website such as pitch new ad formats, data integrations, new channels and new ideas for social
• Work with other advertising experts in the agency to achieve overarching performance

Skills on Resume: 

• Social Media Strategy Development (Hard Skills)
• Market Trend Analysis (Hard Skills)
• Campaign Quality Assessment (Hard Skills)
• Agile Project Management (Hard Skills)
• Effective Collaboration (Soft Skills)
• Stakeholder Engagement (Soft Skills)
• Creative Problem-Solving (Soft Skills)
• Performance Optimization (Hard Skills)

Job Summary:

• Coordinate web, newsletter, and digital edition ads
• Maintain digital product inventories based on orders received
• Forecast ad inventories for each site monthly
• Collect data and deliver various digital reports for Web, Newsletter, Digital Edition, Video, Eblast and other digital properties
• Check all ads to verify they are running, report/confirm back to the Advertising Coordinator, and verify the monthly billing report
• Assist Sales and advertisers with digital advertising inquiries
• Troubleshoot ad and trafficking problems such as broken links and URLs, ad deliveries and ad display, 3rd party code issues
• Assist Digital Media staff with the coordination and production of Eblasts, Ezines and Webinars
• Multitask and address issues in a professional and confident manner
• Creating record-breaking campaign strategies 
• Setting up and managing the digital advertising networks (Facebook, Instagram, Google, LinkedIn, Display & more) 
• Analyzing data & making data-backed decisions to drastically improve client’s results. 
• Creating engaging reports that communicate the value of advertising initiatives to clients
• Innovating & pushing the boundaries of digital marketing 
• Work with the agency team to complete tactical and strategic projects that are overarching the channels

Skills on Resume:  

• Digital Ad Coordination (Hard Skills)
• Inventory Management (Hard Skills)
• Data Reporting (Hard Skills)
• Troubleshooting (Hard Skills)
• Multitasking (Soft Skills)
• Campaign Strategy Development (Hard Skills)
• Data Analysis (Hard Skills)
• Team Collaboration (Soft Skills)

Job Summary:

• Develop strategy and execute various types of digital campaigns
• Work with the team to set digestible performance indicators that complement overall marketing and business objectives
• Provide monthly and ad-hoc reports for key stakeholders that contain recommendations based on reporting analysis
• Create social media posts and ads that engage
• Setup campaigns, optimize and monitor
• A/B testing aimed at minimizing CPC/CPL
• Project Management: manage projects from A to Z
• Reporting and presentation
• Interact with external Partners 
• Plan projects, define timelines, and effectively communicate with these teams to set priorities;
• Ensure that project milestones and budget expectations are met, and determine team member expectations across departments;
• Communicate with Marketing Performance Leadership to provide progress updates and reporting.
• Support in the development of processes and ways of working for the optimum performance of the agency
• Assisting with digital advertising pitches to prospective clients
• Create, manage, and optimize content in channels or tactics such as: Google Ads including search/display/discover/YouTube, Paid Social Ads, Secondary Ad Networks, Placements, Native Ads, and Other Advertisement Opportunities, Insights and Analytics, Brand Site Management

Skills on Resume:  

• Digital Campaign Execution (Hard Skills)
• Performance Indicator Development (Hard Skills)
• Reporting and Analysis (Hard Skills)
• Social Media Engagement (Hard Skills)
• A/B Testing (Hard Skills)
• Project Management (Hard Skills)
• Stakeholder Interaction (Soft Skills)
• Content Optimization (Hard Skills)

Job Summary:

