Job Summary:

• Strategize and build new pay-per-click digital marketing campaigns on Google, LinkedIn & Facebook platforms
• Create and maintain paid search, display, and paid social campaigns
• Conduct keyword research, industry research, and competitor analysis
• Manage a budget and optimize PPC campaigns in alignment with the campaigns’ goals and marketing targets
• Build, deliver, and own reporting on campaign performance and effectiveness
• Recommend and introduce new optimization initiatives and campaign improvements
• Work with PM to plan internal milestones.
• Drive QBR or other deck planning and creation for DA or DA-first client engagements
• Learns a client's business as if it's own. 
• Conducts stakeholder interviews and clarifies areas of the business that are unclear or nuanced
• Creates bespoke advertising strategy for clients. 
• Performing traffic analysis in Google Analytics related to paid digital traffic and other sources/mediums.

Skills on Resume: 

• PPC Campaign Management (Hard Skills)
• Keyword Research and Analysis (Hard Skills)
• Budget Management (Hard Skills)
• Data Analysis and Reporting (Hard Skills)
• Strategic Thinking (Soft Skills)
• Stakeholder Communication (Soft Skills)
• Client-Centric Approach (Soft Skills)
• Analytics Proficiency (Hard Skills)

Job Summary:

• Outlines initiatives and tasks every quarter about the strategy. 
• Creates a roadmap of projects.
• Craft a compelling story for client strategies that convey the value and importance of recommendations
• Can speak to strategy and cascading tactics at a high (or Executive) level, as well as at a deep, in-the-weeds (Practitioner) level.
• Craft clear agendas for internal and external meetings to ensure every meeting has a clear purpose and outcome.
• Drives QBR or other deck planning and creation for DA or DA-first client engagements, starting with a clear outline and purpose.
• Manage and mentor a small team of Analysts who will work to support the implementation and management of client accounts
• Partner with the Director of Digital Advertising to develop documentation and training materials to support team, as well as offer recommendations for improving services
• Stay up to date on the latest news and updates in the Digital Advertising space, as well as news and updates within a client's industry, including competitive landscape.
• Appropriately escalates client or internal team issues relative to level of risk.
• Connects the dots and pulls in other practices appropriately to solutions outside DA.
• Delegates tasks or follow-ups between team members sets deadlines.
• Surfaces wins internally and to clients.

Skills on Resume:  

• Initiative and Task Outlining (Hard Skills)
• Project Roadmapping (Hard Skills)
• Storytelling for Client Strategies (Soft Skills)
• Strategic Communication (Soft Skills)
• Meeting Agenda Crafting (Hard Skills)
• QBR Deck Planning (Hard Skills)
• Team Management (Soft Skills)
• Digital Advertising Knowledge (Hard Skills)

Job Summary:

• Monitoring and optimizing paid search and media campaigns to drive incremental sales
• Managing budget and forecasting results from campaigns
• Launching new paid media campaigns to target and then retarget engaged customers
• Working with the Design team to develop creative that appeals to end users and is appropriate for where they are in the customer funnel
• Running continuous A/B tests to improve campaign performance
• Managing product listings and updating content across multiple ecommerce sites and portals
• Developing an understanding of customer personas and behavior
• Develop and execute digital advertising campaigns for clients across multiple digital platforms
• Launch and monitor fundraising and persuasion campaigns on a daily basis
• Analyze advertising results and use key analytics to determine advertising efficacy and optimize accordingly
• Create reports for both internal and external stakeholders that communicate successes and offer recommendations

Skills on Resume:  

• Campaign Optimization (Hard Skills)
• Budget Management (Hard Skills)
• Media Campaign Launching (Hard Skills)
• Creative Collaboration (Soft Skills)
• A/B Testing (Hard Skills)
• Product Management (Hard Skills)
• Customer Behavior Analysis (Soft Skills)
• Campaign Execution (Hard Skills)

Job Summary:

• Plan and execute advertising campaigns.
• Monitor and analyze the effectiveness of campaigns.
• Be the primary point of contact for a variety of clients in the entertainment and corporate space.
• Ideate, execute and report campaigns to clients.
• Create reports for clients and help them understand the effectiveness of campaigns.
• Deliver regular advertising reports to TAG senior management
• Plan and execute marketing campaigns across digital channels (SEM/PPC, Display – DMP/DSP, Email…)
• Measure, analyze, and report weekly, and monthly performance metrics of all digital campaigns, and assess the success of digital marketing initiatives against goals (budget, ROI, and KPI's)
• Execute and measure A/B tests to improve digital (including Social Media) marketing effectiveness
• Plan, develop and optimize social media campaigns
• Defining, measuring, and evaluating relevant paid media KPIs
• Evaluating budget levels and providing recommendations.
• Analyse clients business goals (increase leads, increase ecommerce sales, specific model promotion, etc) and translate to a digital marketing proposal.

