DIGITAL ADVERTISING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Published: Oct 24, 2024 - The Digital Advertising Manager excels in developing targeted ad campaigns for B2C marketing, notably in the medical devices and pharmaceutical sectors. Expertise includes direct collaboration with ad channel representatives, enhancing sales funnels, and leveraging tools such as HubSpot, BigCommerce, and Salesforce for optimized customer engagement without third-party intervention. Combining graphic design skills with a proactive, solution-oriented mindset, the individual effectively multitasks to drive significant, measurable outcomes in eCommerce environments.
Essential Hard and Soft Skills for a Standout Digital Advertising Manager Resume
- Search Engine Optimization
- Pay-Per-Click Advertising
- Data Analysis
- Social Media Advertising
- Content Management Systems
- Google Analytics
- Email Marketing
- Graphic Design
- Marketing Automation Tools
- Budget Management
- Strategic Thinking
- Creativity
- Communication
- Problem Solving
- Adaptability
- Leadership
- Teamwork
- Attention to Detail
- Time Management
- Customer Orientation
Summary of Digital Advertising Manager Knowledge and Qualifications on Resume
1. BS in Marketing with 3 Years of Experience
- Drive to seek what can be improved and offer ways to fix any potential roadblocks.
- Understanding of how words and actions affect others.
- Kindness and consideration for others.
- Experience bringing a lens of inclusivity to all of interactions with colleagues.
- Comfort admitting what you don’t know and recognizing that seeking and receiving feedback is part of the learning process.
- Experience supporting the professional development of more junior staff or interns.
- Experience using one of the following ad serving systems: Google Campaign Manager, Google Ads, Verizon (formerly Oath), or Facebook Ads Manager.
- Experience working at an agency.
- Experience working with or at non-profits or political/issue campaigns.
- Basic understanding of pixel and pixel management.
- Experience with direct response (DR) advertising.
2. BA in Advertising with 5 Years of Experience
- Experience in media planning and media activation, with hands-on execution experience with planning and managing activity across multiple channels namely display, social, programmatic and content syndication.
- Experience in Complex B2B Marketing or Tech such as customers engaging with various marketing touchpoints dozens of times before coming to a buying decision.
- Experience in managing data strategy and leveraging 1st party and 3rd party data segments.
- Excellent Communication Skills, verbal, written or PowerPoint, you’ll need to be able to communicate clearly and answer questions coming from all levels of understanding on paid media.
- Understanding of the programmatic landscape, best practices, and platforms to successfully manage campaigns.
- Experience with DoubleClick Campaign Manager/floodlight tags/vendor pixels
- Understand in-depth local social landscape and how and when to target key audiences.
- Professional certification granted by a leading social platform
- Knowledge of the buying process with premium publishers and especially content syndication placements.
- Experience in setting audience targeting, making sure creative is right, turning the dials on testing and assuring we are trafficking.
- Ability to multi-task and handle multiple projects without missing deadlines.
3. BS in Digital Media with 4 Years of Experience
- Experience in digital ad management for an eCommerce site using Google (Search and Display), Bing, and Facebook.
- Experience working directly with ad channel account representatives to troubleshoot account problems and identify new areas for testing.
- High-level knowledge of sales funnels and how to drive qualified traffic with advertisements.
- Experience developing ad campaigns to target customers at all stages of the sales funnel independent of a third-party ad management software solution.
- Experience properly tagging a site to ensure all conversions are adequately tracked with monetary values.
- Team player with exceptional verbal and written communication skills.
- Innovative and solution-oriented approach.
- Ability to multitask, with a do-what-it-takes attitude, and out-of-the-box approach.
- Experience in B2C and consumer marketing of medical devices and/or pharmaceutical products
- Experience with HubSpot, BigCommerce, Salesforce, Google Ads, Bing Ads, Facebook ads, Quora Ads
- Graphic design proficiency
4. BA in Communications with 3 Years of Experience
- Experience in digital marketing and advertising.
- Experience in fundraising.
- Experience creating advertising scripts.
- Strong understanding of media plans for acquisition, persuasion, and advocacy programs.
- Experience with political audience targeting.
- Experience in working with the management team you will identify and recommend approaches and practices that allow Oracle to deploy and scale campaigns on aggressive timelines.
- Experience in at least some of these tools: DSPs, SSPs, RTB, Ad Verification, Ad Servers, 4C, Sprinklr, Kenshoo, Adobe, Converter, etc.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and meet identified KPIs
- Experience in creating and maintaining client relationships
- Mastery of Google Ads, Campaign Manager, Trade Desk, Facebook Business Manager, and other managed service vendors
- Proficient in marketing research and statistical analysis
5. BS in Business Administration with 2 Years of Experience
- Fluent in French, Dutch, English
- Experience in digital advertising OR within a Digital Agency as an Account Manager
- Deep understanding of digital advertising media
- Strong analytical skills
- Work closely with internal stakeholders
- Solid presentation & communication skills (both written & oral)
- Hands-on attitude, willing to take responsibility, able to convey a well-formed message.
- Strong with analysis and finding out what works and what doesn’t.
- Experience on ‘non-Western’ platforms such as Naver, LINE, Kakaotalk,
- Email marketing and conversion rate optimization are a big plus.