• Set up, manage and optimize digital advertising campaigns including Google Ads (Search, Display, Shopping, YouTube, Universal App Campaigns etc) as well as Facebook Ads, Instagram Ads, Bing Ads & more.
• Setting up conversion tracking via Google Tag Manager and Google Analytics.
• Data analysis & reporting via Google Analytics.
• Reporting and communicating with the client account manager regarding campaign results and opportunities for improvement.
• Developing/writing creative PPC/ social media advertising strategies for prospective and existing clients.
• Conducting, measuring, and implementing the results of A/B tests for ad copy and audience targeting.
• Performing traffic analysis in Google Analytics related to paid digital traffic and other sources/mediums.
• Evaluating budget levels and providing recommendations.
• Analyse client's business goals (increase leads, increase ecommerce sales, specific model promotion, etc) and translate to a digital marketing proposal.
• Remain up to date with latest trends and changes involving search marketing and major search engines
• Architect strategy, implement, monitor optimize and maintain all paid social campaigns
• Work with key stakeholders to determine new needs and wishes for the continued evolution of the brand sites from an advertisement perspective
• Create, optimize and manage search, display, social and video ad campaigns for 4-5 different web properties
• Work within Google / Microsoft Ads, Google Shopping, Amazon Marketplace, YouTube and other platforms

Skills on Resume: 

• Digital Campaign Management (Hard Skills)
• Conversion Tracking Setup (Hard Skills)
• Data Reporting (Hard Skills)
• Client Communication (Soft Skills)
• Creative Strategy Development (Hard Skills)
• A/B Testing (Hard Skills)
• Budget Recommendations (Hard Skills)
• Trend Analysis (Hard Skills)

Job Summary:

• Create, implement, test, and optimize ads for new and existing channels, including LinkedIn, Google Ads, Facebook, and Twitter
• Support ABM campaign execution using a variety of ad technologies and tools
• Assist with campaign analytics reporting, including accurate attribution and return on investment (ROI) for digital campaigns
• Perform conversion optimization experiments such as split-tests to optimize landing and website pages to drive lead conversions
• Work with partners and vendors as directed to create digital assets, purchase ad inventory, and coordinate execution
• Track and monitor KPIs per channel and build reporting dashboards
• Optimize ad spend and conversions across multiple channels
• Collaborate with marketing team to manage creative process and deadlines
• Researching, investigating, and proposing new digital marketing channel, strategy, and tool opportunities
• Provide campaign reporting to internal team
• Break down data and analyze ad performance to provide actionable insights
• Manage display and programmatic marketing channels to effectively meet company goals.
• Have ownership over display and programmatic channels which includes budget, campaign execution, and revenue growth.
• Develop a marketing strategy and collaborate with internal teams and external partners to bring it to life.
• Develop necessary program reporting, dashboards, and one-off analyses, providing the ability to monitor the health of the program and effectively communicate performance

Skills on Resume: 

• Ad Optimization (Hard Skills)
• ABM Campaign Execution (Hard Skills)
• Analytics Reporting (Hard Skills)
• Conversion Optimization (Hard Skills)
• Vendor Coordination (Soft Skills)
• KPI Monitoring (Hard Skills)
• Creative Collaboration (Soft Skills)
• Channel Research (Hard Skills)

Job Summary:

• Build, execute, analyze and optimize digital marketing campaigns across various platforms including Facebook Ads, Google Ads, LinkedIn and other platforms to ensure they are performing as effectively as possible to deliver maximum ROI,
• Maintain exceptional attention to detail and high standards of quality on all work produced,
• Continuously analyze campaign performance and make performance optimizations to maximize efficiency and growth,
• Monitor emerging trends in paid advertising across channels and be able to adjust accordingly,
• Assist in campaign performance reporting
• Prioritize and manage multiple projects in a fast-paced environment,
• Be proactive with recommendations and sharing insights rather than simple task execution.
• Work with the internal creative team to focus on production in preparation for the launch of the upcoming digital advertising campaign.
• Develop regular reports for internal stakeholders on advertising creative performance
• Enhance advertising creative insights to improve decision-making and campaign optimizations
• Review KPIs and report back on findings to improve campaign performance.
• Ensure implementation of best practice guidelines and follow company processes
• Setup and ongoing optimization and management of campaigns for multiple clients
• Plan, develop, and implement comprehensive paid and organic media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Facebook and Instagram campaigns.
• Plan, launch and optimize PPC campaigns

Skills on Resume: 

• Digital Campaign Execution (Hard Skills)
• Attention to Detail (Soft Skills)
• Performance Analysis (Hard Skills)
• Trend Monitoring (Hard Skills)
• Project Management (Soft Skills)
• Proactive Recommendations (Soft Skills)
• Creative Collaboration (Soft Skills)
• KPI Review (Hard Skills)

