DIRECTOR OF MARKETING OPERATIONS SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Mai 28, 2025 - The Director of Marketing Operations brings a robust track record in leading B2B marketing operations and demand generation for a global enterprise, emphasizing security, operational excellence, and scalable team development. Manages complex projects adeptly in a dynamic, international setting while fostering a culture of meticulous detail and innovation. Excels in creating and refining operational processes, vendor negotiations, and leading diverse teams to meet stringent timelines and budgets, ensuring top-tier marketing outcomes.

Essential Hard and Soft Skills for a Standout Director of Marketing Operations Resume
  • Data Analysis
  • Marketing Automation Tools
  • CRM Software
  • Project Management
  • Budget Management
  • Digital Marketing
  • SEO/SEM
  • Performance Metrics
  • Content Management Systems
  • Market Research
  • Leadership
  • Communication
  • Problem Solving
  • Strategic Thinking
  • Adaptability
  • Team Collaboration
  • Conflict Resolution
  • Decision Making
  • Innovation
  • Stakeholder Management

Summary of Director of Marketing Operations Knowledge and Qualifications on Resume

1. BA in Advertising with 8 Years of Experience

  • Attention to detail with focused accuracy.
  • Demonstrated ability to think strategically
  • Ability to manage multiple deadlines and time constraints
  • Deliver clear written and oral communications
  • Apply critical thinking and analysis.
  • Ability to deliver effective oral and written presentations to leadership and Board of Directors.
  • Experience in operations or program management and at building and managing a team
  • Experience of working with product marketing, growth marketing, brand, design, research and finance and analytics teams in a large, fast-evolving organization
  • Proven track record of inspiring change that's resulted in increased impact and efficiency for internal customers
  • Work independently to define and contain complex problems, prioritize effectively, and deliver quickly

2. BA in Marketing with 11 Years of Experience

  • Experience in marketing / operations / analytics / bizops or other quantitative roles
  • Experience managing Marketing Ops process including lead management, database management, segmentation, and field mapping
  • Works well with Sales Ops and Marketers to define and implement projects and campaigns
  • Strong analytical skills.
  • Strong SQL skills
  • Proficiency in marketing automation systems (like Hubspot) and integrating those systems with other technologies
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Technically capable, excellent communicator, and a desire to improve processes
  • Experience building a new function, including hiring and managing a team

3. BA in Business Administration with 12 Years of Experience

  • Experience in enterprise security
  • Demonstrated experience managing a B2B marketing operations or demand generation function in a global organization.
  • Ability to manage multiple projects in a fast-paced, global environment with great attention to detail.
  • Experience building a distributed workforce with operational excellence
  • Strong marketing operations experience
  • Self-motivated and able to lead and manage a team that coordinates across functions for innovative programs
  • Demonstrated ability to manage and develop team members
  • Ability to effectively develop and build new functional and operational processes.
  • Excellent interpersonal skills.
  • Highly organized, detail orientated.
  • Strong management and project management skills
  • Proven ability to troubleshoot problems/issues and respond accordingly
  • Sound judgment and independent decision maker.
  • Ability to negotiate with and manage vendors to deliver quality work on time and on budget

4. BA in Communications with 7 Years of Experience

  • Marketing operations experience working for a technology company 
  • Experience in managing a team of 2 - 5 Marketing Operations people
  • Technical knowledge of Salesforce and Marketo is required with the ability to effectively manage administrators in these areas
  • Certifications for Salesforce and Marketo
  • Experience with other technologies like DemandBase, Everstring, Outreach, LinkedIn Sales Navigator, SmartSheets and Partner Management Systems 
  • Deep experience in modern marketing techniques including Account Based Marketing, Digital Demand Generation and Integrated campaigns
  • Similar experience in marketing and selling to Mid-Market/Enterprise companies via a territory Sales model that includes Account Based Selling, Field Marketing and local Demand Generation
  • Ability to evaluate and deploy new marketing and sales technologies 
  • Think and communicate clearly, in a way that builds trust across functions and hierarchies
  • Able to influence outcomes and people without reporting lines
  • Experience working in a consumer-focused industry, a marketplace business model 

5. BA in Public Relations with 12 Years of Experience

  • Experience in startup and/or high-tech operations with proven ability to manage large scale, complex marketing teams, and campaigns.
  • Excellent interpersonal skills with the ability to engage, influence and build strong working relationships at all levels. 
  • Proven track record of partnering with internal and external business, product and creative teams.
  • Experience developing integrated marketing strategies and supporting teams while translating those strategies into business plans.
  • Experience utilizing data and measurement to drive decisions and distilling complex hypotheses into actionable briefs that span campaign, process/workflows, and technical solutions.
  • Excel at aligning stakeholders and managing complex projects, with proven ability to move programs forward on time and with minimal friction. 
  • Exceptional organizational skills and attention to detail.
  • Capacity to work effectively with ambiguity, adapting quickly to changing goals and objectives. 
  • Experience working in an AGILE framework 
  • Strong judgment in evaluating campaign goals against operating capabilities, with the ability to analyze results, and optimize marketing results and business approaches

6. BA in Digital Media with 5 Years of Experience

  • Ability to diagnose and modify existing funnel or scoring programs to support new business objectives.
  • Exceptional problem-solving skills, with ability to identify and drive win-win solutions.
  • Ability to come up with a number of solutions to a given marketing or company need. 
  • Ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
  • Ability to own the MarTech stack including vendor management and integration into existing platforms.
  • Experience developing email marketing templates and understanding the limitations of developing for email.
  • Experience in HTML and CSS
  • Ability to do some light editing of landing page, website or email markup and styling.
  • Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records in a database, and other office procedures and terminology.
  • Ability to manage multiple projects and requests, prioritize, and set proper expectations to the team.
  • Marketing ops experience for high-growth companies 