Skills on Resume:  

• Campaign Planning and Execution (Hard Skills)
• Effectiveness Monitoring (Hard Skills)
• Client Relationship Management (Soft Skills)
• Campaign Reporting (Hard Skills)
• Marketing Campaign Planning (Hard Skills)
• Performance Metrics Analysis (Hard Skills)
• A/B Testing (Hard Skills)
• KPI Evaluation (Hard Skills)

Job Summary:

• Conceive, plan, and execute integrated multi-media, multi-channel advertising that attracts, interests, and converts prospective buyers, building an actionable lead and appointment pipeline
• Own the paid digital marketing budget and recommend how the budget should be spent
• Work with operations functions to ensure proper configuration of marketing technologies such as HubSpot, SalesLoft, Salesforce, Terminus, and more for SEM platforms
• Work directly with Sales and CSM team members to target prospects and accounts through ABM
• Analyze the performance of campaigns, identify strategic opportunities and facilitate change in order to hit and exceed expectations and KPIs
• Ensure that KPIs related to MQL, BDRQL, and SQL are accurately reflected
• Contribute heavily to how marketing measures the impact of programs and reports to the team, organization, and executives
• Explore new means of distribution with curiosity and a growth mentality, including running demand gen-focused experiments
• Partner with the marketing leadership team, sales leaders and executives to recommend new approaches/campaigns
• Deepen understanding and segmentation of audiences to improve ability to match audiences to message/CTA
• Leverage expertise and collaborate when needed to solve complex challenges across all digital channels such as the HSI website, digital platforms and other marketing channels

Skills on Resume:  

• Integrated Multi-Channel Advertising (Hard Skills)
• Budget Management (Hard Skills)
• Marketing Technology Configuration (Hard Skills)
• Account-Based Marketing (ABM) (Soft Skills)
• Campaign Performance Analysis (Hard Skills)
• KPI Management (Hard Skills)
• Marketing Impact Measurement (Hard Skills)
• Audience Segmentation (Soft Skills)

Job Summary:

• Develop and implement multi-channel digital campaigns through all steps of the process, focusing on paid efforts including email acquisition, advocacy, persuasion, and communications and broadcast SMS.
• Monitor campaign performance to ensure goals are being met, including reporting on and analyzing leads in both advertising platforms and Audubon’s databases.
• Create testing plans to identify best-performing creative and targeting strategies. 
• Analyze performance and make pivots accordingly.
• Take complex environmental and policy concepts and translate them into succinct and effective copy and visuals.
• Build corresponding digital assets, such as landing pages and advocacy alerts. 
• Corresponding creative materials including photography and videos.
• Work closely with Conservation Policy, Climate, Marketing, and other departments to holistically manage campaigns to deliver on organizational goals.
• Balance competing needs to ensure an audience-first approach to external digital engagement
• Serve as the main contact for vendors while analyzing performance and implementing continuous improvement.
• Monitor digital trends, tools, and opportunities to stay ahead of the curve and ensure ROI of paid efforts.

Skills on Resume: 

• Multi-Channel Campaign Development (Hard Skills)
• Campaign Performance Monitoring (Hard Skills)
• Testing Plan Creation (Hard Skills)
• Performance Analysis (Hard Skills)
• Content Translation (Soft Skills)
• Digital Asset Development (Hard Skills)
• Cross-Department Collaboration (Soft Skills)
• Vendor Management (Soft Skills)

Job Summary:

• Identity channels that cater to the ResMed target customer. 
• Creatively develop campaigns for targeting these potential customers.
• Manage the day-to-day operations of managing and optimizing paid ad channels, including developing new campaigns, creatives, and messaging, all within the scope of the broader brand guide.
• Communicate the effectiveness of all facets of a campaign, from top-to-bottom, and use these insights to inform optimization decisions.
• Cultivate relationships with ad account managers to enable platform features like betas.
• Develop new campaigns to respond to testing goals, holidays, seasonality, special announcements, and product launches.
• Analyse and measure the success of every campaign
• Manage display campaigns with DFA such as Google DoubleClick campaign manager system
• Up-to-date with latest trends and best practices in digital and social marketing
• Create and distribute reports that clearly and succulently summarize campaign efforts and key learnings while making actionable recommendations.
• Support the Audubon Action Fund by creating and implementing advertising plans, drafting and deploying emails, creating social copy, and supporting other digital efforts often on a tight timeline.

