DIRECTOR OF SOCIAL MEDIA SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Dec 20, 2024 – The Director of Social Media has extensive experience driving brand presence across social channels for technology, finance, and B2B sectors. This position demonstrates success in developing dynamic social programs and collaborating cross-functionally with creative, marketing, and product teams to deliver impactful campaigns that engage communities and drive measurable results. The director also has proven expertise in social listening, trend analysis, and performance reporting, with a passion for integrated storytelling and a commitment to driving digital engagement and growth across platforms.

Essential Hard and Soft Skills for a Standout Director of Social Media Resume
  • Social Media Strategy
  • Content Creation
  • Data Analytics
  • SEO
  • Social Media Advertising
  • Campaign Management
  • Graphic Design
  • Video Production
  • Brand Management
  • Platform Algorithms
  • Communication
  • Leadership
  • Creativity
  • Problem-Solving
  • Time Management
  • Adaptability
  • Collaboration
  • Critical Thinking
  • Emotional Intelligence
  • Conflict Resolution

Summary of Director of Social Media Knowledge and Qualifications on Resume

1. BA in Communications with 10 years of Experience

  • Demonstrated record as a thought leader in the social media space.
  • Have strategic expertise across a range of social media platforms, including (but not limited to) Facebook, Instagram, Twitter, Snapchat, Linked In, Pinterest, and TikTok.
  • Be an early adopter in quickly building an understanding of the audience and business opportunities for advertisers within new platforms.
  • Have previously led large social media campaigns for clients with a Paid Social budget of $10MM+
  • Have previously worked in a capacity where you were the senior point of contact with platform representatives understanding where there are opportunities (testing, beta, etc.) that strategically align with clients' objectives.
  • Understand measurements and direct response KPIs like customer lifetime value (CLV), client/customer acquisition cost (CAC), ROAS
  • Can develop an intimate knowledge of the client's business and take a consumer-centric view in strategic planning.
  • Be the go-to expert for the internal teams and client partners.
  • Can connect business objectives to a cross-channel marketing strategy and identify how a client can best leverage social media marketing within their overall program.
  • Can measure media performance to determine the extent to which the original objectives and strategies were met.
  • Dive into the data, identify trends, and apply learnings.
  • Ability to stay up to date on the latest social trends and share knowledge, learnings, and expertise with internal team members and clients.
  • Can roll up their sleeves and develop a point of view of how social media impacts and is impacted by various points of client marketing.

2. BA in Public Relations with 8 years of Experience

  • Social media and/or content creation experience with a consumer-facing brand.
  • Needs copywriting experience to write, edit, and publish engaging, educational, and inspiring content that will be distributed across the company's owned social media channels.
  • Ensure the tone, voice, and personality of social media content is always consistent with the company's brand identity and values.
  • Must be comfortable with reporting on relevant KPIs every month.
  • Direct professional experience publishing content across multiple social media channels (Facebook, Instagram, Twitter, Youtube, Pinterest, etc.).
  • Skilled and creative communicator with proven experience in social media content publishing and audience engagement.
  • Ability to lead and manage a team
  • Strong social media writing skills and ability to adhere to a clear brand voice.
  • Ability to shoot compelling product photos, GIFs, timelapses, etc. on the phone adhering to established brand guidelines.
  • Portfolio with samples of social media content for consumer-facing (B2C, DTC brand).
  • Experience working with social listening/management tools.
  • Professional team player, flexible, positive, engaged, responsible, creative, and willing to continually learn with the potential and desire to assume increased responsibility.
  • Understand how to leverage all the necessary tools and resources to produce new or creative solutions for the clients and as a strategic advisor on social with internal team members.
  • Strong proficiency in the Google Suite such as Docs, Sheets, Slides, etc.