7. BA in Advertising with 7 Years of Experience

  • B2B or SaaS marketing automation experience 
  • Experience with sales and marketing technology tools such as Salesforce.com, marketing attribution tools, etc.
  • Proven analytical and strategic experience and ability to develop and implement creative solutions to operational challenges
  • Advanced computer skills and expert level proficiency with Microsoft Office and product management tools.
  • Account Payable Automation, Financial Technology or Payment Industry experience
  • Must have an ability to manage multiple projects simultaneously and meet deadlines
  • Be self-motivated and inspire juniors/teammates to be the same, work comfortably in a fast-paced environment and within group settings
  • Excellent time-management skills, have an ability to think creatively and strategically
  • Have exception problem-solving skills, and have an ability to remain calm throughout the process.
  • Must also be a strong team player with an ability to develop effective working relationships across the organization and externally with partnerships and vendors.

8. BA in Marketing with 8 Years of Experience

  • Hands-on experience with sales ops and/or marketing ops as part of revenue operations in SaaS companies, driving large scale enterprise sales, and strategic initiatives. 
  • Demonstrated success leading and managing funnel operations throughout the customer life cycle, ensuring alignment across finance, sales, professional services, customer success and marketing
  • A proven, hands-on leader with the ability to work through highly matrixed and complex organizations and to communicate clearly across multiple teams and areas of expertise
  • Experience with SaaS-related sales and marketing tools
  • Deep understanding of data models and architectures
  • Analytical and able to interpret, manipulate and explain data trends 
  • Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization, including Executive and C-level
  • Proven ability to multitask, while maintaining sharp attention to detail
  • Strong verbal and written communication skills
  • Working knowledge of APIs and tech integration 
  • High comfort with data and logic 

9. BA in Business Administration with 10 Years of Experience

  • Great experience with an Enterprise or SaaS software provider
  • Hands-on experience in marketing automation systems (Marketo), CRM (Salesforce) and integrating those systems with other technologies
  • Proven capability to lead, guide and/or handle change with executives across functions
  • Validated ability to bring alignment, negotiate and guidance to partners, to drive projects to completion
  • Exceptional communication and presentation skills focused to C-level executives and field teams in both one-on-one and group settings
  • Shown experience designing processes that scale
  • Experience in data management, compliance, governance, quality, and measurement
  • Experience in reporting on marketing performance and providing visibility to marketers, business owners and executives
  • Deep analytic skills, the ability to home in on key data, derive and communicate insights
  • Ability to learn and adapt in a high-growth, dynamic environment
  • Strong work ethic / excellent time-management skills 
  • Organized with strong attention to detail 

10. BA in Communications with 6 Years of Experience

  • SaaS B2B and enterprise experience at a hyper growth startup or scaling company with people management experience
  • Strong leadership presence with a balance of strategic vision and tactical execution
  • Experience with a variety of marketing and CRM technologies from both a strategic and execution perspective (Marketo, Salesforce, Google Analytics, LeanData, Bizible, Outreach)
  • Demonstrated experience setting up or leading the marketing operations processes as well as building or leveraging a multi-touch attribution model needed to support fast growth
  • Proven ability to build a marketing operations team around a vision that drives business results through internal collaboration and cross-functional engagement at scale
  • Experience implementing ABM technologies and facilitating successful ABM demand generation strategies
  • Close attention to detail and adept at managing multiple projects and deadlines
  • Experience managing and building a team from the ground up
  • Demonstrated ability to align marketing operations and infrastructure to achieve company strategy
  • Experience leading company-wide transformation activities and imperatives that support profitability and long-term sustainability
  • Innovative leadership and change management experience

11. BA in Public Relations with 14 Years of Experience

  • Experience with increasing career progression and roles of responsibility in marketing strategy and/or marketing operations
  • Progressive leadership/management experience, including motivating and inspiring high-performing teams
  • Experience in marketing / operations / analytics / bizops or other quantitative roles 
  • Experience managing Marketing Ops process es including lead management, database management, segmentation, and field mapping
  • High proficiency in marketing automation systems ( Eloqua or Marketo preferred) , Salesforce and integrating those systems with other technologies
  • Works well with Sales Ops and Marketers to define and implement projects and campaigns
  • Technically capable, excellent communicator, and a desire to improve processes
  • Supervisory experience
  • Proven ability to work collaboratively across an organization, produce innovative solutions, and drive opportunities to conclusion
  • Understanding of marketing automation platforms, CRM systems, and other marketing technologies  
  • Self-directed in ambiguous situations 

12. BA in Digital Media with 11 Years of Experience

  • Experience in marketing/operations/analytics/bizops or other quantitative roles with proven success leading and developing a high-performance marketing operations team.
  • Experience managing a budget and making build vs. buy decisions in order to scale with speed and efficiency.
  • Proven ability to develop strategy AND execute day-to-day tactics
  • Focus on the health and growth of the business by cutting through the noise and focusing on the impact
  • Highly analytical and extremely comfortable with data. 
  • Knows how to manipulate and synthesize raw data to extract actionable learnings.
  • Proactively advocates for highest-leverage opportunities for improvement
  • Exceptional communication (listening, written, and oral) skills with the ability to present findings and recommendations targeted to the audience in question
  • Ability to perform a variety of tasks in a high-pressure environment.
  • Ability to grasp and translate technical capabilities into benefits to a wide variety of audiences.
  • Ability to handle high volume of projects.
  • Excellent customer service skills.
  • Strong problem-solving skills.
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