• Define (and not only execute) digital advertising strategy and tactics on the regional level specific to lead generation needs
• Define (and not only execute) digital advertising campaign budgets and media plans
• Implement advanced digital advertising campaigns, including paid search, social media, and display advertising
• Optimize and manage launched campaigns using various analytics tools (proficiency in Google Analytics required)
• Coordinate with Analytics specialist to monitor campaign success, including campaign tracking and evaluation; monitor web analytics in accordance with internal goals
• Research external tools and software for campaign optimization
• Create reports detailing the results of digital advertising campaigns
• Work with external partners, agencies and vendors to optimize campaign performance.
• Coordinate with Infobip regional marketing teams to align on strategy for specific markets
• Maintain high-level product knowledge to ensure the organization retains a leadership position
• Support day-to-day management of digital marketing performance and brand campaigns across all channels (PPC, SEO, Social, Display, Affiliates, Influencers, etc.), including briefing, reporting, invoice processing, etc.
• Support towards the execution of membership acquisition strategies (APP & Email customers) both online and in-store to ensure seamless omnichannel customer journeys
• Work closely with digital agencies to support all local operations and digital activations and ensure delivery of impactful campaigns; produce weekly and monthly local reports by market, channel and campaign

Skills: Digital Advertising Strategy, Budgeting and Media Planning, Campaign Implementation, Analytics Proficiency, Performance Monitoring, Reporting Skills, Partner Collaboration, Cross-Functional Coordination.

• Plan, execute & manage paid media campaigns for multiple brands across paid search, display, paid social & video platforms
• Provide channel strategy input & recommendations to meet brand objectives
• Perform ongoing campaign optimizations & provide recommendations for performance improvements (audience targeting, keyword research, competitive insights, creative recommendations, etc.)
• Assist with weekly & monthly paid media reporting and campaign analyses
• Provide creative specs, best practices & recommendations. 
• Assist with writing ad copy for paid search or A/B tests.
• Stay updated on industry trends & best practices across managed ad platforms
• Work closely with the Germany, Sweden and Denmark marketing, PR teams, website marketing, site experience, CRM and Omni channel, and other related departments to ensure alignment in marketing strategies and between e-commerce and stores to guarantee a smooth customer journey across all touchpoints and channels
• Create a proactive strategic sales roadmap and products, designed to maximize existing opportunities in market and unlock new ones
• Spearhead ideation, scoping, market validation and review elements of the Ad Product development process
• Lead Ad Product brief responses, developing actionable insights, sales proposals and packages for existing and new business opportunities
• Evangelise digital ad product portfolio internally by building and maintaining outstanding relationships with the sales team, as well as development and delivery of training programming and onboarding
• Act as the market expert on digital ad products, keeping up-to-date on trends that present opportunities to News Corp

Skills: Paid Media Campaign Management, Strategic Channel Optimization, Analytical Skills, Creative Copywriting, Industry Knowledge, Cross-Functional Collaboration, Strategic Roadmap Development, Training and Relationship Building

• Create and digital advertising campaigns on Facebook, Instagram, Google, Bing, LinkedIn and more to recruit patients into clinical trials
• Work on paid advertising channels and develop strategies to recruit patients most effectively
• Explore both digital and other means of advertising for clinical trial recruitment
• Run ad campaigns for B2B efforts to acquire new customers looking to run clinical studies for pharma, biotech, diagnostic and digital therapeutic trials
• Manage Google Tag Manager to appropriately set up tracking of conversions study recruitment and B2B customer campaigns
• Manager Google Analytics to track ad traffic sources from various campaigns
• Monitor the onboarding funnel for lead generation to ensure a smooth process for sales leads to book meetings and demos with team through the website.
• Promote products and services or specific events via paid ad campaigns
• Planning agendas, creating media plans and leading weekly client calls
• Ideating with client team, working with internal design and copywriters to create ad creative, running approvals with clients, etc.
• Working with internal ops and finance teams to track media plan signature, payment, monthly ad reconciliations
• Work with the internal design team to project manage ad creative development
• Work with the internal ads production team to request campaign set-ups and QA campaign builds in the platform
• Analyze and optimize live ads, including reporting back to clients via phone or email

Skills: Digital Advertising Campaigns, Patient Recruitment Strategies, B2B Advertising, Google Tag Manager, Google Analytics, Lead Generation, Client Communication, Creative Development

• Working with the Head of Performance Marketing and channel marketing teams across Personal Banking, Business Banking and Wealth Management businesses to plan, build and execute campaigns
• Creation, execution and maintenance of digital campaigns across advertising platforms (including campaign build, budget management, and asset optimization)
• Carry out segmentation of CRM databases to implement remarketing strategies
• Strong focus on measurement of campaigns to identify trends and insights
• Reporting on digital campaign performance and assessing against goals (ROI and KPI’s) to develop strategic decisions and optimization recommendations
• Deliver regular updates to the wider marketing team including campaign and media industry insights
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Testing and learning with audiences to improve CX and conversion.
• Set up and manage Google Ads and Facebook Ads campaigns
• Communicate ad performance, planned tests, and creative needs with the team
• Set up conversion tracking for clients
• Brainstorm/research targeting and copy ideas
• Maintain up-to-date knowledge of the continuously changing digital advertising landscape
• Participate in calls with clients to discuss results, goals, and opportunities
• Contribute to strategic marketing and business strategy discussions.