Job Summary:

• Ensure the success of paid social advertising campaigns
• Design, build, and optimize paid social campaigns on Facebook, Instagram, Pinterest, Youtube & the Google Display Network including; ad management, A/B testing, audience research
• Monitoring and analysis of campaigns to ensure they are reaching KPI targets
• Reporting on campaign performance to keep stakeholders informed
• Collaborate closely with Creative teams to execute on campaigns
• Identify new opportunities to improve campaigns
• Identification of potential inefficiencies or expansion opportunities
• Present plans and discuss improvement strategies with the Paid Social Lead
• Establish best practices for assets through a test & learn framework
• Run methodological experiments and leverage data to craft high-impact ads
• Keep pace with new developments in the industry
• Actively research new developments in the digital advertising industry and share insights with the team
• Liaise with vendor teams to learn about new platform developments
• Apply detailed scrutiny to new products presented by vendor teams to ensure they will meet the Article’s campaign objectives.

Skills on Resume: 

• Campaign Optimization (Hard Skills)
• A/B Testing (Hard Skills)
• Performance Monitoring (Hard Skills)
• Stakeholder Reporting (Soft Skills)
• Creative Collaboration (Soft Skills)
• Opportunity Identification (Hard Skills)
• Industry Research (Hard Skills)
• Vendor Liaison (Soft Skills)

Job Summary:

• Ownership of day-to-day management of customer acquisition outreach across all major channels including Search, Social advertising, Email, Display, Video, Digital and Offline Top Funnel Advertising
• Ownership of day-to-day management and strategic evolution of POCs B2C Marketing Automation capabilities with Salesforce Marketing Cloud
• Work with agencies to make sure POC campaigns in all relevant channels are following best practices and are incorporating relevant trends
• Evaluate channel/tactic performance and present optimisation recommendations to Digital Manager based on set KPIs like Conversion rate, Cost-per-acquisition, ROAS, reach
• Implement an A|B testing approach to gain greater insight into customer acquisition strategies and tactics
• Partner with Digital Specialist and Brand Marketing to ensure connectivity between web content, social media content and customer acquisition strategies
• Identify traffic and conversion trends by channel, product line and campaign
• Assist Digital Manager in developing and executing annual, monthly and weekly strategies
• Evaluate trends in digital advertising and e-mail, vet potential partnerships to increase POC’s strategic sophistication
• Coordinate with Brand Marketing Group on necessary assets for advertising outreach to effectively promote key product stories
• Coordinate with Digital team to drive efficiencies where possible
• Develop advertisements for Facebook and Instagram, with the ultimate objective of generating action, interest, and/or engagement from the targeted audience. 
• Monitor all digital marketing campaign results, track KPIs and prepare useful performance reports; analyze campaign and website performance data using web analytics and other tools.
• Prepare and execute targeted newsletter/e-mail marketing activities
• Monitor competition to understand key value propositions, core products, brand aesthetics, and identify opportunities for further promotional activities

Skills on Resume: 

• Customer Acquisition Management (Hard Skills)
• Marketing Automation (Hard Skills)
• Campaign Evaluation (Hard Skills)
• A/B Testing Implementation (Hard Skills)
• Cross-Channel Collaboration (Soft Skills)
• Trend Analysis (Hard Skills)
• Digital Advertising Development (Hard Skills)
• Performance Reporting (Hard Skills)

Job Summary:

• Develop new partner relationships through leads and customer acquisition
• Drives the display, social and search platforms, including LinkedIn, Facebook, Microsoft and Google ads
• Ensures goals are being met via KPIs
• Oversees ad budgets
• Leads innovation with new advertising methods
• Collaborate with the marketing team on new and existing projects
• Respond to customer inquiries and complaints.
• Monitor customer retention rates and propose measure to increase it.
• Conduct customer satisfaction surveys.
• Report to the Marketing Director.
• Manage, optimize and report on digital advertising campaigns
• Generate paid search campaigns
• Report on the success of digital campaigns and advertising efforts
• Actively analyze results of campaigns and learn “what works best” for each brand
• Leverage campaign and sales metrics from advertising platforms such as Google, Amazon, Walmart and other sites