3. BA in Business Administration with 10 years of Experience

  • Experience managing social channels and building brand advocacy, ideally Global experience in a luxury, beauty, or high fashion environment.
  • An excellent understanding of each social media platform from a brand marketing perspective, including platform updates, paid media formats, corresponding rules/laws, changing offerings, news, analytics, and reporting tools across desktop and mobile.
  • A passion for data, analytics, insights and trends 
  • Ability to cull through and provide actionable insights to guide overall global social media strategy across all media types including video and live content.
  • Strong experience in scaling influencer marketing growth strategies against business/brand objectives.
  • Proven success and understanding of social and influencer marketing reporting.
  • Ability to navigate among multiple platforms and communities to ensure messaging, strategies and goals are understood and met.
  • Must possess pro-active critical thinking skills and the ability to take initiative, anticipate next steps and offer recommendations and solutions.
  • Self-starter and have a keen ability to work on multiple projects with multiple cross-functional partners and teams.
  • Project management skills including scheduling and timelines and be highly detail-oriented, double-checking work with unprompted follow-through.
  • High EQ with proven experience building social communities inclusive of large and diverse audiences.
  • Exceptional ability to identify breakthrough content.
  • A strong understanding of data and how to leverage insights to build a compelling campaign narrative with a proven record of infusing data into activation ideas and plans
  • Proven ability to develop and grow social communities.

4. BA in Digital Marketing with 7 years of Experience

  • Have Social media leadership experience, helping define world-class brands across social platforms.
  • Have Gaming and agency experience.
  • Comprehensive understanding of and fluency across social platforms, including video-based social media platforms, features, and formats, specifically Discord, TikTok, Instagram, Twitter, and Instagram.
  • Experience managing a team of creatives, copywriters, and social media specialists
  • Social media/digital marketing experience (specifically Facebook)
  • Proven experience as a  Managing Director or other managerial position
  • Excellent organizational and leadership skills
  • Track and report on departments' successes and areas of improvement
  • Ability to make quick, and sometimes tough decisions
  • Outstanding analytical and problem-solving abilities
  • Ability to analyze inefficiencies and refine processes
  • Skills in Adobe Illustrator, iMovie and InDesign
  • Knowledge of Asana and WordPress
  • Experience managing external agencies/partners/talent without oversight.

5. BA in Digital Media with 8 years of Experience

  • Experience in social media, preferably in DTC/e-commerce working with a beauty or wellness brand
  • Natural authentic storytelling and visual communicator with a passion for the beauty
  • Qualitative and Quantitative research skills, including the ability to interpret social insights and data and translate them into actionable business results.
  • Experience in analytical platforms and tracking social media KPIs
  • Deep understanding of Facebook, Instagram, Twitter, Pinterest, Tiktok, and other owned platforms
  • Familiarity with social media management tools, analytics, and scheduling platforms (e.g. Simply Measured, Later, Dash Hudson, Curalate, Social Flow, Tweetdeck, Hoot Suite, etc).
  • Comfortable in creating cross-channel comm structures - have ideas and know-how, where, and when they should be communicated
  • A clear communicator who understands brand positioning, and tone, with strong grammar/spelling skills
  • Experience growing an authentic community on social
  • Expert at navigating and using different platforms to produce content (posts, reels, lives, stories, guides, etc)
  • Meticulous, organized, and used to conscious time management in a fast-paced environment
  • Basic graphic design competency in Canva.
  • Superior writing skills and organizational skills
  • A drive to innovate and create with proven success in running accounts and campaigns

6. BA in Media Studies with 11 years of Experience

  • A storyteller at heart, with a preferred background in communications, journalism, marketing, or digital media.
  • Experience leading high-profile, global social media programs and teams, with demonstrated experience in content creation and driving audience engagement.
  • Experience in the selection and management of vendors critical to day-to-day operations.
  • Measurable experience leading and developing a team of high-performing professionals.
  • Highly skilled at interfacing with C-level executives/customers, as well as business- and technical-level subject matter experts.
  • Exceptional writing and presenting skills, with the ability to direct storytelling across multiple media including blogs, videos, infographics, etc.
  • Deep knowledge of the latest in social measurement and listening, along with effective use of these tools to drive ongoing strategy and tactics (paid and organic).
  • Ability to analyze metrics and use them to improve, and adapt programs for better business outcomes.
  • Awareness and application of cutting-edge digital content marketing strategies, social media trends and digital engagement best practices.
  • High energy, “can do” personality and ability to thrive in a fast-paced and ever-changing environment.
  • An innovative mindset, with an unwavering commitment to creating world-class content.
  • A rigorous focus on execution and precise project management.
  • Creative, strategic and collaborative approach to problem-solving.
  • Ability to work well independently and as part of a global team.