Skills: Campaign Planning, Digital Advertising, CRM Segmentation, Campaign Measurement, Performance Reporting, Customer Experience, Ads Management, Strategic Contributions

• Assist with daily account management of PPC campaigns across Google, Bing and Facebook
• Display advertising, Search engine marketing and Facebook advertising
• Budget tracking and management
• Shopping campaign and product feed maintenance/management
• Ad copy creation and A/B testing and focused on ROI for clients
• Keyword research and management
• Landing page optimization and A/B testing
• Research and evaluation of new advertising opportunities
• Managing the technical aspects of Ad Campaigns
• Creation & Management of Paid Advertising Content
• Working closely with the Creative Director & Marketing Director to develop and execute digital advertising strategies
• Research Competitors/Market Trends/New Technologies
• Sharing knowledge and supporting the agency to assist business growth and maintain existing clientele
• Working collaboratively with the Word of Mouth team
• Analyzing and reporting social media results to identify successes and opportunities for improvement

Skills: PPC Account Management, Display Advertising, Budget Management, Shopping Campaign Management, Ad Copy Creation, Keyword Research, Landing Page Optimization, Market Research

• Strong analytics background, with problem-solving skills and data-driven thinking.
• Deep understanding of programmatic media buying and display marketing.
• Advanced knowledge in search/PPC, display and paid social.
• Experience with A/B and other testing metrics.
• Robust knowledge of the latest trends and best practices in online marketing and management.
• Experience with web analytics tools such as Google Analytics/Data Studio.
• Experience with PowerPoint, Excel, Marketo, and SalesForce Marketing Cloud     
• Experience in SEM / PPC management working directly in Google Ads & Microsoft Ads
• Experience in supporting advertising campaigns across multiple digital channels (SEM, social, display, YouTube, e-mail, etc.)
• Ability to effectively manage large monthly advertising budgets
• Proficiency in Google Analytics and a strong understanding of other planning, testing, and performance tools   

Qualifications: BA in Marketing with 2 years of Experience

• Experience implementing, evaluating, and applying A/B tests
• Ability to be highly analytical, while at the same time highly creative
• Must be comfortable working remotely and/or collaborating with remote coworkers
• Ability to possess Google AdWords certified
• Ability to possess Google Analytics Certification
• Experience with Ad copy creation and optimization
• Experience in creating digital marketing campaigns and managing ad budgets for paid search (SEA) and paid social
• Successful track record of implementing, measuring, and delivering on digital marketing performance metrics (ROAS, CPL)
• Analytical and pragmatic approach to implementation
• Strong communication skills and team player
• Fluent in English, ideally with fluency in additional languages as well (German, Swedish, or Dutch preferred)
• Ability to communicate effectively both orally and in writing.
• Collaborative enlists information from all sources to ensure the best solution to an issue.

Qualifications: BS in Advertising with 3 years of Experience

• Digital marketing experience managing campaigns to acquire and engage target audiences
• Experience executing paid search and display advertising campaigns
• Strong project management skills with exceptional attention to detail and a proven ability to drive projects to successful completion
• Excellent communications skills
• Excellent analytical skills with proven record of driving the evolution of a program through the application of data insights
• Experience with website analytics platforms such as Adobe Omniture and Google Analytics
• Strong collaboration skills with peers, leadership, and cross-functional teams
• Ability to work well under deadlines and perform multiple tasks effectively and concurrently
• Must stay current and maintain industry knowledge of trends in the digital space
• Hands-on experience buying and optimizing paid search and display advertising campaigns preferred
• Agency experience or experience managing agency/vendor partner relationships
• Advanced knowledge of pay-per-click (paid search) strategy, tactics, and execution

Qualifications: BA in Communications with 5 years of Experience

• Broad knowledge of the industry and professional experience.
• Excellent interpersonal skills with demonstrated ability to develop and maintain positive working relationships with individuals from diverse backgrounds including students and parents.
• Excellent written and verbal communication skills.
• Excellent skills in database management and record keeping.
• Excellent organizational skills and attention to detail.
• Customer service skills with the ability to meet and serve the public, both in person and by telephone, tactfully and effectively.
• Understand written procedures, write routine documents, and speak clearly; and understand multi-step written and oral instructions.
• Project management skills and commitment to meeting deadlines
• Ability to work independently with minimal supervision.
• Ability to analyze and present complex data.
• Knowledge of Google AdWords, Google Analytics, Facebook Business Manager, Twitter Ads & CRMs
• Proficient in Microsoft Suite, especially in Excel and Pivot tables.

Qualifications: BS in Business Administration with 4 years of Experience

• Knowledge of Digital Marketing's current best practices and understanding of Digital production processes; Pay-Per-Click, and Paid Search experience is a must.
• Knowledge of Strategic planning and processes for brand management and creative development, including research tools and evaluation of results.
• Knowledge of social media paid advertising campaigns including Facebook, LinkedIn and Twitter.
• Strategic content creation and excellent writing skills.
• Ability to work independently and in a team environment.
• Digital marketing experience within a corporate marketing department or agency
• Google AdWords is a must, Bing certification
• Strong communication and writing skills
• Fluency in English
• Detail-oriented and strong analytical skills
• Excellent knowledge of Facebook, Instagram, Google, and YouTube advertising
• Knowledge and experience with Facebook pixel

Qualifications: BA in Digital Media with 3 years of Experience