• Develop, edit and review ad copy and creative to drive campaign performance.
• Manage external advertising vendors, reviewing campaign reports and identifying opportunities to optimize.
• Set advertising strategy based on policy initiatives and overall campaign goals and objectives.
• Collaborate with digital team including Email Marketing Manager, to strategize cross-channel strategies and overall ROI of campaigns based on budget and overall audience engagement and conversions.
• Manage and work closely with the local digital advertising agency in Japan
• Create, implement, and execute digital advertising strategy with the help of the local digital advertising agency
• Create and foster relationships with global/regional client decision-makers to understand needs and to be able to provide market insights
• Collaborate with local and global company teams to identify opportunities and to best optimize marketing strategies
• Compose, launch and optimize social advertising campaigns using Facebook Ads Manager, Google Ads, and other platforms/tools
• Gather advertising objectives, analyze them and interpret into digital ad campaigns that are objective-based and data-driven
• Reporting and communicating with the client account manager regarding campaign results and opportunities for improvement.

Skills: Digital Advertising Strategy, Campaign Optimization, Cross-Channel Coordination, Agency Management, Client Relationship Management, Creative Content Development, Social Media Advertising, Data-Driven Reporting

• Defines customer goals with ads
• Recommends a set budget (minimum $3,000 per month is company policy)
• Creates advertising accounts with customer billing preferences
• Creates campaigns, ad groups/sets, and ads
• Recommends and makes modifications to landing pages and website for conversions
• Tracks and monitors conversions through Google Analytics / Call Tracking / Chat Tracking
• Reports on campaign effectiveness to client and team
• Recommends increase of advertising spend ongoing
• Report on campaign progress
• Research client attributes to compose variations of ad copy for campaign use
• Take responsibility and accountability for assigned campaigns, managing all communication and tasks

Skills: Customer Goal Definition, Budget Management, Advertising Account Setup, Campaign and Ad Creation, Landing Page Optimization, Conversion Tracking, Performance Reporting, Ad Copy Variation Research

• Develop Facebook, Google & other third-party advertising campaigns to increase lead generation and signups.
• Run email marketing campaigns to increase the number of email addresses signed up to OWNA marketing channels, in order to increase the viability of advertising lookalike audiences.
• Develop email marketing campaigns to supplement the conversion of leads gained through advertising.
• Run social media campaigns to increase engagement, in order to increase the number of people who can be retargeted through advertising.
• Increase website traffic, in order to increase the number of people who can be retargeted through advertising.
• Design and optimize OWNA & WORKR websites to increase conversion of website visitors from advertising campaigns.
• Work closely with the graphic designer to make sure advertising creative is on-brand, correct and useful.
• Copywriting for social media, websites and ads.
• Liaise with 3rd-party advertisers to run campaigns in publications and websites relevant to the childcare management sector.
• Create, monitor and adapt full customer journeys, all the way from brand awareness to lead to sales to retention/advocacy.
• Developing/writing creative PPC/ social media advertising strategies for prospective and existing clients.
• Conducting, measuring, and implementing the results of A/B tests for ad copy and audience targeting.

Skills: Digital Advertising Campaign Development, Email Marketing Execution, Social Media Campaign Management, Website Traffic Analysis, Conversion Rate Optimization, Creative Collaboration, Copywriting for Advertising, Customer Journey Optimization

• Drive website engagement and customer experience by measuring and improving conversion of visitors to ecommerce sales and/or measurable leads to the sales force.
• Planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• In collaboration with search and cross-functional teams, ideate and execute best-in-class paid search campaigns efficiently utilize the large capital investment made in this arena
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). 
• Work with analytics platforms and testing tools to continually optimize the customer experience to drive growth. 
• Seek new ways of using existing technologies, improve business processes, and evaluate new technologies to drive growth.
• Collaborate with internal and external advertising, creative, content, and technical partners to ensure a cohesive customer experience and optimal marketing program.
• Design & execute cohesive overall advertising/engagement strategy to drive customer growth, sales in owned B2B/ B2C eCommerce channels
• Manage and support the SEO specialist
• Create or manage the creation of effective display ads and then run A/B testing to measure CTR
• Review landing pages/websites and provide feedback to the webmaster to ensure high conversions

Skills: Conversion Optimization, Digital Marketing Campaigns, Paid Search Management, Performance Reporting, Customer Experience Enhancement, Technology Utilization, Collaborative Strategy Development, A/B Testing

• Develops & executes digital advertising (SEM) strategy for Google, Microsoft, YouTube, and other paid advertising platforms.
• Identifies trends and insights, and optimizes spending and performance based on the insights.
• Works in tandem with the e-commerce manager to implement website changes such as product listing optimization, landing page creation, and more to help improve SEM performance.
• Brainstorms/execute new and creative growth strategies through digital advertising (SEM).
• Plans, executes and measures digital advertising experiments and conversion tests.
• Provides frequent reports/analytics on performance for all digital advertising campaigns.
• Responsible for hitting monthly business, revenue, and correlating return on ad spend goals across SEM efforts.
• Work closely with Google or 3rd party partners to enhance digital advertising efforts.
• Supports the Growth Marketing Manager in Digital team initiatives.
• Create a roadmap for projects and evaluate expansion opportunities
• Speak to strategy and cascading tactics at a high (or Executive) level

