WHAT DOES A DIGITAL COMMUNICATIONS MANAGER DO?

Published: Oct 23, 2024 - The Digital Communications Manager tracks performance of both organic and paid social media activities, developing strategies to enhance web presence for IIGCC and related initiatives. Manages email marketing platforms and curates monthly member newsletters, ensuring consistent communication aesthetics and content relevance. Develops comprehensive reporting dashboards to monitor and report on the effectiveness of communications campaigns across all digital platforms, facilitating continuous improvement.

A Review of Professional Skills and Functions for Digital Communications Manager

1. Digital Communications Manager Duties

  • Internal Digital Platform Management: Lead the strategic direction and execution of internal digital platforms, including operations, governance, training, and analytics to support the Associate Communications strategy.
  • Communications Platform Expertise: Serve as subject matter expert for all associate communications platforms, including intranet, email communications, social media, video, webinars, and other channels.
  • Digital Analytics Management: Establish and maintain dashboards to provide high-value digital analytics that measure the efficiency and effectiveness of digital channels and improve communication initiatives.
  • Agile Testing Leadership: Lead agile testing processes, determine appropriate projects for testing, and execute in partnership with the agile testing lab.
  • Workforce Data Integration: Partner with the Workforce Insights team to incorporate key associate data into digital strategy to improve audience segmentation and personalization of communication.
  • Intranet Project Management: Create and shape key projects and initiatives on the intranet, including developing new internal site areas and enhancing and maintaining existing sites.
  • Content Alignment: Work with key stakeholders to ensure content is relevant, timely, and aligns with standards.
  • Vendor and Stakeholder Collaboration: Manage external vendors and partner with internal stakeholders, such as I&T and Digital, to develop and maintain internal websites, apps, analytics, and other digital platforms for consistency and optimal user experience.
  • Webinar and Virtual Event Support: Support large-scale webinars and virtual events.
  • Content Creation: Create compelling content for a variety of audiences and channels, including intranet, social media, email, meetings, videos, and blogs.
  • Storytelling Support: Support the Marketing and Communications storytelling engine by contributing inspiring associate stories that highlight Bon Secours Mercy Health as a great place to work, grow careers, and serve patients.
  • Brand Alignment: Ensure all digital channels and content align with visual and written standards using brand and style guidelines.

2. Digital Communications Manager Details

  • Content Editing and Supervision: Edit and supervise all content, providing guidance and direction to ensure quality and accuracy.
  • Customer Experience Improvement: Leverage formal and informal techniques to assess customer feedback, data, and analytics to improve the overall customer experience based on derived insights.
  • UX Management: Improve and manage the UX of the Digital organization’s communication channels.
  • Digital Leadership Alignment: Work closely with the Digital leadership team to align on key messages, goals, and overall experience.
  • Digital Transformation Contribution: Contribute to the organization’s digital transformation efforts, collaborating with Cabot’s HR department, operations manager, and project management teams.
  • Content Collaboration: Collaborate with business stakeholders to build and share content ideas, furthering the department’s efforts within the organization.
  • Business App Integration: Work with the company’s other business apps and workflows, including visual design, digital asset management, storyboards, flowcharts, and other content design documentation.
  • OCM Institutionalization: Institutionalize the OCM capability throughout the lifecycle of engagements to better address user adoption and enable change.
  • Change Management Process: Ensure changes to the IT environment are processed via a defined, risk-based process to maintain stability after implementation.
  • OCM Methodology Deployment: Establish, maintain, and deploy the standardized Cabot Organizational Change Management (OCM) Methodology and Toolkit, including an approach for measuring employee impact and success, and managing communications, training, stakeholders, sponsorship, resistance, and risk.
  • Continuous OCM Improvement: Leverage best practices and regular feedback gathering to continuously improve the OCM approach and ensure effective initiative support.
  • OCM Initiative Success Measurement: Measure and communicate the success of Digital OCM initiatives to the organization.

3. Digital Communications Manager Responsibilities

  • Online Community Development: Develop and maintain engaging online social spaces that expand the awareness of ESP campaigns and target niche audiences via social media, website, and email channels.
  • Data Analysis and Strategy: Analyze engagement data and audiences to create recommendations focused on growing the reach and impact of ESP initiatives.
  • Cross-Channel Content Management: Write, edit, update, and schedule cross-channel digital content using social media management, email marketing, and website content management systems.
  • Content Calendar Maintenance: Create and maintain a content calendar to keep staff and stakeholders informed and coordinated on plans and strategy.
  • Digital Event Support: Assist with the planning, execution, and technical support for digital live stream events.
  • Digital Campaign Guidance: Provide guidance and support to advocacy, policy, and programmatic teams with the digital execution of their campaigns.
  • Digital Tools Training: Assist in the development of staff and stakeholder digital tools trainings.
  • Media Tools Proficiency: Maintain an updated proficiency with new media tools and trends.
  • Narrative Strategy Development: Strategize across teams on overall narrative strategy, with an eye to broader public engagement exposure, and an ability to bring a critical lens that prioritizes equity and inclusion in all aspects of communications.