Skills on Resume: 

• Partner Development (Soft Skills)
• Advertising Management (Hard Skills)
• KPI Monitoring (Hard Skills)
• Budget Management (Hard Skills)
• Advertising Innovation (Hard Skills)
• Customer Inquiry Handling (Soft Skills)
• Retention Analysis (Hard Skills)
• Campaign Reporting (Hard Skills)

Job Summary:

• Trafficking digital advertising campaigns across WRAL Digital properties and various programmatic platforms
• Trafficking paid search and social campaigns.
• Troubleshooting creative and tagging issues that arise during the campaign set-up process.
• Providing support to sales and account management teams during pre and post-sales process.
• Reporting on campaign performance.
• Monitor digital order queue and process orders and implement projects in the Project Management System.
• Analyze and report on digital metrics including general performance to assess campaign effectiveness.
• Maintain campaigns across various platforms
• Work with multiple departments to understand the overall goal of clients
• Create reports to show performance of advertising campaigns  
• Responsible for Paid Search program management including monitoring performance shifts, budget forecasting, ad testing, and keyword expansion.
• Oversee the day-to-day execution of the Display program which includes retargeting, programmatic ad buys, direct publisher placements, paid social media and other promoted content.
• Partner with the Strategic Marketing and Creative teams as an online media expert to make recommendations on creative messaging across multiple ad platforms.
• Be an expert in online audience targeting capabilities that align with company objectives.
• Research and implement strategies for new programs, campaign settings, audience targeting, and other facets of digital media to maximize program performance.

Skills on Resume: 

• Campaign Trafficking (Hard Skills)
• Paid Search Management (Hard Skills)
• Troubleshooting Skills (Hard Skills)
• Sales Support (Soft Skills)
• Performance Reporting (Hard Skills)
• Digital Metrics Analysis (Hard Skills)
• Cross-Department Collaboration (Soft Skills)
• Audience Targeting Expertise (Hard Skills)

Job Summary:

• Manages advertising strategy for assigned clients
• Provides ongoing strategic recommendations including testing, audience targeting, creative direction, and platforms.
• Analyzes results and report out to clients on performance
• Writes copy and works with art to get copy and art deliverables created
• Creates yearly campaign budget, track spending and recommends spending changes based on ad performance.
• Executes advertising campaigns including:
• Loads ads into the ads platform
• Sends data requests and load data into the ads platform
• Works with client or digital production specialist to get pixels, donation pages, and advocacy pages associated with ads properly set up
• Monitors ad performance and make recommendations to optimize ads based on performance in real-time (i.e. audience adjustments, turning off ads that are not effective, etc.)
• Sets new clients up on advertising platforms
• Serves as advertising expert to all account staff and to clients
• Stays abreast of the latest changes on advertising platforms and meet with advertising vendors
• Partner with the Web, UX, and Creative teams to test and optimize landing page experiences.
• Connect with publishing partners and ad technology vendors to stay on top of new opportunities or changing technology.

Skills on Resume: 

• Advertising Strategy Management (Hard Skills)
• Strategic Recommendations (Hard Skills)
• Performance Analysis (Hard Skills)
• Copywriting (Hard Skills)
• Budget Management (Hard Skills)
• Campaign Execution (Hard Skills)
• Platform Expertise (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)

Job Summary:

• Develop, implement, and manage digital marketing campaigns.
• Manage digital advertising accounts, analyzing accounts for optimal performance (i.e. increasing impressions, clicks, ad spend, and improving CTR).
• Develop strategies to drive search traffic to the supplier product details page to increase Supplier ROI.
• Manage campaigns by implementing advertising campaigns and creative.
• Tests, paces and monitors the delivery of and reporting on ad campaigns.
• Troubleshoot, resolve and communicate and issues affecting the delivery of a campaign.
• Create monthly forecasts that are up-to-date and accurate.
• Create monthly reports, which clearly highlight account performance while providing strategic ideas for future growth and variance explanations.
• Conduct regular meetings with sales and management to review campaign performance and present recommendations to improve client ROI.
• Managing Google Ads, and Facebook Ads in paid search and paid social
• Budgeting and campaign creation and optimization across paid media platforms
• Creation and scheduling of organic campaigns and posts across social and email platforms.
• Execute email marketing campaigns, write copy, segmenting/scheduling/testing and monitor performance
• Assist with the management of internal email marketing automation and systems
• Ensure the company website is maintained, working collaboratively with external partners 