Skills: Digital Advertising Strategy Development, Performance Optimization, E-commerce Collaboration, Creative Growth Strategy Execution, Digital Advertising Experimentation, Analytics and Reporting, Goal Achievement in SEM, Project Roadmap Creation

• Experience with an agency or in-house marketing environment.
• Advanced technical and modeling skills including Excel skills (pivot, vlookup, etc.) and data analytics.
• Ability to translate complex analysis into actionable recommendations.
• Experience with A/B testing and statistical significance testing.
• Experience with any of the following technologies is preferred: Microsoft Office Suite, Google Analytics, AirTable, WhatCounts, Entrata, and social platforms.
• Demonstrates strong organizational and problem-solving skills, and strong attention to detail.
• Manages multiple projects and meets goals and deadlines timely and consistently
• Works well independently, as a member of various teams and with all levels of management.
• Versatile, flexible, and thrives in an environment where there are constantly changing priorities.
• Commitment to excellence and high standards.

Qualifications: BA in Marketing with 2 years of Experience

• Extensive campaign creation and management experience (research, strategy, planning, launch, budget management, ad testing, optimization, etc.) with a broad range of digital advertising channels including Google Ads and Display Network, LinkedIn and Facebook
• Ability to develop and execute time-sensitive digital advertising campaigns aligned with key messaging, goals, geographic and audience targeting, etc.
• Ability to manage multiple, concurrent campaigns
• Strong knowledge of keyword development, web copy creation and testing
• Experience using Google Analytics and Google Tag Manager
• Experience creating landing pages and other web content within a CMS platform
• Experience with retargeting, geo-targeting and other digital advertising strategies
• Expertise in website optimization (user experience, lead generation, SEO), and digital media best practices and trends
• Strong analytical, creative and problem-solving capabilities
• Must be able to support the Universitys commitment to fostering a diverse, equitable, and inclusive culture
• Able to respect, support and contribute to the university Catholic and Jesuit mission
• Experience developing and executing complex, digital advertising campaigns and other digital content, preferably in a higher education setting

Qualifications: BS in Business Administration with 5 years of Experience

• Experience in digital marketing campaigns, programs and tactic management
• Demonstrated experience with Google Ads, Bing Ads, and other SEM platforms
• Outstanding attention to detail and strong organizational skills
• Comfortable juggling multiple concurrent projects with tight deadlines
• Self-motivated individual with excellent interpersonal skills
• Experience within a B2B direct marketing environment.
• Excellent project management skills, with a strong technical understanding of digital marketing and marketing technologies
• Experience with Google Ads, Sizmek
• Experience with B2B paid search campaigns
• Experience with Adobe Analytics
• Practical experience doing business on a global scale
• Excellent verbal, written, presentation, and interpersonal skills

Qualifications: BA in Communications with 3 years of Experience

• Experience with paid media strategy, execution, and reporting.
• Expert in Google Ads and Facebook Ads Manager.
• Proven Experience running successful ad campaigns on Google, YouTube, Facebook, Instagram, TikTok and Pinterest
• Proficient with website tracking and reporting, including Google Analytics, Google DataStudio and Google Tag Manager
• Exposure to both global brand campaigns and targeted local retailer campaigns.
• Experience in SEM, Demand Generation
• Understanding of paid search as a revenue generator
• Proficient in Google Ads, Microsoft Bing, Facebook Advertising, LinkedIn Advertising, ABM Platforms (Terminus, etc)
• Experience in working with operations functions to ensure proper configuration of marketing technologies such as HubSpot, SalesLoft, Salesforce, Terminus, and more for SEM platforms
• Experience in working work directly with Sales and CSM team members to target prospects and accounts through ABM

Qualifications: BS in Advertising with 4 years of Experience

• Experience in a dedicated digital advertising role focused on media buying or trafficking.
• Proficiency in any of the following: programmatic display, paid social, or paid search.
• Familiarity with all aspects of ad campaign management: campaign setup, ad trafficking, optimizations and reporting and analysis.
• Ability to manipulate and analyze data in reporting systems such as Excel.
• Skills and experiences we expect of all M+R employees:
• Ability to prioritize time to meet deadlines for multiple projects.
• Strong ability to write clearly, concisely, and logically.
• Proven track record in successfully pick up new skills on the job, including learning new technologies.
• Successful experience working in a fast-paced, deadline-driven environment.
• Capability to tackle big projects by breaking them down into smaller pieces.
• Ability to see a problem and propose a solution.

Qualifications: BA in Graphic Design with 3 years of Experience