4. Digital Communications Manager Accountabilities

  • Online Reputation Management: Participate in the creation and execution of strategies to build and maintain a positive reputation online.
  • Digital Content Leadership: Lead in the development of digital content to build stakeholder engagement and encourage and maintain community engagement with school-owned social media channels.
  • Social Media Strategy Management: Manage the school’s social media strategy across various social platforms.
  • Content Creation: Author content and capture other assets, such as images and video, from internal and external stakeholders.
  • Performance Analysis: Conduct and report on regularly scheduled analysis of activity and campaign performance to optimize future campaigns based on what is learned from this analysis.
  • Social Media Best Practices Support: Support and monitor secondary social media account managers on campus in content creation and social media best practices.
  • Website Content Management: Maintain and update website content, both written and visual.
  • Communications Collaboration: Collaborate with the communications team to strategize and implement communication tools to support information access to the internal community.
  • Web Content Coordination: Work directly with internal clients on campus to proactively identify web content needs and make updates in a timely fashion.
  • Website Analytics: Conduct and report on regularly scheduled analysis of website analytics.
  • Search Engine Marketing: Develop and execute a search engine marketing plan to ensure the school’s website visibility is favorable for relevant search terms.

5. Digital Communications Manager Functions

  • Digital Advertising Strategy: Participate in the development and execution of a digital advertising plan.
  • Digital Advertising Analytics: Conduct and report on regularly scheduled analysis of digital advertising analytics.
  • Event Coverage Support: Support coverage for events to be featured on the website and/or social media posts including attending school functions after school hours and on weekends.
  • Email Communications Management: Create and launch email communications to constituent groups, including but not limited to writing, and proofreading including emergency updates and other time-sensitive notifications that could occur outside regular working hours.
  • Project Management for Campaigns: Utilize a project management approach to managing the planning for and fulfillment of external campaigns and internal client projects, use designated project management software as instructed.
  • Client Services Team Participation: Serve as an active, contributing member of the client services team for internal clients on campus.
  • Digital Marketing Expertise Development: Actively build ongoing, up-to-date, and relevant expertise of digital marketing trends and best practices for the education industry.
  • Editorial Assistance: Assist with the organization, writing, photography, and editing of the bi-annual Wesleyan Magazine.
  • Standards Monitoring: Aid the communications staff in monitoring the school’s editorial and graphic standards and policies.
  • Special Events Attendance: Attend special events and school functions, often outside of school hours.
  • School Life Participation: Actively participate in the life of the school both during the school day and outside of normal school hours.

6. Digital Communications Manager Job Description

  • Digital Project Delivery: Scope and deliver digital projects and campaigns that enhance online presence, developing effective user journeys and refining interactions with website users to provide the best experience possible.
  • Web Development Collaboration: Work with the Senior Digital Communications Manager to successfully implement the website development roadmap and web content plans.
  • Technical Support Provision: Provide 1st line technical support for sgn.co.uk CMS users and internal stakeholders.
  • Content Development and Coordination: Create, coordinate, and implement content for the website and other digital channels.
  • Storytelling and Engagement: Create compelling stories to promote SGN and engage key stakeholders through copy, email, photography, video, social media, illustrations, and infographics.
  • Digital Analytics Utilization: Leverage digital analytics and reporting to assess the performance of digital communications and inform decision making.
  • Digital Expertise Provision: Provide digital and content expertise within the Stakeholder Relations and Communications directorate and the wider business.
  • Internal Stakeholder Engagement: Engage with internal stakeholders across the company as a digital champion.

7. Digital Communications Manager Overview

  • Social Media Program Management: Oversee the firm’s corporate and executive social media programs, serving as the day-to-day manager and setting strategy for both corporate profiles (existing and new) as well as key executive platforms.
  • Content Development: Develop and release long and short form content for social media and other digital platforms with the goals of building awareness, increasing reputation, and enhancing engagement.
  • Website Management: Manage and help continuously improve the Vista website.
  • SEO Enhancement: Enhance digital presence, incorporating SEO and other digital best practices into website approach.
  • Paid Content Oversight: Initiate and oversee paid content as part of cross-channel digital campaigns.
  • Content Production Management: Manage the production of content, collaborating across teams, including HR, IR, Compliance, and Legal, to ensure compliance with industry regulations.
  • Digital Analytics Reporting: Measure and report on digital KPIs and analytics to improve results.
  • Agency Collaboration: Collaborate and efficiently direct agency teams and resources to deliver outcomes.