Skills on Resume: 

• Target Channel Identification (Hard Skills)
• Campaign Development (Hard Skills)
• Paid Ad Operations Management (Hard Skills)
• Campaign Effectiveness Communication (Soft Skills)
• Relationship Cultivation (Soft Skills)
• Campaign Responsiveness (Hard Skills)
• Campaign Analysis (Hard Skills)
• Digital Marketing Trends Awareness (Soft Skills)

Job Summary:

• Manage all Search Engine Marketing (SEM) activities, including Google AdWords, Bing Ads and Social Media Advertising channels.
• Research, advise and implement new opportunities in markets, target groups and keywords, and collaborate with SEO Content Writer to align paid and non-paid SEM activities
• Collaborate with collective marketing team on go-to-market campaigns and align on strategy
• Deep dive into analytics to identify opportunities to better position OnLogic across digital marketing channels.
• Implement new initiatives by creating new display, search and shopping campaigns and optimizing existing ones, in collaboration with the global marketing team in the US.
• Analyze and report on ad performance to the marketing manager.
• Ensure an increase in ROI of digital advertising channels within e-commerce and B2B lead generation activities.
• Own implementation of website functionality enhancing scripts through Google Tag Manager.
• Analyze trends in organic traffic and investigate opportunities for (organic) growth.
• Support in setting up and optimizing landing pages.

Skills on Resume: 

• SEM Activity Management (Hard Skills)
• Market and Keyword Research (Hard Skills)
• Campaign Strategy Collaboration (Soft Skills)
• Analytics Deep Dive (Hard Skills)
• Campaign Implementation (Hard Skills)
• Ad Performance Analysis (Hard Skills)
• ROI Optimization (Hard Skills)
• Website Functionality Enhancement (Hard Skills)

Job Summary:

• Oversee the digital advertising budget and performance for all paid advertising channels
• Drive year-over-year growth in existing markets via digital advertising.
• Assist with digital advertising go-to-market launch strategies to ensure successful new market launches.
• Analyze and optimize the performance of paid advertising campaigns on Facebook, Google, and all other paid media platforms.
• Mentor and develop a team of digital advertisers to support continued growth.
• Define internal best practices for market launches, campaign structure, optimization, etc.
• Implement A/B testing methodologies on all elements of the digital advertising mix to improve conversion rates (creative, landing pages, audiences, etc.) to optimize campaign results.
• Forecast, measure, analyze and report on the impact of SEM and Paid Social on revenue.
• Set up, manage and optimize digital advertising campaigns including Google Ads (Search, Display, Shopping, YouTube, Universal App Campaigns etc) as well as Facebook Ads, Instagram Ads, Bing Ads & more.
• Setting up conversion tracking via Google Tag Manager and Google Analytics.

Job Summary:

• SEM Activity Management (Hard Skills)
• Market and Keyword Research (Hard Skills)
• Campaign Strategy Collaboration (Soft Skills)
• Analytics Deep Dive (Hard Skills)
• Campaign Implementation (Hard Skills)
• Ad Performance Analysis (Hard Skills)
• ROI Optimization (Hard Skills)
• Website Functionality Enhancement (Hard Skills)

Job Summary:

• Participate in forming effective paid ad strategies
• Ongoing keyword research & optimization
• Develop creative and concise ad copy that aligns with the client’s branding and tone
• Launch and optimize various PPC campaigns across several channels
• Daily maintenance & strategy audit when necessary
• Monitor budget and adjust bids to gain better ROI
• Constantly test & refine audience segments
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Maintain partnerships with PPC ad platforms and vendors (working with channel partners to troubleshoot accounts)
• Find ways to reduce the risk of click fraud
• Stay up to date with PPC and SEM trends

Skills on Resume: 

• Ad Strategy Development (Hard Skills)
• Keyword Optimization (Hard Skills)
• Ad Copywriting (Hard Skills)
• PPC Campaign Management (Hard Skills)
• Budget Monitoring (Hard Skills)
• Audience Testing (Hard Skills)
• KPI Tracking (Hard Skills)
• Click Fraud Prevention (Hard Skills)