Skills on Resume: 

• Digital Campaign Management (Hard Skills)
• Performance Analysis (Hard Skills)
• Search Traffic Strategy Development (Hard Skills)
• Advertising Implementation (Hard Skills)
• Troubleshooting Skills (Hard Skills)
• Forecasting (Hard Skills)
• Client Communication (Soft Skills)
• Email Marketing Execution (Hard Skills)

Job Summary:

• Set up, schedule, monitor, optimize, and deliver ads through Google Ad Manager, and perform troubleshooting
• Responsible for all ad campaigns running across websites.
• Set up geographic or other targeting parameters specific to a client’s ads.
• Responsible for making sure campaigns run on time and are delivered according to the contracts
• Responsible for keeping track of performance and managing daily, and weekly
• Responsible for reporting ad performance/statistics back to the clients in cooperation with the sales team.
• Assist in forecasting demand for coming months to allow the sales team to optimize quantities sold.
• Support sponsored content/white papers on the magazine websites, including set up, tracking activity, and extracting leads generated for white papers.
• Assist in ensuring customers deliver ads on time and in the correct format, then work with the JPT layout staff on ad placement.
• Using Google Analytics, support Marketing in maintaining existing dashboards, creation of new dashboards, and campaign tracking/management.
• Monitor delivery of ads throughout the period and discuss with Sales staff any needed adjustments to ensure delivery over the month. 
• Tracking task to monitor the client’s performance against the promised CPM
• Set up sponsored content in the magazine's content management system
• Extract activity data from Google Analytics to update reports and for Sales staff to supply information to customers
• Based on available data prepare forecasts of impressions available for sale in the coming months

Skills on Resume: 

• Ad Campaign Management (Hard Skills)
• Performance Monitoring (Hard Skills)
• Targeting Setup (Hard Skills)
• Reporting (Hard Skills)
• Demand Forecasting (Hard Skills)
• Sponsored Content Support (Soft Skills)
• Google Analytics (Hard Skills)
• Client Communication (Soft Skills)

Job Summary:

• Oversee and manage paid media campaigns and budgets on a daily, weekly, and monthly basis to keep spending optimized for growth 
• Hitting targeted goals (platforms include Google Ads/Bing, Facebook, Adroll, Instacart).
• Continuously ideate, implement, and measure results of A/B testing for the creative, audience, and landing pages.
• Provide timely and accurate reporting of key metrics, analyze results, and implement optimizations.
• Stay abreast of new trends, algorithm updates, and best practices to ensure ongoing improvement.
• Execute general administrative functions relating to website development, apps, and integrations.
• Assist marketing with the use of house ads in unsold space and provide reports on house ads to marketing
• Track and store insertion orders
• Work with Finance to ensure correct billing
• Maintain spreadsheet to track various advertising types and locations
• Provide reports to sales staff to supply to advertisers on ad performance
• Pull leads on white papers for Sales to provide to customers (periodically and as requested)
• Support Sales staff in the completion of administrative tasks related to advertising and sponsored content
• For display ads work with JPT layout staff to ensure proper placement
• Maintain existing Google Analytics dashboards used by Marketing and Sales, potentially create new dashboards

Skills on Resume: 

• Paid Media Management (Hard Skills)
• Budget Optimization (Hard Skills)
• A/B Testing Implementation (Hard Skills)
• Reporting and Analysis (Hard Skills)
• Trend Awareness (Hard Skills)
• Administrative Support (Soft Skills)
• Client Reporting (Hard Skills)
• Google Analytics Management (Hard Skills)