8. Digital Communications Manager Details and Accountabilities

  • Digital Content Development: Develop creative and compelling content for audiences across all of corporate digital and social platforms.
  • Subject Matter Expertise: Serve as a dedicated subject matter expert for the business areas represent.
  • Data-Driven Strategy: Work closely with analytics to leverage data to drive content strategy.
  • Content Deployment Oversight: Oversee content deployment and scheduling using tools like Sprinklr and Welcome.
  • External Contributor Management: Help manage a network of external writers, video producers, and graphic artists that contribute to library of digital assets including, photos, video, and infographics.
  • Trend Monitoring: Maintain constant pulse on current events and trending topics, identifying threats and opportunities to help guide related content while looking for the right moments to engage.
  • Digital Education: Serve as an educator by being aware of new functions, platform opportunities, digital channels, and best practices.
  • Content Library Management: Maintain and help manage internal content libraries, i.e., editorial calendars, content management systems, asset management systems, video files, talent/casting documents, etc.
  • Video Production Assistance: Assist in pre-production process of video creation.
  • Graphics and Video Editing: Create graphics and edit videos (production & pre-production) as needed via internal DIY editing software and/or Adobe suite, Final Cut Pro, etc.
  • Content Management: Manage content management cycle i.e., routing content for necessary approvals and using internal system for content ingestion and planning.

9. Digital Communications Manager Tasks

  • Social Media Strategy Management: Own IIGCC’s overall social media strategy, with a focus on building the audience, content development, impact, and engagement targets.
  • Social Media Account Management: Manage the official Twitter and LinkedIn accounts and update regularly with timely, relevant, and appropriate content.
  • Content Development: Own the development of creative, dynamic content with a ‘digital first’ approach and maintain a social content calendar.
  • Social Media Monitoring: Monitor mentions of IIGCC and related initiatives across all social media channels, responding and escalating as required.
  • Social Media Performance Analysis: Track performance of organic and paid social media activity, making recommendations for improving performance.
  • Web Strategy Development: Develop a web strategy for IIGCC and related initiatives.
  • Web Content Coordination: Work together with wider communications, programme, and membership teams to ensure timely and accurate updates to the website.
  • Web Content Management: Upload press releases, publications, reports, and member updates to the website and write summaries for each resource.
  • Website Metrics Management: Create and manage appropriate reporting metrics for websites, making and implementing recommendations to improve the member experience.
  • Email Marketing Management: Manage overall use of the email marketing platform, providing support with templates to ensure a consistent look and feel of all email communications.
  • Newsletter Production: Own monthly member newsletters, working closely with programme and membership teams to develop content and ensure updates reflect recent successes across the whole organization.
  • Email Communications Analysis: Track performance of email communications and provide regular updates to teams with recommendations on potential improvements.
  • Digital Campaign Analysis: Track performance of communications campaigns across all digital platforms and provide reports to the wider team and organization to support continuous improvement.
  • Reporting Dashboard Development: Develop reporting dashboards to facilitate regular and ad-hoc/campaign-based reporting.

10. Digital Communications Manager Roles

  • Editorial Content Management: Lead or contribute to digital communications editorial content focused on all relevant divisional defence, space, and security topics.
  • Digital Visibility Enhancement: Participate in enhancing the visibility and impact of Airbus communications and content via digital channels (mainly social media).
  • Social Media Positioning: Support the social media positioning of the Airbus Defence and Space CEO as well as other divisional top management members.
  • Content Production and Publishing: Manage production (e.g., content/photo/video/infographics) and publish on any defined channel (internal and external).
  • Trend-Based Proposal Development: Build and implement new proposals based on trends.
  • Stakeholder Management: Manage internal and external stakeholders, including agencies, subcontractors, and transversal remote teams.
  • Branded Storytelling Promotion: Promote better branded storytelling and ensure a consistent editorial voice.
  • Special Campaign Content Development: Develop and implement dedicated content for special campaigns on social media.
  • Social Media Campaign Management: Manage social media campaigns in close cooperation with the Communications Business Partners.
  • Social Media Channel Management: Manage the related social media channels.
  • Programme Line Collaboration: Work closely with the Programme Lines (with a focus on digital transformation, unmanned aerial systems, or security topics) and the responsible Communications Business Partners.