7. BA in Journalism with 8 years of Experience

  • Experience owning in-the-weeds content creation while building and supervising a team in a founder-led or startup environment.
  • Experience managing external influencer and marketing agencies.
  • Experience negotiating influencer contracts and deliverables.
  • Relationships with key brand contacts at YT, IG, TikTok, Pinterest, Snapchat, Spotify, LinkedIn, etc.
  • Experience reporting on organic and paid social content.
  • In-depth knowledge of content marketing and dominant and emerging social media platforms and their respective communities.
  • Passion for the skincare/wellness beauty industry and understanding of clean beauty, biotech, and conservation efforts.
  • Ability to use a deep understanding of SEO and data analytics to optimize brand narrative and rapid growth for a science-backed clean brand.
  • Embraces start-up dynamics and thrives wearing many hats while meeting objectives and working collaboratively.
  • Ability to identify the big ideas from the small ones and drive for results on the big ideas.
  • Must demonstrate strong strategic, creative, interpersonal, and organizational skills.
  • Team player who builds strong, effective partnerships.
  • Team builder who develops and coaches team members to reach their own professional goals.
  • Excellent written and verbal skills
  • Strong visual design sense, excellent typography and layout skills, and a keen eye for detail and brand identity systems.
  • Self-disciplined and motivated in a fast-paced environment that requires creativity and strong attention to detail.

8. BA in Marketing with 9 years of Experience

  • Experience effectively bringing a technology, finance, or B2B brand to life across social channels
  • Has developed dynamic social programs and content designed to bring a brand to life that successfully engages with communities at key stages of their relationship with a brand/product/service
  • Proven track record of working cross-functionally with both internal creative and external teams and partners in marketing, communications, product, content, lifecycle, event, media, and production to inform work that stays on strategy and drives results
  • Experience designing social listening and measurement plans that identify insights and opportunities analyze performance, and regularly report results
  • A passion for integrated storytelling, a commitment to craftsmanship, and an obsession with detail with the ability to distill the complex into clear and concise program approaches
  • Ability to be creative and think outside the box and be flexible and fluid with changing project parameters, including shifts in timing, messaging, and adjustments in scope and scale
  • Has a pulse on the social landscape and proactively identifies trends and opportunities to stay at the forefront of digital engagement
  • Experience building a team and managing direct reports.
  • Strong interpersonal skills, and collaborative working style
  • Ability to inspire, motivate and lead cross-functional teams to achieve goals.
  • Ambitious record of developing and executing successful large-scale campaigns/initiatives using data and metrics to measure impact and determine necessary pivots.
  • Proven results in building a social following across a variety of channels and using social to drive activation and sales/subscriptions.
  • A proven and deep understanding of the entertainment social media landscape, platform standard methodologies, and consumers’ (social) media behaviors and paid media.
  • Proficiency in social media management publishing and engagement standard methodologies.
  • Experience presenting campaigns and delivering results to external talent and stakeholders as well as internal c-suite executives.

9. BA in Marketing with 10 years of Experience

  • Strong understanding of all social media platforms
  • Excellent writing skills and a strong grasp of the visual stories
  • Strong self-starter who thinks on their feet to solve problems
  • Ability to recommend and initiate work and projects with minimal direction
  • Knowledge of platforms like Spirnklr, ShortStack, Ads Manager, and all native channels.
  • Superior interpersonal and written/verbal communication skills
  • Ability to thrive in a cross-functional, team-based environment is critical
  • Experience with social strategy and execution, ideally for a retail brand
  • Effective cross-functional leader and consensus builder
  • Excellent aptitude for developing and presenting big visions, meticulous plans and actionable learnings
  • Proficient in social media and emerging platforms with deep knowledge and experience in marketing health and wellness-related content and services
  • On top of cultural and technological macro trends
  • Conversant in social analytics, social listening and automation tools experience including brand identity, art direction, content strategy and development, video, and paid social media
  • A love of pop culture, trends, and Halloween 
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